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PODCAST

JUST Branding

JUST Branding - by Jacob Cass & Matt Davies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the

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All Episodes

00:54:02

S05.EP19 - Rethinking Brand Purpose with Nick Asbury

JUST Branding ·

2024/12/03

In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell.Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences. Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.

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00:49:34

S05.EP18 - Simplifying Strategy with Mark Pollard

JUST Branding ·

2024/11/20

Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives.We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He

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00:33:39

S05.EP17 - Humour in Branding with Paddy Gilmour

JUST Branding ·

2024/11/06

Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market. Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy

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00:45:53

S05.E16 - Brand & Performance Marketing with Tom Roach

JUST Branding ·

2024/10/22

In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing. Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish,

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01:06:10

S05.EP15 - Brand Positioning Models with Magdalena...

JUST Branding ·

2024/10/09

In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. 👉 Learn more: https://justcreative.com/podcast We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence. Magda shares insights

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00:51:45

S05.EP14 - Brand Management with Raitis Velps

JUST Branding ·

2024/09/18

In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough.Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how these issues can dilute brand perception and hurt performance in competitive markets. We also examine where static brand guidelines fall short and introduce innovative tools like Corebook

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00:46:43

S05.EP13 - Building Brands with Soul with Maria Brasil

JUST Branding ·

2024/08/20

The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism. Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture. She explains the concept of conscious capitalism, which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration. Maria and

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00:59:48

S05.EP12 - Secrets of Logo Design with Ian Paget

JUST Branding ·

2024/08/04

In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations.Our conversation begins with Ian sharing his journey into logo design, then we delve into the intrinsic value of logos, their role in business success, and examine real-world examples of impactful logos. Ian

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01:02:27

S05.EP11 - The No BS Guide to Strategy with Alex Smith

JUST Branding ·

2024/07/16

In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and branding in his unique, straightforward style. We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to

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01:11:15

S05.EP10 - Brand Naming: How to Create Great Brand...

JUST Branding ·

2024/06/25

In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like

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00:57:39

S05.EP09 - Rebranding Strategy: How to Rebrand Like a...

JUST Branding ·

2024/06/05

ShannaRea Dennis is an expert in "rebranding".In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are. We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid. This episode is a must for anyone involved in or seeking to undertake a rebrand soon.

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00:46:37

S05.EP08 - How to Use Strategic Narrative for Brand...

JUST Branding ·

2024/05/21

In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin.Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed.

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00:32:26

S05.EP07 - Experiential Branding (Light & Atmosphere)...

JUST Branding ·

2024/05/04

Level up your understanding of experience design with this enlightening episode.Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.

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01:06:08

S05.EP06 - B2B Marketing with Jade Tambini

JUST Branding ·

2024/04/13

How does brand interact with the discipline of marketing?In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic

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01:00:37

S05.EP05 - Brand Frameworks with Sarah Robb

JUST Branding ·

2024/03/26

What are the strategies propelling the world’s top 181 brands to the pinnacle of global success?In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb. She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders. This framework demystifies the complex questions of

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00:44:10

S05.EP04 - Designing Brand Identity (+ Brand...

JUST Branding ·

2024/03/05

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand

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00:48:54

S05.EP03 - How to Launch a Brand in 10 Days with...

JUST Branding ·

2024/02/21

Sick of long winded brand building processes that take months and loose momentum?Then you need to know about "Brand Sprints"! In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them. Get

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00:53:30

S05.EP02 - How Brands Grow with Byron Sharp

JUST Branding ·

2024/02/07

In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's inspiration

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01:27:57

S05.EP01 - State of Brand 2024 with Jacob Cass & Matt...

JUST Branding ·

2024/01/18

Prepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today. Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions: - How are branding professionals navigating

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01:04:05

S04.EP18 - Best of Season 4 (2023)

JUST Branding ·

2024/01/01

Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand

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