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PODCAST

The Marketing Podcast for Local Businesses

The Marketing Podcast for Local Businesses

Join us on "Marketing Podcast for Local Businesses" where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and

business marketing

All Episodes

00:11:05

Will AI Kill Your Website? How AI Is Changing Web...

The Marketing Podcast for Local Businesses ·

2025/07/12

AI isn’t just changing how your business is found — it’s changing how your website is used. In this episode, Adam and Josh break down how Google’s AI Mode, ChatGPT, and other AI agents are transforming web design from visual-first to AI-first. You’ll learn why full pages are out, why passages now compete like search snippets, and why features like booking systems, pricing, and structured data are essential to stay visible. From new metrics to must-make design tweaks, this episode is your roadmap to

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00:20:11

Rank Higher On Google for FREE in 2025!

The Marketing Podcast for Local Businesses ·

2025/07/05

Think business directories and citations are dead? Think again.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal one of the fastest, easiest, and most overlooked SEO wins in 2025: getting your business listed in high-authority directories.These aren’t spammy link farms—they’re trusted platforms like Google Business Profile, Apple Maps, Yelp, and niche-specific directories your competitors are already using to dominate search results.You’ll discover:✅ Why business

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00:07:27

How to Make Any Price Look Like a Bargain! The Secret...

The Marketing Podcast for Local Businesses ·

2025/06/28

Why does a £99 product suddenly feel like a bargain when it sits next to a £299 one?That’s not coincidence—it’s psychology. It’s called price anchoring, and it’s one of the most powerful (and underused) online marketing strategies for local businesses in 2025.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down how smart pricing can completely transform how customers perceive value. Whether you sell services, subscriptions, or products—price anchoring can double

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00:20:05

NEW! Google Launching 'AI Mode' Will Rewrite How Your...

The Marketing Podcast for Local Businesses ·

2025/06/21

How Google’s AI Mode Is Rewriting Local SearchGoogle has quietly flipped the script on search — and your business might already be invisible.In this game-changing episode, Adam and Josh expose how Google’s new AI Mode is reshaping how local businesses are discovered (or skipped). The old rules of keywords and rankings no longer apply. You're not just trying to rank — you're trying to be selected by AI.You’ll discover:What Google’s AI Mode really is — and how it’s already live in the US and rolling

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00:10:03

The Gymshark Playbook (Part 2): Mastering Suppliers,...

The Marketing Podcast for Local Businesses ·

2025/06/14

What happens when a local startup takes control of its supply chain and its customers? It builds a billion-pound brand that never opens a single retail store.In Part 2 of The Gymshark Playbook, Adam and Josh continue their deep dive into how Gymshark applied Porter’s Five Forces—focusing on the last two: Supplier Power and Buyer Power. More importantly, they show how local businesses can steal these strategies to scale smarter and faster.💡 You’ll learn:Why controlling your supply chain (even a

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00:21:13

The Gymshark Playbook: The 5 Forces That Created a...

The Marketing Podcast for Local Businesses ·

2025/06/07

How does a teenager with a sewing machine go toe-to-toe with global giants like Nike—and win?In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the incredible rise of Gymshark using Porter’s Five Forces framework. From finding an underserved niche to building a loyal customer base, you’ll discover the exact strategies that took a UK bedroom startup to a billion-pound empire.More importantly, you'll learn how to apply these same principles to scale your own

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00:13:06

We Made a Client £300K in 12 Months… Then They Cancelled

The Marketing Podcast for Local Businesses ·

2025/05/31

We helped a client generate over £300,000 in extra revenue in just 12 months… and then they cancelled without warning.In this episode, we break down the real reason why — and it wasn’t about the results...You'll learn why communication matters more than success, hear real-world examples local businesses will recognise, and walk away with 5 practical lessons to protect your customer relationships (and your revenue).Whether you run a gym, a salon, a trades business, or an agency - this is an episode

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00:22:06

How the PESTEL Framework Can Help You Outsmart Your...

The Marketing Podcast for Local Businesses ·

2025/05/24

Most small business owners are so caught up in day-to-day hustle, they miss the bigger trends shaping their industry. What if there was a simple tool that could help you spot market shifts early—before your competitors do?In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the PESTEL framework—a powerful strategic tool big companies use to anticipate change… and how local businesses can use it to stay ahead of the curve.You’ll discover:What PESTEL stands for and

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00:13:51

SearchAtlas by Otto SEO: Game-Changer or Glossy Gimmick?

The Marketing Podcast for Local Businesses ·

2025/05/17

If an SEO tool promised to handle everything—from audits and keyword research to AI content creation, backlink tracking, and client reporting—all in one place, would you ditch your current stack?That’s exactly what Search Atlas by Otto SEO claims to be: an all-in-one platform designed to simplify your SEO efforts, especially for local businesses, freelancers, small agencies, and lean in-house marketing teams. But does it actually deliver? Or is it just another shiny object?In this deep-dive episode

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00:18:58

First 30 Days of Your SEO Campaign: Here's What To Do...

The Marketing Podcast for Local Businesses ·

2025/05/10

Your first 30 days of SEO can either set your website up for explosive growth—or waste months of time and money chasing rankings that never come. In this episode of The Marketing Podcast for Local Businesses, Adam and Josh walk you through the exact SEO launch plan they’ve used to help over 400 local businesses generate more than £200 million in sales—and win the UK Search Awards.Whether you're a local bakery, garden designer, dentist, or any service-based business, this episode gives you the

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00:13:18

The SWOT Analysis Scam? Why Most Businesses Get It...

The Marketing Podcast for Local Businesses ·

2025/05/03

Most business owners have heard of a SWOT analysis—but are they using it correctly? In this episode, Adam and Josh break down SWOT analysis step by step, showing you how to assess your Strengths, Weaknesses, Opportunities, and Threats effectively.👉 What is 'SWOT' ?👉 Why is SWOT analysis important?👉 How can it help local businesses grow?👉 What mistakes do most business owners make?👉 How can YOU use SWOT analysis to make better decisions and avoid costly errors?We’ll also walk through

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00:12:52

The £800k Keyword Mistake! - How To Do Keyword...

The Marketing Podcast for Local Businesses ·

2025/04/26

Imagine investing a year into SEO, ranking on Google, and thinking you’re doing everything right—only to realise you’ve wasted thousands targeting the wrong keywords. That’s exactly what happened to one business, costing them £800,000 in lost sales.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the biggest keyword mistakes local businesses make and how to fix them. You’ll learn:✅ Why keyword research is critical (and how most businesses get it wrong).✅ How to

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00:12:38

How Neil Patel Stole £8K from Me

The Marketing Podcast for Local Businesses ·

2025/04/19

Ever wondered if Neil Patel’s SEO advice is really worth the hype—or the hefty price tag? In this episode of The Marketing Podcast for Local Businesses, Josh shares how he paid £8,000 for Neil Patel’s consulting services and got nothing useful in return.We break down:✅ What Neil Patel actually does well (content strategy, branding, CTAs)✅ Why his SEO advice is often too generic for local businesses✅ What local businesses should focus on instead of guru-style marketing✅ The right way to structure

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00:11:58

How to Dominate a Market Like Amazon

The Marketing Podcast for Local Businesses ·

2025/04/12

What if the secret to building a billion-dollar business isn’t going big—but starting small? In this episode, we break down how giants like Amazon, Greggs, and Gymshark followed the same simple formula: dominate a niche, then scale strategically.--- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Josh for SEO:

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00:19:24

Life After TikTok: The Best Alternatives for Viral...

The Marketing Podcast for Local Businesses ·

2025/04/05

What happens if TikTok gets banned? For SMEs that rely on short-form video marketing, it could be a game-changer. But don’t panic—there are powerful alternatives that can keep your brand thriving. In this episode, Adam and Josh break down the best TikTok alternatives and share strategies to repurpose your content for maximum reach.--- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design:

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00:16:33

How To Go Viral on TikTok & Instagram

The Marketing Podcast for Local Businesses ·

2025/03/29

What would it mean for your business if your next Instagram Reel or TikTok video hit a million views? Viral success is no longer reserved for big brands with deep pockets—it’s a game-changer for local businesses, too. In this episode, we’re revealing the strategies to help your TikTok and Instagram content go viral, attract new customers, and drive sales.Here’s what we’ll cover: Why Going Viral Matters for SMEsLearn how TikTok and Instagram’s massive reach can help you connect with new audiences,

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00:22:45

10 Marketing Hacks That Feel Illegal (But Aren’t)

The Marketing Podcast for Local Businesses ·

2025/03/22

In this episode, Adam and Josh dive into 10 marketing hacks that are so clever, they almost feel like they should be illegal—but they’re completely legitimate! From geo-fencing ads that target your competitor’s customers, to leveraging public data for lead generation, and turning negative reviews into positive PR—these powerful strategies are guaranteed to give your business a competitive edge. Whether it’s spying on competitors’ ads or using limited-time offers to create urgency, these tricks will

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00:16:49

One Strategy, 12 Months, £1 Million: Here’s How It...

The Marketing Podcast for Local Businesses ·

2025/03/15

What if one proven strategy could generate £1 million for your business in just 12 months? In this episode, we unveil the powerful secret behind skyrocketing your revenue through Local SEO. Whether you’re running a construction business, beauty brand, or any local service, this method is transforming businesses and dominating markets.🛠️ Key Highlights: How Local SEO turns traffic into revenue. The power of location-specific landing pages to rank higher on Google. Step-by-step tips to

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00:12:33

The One Social Media Platform You’re Ignoring (But...

The Marketing Podcast for Local Businesses ·

2025/03/08

Did you know there’s a social media platform with over 10 million active users in the UK, yet most marketers are barely using it? 🤔 Spoiler alert: it’s not just for recipes or DIY projects.In this episode, hosts Adam and Josh reveal why this platform is a hidden goldmine for businesses, especially in industries like e-commerce, home decor, fashion, food, and travel. With its high purchase intent, evergreen content lifespan, and lower ad costs, Pinterest is the platform you’ve been overlooking—but

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00:20:32

(BONUS) 🎯 The Silent Killer of Businesses (and...

The Marketing Podcast for Local Businesses ·

2025/03/01

🚨 Are you unknowingly leading your business into failure? Just like failing companies—Blockbuster, Kodak, Nokia—and even world leaders like Zelensky in the Ukraine war or businesses fall victim to Strategic Drift when they fail to adapt fast enough. By the time they realize the shift, it’s too late.📉 Right now, Ukraine’s war strategy is at a turning point. Western support is declining, political priorities are shifting, and if Zelensky doesn’t adjust, Ukraine risks losing its strongest allies. But

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