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PODCAST

Let’s Talk PR & More!

Let’s Talk PR & More, hosted by Sherry Goldman of Goldman Communications Group, features an in-depth conversation with an industry leader sharing their insights and expertise on an aspect of public relations and/or the disciplines and issues that impact public relations. Topics range from the PR industry, best practices, profiles of industry leaders, related industries including the media, marketing, and advertising, and issues that impact communications and PR, such as AI. Let’s Talk PR & More airs

business marketing

All Episodes

27:56

Let's Talk PR & More show #132: Matthew Harrison,...

Let’s Talk PR & More! ·

2026/10/05

Sherry Goldman's guest is Matthew Harrison, senior partner of the Harrison Legal Group, vice president and associate publisher of TALKERS, and author of the book Playing the Clip: The Digital Media Creator's Guide to Fair Use. Sherry and Matthew discuss fair use in public relations, content creation, social media, and the media. Their conversation covers what is intellectual property and fair use of IP; how AI is impacting copyrights and IP protections; how to determine if you legally can use the

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28:11

Let's Talk PR & More show #131: Doug Simon, DS Simon...

Let’s Talk PR & More! ·

2026/09/28

Sherry Goldman's guest is Doug Simon, founder and CEO of DS Simon Media. Sherry and Doug discuss the findings of the "2026 TV News Producers Report: AI In the Newsroom." Their conversation covers how TV news producers are using AI to find stories; how and why 70% of TV news producers say they will more likely air a story if it's optimized for AI search; the increasing receptivity of news producers on using brand-focused content, and the changing types of spokespeople that news producers are looking

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26:00

Let's Talk PR & More show #130: Rossana Weitekamp,...

Let’s Talk PR & More! ·

2026/09/14

Sherry Goldman's guest is Rossana Weitekamp, public information officer for the New York Metropolitan Transportation Council (NYMTC), which oversees the distribution of federal funding for transportation projects in New York City, Long Island, and the Lower Hudson Valley. Sherry and Rossana discuss the role and daily responsibilities of the Council's public information officer, as well extensively discuss the comprehensive public relations outreach (which includes community relations/engagements,

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29:30

Let's Talk PR & More show #128: Scott Baradell, Idea...

Let’s Talk PR & More! ·

2026/08/17

Sherry Goldman's guest is Scott Baradell, founder and CEO of Idea Grove. Sherry and Scott discuss how brands and organizations can build and maintain visibility and trust in today's environment. Their conversation covers effective ways for brands to secure total visibility with key audiences, the trust signals they should employ, and how AI is influencing trust today and brand awareness today.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications

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29:49

Let's Talk PR & More Show #125: PR Museum's Shelley...

Let’s Talk PR & More! ·

2026/07/27

Sherry Goldman's guests are Shelley Spector, founder of the Museum of Public Relations, and "Ask Eddie," an AI-version of Edward Bernays, considered the founder of modern public relations. Sherry and Shelley discuss the newest edition to the PR Museum - Ask Eddie - and how AI was used to create the educational tool that enables professionals and students to learn about Edward Bernays and have him answer questions, in his own authentic voice, about himself, his contributions to the profession, and

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29:49

Let's Talk PR & More Show #122: Terry Coniglio,...

Let’s Talk PR & More! ·

2026/06/22

Sherry Goldman's guest is Terry Coniglio, vice president for marketing and communications for Hofstra University. Sherry and Terry discuss marketing and communications for higher education. Their conversation spans how strategies are set, best practices for marketing and PR, use of faculty in marketing and PR efforts, and a in-depth case study of Hofstra's recent brand refresh. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an

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29:00

Let's Talk PR & More Show #119: Kevin Perlmutter,...

Let’s Talk PR & More! ·

2026/05/18

Sherry Goldman's guest is Kevin Perlmutter, founder and chief strategist of Limbic Brand Evolution and author of 'Brand Desire: Spark Customer Interest Using Emotional Insights.' Sherry and Kevin discuss branding and why understanding the emotional insights of customers is key for developing effective branding and overall business success. Their conversation spans the type of insights to understand, incorporating those insights into effective brand and marketing strategies, using emotional insights

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25:55

Let's Talk PR & More Show #118: Ruth Villalonga,...

Let’s Talk PR & More! ·

2026/05/11

Sherry Goldman's guest is Ruth Villalonga, founder and CEO of Villa Communications. Sherry and Ruth discuss multicultural public relations. Today, when multicultural consumers represent approximately 40% of the US population, 70% of US workforce growth, and $7+ trillion in buying power, brands and organizations must understand these audiences and create strategies and programs to effectively reach and empower them. Sherry and Ruth discuss the growth and power of these multicultural audiences, how

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28:00

Let's Talk PR & More Show #116: Laura Garfield, Idea...

Let’s Talk PR & More! ·

2026/04/20

Sherry Goldman's guest is Laura Garfield, co-founder of Idea Decanter. Sherry and Laura discuss video marketing. Their conversation spans developing strategies for successful video marketing, showcasing influence and thought leadership through video, and ways to make your video and content break through the clutter.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public

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27:30

Let's Talk PR & More Show #115: Steve Turner, Solomon...

Let’s Talk PR & More! ·

2026/04/13

Sherry Goldman's guest is Steve Turner, co-owner and principal of Solomon Turner PR. Sherry and Steve discuss the fundamentals of public relations and how developing sound strategies can drive strong results. Their conversation spans developing strong objectives and strategies, identifying audiences and appropriate communications channels for campaigns, and evaluating ROI. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an

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28:00

Let's Talk PR & More Show #112: Brian Hart,...

Let’s Talk PR & More! ·

2026/03/16

Sherry Goldman's guest is Brian Hart, founder of Flackable and AuthorPrime. Sherry and Brian discuss credibility marketing. Their conversation covers a range of best practices for turning public relations assets into marketing assets to support business development success, including developing e-books and repurposing earned media and thought leadership wins.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation

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29:00

Let's Talk PR & More Show #111: Annie Scranton, Pace...

Let’s Talk PR & More! ·

2026/03/09

Sherry Goldman's guest is Annie Scranton, founder and CEO of Pace Public Relations. Sherry and Annie discuss strategies to use earned media effectively. Their conversation spans why earned media is important, especially as AI and GEO increase in use, identifying authentic stories, and strategies for generating and leveraging earned media coverage as part of comprehensive campaigns.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an

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27:04

Let's Talk PR & More Show #109: George Bradley,...

Let’s Talk PR & More! ·

2026/02/23

Sherry Goldman's guest is George Bradley, director of public relations and communications for Archer Education. Sherry and George discuss marketing and communications strategies and best practices for higher education entities and the role of marketing communications in helping higher education's recruitment of faculty and students. Their conversation also includes how SEO and GEO are changing marketing strategies, the role of thought leadership in successful marketing, and how these best practices

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29:00

Let's Talk PR & More Show #108: Glo Janata, TogoRun,...

Let’s Talk PR & More! ·

2026/02/09

Sherry Goldman's guest is Glo Janata, CEO and owner of TogoRun. Sherry and Glo discuss all facets of healthcare communications. Their conversation spans best practices for communicating complicated healthcare issues, how the changing government guidance on healthcare issues is impacting communications and public relations initiatives, the role of private sector-public sector partnerships in the healthcare arena, building and maintaining public trust in today's era of mistrust and misinformation, and

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30:00

Let's Talk PR & More Show #105: Ray Hennessey,...

Let’s Talk PR & More! ·

2026/01/12

Sherry Goldman's guest is Ray Hennessey, chief executive officer and executive partner of Vocatus. Sherry and Ray discuss corporate/organizational social media policies. Their conversation spans how to create these policies and if they can be used and enforced as people/employees become more political or partisan publicly. They also delve into how this publicly expressed partisanship can create reputational and crisis situations for organizations and how to effectively address these crisis

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27:45

Let's Talk PR & More Show #97: Hinda Mitchell,...

Let’s Talk PR & More! ·

2025/10/20

Sherry Goldman's guest is Hinda Mitchell, founder and president of Inspire PR Group. Sherry and Hinda discuss PR for food production and agricultural clients. Their conversation spans consumer and B2B PR for products, companies, and organizations involved with food production and agriculture, the growing role of influencers in PR campaigns, and the health/safety and legislation issues that impact PR campaigns for these key industry sectors.Let’s Talk PR & More!, hosted by Sherry Goldman,

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28:00

Let's Talk PR & More Show #96: Kathleen Lucente, Red...

Let’s Talk PR & More! ·

2025/10/06

Sherry Goldman's guest is Kathleen Lucente, founder and CEO of Red Fan Communications. Sherry and Kathleen discuss how PR needs to adapt to be effective in today's 'no click' world, where generative AI is changing how information is sourced and communicated. Their conversation spans how to build and promote effective brand and corporate narratives, as well as how AI is positioning PR as a key driver for marketing initiatives. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the

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27:15

Let's Talk PR & More Show #95: Muck Rack Study: What...

Let’s Talk PR & More! ·

2025/09/29

Sherry Goldman's guests are Linda Zebian, vice president of communications, and Matt Dzugan, senior director of data, at Muck Rack. Sherry, Linda, and Matt discuss the findings of Muck Rack's first-ever study on "What is AI Reading." The surprising study results, which they discuss, include what AI is prioritizing in its searches, the importance of earned media in what AI sources, and how PR should adapt to take advantage of AI's capabilities. Let’s Talk PR & More!, hosted by Sherry Goldman,

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26:29

Let's Talk PR & More Show #94: Jennifer Kapan, Evolve...

Let’s Talk PR & More! ·

2025/09/22

Sherry Goldman's guest Jennifer Kaplan, founder and CEO of Evolve Public Relations and Marketing. Sherry and Jennifer discuss managing reputation in today's challenging and changing PR and media landscape. Their conversation touches on managing brand and corporate reputations, as well as personal reputations.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations

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28:11

Let's Talk PR & More Show #93: Donetta Allen, Bobbie,...

Let’s Talk PR & More! ·

2025/09/15

Sherry Goldman's guest is Donetta Allen, president of influencer and creator marketing agency Bobbie. Sherry and Donetta discuss influencer marketing and the the growing impact and reach of influencers, especially with Gen Z and Millennials, in consumer and brand public relations.Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue

en

40 results

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