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PODCAST

Let’s Talk PR & More!

Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations and/or the disciplines and issues that impact public relations. Topics range from the PR industry, best practices, profiles of industry leaders, related industries including the media, marketing, and advertising, and issues that impact communications and PR, such as AI. Let’s Talk PR & More airs

business marketing

All Episodes

29:00

Let's Talk PR & More Show #86: David Fuscus, Xenophon...

Let’s Talk PR & More! ·

2025/07/21

Sherry Goldman's guest is David Fuscus, CEO of Xenophon Strategies and founder and CEO of Precis AI. Sherry and David discuss the growing role of generative AI in public relations, as well as in agency management. Their conversation spans how AI is changing the skill sets of writers and PR pros, best practices for using AI and how it can impact agency profitability, and specific AI tools, such as Precis AI, which are being developed specifically for the public relations industry.Let’s Talk PR &

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29:19

Let's Talk PR & More Show #85: Heddy DeMaria, Hunter,...

Let’s Talk PR & More! ·

2025/07/14

Sherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Hunter: Influence in America Study on Gen Z, which analyzes their purchasing patterns, decisions, and interactions with media and influencers.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning

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27:11

Let's Talk PR & More Show #84: Laura Borgstede,...

Let’s Talk PR & More! ·

2025/06/23

Sherry Goldman's guest is Laura Borgstede, CEO of Calysto Communications. Sherry and Laura discuss doing PR for AI clients, as well as best practices for using AI in PR and media relations in B2B campaigns. Their conversation also covers how media views AI-generated content sent to them, as well as specific AI tools that can help PR pros in their work.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a

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28:00

Let's Talk PR & More Show #82: Frank D'Agostino on...

Let’s Talk PR & More! ·

2025/06/02

Sherry Goldman's guest is Frank D'Agostino, a brand and media partnership executive. Sherry and Frank discuss brand partnerships with media and entertainment entities. Their conversation spans how to enter into brand-media partnerships, strategic planning and timelines, creating creative & impactful content, and evaluating their effectiveness.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic

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26:36

Let's Talk PR & More Show #81: Alexandra Zendrian,...

Let’s Talk PR & More! ·

2025/05/19

Sherry Goldman's guest is Alexandra Zendrian, founder of AtoZ Communications. Sherry and Alexandra discuss best practices for creating stories that will make news. Drawing on their earlier careers as journalists before becoming PR pros, Sherry and Alexandra identify the stories and issues that can help companies generate earned media coverage and also effectively engage audiences on social media and in owned tactics. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the

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27:32

Let's Talk PR & More Show #79 - Natacha Favry,...

Let’s Talk PR & More! ·

2025/05/05

Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are very different between the U.S. and Europe, and Sherry and Natacha discuss how to understand and meet those differences.Let’s Talk PR & More!,

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27:59

Let's Talk PR & More Show #77: Peter Freedman, Think...

Let’s Talk PR & More! ·

2025/04/21

Sherry Goldman's guest is Peter Freedman, founder and director of thinking of Think Inc. Sherry and Peter discuss Peter's 10 Golden Rules of PR and Guerilla Marketing and how taking risks can help start-ups, many of which are apps, create buzz and awareness for their ventures. Peter also discusses his 'silly PR' for client Calm, which helped the relatively unknown app become a worldwide media sensation.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning

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29:05

Let's Talk PR & More Show #74: Gabrielle Kessler, We...

Let’s Talk PR & More! ·

2025/03/24

Sherry Goldman's guest is Gabrielle Kessler, creative and strategic leader of We Are Social. Sherry and Gabrielle discuss experiential marketing - best practices, how to incorporate it in public relations campaigns, and how to create an experiential experience that could go viral. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue

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28:20

Let's Talk PR & More Show #70: Ethan Rasiel,...

Let’s Talk PR & More! ·

2025/02/24

Sherry Goldman's guest is Ethan Rasiel, co-founder of Lightspeed Public Relations. Sherry and Ethan discuss handling PR on a global scale. Their conversation covers the differing expectations of media in various countries as vs. U.S-based media and best practices for implementing campaigns around the world.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations

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29:00

Let's Talk PR & More Show #69: Sandra Stahl,...

Let’s Talk PR & More! ·

2025/02/10

Sherry Goldman's guest is Sandra Stahl, co-founder of jacobstahl. Sherry and Sandra discuss the changing environment for healthcare and life sciences communications, as well as how today's changing communications channels are impacting healthcare PR. They also discuss the three books on public relations that Sandra has authored.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to

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29:14

Let's Talk PR & More Show #68: Pam Cronin, Pam Ann...

Let’s Talk PR & More! ·

2025/02/03

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss best practices for SEO (search engine optimization) and how AI is impacting SEO.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by

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29:00

Let's Talk PR & More Show #67: Elliot Sloane,...

Let’s Talk PR & More! ·

2025/01/27

Sherry Goldman's guest is Elliot Sloane, managing partner of ThroughCo Communication. Sherry and Elliot discuss crisis communications and best practices for reputation management, including what companies and organizations need to do to prepare for potential crises that can cause reputational damage.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a

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28:13

Let's Talk PR & More Show #66: Janet Goldstein, Janet...

Let’s Talk PR & More! ·

2025/01/20

Sherry Goldman's guest is Janet Goldstein, publishing strategist and founder of Janet Goldstein Enterprises. Sherry and Janet discuss book development and marketing. Their conversation discusses the pros and cons of executives writing a book as part of their thought leadership efforts, the range of publishing options available, and the steps to bringing a book to market successfully.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is

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29:01

Let's Talk PR & More Show #61: Lee Harris,...

Let’s Talk PR & More! ·

2024/11/18

Sherry Goldman's guest is Lee Harris, New York bureau chief and director of integrated operations for NewsNation and WGN Radio. Sherry and Lee discuss Lee's Hall of Fame career in broadcast news - from New York's 1010WINS morning anchor and being the most listened to radio newscaster in the country, to his now heading the New York bureau and integrated operations of Nexstar's NewsNation and WGN Radio. Their conversation covers how the media covered the recent political elections; the growing

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28:43

Let's Talk PR & More Show #44: Mickie Kennedy,...

Let’s Talk PR & More! ·

2024/06/24

Sherry Goldman's guest is Mickie Kennedy, founder of eReleases. Sherry and Mickie discuss what makes news and what makes a good press release that will generate media coverage.

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34:00

Let's Talk PR & More Show #43: Chris Vaccaro, NOAA's...

Let’s Talk PR & More! ·

2024/06/17

Sherry Goldman's guest is Chris Vaccaro, communications director of NOAA's National Weather Service. Chris discusses the internal and external communications and media relations efforts done for the National Weather Service.

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30:00

Let's Talk PR & More Show #42: Karen Amster-Young,...

Let’s Talk PR & More! ·

2024/06/10

Sherry Goldman's guest is Karen Amster-Young, strategic advisor for Sabrina Levine Communications. Sherry and Karen discuss best practices for strategic brand partnerships and sponsorships.

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27:44

Let's Talk PR & More Show #41: Chris Winans, Chris...

Let’s Talk PR & More! ·

2024/06/03

Sherry Goldman's guest is Chris Winans, a strategic communications advisor working mostly with the insurance industry and founder of Chris Winans Consulting. Sherry and Chris discuss Chris' experience in insurance industry crisis communications (including at AIG) and best practices for media relations in a crisis communications effort.

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30:49

Let's Talk PR & More Show #35: Lesley Gold,...

Let’s Talk PR & More! ·

2024/04/01

Sherry Goldman's guest is Lesley Gold, founder and CEO of SutherlandGold Group. Sherry and Lesley, discuss Lesley's work launching major tech brands including TiVo and Zoom, as well as how to develop compelling stories and narratives that position corporate executives and brands as influential and strong leaders.

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24:00

Let's Talk PR & More Show #33: Ken Makovsky,...

Let’s Talk PR & More! ·

2024/03/11

Sherry Goldman's guest is Ken Makovsky, chairman and CEO of Makovsky. Sherry and Ken talk about the importance of trust - in PR and beyond - and PR's role in information and disinformation.

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40 results

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