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PODCAST

The Marketing Podcast for Local Businesses

The Marketing Podcast for Local Businesses

Join us on "Marketing Podcast for Local Businesses" where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and

business marketing

All Episodes

00:08:41

The 2026 Content Blueprint for Local Businesses

The Marketing Podcast for Local Businesses ·

2026/01/10

📢 If you think your website is good enough for 2025, it will fail in 2026.Because the rules of online visibility are changing — fast.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the complete 2026 Content Blueprint — the structure, proof signals, and visibility layers every business website must have to stay visible in both Google and AI search.Here’s what you’ll learn 👇💡 Why Content in 2026 Is About Entities, Not Keywords — discover how AI

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00:09:10

Why Short Form Video Is Mandatory for Local...

The Marketing Podcast for Local Businesses ·

2026/01/03

Short-form video isn’t “nice to have” anymore — in 2026, it becomes the single most important proof signal AI uses to decide whether your business is real, trustworthy, and worth recommending.In this episode, Adam and Josh break down why AI search engines like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are shifting away from written content and relying heavily on authentic video evidence — known as proof clips — to verify the legitimacy of local businesses.You’ll learn:🎥 Why AI

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00:06:30

Everything Is a Subscription Now — Should Your...

The Marketing Podcast for Local Businesses ·

2025/12/27

If you’re still selling one-off services or products, you might be missing out on a business model that’s taking over: subscriptions. In this episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) dig deep into why subscriptions are dominating the market — and more importantly, how local service-based businesses in the UK can successfully adopt them without over-complicating things. ------💥

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00:06:16

Do You Even Need A Website Anymore?

The Marketing Podcast for Local Businesses ·

2025/12/20

It’s 2026. Many customers find local businesses through TikTok, ChatGPT or map-search – so does your business really need a website anymore? In this insightful episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) explore the changing role of the website. They break down the case for and against having one, explain how it’s evolved from centre-stage to credibility hub, and give you practical advice

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00:12:01

15 Types of Content Your Business Needs To Appear in...

The Marketing Podcast for Local Businesses ·

2025/12/13

Staring at your content calendar wondering what to post?You’re not alone — and you’re probably wasting hours writing content that doesn’t move the needle in Google or AI search.In this episode, Adam and Josh reveal the 15–20 essential content types that Google, ChatGPT, Gemini, and Perplexity are prioritising in 2026.This is your SEO & AI Content Menu — the exact pages every local business needs to rank, build trust, and appear inside AI-generated recommendations.You’ll discover:🍽️ The Core

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00:11:19

Christmas Special: 12 Festive Marketing Moves to...

The Marketing Podcast for Local Businesses ·

2025/12/06

It’s the most profitable time of the year… if you know how to use it.In this Christmas Special, Adam and Josh unwrap 12 proven festive marketing strategies that local businesses can implement immediately to boost bookings, sales, footfall, and customer loyalty throughout December.From the evergreen Christmas Tree Strategy, to capitalising on gift-intent searches, festive homepage upgrades, irresistible upsells, PR hooks, and even pre-selling January — this episode gives you the complete

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00:13:44

Top 10 Reasons Local Businesses Fail (and How to Fix...

The Marketing Podcast for Local Businesses ·

2025/11/29

🔥 Running a small business can feel like juggling with one hand while the other’s on fire.One week you’ve got customers lined up, the next, you’re chasing invoices or wondering where the leads went.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the 10 biggest reasons small businesses fail, and the practical fixes you can start applying today.Here’s what you’ll learn 👇📉 1. Not Enough Leads: why word-of-mouth alone isn’t enough and how to use SEO,

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00:06:28

Is Google Dead? Here’s What the Numbers Actually Say

The Marketing Podcast for Local Businesses ·

2025/11/22

ChatGPT is growing fast — but Google still handles 17 billion searches a day. Here’s what that really means for your business.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit break down the real data behind the AI vs Google debate — and what it means for your business in 2026 and beyond.Here’s what you’ll learn 👇🔍 AI Search vs Google Search — ChatGPT handles around 2.5 billion daily prompts, but Google still dominates with 17 billion searches every day,

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00:20:13

From £50 Shares to a 5-Figure Sale: The Start Smarter...

The Marketing Podcast for Local Businesses ·

2025/11/15

💡 Ever launched something thinking customers would flood in, only to realise no one’s watching?That was Adam when he launched Start Smarter, a side project that began with a uni friend, nearly failed, and later sold for five figures.In this behind-the-scenes episode of The Marketing Podcast for Local Businesses, Josh flips the script and interviews Adam about the full journey, from £50 shares to a five-figure sale.🎙️ They unpack:🚀 The Early Days: launching Start Smarter at university, juggling

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00:12:37

What Do God and Getting Found in AI Have in Common?

The Marketing Podcast for Local Businesses ·

2025/11/08

👁️‍🗨️ What do God and getting found in AI have in common?Both decide who gets seen and who stays invisible.In this thought-provoking episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack the new reality of AI search, where algorithm, not humans, decide which products, services, and businesses are “chosen.”When someone asks ChatGPT, “What’s the best protein powder under £30?” it won’t show ten blue links. It’ll give one answer. The question is: will it be your

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00:09:53

(Part 2) 10 Must-Read Books: Mindset, Marketing &...

The Marketing Podcast for Local Businesses ·

2025/11/01

📚 Part 2 of 10 Must-Read Books to Supercharge Your Local Business Growth picks up right where Part 1 left off.In this follow-up episode, Adam & Josh dive into the remaining six essential titles — plus a bonus one from Adam himself — that will transform the way you think, lead, and scale your business. If Part 1 gave you the foundation, this episode is about putting strategy, leadership, and mindset into motion.Here’s what you’ll learn:💪 The Obstacle Is the Way – Ryan Holiday: Turn challenges

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00:12:29

10 Must-Read Books to Supercharge Your Local Business...

The Marketing Podcast for Local Businesses ·

2025/10/25

📚 Want to shortcut years of trial and error in your business? The best entrepreneurs don’t reinvent the wheel, they stand on the shoulders of giants. The right book at the right time can completely change the way you grow, lead, and market your business.In part one of this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit share some of the 10 must-read books that have shaped how they run their own companies and helped clients generate millions in sales. Each title

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00:18:21

7 Proven Psychological Triggers That Make People...

The Marketing Podcast for Local Businesses ·

2025/10/18

🧠 Ever wondered why some websites make you instantly want to click “Buy Now” — while others make you want to leave?It’s not design. It’s psychology.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 7 psychological website tactics that use the power of social proof to turn visitors into customers — backed by proven marketing science and real-world results.Here’s what you’ll learn:😀 Happy customer images – Why showing real people triggers the “if they

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00:08:31

Scarcity, Urgency & FOMO: Smart Ways to Increase...

The Marketing Podcast for Local Businesses ·

2025/10/10

⚡ Ever noticed how “Only 2 left” or “Sale ends tonight” suddenly makes you want to buy? That’s not a coincidence — it’s psychology.In this episode of The Marketing Podcast for Local Businesses, Adam & Josh break down scarcity, urgency, and FOMO (Fear of Missing Out) — three of the most powerful marketing triggers — and show you exactly how to use them ethically to boost sales for your small business.Here’s what you’ll learn:📉 Scarcity (Limited Stock) – Why people value what feels rare, and how

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00:11:54

How 1,000 True Fans Can Make You Rich (Without Going...

The Marketing Podcast for Local Businesses ·

2025/10/04

💡 Most local businesses panic about not having enough customers. But what if the real secret isn’t chasing more — it’s building deeper loyalty with just a small circle of true fans?In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack Kevin Kelly’s famous 1,000 True Fans model — and show you exactly how it applies to cafés, shops, trades, and service businesses across the UK.Here’s what you’ll learn:🔑 What a “true fan” really is – and why you don’t need

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00:16:00

9 AI Tools Every Small Business Should Be Using in...

The Marketing Podcast for Local Businesses ·

2025/09/27

🤖 AI is no longer optional — it’s becoming the backbone of how small businesses compete. The good news? You don’t need a huge budget or a tech team to use it.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 9 AI tools that every small business should be using in 2025 to market smarter, save hours, and grow faster.Here’s what you’ll learn:🎵 Suno – www.suno.ai – Create copyright-free background tracks & jingles for ads, videos, and

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00:13:58

The Power of Posting Every Day: How Daily Social...

The Marketing Podcast for Local Businesses ·

2025/09/20

📱 Ding! You just got a notification. But what if that little ping was more than noise? What if it was proof your business is becoming part of your audience’s daily routine?In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal why posting every single day on social media is one of the most powerful — and affordable — ways to grow your business.Here’s what you’ll learn:💬 Humanise your brand & build trust – Show personality, not polish, and connect with

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00:13:28

Gemini 2.5 ‘Banana’ - Google’s AI Photo Tool That...

The Marketing Podcast for Local Businesses ·

2025/09/13

📸 Tired of blurry selfies, awkward stock photos, or AI images with six fingers? Google’s latest AI update — Gemini 2.5 ‘Banana’ — might finally change the game for small businesses.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal how Gemini Banana can save you thousands in photography costs while making your brand look sharper online.Here’s what you’ll hear:🔧 The photo problem in local marketing – why stock images hurt your credibility and pro

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00:10:03

GPT-5 Is Here – And It Changes Everything for Your...

The Marketing Podcast for Local Businesses ·

2025/09/06

⚠️ Your competitors could already be using GPT-5 to outthink, outsell, and out-market you and you wouldn’t even know it.This isn’t “just another ChatGPT update.” GPT-5 is the moment AI stops being a tool… and starts acting like your business partner.In this in-depth episode, Adam Niazi & Josh Hamit reveal exactly what makes GPT-5 different from GPT-4, GPT-3.5, and every version before it and why businesses that act now will have a serious edge.Here’s what you’ll hear:🧠 Next-level reasoning

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00:12:41

How to Track Performance in AI like ChatGPT -...

The Marketing Podcast for Local Businesses ·

2025/08/30

🤖 Your website could be recommended by ChatGPT, quoted by Perplexity, or summarised by Google’s AI Overviews and you might never know it happened.No alert. No traffic report. No form submission.In this eye-opening episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how AI is quietly shaping the future of online visibility and why traditional SEO tracking is no longer enough.What You’ll Learn:✅ What "AI visibility" actually means and how it differs from rankings✅ Why AI tools

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