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PODCAST

Wedding Pro Academy

Nicole Salmoiraghi

A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that"s is fun and gives you tons of freedom.

business entrepreneurship

All Episodes

38:09

50 Things I’d Do if I Was Starting a Wedding Biz from...

Wedding Pro Academy ·

2025/11/21

🎙️ Episode: 50 Things I’d Do if I Was Starting a Wedding Biz from ScratchStarting a wedding business can feel overwhelming — but it doesn’t have to be. In this episode, I’m breaking down 50 practical, simple steps I would take if I were building a wedding business from the very beginning.We cover everything from choosing your niche, naming your business, and setting up the essentials… to creating packages, building your website, getting your first testimonials, networking, mastering SEO,

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28:49

5 Mistakes That Are Keeping You from Booking More...

Wedding Pro Academy ·

2025/11/14

🎙️ 5 Mistakes That Are Keeping You from Booking More WeddingsIf your inbox has been a little too quiet lately, this episode is for you. Whether you’re a planner, photographer, florist, or any kind of wedding pro — there are a few simple but powerful shifts that can completely change how many couples are reaching out to you.Today we break down the most common mistakes that keep newer wedding business owners from getting consistent inquiries — and what to do instead. From unclear messaging

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24:44

Why You’re Not Being Seen as an Expert (and What to...

Wedding Pro Academy ·

2025/11/07

🎙️ Why You’re Not Being Seen as an Expert (and What to Do About It)You’re amazing at what you do — your weddings run smoothly, your couples love you, and you give everything to every event. So why aren’t you being seen (and paid) like the expert you actually are?In this episode, we’re diving into one of the biggest reasons wedding planners and creatives stay stuck: you’re not positioning yourself as the authority in your business.If you’ve ever found yourself: ✨ Taking on every wedding

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29:19

8 Wedding Pro Secrets to Nailing Phone Consults

Wedding Pro Academy ·

2025/10/31

🎙 Episode 47: 8 Wedding Pro Secrets to Nailing Phone ConsultsAre your phone consults feeling like pressure, stressful, awkward, insecure, hit-or-miss? In this episode, I’m breaking down the 8 secrets to booking brides over the phone — the same ones that transformed my consults from "please pick me" to "can't wait to work together" immediate bookings.You’ll learn how to: • Set yourself up for success before the call even starts • Lead the conversation with confidence • Sell by serving (not

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35:03

How to Work Less and Earn More (Yes, Really)

Wedding Pro Academy ·

2025/10/24

🎙 Episode 45: How to Work Less and Earn More (Yes, Really) Think you have to hustle harder to grow your business? Think again. In this episode, I share how to design your wedding business for profit and freedom — using time blocking, batching, and smarter systems. Learn how to work fewer hours, avoid burnout, and finally make more by doing less.Standout Quotes:💬 “Are you building a badass business or just giving yourself another full-time job?”💬 “Even if you’re making six figures, if

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34:04

How Much Do Wedding Pros Really Make?

Wedding Pro Academy ·

2025/10/17

🎙 Episode 45: How Much Do Wedding Pros Really Make?Starting a wedding business can feel like jumping off a cliff into the unknown. Unlike a traditional 9–5, there’s no set salary, no clear path—and no one tells you what to charge. So... how much do wedding pros really make? And is this even a profitable industry?In this episode, we dig deep into the real numbers behind wedding businesses—from planners and photographers to florists and officiants. But more importantly, we explore the

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29:19

How to Book Your First Wedding

Wedding Pro Academy ·

2025/10/10

💫 How to Book Your First WeddingJust getting started in the wedding industry and struggling to book that first client? You’re not alone. In this episode, we break down why it’s so hard to land your first wedding—and what actually works. From styled shoots and social media to networking and Craigslist (yes, Craigslist!), I’m sharing what worked for me, what didn’t, and where you should focus your energy right now. If you’re feeling stuck, overwhelmed, or unsure how to move forward, this

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33:59

7 Beliefs Keeping Your Wedding Business from 6-Figures

Wedding Pro Academy ·

2025/10/03

"7 Beliefs Keeping Your Wedding Business from 6-Figures"🎧 Podcast Episode Summary: Are your beliefs secretly blocking your business growth?In today’s episode, I’m pulling back the curtain on the seven mindset traps that hold so many wedding pros back from building the business — and income — they truly want. Whether you're a planner, florist, photographer, or creative in the wedding industry, these beliefs can quietly shape your decisions, pricing, confidence, and even how visible you're

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30:48

Why Some Wedding Businesses Are More Successful Than...

Wedding Pro Academy ·

2025/09/26

Episode Overview: What does it take to be considered the best wedding photographer, the best wedding planner, the best hair and makeup artist? What do these wedding business owners do differently or have that the others don't? What makes them more successful? Is there a simple way to break down a list so that you can clearly see what you're missing and how to adjust? Actually - yes, there is. And I share it with you in this episode :) Notable Quotes:"There are specific things that

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33:00

5 Traits Successful Wedding Business Owners Have in...

Wedding Pro Academy ·

2025/09/19

Episode Overview: When it comes to wedding businesses specifically, there are very specific traits that all the successful wedding business owners share. Having built relationships with so many wedding business owners over the last decade and worked with so many newbie wedding business owners who are still trying to find their way and “make it” - I can see now right away who is going to be successful, and who isn’t. In today's episode we go deep on the 5 traits all successful wedding

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38:24

Why Offering More Is the Worst Way to be Seen as the...

Wedding Pro Academy ·

2025/09/12

Episode Overview: Common mistake - thinking that you need to include more extras to book more weddings. Extras could look like - more hours, more edits, more add-ons. It makes sense why you would think that because most people equate more with better. But, the truth is that offering more is the worst way to be seen as the best. And being seen as the best is what needs to happen to book weddings. So how do you get Brides & Grooms to see you as the best? Listen in to this episode

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38:24

Is booking more weddings the best way to make more...

Wedding Pro Academy ·

2025/09/05

Episode Overview: Is booking more weddings the best way to make more money in your wedding business? More weddings = more success, more money, feeling like you "made it". But is it true? What if its this very belief that is holding you back? What if the most successful, top wedding planners, wedding photographers, wedding businesses - aren't the busiest? What if they're just running things smarter? More intentional? In today's episode we dive into how to step outside of the employee

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30:28

Targeting Established Wedding Vendors to Build...

Wedding Pro Academy ·

2025/08/29

Episode Overview: Targeting established wedding vendors to build connections is the worst way to grow your business. This could look like cold pitch emails introducing yourself and offering to help them. It could look like pitching them on your business, why they should use or recommend you you. Or it could look like asking veteran wedding photographers or planners out to coffee to "pick their brain". These are all old strategies that don't work because they feel disingenuous. So what

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35:17

How I Built 2 Six-Figure Businesses with 3 Kids Under...

Wedding Pro Academy ·

2025/08/22

Episode Overview: How do you build a business when you feel like you have no time? Maybe you just had a baby. Or maybe you have another job but really want to make this new wedding business work so you can quit the other job. If you're in the phase of trying to make it work but feeling stuck, lost or overwhelmed with the idea of not enough time, this episode is for you. Notable Quotes:"It's important for you to understand that you create the idea of time. Not enough time isn't a truth.

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31:14

Four Beliefs that Create Consistent Sales in my...

Wedding Pro Academy ·

2025/08/15

Episode Overview: Feeling like you suck at sales? Hitting a plateau with bookings? Feeling like your business is never quite at the level that it should be, not making what you should be by now? It's not a sales problem, it's a belief problem. Notable Quotes: "If you're business feels like it's at a plateau and you're having trouble closing sales or booking weddings ...---> It's not a sales problem. ---> It's a belief problem. You aren't fully behind your value (your offer,

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22:03

Following your Gut & Taking Messy Action is the Path...

Wedding Pro Academy ·

2025/08/08

Episode Overview: In todays episode we talk about how wedding business owners hold themselves back with perfectionism and safe action steps rather than following their gut and taking messy action. Nicole shares her experience with messy action and how it led her to her dream business and gives you insight on how you can do the same.Notable Quotes:"You’re a perfectionist. Most of us in the wedding industry are. So, you do things like wait for everything to be perfect before you launch a

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21:30

Is being a kickass wedding photographer enough to...

Wedding Pro Academy ·

2025/08/01

Episode Overview: Your wedding work speaks for itself, your past weddings have been incredible, your website is beautiful, you're showing up consistently on social media - but couples aren't reaching out and your inbox is filled with crickets. You're having $0 months and you feel defeated. What TF are you doing wrong? What are you missing? If you can relate even a little, this episode is for you. Notable Quotes:" We think that as long as our work is amazing, that is more than enough.

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24:51

Your Wedding Biz has Plateaued for 6 or More Months -...

Wedding Pro Academy ·

2025/07/25

Episode Overview: What to do when your wedding business has hit a plateau for 6 or more months? Today we dive into one of the reasons you're stuck and what to do to shift this. Notable Quotes:" Your business isn’t going to become successful (make money) from booking more weddings. You need to realize that the value is YOU. You are the magic piece that makes what your company extraordinary. It's the value that YOU bring. ""The better you get at communicating your VALUE and the more

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25:45

A Perfect Website Doesn't Book You Weddings

Wedding Pro Academy ·

2025/07/18

Episode Overview: Your website isn't converting. Your spending hours, days, months re-designing your website, your packages, trying and you feel like it's getting there, but you still aren't making enough money in your wedding business. It's because you have the belief "I need the perfect website to book weddings" and it's that belief that is keeping you stuck. Notable Quotes:"In the wedding world it's the industry norm, your website needs to be beautiful. Weddings are beautiful, they

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28:33

What Six Figure Wedding Businesses Have in Common

Wedding Pro Academy ·

2025/07/11

A wedding business can be a direct route to financial success and provide the opportunity for a dream life with lots of time and freedom - but, it building a business can also feel difficult, overwhelming, exhausting and impossible. Entrepreneurship is never an easy path, but as Nicole dives into her personal experience going fro $20k/yr to $120k/yr - it is 100% worth it. Today we discuss what it takes to build a dream wedding business and what separates hobby wedding businesses from 6-7

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