x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

PR in the Real World

PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR"s UK Small PR Consultancy of the Year.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva"s ethos that PR should be impact-driven, and guests offer

business marketing

All Episodes

34:41

How to Influence Government Through Strategic...

PR in the Real World ·

2026/03/17

In this episode of PR in the Real World, Harry Bradshaw, Communications Manager at the Centre for Social Justice, explains how think tanks turn research into real political influence.Harry takes us inside the SW1 'bubble', revealing how data, media coverage and strategic communications help push policy ideas onto the national agenda. Harry shares how attention-grabbing statistics, journalist relationships and targeted engagement with MPs can move issues from reports to Parliament.Packed with

en

1:00:12

Shaping the News for Millions - Inside Reach plc with...

PR in the Real World ·

2026/03/03

In this episode, Tony sits down with David Higgerson, Chief Content Officer at Reach plc, who oversees journalism across 130+ UK titles including the Mirror and Express. They discuss how newsrooms have shifted from print-first to digital-first, what makes a story land with today’s audiences, the rise of “fake experts” and Reach’s response, and how data and AI are being used to strengthen local journalism.Links and ReferencesReach plc – https://www.reachplc.comManchester Evening News (MEN) Awaab

en

54:47

How Language Heals (or Harms) in a Crisis with...

PR in the Real World ·

2026/02/17

In this episode of PR in the Real World, Professor. Lucy Easthope, the UK’s leading voice in disaster recovery and crisis response, shares what truly matters when tragedy hits. It’s all about language, dignity and the ‘helicopter view’ comms teams need beyond perfect wording. Lucy unpacks ‘Hopium’, truth vs trust, the legal cliff-edge after crises and how to train braver, more human crisis comms for a 24/7 world.Links and ReferencesDr. Lucy Easthope – When the Dust Settles (book):

en

30:54

The Strategy Behind Military Aviation Marketing with...

PR in the Real World ·

2026/02/03

In this 50th episode of PR in the Real World, Flo Taitsch, Vice President Communications and Marketing at Eurofighter Typhoon, joins Tony Garner in the Bavarian Alps to unpack how The Fighter Show grew into a global social media powerhouse. They explore access and trust in a highly scrutinised sector, the metrics that really matter over time, and what sustainable success looks like beyond views alone. It’s a candid conversation about modern comms leadership - believing in the idea, preparing for

en

57:00

How to Handle High-stakes Communications with Sarah...

PR in the Real World ·

2026/01/20

In this episode of PR in the Real World, Sarah Keavney, Head of External Communications, Manchester Metropolitan University, shares what she’s learned from a career that’s taken her from local journalism to the front line of public sector crisis communications.This one is about what PR looks like when it’s real people, real pressure and real consequences.Sarah reflects on her early reporter days at the Bury Times and Bolton News, where she learned the value of trusted relationships, resilience under

en

31:31

How the ‘Dry January’ Campaign Changed a Culture with...

PR in the Real World ·

2026/01/06

In this episode of PR in the Real World, Joe Marley, Executive Director of Marketing and Communications at Alcohol Change UK, takes us inside the thinking behind Dry January - one of the UK’s most recognisable and enduring behaviour change campaigns.This episode is all about what it really takes to build — and sustain — a campaign that has become part of the cultural calendar, while staying rooted in evidence, trust and real-world impact.Joe shares the origins of Dry January, from its humble

en

35:54

Fearless Marketing in Further Education with Louise...

PR in the Real World ·

2025/12/09

In this episode of PR in the Real World, Louise Marsden, Vice Principal Marketing and Brand Strategy at East Lancashire Learning Group (ELLG), shares how brave, evidence-led campaigns can change behaviour and transform education brands.Louise talks about her early days at Keep Britain Tidy, where research-driven stunts (including rat tanks and unapologetically graphic dog fouling ads) showed why you can only push creative boundaries if you can back them up with data.She then lifts the lid on the

en

48:49

How to Make Your Communications Accessible with...

PR in the Real World ·

2025/11/25

In this episode of PR in the Real World, Louise Gibson - Social Media, Design, Advertising & Sponsorship Team Manager at Sheffield City Council - explains how to build accessibility and inclusion into everyday communications so more people can access, understand and act without adding cost or complexity.This conversation is about practical inclusion and performance. Louise shares why accessible comms consistently works harder and why using corporate channels as we did, even a couple of years

en

51:46

Sanity Metrics and PR Measurement that Matters with...

PR in the Real World ·

2025/11/11

In this episode of PR in the Real World, founder of Experienced Media Analysts Steph Bridgeman returns to unpack what has changed - and what stubbornly hasn’t - since her first appearance.She explains how the refreshed Barcelona Principles 4.0, discussed at this year’s AMEC Summit in Vienna, align with the Integrated Evaluation Framework so communicators can set objectives, map outcomes and connect activity to real behaviour and business impact.Steph shares a candid take on AI in measurement,

en

35:14

What AI Means for PR Measurement with Liam Kelly

PR in the Real World ·

2025/11/04

In this episode of PR in the Real World, Liam Kelly, Vice President Product Marketing at Onclusive, joins Tony to explore how the rise of AI and data intelligence is changing the way PR professionals measure success and demonstrate impact. With more than 25 years in media intelligence, Liam offers a fascinating look at how far the industry has come, and where it’s heading next.The conversation explores how technology has evolved to meet the demands of modern communications, what AI can and can’t do

en

48:19

The Football Comms Playbook with BWFC’s Paul Holliday

PR in the Real World ·

2025/10/28

In this episode of PR in the Real World, we’re joined by Paul Holliday, Chief Strategy Officer at Bolton Wanderers Football Club, for a heartfelt and insightful conversation about his 20-year journey in sports communications that started in writing content for matchday programmes.This episode dives deep into the world of sport, PR and purpose. Paul reflects on the highs of promotion glory, the lows of financial turmoil and the lessons learned from steering a football club through both triumph and

en

47:43

Lessons from 25 Years in PR with Graham Goodkind...

PR in the Real World ·

2025/10/20

In this episode of PR in the Real World, Graham Goodkind, Founder and Chairman of Frank PR, returns to share the lessons, laughs and leadership insights from 25 years at one of the UK’s most distinctive agencies.Picking up where Part 1 left off, Graham dives deep into the people side of PR - what it takes to grow a loyal, passionate team and why ‘growing your own’ talent has been one of the secrets to Frank’s longevity and culture.Graham reflects on the pride (and occasional pain) of building an

en

49:36

Lessons from 25 Years in PR with Graham Goodkind...

PR in the Real World ·

2025/10/13

In this episode of PR in the Real World, Graham Goodkind, founder of Frank PR, shares some of the most practical and hard-earned lessons from his 25 years in public relations. This episode is all about the mindset and moments that have kept Graham at the top of his game in an industry that never stops changing.Graham explains why there’s never a perfect time to start a business, how to create a genuine point of difference in a crowded PR market and why the best ideas often come from being bold

en

31:37

GEO and the Great PR Reality Check with Darryl Sparey

PR in the Real World ·

2025/10/06

The PR industry’s AI revolution is here, and this week, we’re turning insight into action.In our 40th episode and part two of this special episode of PR in the Real World, Tony continues his conversation with Darryl Sparey, Joint MD of Hard Numbers, to explore how PR agencies can practically adapt to a future powered by AI, data and Generative Engine Optimisation (GEO).Darryl talks about how Hard Numbers is bringing AI into the day-to-day - setting up a steering group to test ideas, using data to

en

37:46

'GEO is PR's Biggest Opportunity for 20 Years' with...

PR in the Real World ·

2025/09/29

The PR industry faces its biggest opportunity in two decades. Generative Engine Optimisation (GEO) and AI are already reshaping how reputations are built - and PR must be at the centre of that shift.In this special two-part episode of PR in the Real World, Tony Garner sits down with Darryl Sparey, founder of agency 'Hard Numbers' and one of the leading voices on AI in PR, to unpack what GEO really means for communicators. Hard Numbers' pioneering research into how large language models draw on

en

34:41

Navigating nuclear communications with Rachel Westray

PR in the Real World ·

2025/09/15

PR in the Real World is the podcast from CIPR’s Small Agency of the Year, Viva PR, lifting the lid on how communications really works beyond the London bubble.Each episode shares practical, budget-savvy tactics drawn from the communities we serve in healthcare, advanced manufacturing, education and the public sector. No celebrity gloss, just impact you can measure.This week, Rachel Westray joins us to trace a career shaped early by family influence and sharpened by a year in León, where language and

en

53:12

The 'Holy Trinity' of growth for PR agencies with...

PR in the Real World ·

2025/09/01

In this episode of PR in the Real World, we sit down with Andy West, a true legend in the PR industry, whose career spans nearly four decades at the very top of global agencies.Andy shares the stories, lessons and philosophies that have shaped his iconic career and continue to influence how agencies grow today.An early break at Text 100 during a period when the agency worked alongside Microsoft in the heady days of the late 80’s and 90’s pulled Andy into the world of public relations before taking

en

1:01:41

PR at war - Ukraine's PR Army with Julia Petryk

PR in the Real World ·

2025/08/18

This is an episode of PR in the Real World like no other.Julia Petryk is a Kyiv-based PR professional who understands what comms on the frontlines really is.On 24 February 2022, Russia invaded Ukraine, with Russian President Vladamir Putin announcing the commencement of a three day ‘special military operation’.The invasion is into its fourth year.Within the first hours of the Russian full-scale invasion of Ukraine, Julia Petryk founded the PR Army.The initiative was a response to the Russian

en

37:57

People Problems in PR and How to Fix them with Claire...

PR in the Real World ·

2025/08/04

Claire Episode DescriptionIn this episode of PR in the Real World, we’re joined by Claire Quansah - agency consultant and team strategist - for a deep dive into what really makes agencies work (or not).With 20 years of experience across global networks and independents, Claire shares what she’s learned about agency growth, people management and the power of clear communication.She reflects on her early PR career and how a rocky start with journalists taught her the value of preparation.We explore

en

59:17

Comedy, Crisis, and Content That Matters: Career...

PR in the Real World ·

2025/07/28

In this episode of PR in the Real World, host Tony Garner sits down with Rob Hallam, founder and managing director of Bigtank Productions, to explore how storytelling, empathy and service-first thinking can elevate corporate video for purpose-driven brands.Rob shares his unconventional career journey - from a shyness-shaking stint in a model shop and summers teaching martial arts at Camp America, to stand-up gigs and comedy characters on Men & Motors, including Reverend Bob. His breakthrough

en

54 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...