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PODCAST

Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.

Ashley Conway — Marketing Coach & Copywriter for Female Entrepreneurs

You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth. And yet… your revenue still doesn’t match your effort. Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off. I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend

business marketing

All Episodes

2:10

32b. "We Love That Cracker Barrel Country Store" Song

Higher Purpose Marketing | Marketing that makes sense... ·

2025/09/03

Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶 Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your roots always comes at a cost. Tune in and have a laugh.

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34:38

32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/09/02

What happens when a beloved brand ditches its heritage overnight? In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week. From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand. Most importantly, I’ll share the

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19:22

31. A Marketing Audit: The Starting Point for Growing...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/08/26

Feeling swamped by marketing and still not getting buyers?In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics. You’ll learn how to stop guessing, spot where leads drop off, and prioritize fixes that make your system run smoother without adding hours to your week. Want first dibs when

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46:23

30. Business Finances for Creatives: What You Need to...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/08/19

If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that.Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions. In this episode, we talk about the CEO mindset around money, how to ask the right questions of your bookkeeper, and how to use your financial data to fuel better marketing and growth strategies. Whether you’re

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26:21

29. Luxury Marketing That Works: 5 Strategies to...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/08/12

Ever lost a dream client the second you mentioned your pricing? You're not alone - and it’s usually not about the money.In this episode, I’m sharing five powerful strategies to help you position your brand as premium, create an elevated client experience, and attract clients who are not only willing but excited to pay your rates. If you’re tired of feeling like you have to justify your prices, this one’s for you. Looking for more resources? Ready to work together? Start here: For all things

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17:48

28. 5 Easy Steps to Become an Industry Expert

Higher Purpose Marketing | Marketing that makes sense... ·

2025/08/05

Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman? In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to position yourself as a leader. Looking for more resources? Ready to work together? Start here: For all things podcast, visit

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19:55

27. Proven Tips for Collecting Powerful Testimonials

Higher Purpose Marketing | Marketing that makes sense... ·

2025/07/29

If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you. I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats about the role social proof plays in buyer decisions, and quick tips to make collecting testimonials easier and more effective. Looking for more resources

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19:01

26. How I Quit My Corporate Job and Launched BeWeird...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/07/22

In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑guided moments. Tune in to discover how embracing your own breaking point can spark the most rewarding career transformation of your life.Looking for

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24:19

25. Who is Ashley Conway? Getting to Know the Person...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/07/15

In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable. Looking for more resources? Ready to work together? Start here: For all things podcast, visit

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14:58

24. Make Your Brand Pop Across Every Channel

Higher Purpose Marketing | Marketing that makes sense... ·

2025/07/08

If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page. You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot. Looking for more resources? Ready to work together? Start here: For all things podcast, visit

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18:22

23. From Blah to Bold: Find Your Brand Personality in...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/07/01

In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you. We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and

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19:17

22. Stop Sounding Like a Robot: How to Humanize Your...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/06/24

Is your messaging starting to sound a little… robotic?You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back. We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity. Looking for more resources? Ready to work together? Start here: For all things podcast,

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20:18

21. How to Design a Customer Experience That Makes...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/06/17

What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported. Looking for more resources? Ready

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14:47

20. 10 Real-Life Examples of WOW Customer Service

Higher Purpose Marketing | Marketing that makes sense... ·

2025/06/10

If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you. I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans. Looking for more resources? Ready to work together? Start here: For all

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15:42

19. Why Customer Experience Is the Best Marketing...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/06/03

It’s not your funnel. It’s not your hashtags. It’s not even your ad budget.If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market. Looking for more

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30:04

18. Business Mindset: Lessons from the Fourth Wing

Higher Purpose Marketing | Marketing that makes sense... ·

2025/05/27

In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners.We'll talk about: - Why mental resilience is critical for sustainable business growth - How to recognize when your shields are slipping - Practical ways to guard your mind against fear, comparison, and discouragement - How

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42:31

17. Smart Ways to Cut Marketing Costs and Still Grow...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/05/20

If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?” The short answer? Yes—but it takes intention, not just cuts. In this episode, we’ll explore: 8 smart ways to reduce your marketing spend without sacrificing results How to prioritize the right marketing activities when the

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25:50

16. Tariffs, Transparency, and Trust: Marketing in...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/05/13

With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond.In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times. We'll cover: - How tariff changes influence marketing—even for service-based brands - What to say (and not say) when customers

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35:35

15. 10 Red Flags to Look for When Hiring a Marketing...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/05/06

On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead.Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book or learn more about Power Hour Coaching, visit https://www.beweirdmarketing.com/power-hour -

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35:14

14. 10 Marketing Strategy Myths That Are Holding Your...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/04/29

If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow.Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching - Connect with us

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