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PODCAST

Wedding Pro Academy

Nicole Salmoiraghi

A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that"s is fun and gives you tons of freedom.

business entrepreneurship

All Episodes

28:10

Why Giving Away Too Much is the Worst Way to Grow...

Wedding Pro Academy ·

2025/07/04

Episode Overview: In today's episode we talk about why giving away too much is the worst thing for your wedding business and how it pushes away quality brides. Even if you have the most incredible offer or service, if you're giving away too much (more services, more hours, more edits) you devalue yourself, creating burn out, an inability to scale or raise your prices, and you become unattractive to high quality weddings. This one mistake kept me stuck at the $30k mark for over 5 years.

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19:41

The Biggest Mistake Preventing You from Booking Weddings

Wedding Pro Academy ·

2025/06/20

Episode Overview: What is the biggest mistake newbie wedding businesses make, preventing them from booking weddings? It isn't not having a Niche down, or having a crappy website. It's a wasting time on the wrong things. In this episode Nicole breaks down exactly what these "wrong things" are that you could be focusing, and how they're keeping you stuck. Plus she gives you a better path to get actual momentum in your business and breaks down what you should be focusing on

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7:25

Stop Saying "Let Me Know if You Have Any Questions" -...

Wedding Pro Academy ·

2025/06/13

Episode Overview: Are you ending your emails with "Let me know if you have any questions?" This is a rookie mistake and something that makes it more difficult to book new weddings. There's a better way. Listen in to this quick episode to learn what you should be saying instead.Notable Quotes:"Asking them if they have any questions encourages them to question your pricing, your package, your value. This is the opposite of what we want to be doing when we're trying to book a new

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21:41

What to Do When You Feel Behind

Wedding Pro Academy ·

2025/06/06

Episode Overview: You feel like theres a million things to do and you can't catch up. You feel lost, like you're not sure you're doing the right thing or on the right path. You're questioning yourself and your decisions constantly. You're feeling behind. Like you should be better at this by now, you should be making more money by now. If any of this sounds like you - you're not alone. In today's podcast Nicole breaks down why we feel behind, where the pressure comes from and what you

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27:26

My Exact Process for Booking Weddings

Wedding Pro Academy ·

2025/05/30

Episode Overview: In this episode I teach you exactly how I book weddings. A step by step from start to finish. Learn tricks and tips that have helped me to book weddings from couples without having to do any in person or phone consults. There is a specific strategy to booking this way but once you have it down it is a game changer. Get The Exact Process to Book Weddings: Scripts & ExamplesConnect with Nicole: nicole@weddingproacademy.comLearn more about The Wedding Business

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20:47

Shitty Comments People Will Say When You Start Your...

Wedding Pro Academy ·

2025/05/23

Episode Overview: Getting doubts from family? Comments from friends like "why don't you just get a REAL job"? If you are building a business, this is comes with the territory. Today we talk about the most common crappy comments I've gotten and how I've learned to have my own back, and believe anyway. If you've been doubting or questioning if your business is worth the effort, if it's gonna make it, if you should be doing this - this episode is for you.Notable Quotes:When someone says

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25:00

The Fastest Way to Build Trust When You’re a New...

Wedding Pro Academy ·

2025/05/16

Episode Overview: Having trouble booking new weddings? If this feels true for you, it's probably because you haven't established TRUST with your potential Brides and Grooms. This episode dives into strategies to establish trust quickly. Things you can actually work on right now to establish trust and book more weddings. Some of the strategies may surprise you. It's a good one, listen in! Notable Quotes:"When speaking with a new couple, ask them to to tell you about what their vision

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28:04

7 Mindset Shifts that Changed the Trajectory of my...

Wedding Pro Academy ·

2025/05/09

Episode Overview: Wondering how a wedding business who makes over $100k a year thinks about time, money, freedom, rest and more? This episode is for you. In today's episode we talk about 7 mindset shifts that changed the trajectory of my business. I go deep on these and dissect why I believed the old thought and what it took to shift into the new belief. Grounding in any of these beliefs will be a major growth point for becoming a match to book more weddings and make more money in the

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14:39

What if it's all Happening for You?

Wedding Pro Academy ·

2025/04/25

Episode Overview: What if it's all happening for you? This is such a shift in perspective. One that every entrepreneur should have when building a business. Your business challenges are there for a purpose. To grow and expand you in the biggest, quickest ways possible so that you get your biggest soul desires. This is what you wanted. This is an opportunity for you. Listen in on this episode if your stuck in the "uncomfortable, scary, uncertain" part of building a wedding business

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47:55

18 Things I Wish I knew in my First Year of Business

Wedding Pro Academy ·

2025/04/18

Episode Overview: Things I wish I knew in my First Year of Business - from the 3 questions you can ask yourself to know you're going to make it to the importance of creating boundaries around your work and personal time. With what feels like a lifetime of wedding business knowledge ( 14 years of experience and a six figure business) this is the advice I'd give to my younger self in year one. All the things I wish I knew but which would have NEVER been on my radar because I was so busy

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23:41

Finding and Defining a Niche in the Wedding Industry

Wedding Pro Academy ·

2025/04/11

Episode Overview: How do you find & define your niche in the Wedding Industry? When is it time to niche down? How do go all in on this new niche AND make money in it? We discuss all of these things and more in today's episode. Notable Quotes:"Niching down. That was scary, that was hard because essentially you’re going to have to start turning weddings away. You’lll have to decide and go all in on one specific type of wedding, trusting that it’s a better use of your energy. This

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16:34

Why Your Struggling To Book Weddings

Wedding Pro Academy ·

2025/04/04

Episode Overview: Struggling to book weddings? If yes - this episode is for you! Today we talk about five reasons most wedding businesses struggle to book weddings consistently, what your doing push Brides & Grooms away and how to fix this. Join Nicole as she breaks down some advanced marketing and messaging strategies that take most businesses years to learn. Download the full guide: "Why Your Struggling to Book Weddings - 8 Steps To Be Irresistible to Brides & Grooms"

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20:09

How to get on a Wedding Planner's Preferred Vendor List

Wedding Pro Academy ·

2025/03/28

Episode Overview: Wanting to get onto the coveted Wedding Planners "Preferred Vendor List"? In this episode we'll talk about exactly how to get noticed by established wedding planners in 2025. We're not holding back in this one - I'm giving tips on exactly how to reach out, what to say, how to stand out, how to build a connection and what not to do. This is an episode you won't want to miss!Notable Quotes:" Getting in with wedding planners won't be easy, but the effort is totally

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26:54

Mindset Hacks to Book More Weddings

Wedding Pro Academy ·

2025/03/21

Episode Overview: Are your thoughts & beliefs repelling or attracting Bride & Grooms? We don't often slow down enough to really look into our mindset but your beliefs could be the thing holding your business back. Today we breakdown mindset hacks to figure out what is actually going on in your subconscious and how these beliefs could be preventing you from making the money and experiencing the success that you desire in your wedding business. Notable Quotes:" Break down what

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29:59

Are Wedding Businesses Profitable?

Wedding Pro Academy ·

2025/03/14

Episode Overview: Are wedding wedding businesses profitable? What do wedding photographers, wedding planners, wedding officiants and hair & makeup artists actually make? Give me the real numbers!!! What influences these numbers, and how do these wedding vendors make more profit? How come my wedding business isn't profitable? What can I do right now to make my wedding business more profitable? Nicole dives into all of these questions and more in this episode. It's a good one you

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21:32

What I'd do if I were Starting a Wedding Business...

Wedding Pro Academy ·

2025/03/07

Episode Overview: Nicole shares what she'd do if she was starting a brand new wedding business from scratch. She gives a no-nonsense guide with 10 simple steps to jumpstart any wedding business quickly. 10 Steps to Build a BRAND NEW Wedding Business F.A.S.T1. Choose a Name that has specific Keywords in it (location you do business, the word "wedding" and what you do) to help with Google Ranking and SEO. For example, if I were doing beach weddings in Hawaii I could name by business

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21:45

Over-Selling is a Turn Off

Wedding Pro Academy ·

2025/02/28

Episode Overview: Why over-selling can push potential couples away and could be holding you back from booking more weddings - and what to do instead. Plus specific strategies to implement now to build trust and connection with couples that increase booking rates and make sales fun and so much easier. Notable Quotes:"Over-selling could look like talking more than listening, trying to prove that you’re worth the cost, dominating the conversation, making it all about the sale instead of

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27:08

10 Ways to Market Your Wedding Business for Free

Wedding Pro Academy ·

2025/02/21

Episode Overview: Wondering what to do when you aren't busy with weddings, you aren't getting Brides & Grooms reaching out? This is the perfect time to be working on your marketing. In this episode we discuss 10 FREE ways to market your wedding business. Nicole will share what she's done personally to get couples to find her and why these things work. Notable Quotes:"The more ways that people can find you, the more people will reach out, the more business you'll get, the more

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26:49

Back-end Systems To Scale Your Wedding Business

Wedding Pro Academy ·

2025/02/14

Episode Overview: Every successful wedding business has spent years setting up back-end systems for their business. Systems and processes are essential to scaling, plus they save you time and make things easier. In this episode, Nicole shares the a few of her favorite back-end systems for her wedding business. Notable Quotes:"Systems & Processes make your business easier. It becomes a well oiled machine that runs automatically and becomes capable of immense growth. This is how

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26:14

17 Traits of a Successful Wedding Businesses Owner

Wedding Pro Academy ·

2025/02/07

Episode Overview: What makes a successful wedding business? What are some common traits that all successful wedding business owners have and why are these specific traits so important? Today Nicole talks about 17 Traits of Successful Wedding Businesses and goes over why these traits matter. Notable Quotes:"You gotta be tenacious and just go all in. When things get bad, and they will, you gotta dig deep and pull through knowing that it's happening FOR YOU. Even if you can't see it

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51 results

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