x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

PR in the Real World

PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR"s UK Small PR Consultancy of the Year.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva"s ethos that PR should be impact-driven, and guests offer

business marketing

All Episodes

48:49

How to Make Your Communications Accessible with...

PR in the Real World ·

2025/11/25

In this episode of PR in the Real World, Louise Gibson - Social Media, Design, Advertising & Sponsorship Team Manager at Sheffield City Council - explains how to build accessibility and inclusion into everyday communications so more people can access, understand and act without adding cost or complexity.This conversation is about practical inclusion and performance. Louise shares why accessible comms consistently works harder and why using corporate channels as we did, even a couple of years

en

51:46

Sanity Metrics and PR Measurement that Matters with...

PR in the Real World ·

2025/11/11

In this episode of PR in the Real World, founder of Experienced Media Analysts Steph Bridgeman returns to unpack what has changed - and what stubbornly hasn’t - since her first appearance.She explains how the refreshed Barcelona Principles 4.0, discussed at this year’s AMEC Summit in Vienna, align with the Integrated Evaluation Framework so communicators can set objectives, map outcomes and connect activity to real behaviour and business impact.Steph shares a candid take on AI in measurement,

en

35:14

What AI Means for PR Measurement with Liam Kelly

PR in the Real World ·

2025/11/04

In this episode of PR in the Real World, Liam Kelly, Vice President Product Marketing at Onclusive, joins Tony to explore how the rise of AI and data intelligence is changing the way PR professionals measure success and demonstrate impact. With more than 25 years in media intelligence, Liam offers a fascinating look at how far the industry has come, and where it’s heading next.The conversation explores how technology has evolved to meet the demands of modern communications, what AI can and can’t do

en

48:19

The Football Comms Playbook with BWFC’s Paul Holliday

PR in the Real World ·

2025/10/28

In this episode of PR in the Real World, we’re joined by Paul Holliday, Chief Strategy Officer at Bolton Wanderers Football Club, for a heartfelt and insightful conversation about his 20-year journey in sports communications that started in writing content for matchday programmes.This episode dives deep into the world of sport, PR and purpose. Paul reflects on the highs of promotion glory, the lows of financial turmoil and the lessons learned from steering a football club through both triumph and

en

47:43

Lessons from 25 Years in PR with Graham Goodkind...

PR in the Real World ·

2025/10/20

In this episode of PR in the Real World, Graham Goodkind, Founder and Chairman of Frank PR, returns to share the lessons, laughs and leadership insights from 25 years at one of the UK’s most distinctive agencies.Picking up where Part 1 left off, Graham dives deep into the people side of PR - what it takes to grow a loyal, passionate team and why ‘growing your own’ talent has been one of the secrets to Frank’s longevity and culture.Graham reflects on the pride (and occasional pain) of building an

en

49:36

Lessons from 25 Years in PR with Graham Goodkind...

PR in the Real World ·

2025/10/13

In this episode of PR in the Real World, Graham Goodkind, founder of Frank PR, shares some of the most practical and hard-earned lessons from his 25 years in public relations. This episode is all about the mindset and moments that have kept Graham at the top of his game in an industry that never stops changing.Graham explains why there’s never a perfect time to start a business, how to create a genuine point of difference in a crowded PR market and why the best ideas often come from being bold

en

31:37

GEO and the Great PR Reality Check with Darryl Sparey

PR in the Real World ·

2025/10/06

The PR industry’s AI revolution is here, and this week, we’re turning insight into action.In our 40th episode and part two of this special episode of PR in the Real World, Tony continues his conversation with Darryl Sparey, Joint MD of Hard Numbers, to explore how PR agencies can practically adapt to a future powered by AI, data and Generative Engine Optimisation (GEO).Darryl talks about how Hard Numbers is bringing AI into the day-to-day - setting up a steering group to test ideas, using data to

en

37:46

'GEO is PR's Biggest Opportunity for 20 Years' with...

PR in the Real World ·

2025/09/29

The PR industry faces its biggest opportunity in two decades. Generative Engine Optimisation (GEO) and AI are already reshaping how reputations are built - and PR must be at the centre of that shift.In this special two-part episode of PR in the Real World, Tony Garner sits down with Darryl Sparey, founder of agency 'Hard Numbers' and one of the leading voices on AI in PR, to unpack what GEO really means for communicators. Hard Numbers' pioneering research into how large language models draw on

en

34:41

Navigating nuclear communications with Rachel Westray

PR in the Real World ·

2025/09/15

PR in the Real World is the podcast from CIPR’s Small Agency of the Year, Viva PR, lifting the lid on how communications really works beyond the London bubble.Each episode shares practical, budget-savvy tactics drawn from the communities we serve in healthcare, advanced manufacturing, education and the public sector. No celebrity gloss, just impact you can measure.This week, Rachel Westray joins us to trace a career shaped early by family influence and sharpened by a year in León, where language and

en

53:12

The 'Holy Trinity' of growth for PR agencies with...

PR in the Real World ·

2025/09/01

In this episode of PR in the Real World, we sit down with Andy West, a true legend in the PR industry, whose career spans nearly four decades at the very top of global agencies.Andy shares the stories, lessons and philosophies that have shaped his iconic career and continue to influence how agencies grow today.An early break at Text 100 during a period when the agency worked alongside Microsoft in the heady days of the late 80’s and 90’s pulled Andy into the world of public relations before taking

en

1:01:41

PR at war - Ukraine's PR Army with Julia Petryk

PR in the Real World ·

2025/08/18

This is an episode of PR in the Real World like no other.Julia Petryk is a Kyiv-based PR professional who understands what comms on the frontlines really is.On 24 February 2022, Russia invaded Ukraine, with Russian President Vladamir Putin announcing the commencement of a three day ‘special military operation’.The invasion is into its fourth year.Within the first hours of the Russian full-scale invasion of Ukraine, Julia Petryk founded the PR Army.The initiative was a response to the Russian

en

37:57

People Problems in PR and How to Fix them with Claire...

PR in the Real World ·

2025/08/04

Claire Episode DescriptionIn this episode of PR in the Real World, we’re joined by Claire Quansah - agency consultant and team strategist - for a deep dive into what really makes agencies work (or not).With 20 years of experience across global networks and independents, Claire shares what she’s learned about agency growth, people management and the power of clear communication.She reflects on her early PR career and how a rocky start with journalists taught her the value of preparation.We explore

en

59:17

Comedy, Crisis, and Content That Matters: Career...

PR in the Real World ·

2025/07/28

In this episode of PR in the Real World, host Tony Garner sits down with Rob Hallam, founder and managing director of Bigtank Productions, to explore how storytelling, empathy and service-first thinking can elevate corporate video for purpose-driven brands.Rob shares his unconventional career journey - from a shyness-shaking stint in a model shop and summers teaching martial arts at Camp America, to stand-up gigs and comedy characters on Men & Motors, including Reverend Bob. His breakthrough

en

37:59

How PR Changes Policy: Influencing the National...

PR in the Real World ·

2025/07/22

In this episode of PR in the Real World, we sit down with Ruth Boston, Head of Communications at the Northern Health Science Alliance (NHSA), to explore how smart, strategic comms can drive real policy change. Ruth shares her journey from regional journalist to leading communications in the health research space, giving us a behind-the-scenes look at how her small but mighty team turns complex academic research into media moments and Westminster impact.Ruth takes us inside some of NHSA’s recent

en

47:18

The Other Side of the Brief: Life After Agency with...

PR in the Real World ·

2025/07/14

In this latest episode of PR in the Real World - the podcast from the UK Small PR Consultancy of the Year, Viva PR - host Tony Garner is joined by Jessica Cooper, Marketing Director at VEKA plc - a leading supplier of PVCU window and door systems - to talk about her unconventional journey from managing social media campaigns for artists like Calvin Harris and Swedish House Mafia to shaping strategic marketing in the heart of Burnley’s advanced manufacturing sector.Jess opens up about the early days

en

42:02

How to secure employee trust in crisis situations...

PR in the Real World ·

2025/07/07

In this episode of PR in the Real World, host Tony Garner is joined by internal communications expert Alison Arnot to explore one of the most overlooked but vital areas of crisis planning: internal comms. Alison is the Director of Catalyst Communications, a consultancy specialising in PR, training and internal crisis communication. She brings a wealth of frontline experience, including her role during the 2007 Glasgow Airport terror attack, to this powerful and practical conversation.Alison shares

en

23:14

The One About Becoming the Best Small PR Agency in...

PR in the Real World ·

2025/07/03

This isn’t your usual episode of PR in the Real World. But this is a special one. In this one, we bring you with us as Viva PR was crowned the ‘Small PR Consultancy of the Year’ at the CIPR Excellence awards.Join usual host Tony, producer Dan and Account Director Jac on their trip to the awards as they documented it all for your listening pleasure.Don’t worry. Normal service will resume on Tuesday with a fantastic guest full of experience and insight.And if you want to work with the best small PR

en

34:35

How to be Socially Mobile with Leanne Hughes

PR in the Real World ·

2025/06/30

In this landmark 30th episode of PR in the Real World, we sit down with Leanne Hughes - comms leader, public sector champion and community-builder -to explore how belonging, boldness and grassroots action can reshape a PR career.From early days in investment banking to two decades of leading health-focused campaigns in the NHS, Leanne opens up about why she spent years feeling like an outsider in the industry - and how she finally found her voice through peer networks like Public Sector Comms

en

52:30

Spin, PR, Culture — the making of modern Manchester...

PR in the Real World ·

2025/06/23

In this fascinating episode of PR in the Real World, we sit down with journalist, PR agency founder, and author Andy Spinoza to explore Manchester’s remarkable transformation from an industrial relic to a global cultural powerhouse.Andy shares his unique journey, starting as the co-founder of City Life magazine in the 1980s, which captured Manchester’s emerging music, arts and social scenes. He describes his transition into journalism at the Manchester Evening News, where he covered stories

en

31:48

Confidence, Culture Shocks and Comms Life Abroad -...

PR in the Real World ·

2025/06/16

In this episode of PR in the Real World, host Tony joins former Viva intern Harriet Dawson to chart her unconventional PR journey - from recovering from heart surgery and starting her career during the pandemic to making waves in Melbourne’s digital PR scene.Harriet opens up about the emotional rollercoaster of beginning her career at the onset of COVID-19, adapting to hybrid work and how PR in Australia differs from the UK. With humour and honesty, she reflects on how early exposure to impactful

en

47 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...