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PODCAST

The Landscaper"s Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

business marketing

All Episodes

20:11

ADHD, Efficiency, and Growing Landscape Teams with...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/09/05

Hiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences could actually be a strength in your company? In this episode of The Landscaper’s Guide, Jack Jostes interviews LeanScaper Chief Customer Experience Officer Kristen Kiely. Kristen has nearly a decade of industry experience with LMN, The Grounds Guys, and now Lean...

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29:09

Why Landscapers Need a Marketing Coordinator (And a...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/08/29

Hiring a Marketing Coordinator might sound like a luxury — but for growing landscape companies, it could be the smartest move you make (besides ordering cheese curds in Wisconsin). In this episode of The Landscaper’s Guide, Jack Jostes sits down with Ramblin Jackson’s Marketing Coordinator, Hayden Storms, who started as an apprentice and now leads podcast editing, video production, and marketing automation. You’ll discover: How to actually use your iPhone to shoot sharp, on-site video content...

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12:20

The Future of Snow & Ice Management: AI Cameras for...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/08/22

The demands on snow and ice contractors are higher than ever. Large accounts want faster response times, accurate documentation, and proof of service. Driving site to site is slow, costly, and leaves room for disputes. In this episode of The Landscaper’s Guide, Jack Jostes talks with Christopher Lareau, founder of Vue Robotics, about how AI-powered weather cameras are changing the way contractors manage portfolios and deliver service. You’ll learn: How AI cameras give contractors real-time vi...

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13:27

3 AI Search Trends to Boost Your Landscaping Leads in...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/08/15

AI search is moving fast! And it’s already changing how homeowners discover local landscape companies. In this episode of The Landscaper’s Guide, host Jack Jostes reveals the three massive shifts happening right now in summer 2025 that every landscaper needs to know to stay visible in this competitive market. Listen to the full episode, where we dive into: How Bing plays a surprising role in ChatGPT search resultsWhy first-party reviews can give you an edge in AI rankingsHow short-form videos...

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22:38

Fearless Leadership in Landscaping: How Peggy Berns...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/08/08

What does fearless leadership look like in the landscaping industry? In this episode of The Landscaper’s Guide, Peggy Berns shares how she built a thriving landscaping business through strong leadership, a focus on her team, and the courage to make bold decisions. You’ll hear Peggy’s journey, including: How she overcame early challenges in businessThe leadership principles that helped her build a strong, loyal teamHer advice for landscapers who want to grow their company without losing contro...

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31:49

How a 24-Year-Old Took His Landscaping Business from...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/08/01

From mowing lawns with a Jeep Liberty and one truck to running a million-dollar landscaping company in just four years, Jacob Peffer’s journey is one you’ll want to hear. At only 24, Jacob has grown GreenerConcepts into a thriving business, proving that with the right mindset, mentorship, and strategy, massive growth is possible in a short amount of time. In this episode of The Landscaper’s Guide, Jack Jostes talks with Jacob live from the 2025 SIMA Symposium about: How he grew GreenerConcept...

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19:41

The Community Women in Snow and Landscape Have Been...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/07/25

Isolation. Burnout. And feeling invisible in a male-dominated industry. These are just a few of the challenges women face in the snow and landscape world — whether they’re operators, spouses, or business owners themselves. In this episode of The Landscaper’s Guide, host Jack Jostes interviews Val Lesak, co-founder of Influential Encounters, live from the Ramblin Jackson booth at the SIMA Symposium. Val shares how she’s helping build a nationwide community that supports women in snow, landscap...

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17:52

You’re Making Sales... So Where’s the Profit?

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/07/18

You’re closing deals, working hard, and watching the money come in… But your bank account still isn’t growing. What gives? In this episode of The Landscaper’s Guide, Jack Jostes interviews Jeff Heller, a Profit First Professional, landscape industry consultant at The Green Executive, and SIMA 2025 Board Member, about why so many snow and landscape companies struggle with cash flow — and how to fix it. Here’s ONE thing Jeff wants landscapers to know: If your profit is “whatever’s left over,” y...

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45:30

What Most Landscapers Get Wrong About Artificial Grass

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/07/11

Artificial turf is booming—but too many landscapers are cutting corners and losing money. In this episode of The Landscaper’s Guide, Jack Jostes sits down with Steve Rice, the founder of Lawn Kings and Titan Turf Supply. From Hollywood movie sets to thousands of installs across the U.S., Steve shares what it really takes to do turf right. Here’s one thing Steve wants every landscaper to know: The base prep is everything. Skip it, and you’ll lose trust—and repeat business. You’ll hear: Why che...

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25:35

Why Grit Beats Experience in Hiring

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/07/04

What does it take to lead a multi-state snow and landscape company, when you didn’t grow up in the industry? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Eddy Zakes, CEO of Earth Development, to explore how grit, values, and systems fuel business growth. Eddy shares: What it’s like to acquire and lead a company as an outsider to the industryHow Earth Development builds long-term partnerships with clients and service providersHis personal discipline—training for an Iro...

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24:11

We Stopped Free Estimates. Sales Exploded.

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/27

For years, Theiss Landscape Works gave away free estimates and paid the price in unqualified leads, sales chaos, and owner burnout. Then they stopped… In this episode of The Landscaper’s Guide, Monty and Justin Theiss share the bold decisions they made after partnering with Ramblin Jackson—decisions that led to stronger leads, smoother operations, and their biggest December ever. 💥 If your sales process feels messy, manual, or totally dependent on you as the owner... this is your sign to fix

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23:31

Is AI Killing Google Search?

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/20

You’re not BrightView. You don’t have a $100 million budget, a fleet of trucks, or an army of marketers. But guess what? You don’t need it. In this episode of The Landscaper’s Guide, Jack Jostes shares how small, family-owned landscape companies are outranking national giants — with one simple thing most businesses still overlook. What You’ll Learn: How Google reviews give small businesses a real edge over big brandsWhat Google’s 2025 SEO leak revealed — and what to do about itWhy most AI con...

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11:10

Can ChatGPT Make You a Better Manager?

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/13

If you own or manage a snow and landscape company, you're probably already hearing a lot about AI. But are you actually using ChatGPT to coach your team, lead more effectively, and grow your business? In this episode of The Landscaper’s Guide, Jack Jostes shares how he’s using ChatGPT at Ramblin Jackson to streamline management, improve communication, and lead with more confidence. Whether it’s running a 30-day check-in, preparing for a tough feedback conversation, or coaching based on DISC p...

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21:44

Landscaping With Empathy: How Todd Brown Builds...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/06

What if better landscaping sales started with empathy? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Todd Brown from Southern Classic Landscape Management. After nearly 40 years in business, Todd shares what he’s learned about running a high-touch company rooted in trust, clear communication, and treating clients like family—even when things go wrong. From handling a stolen magnolia tree and $50 underpayment with grace, to training his kids and team to lead with re...

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32:21

Protecting Your Kids Online: Lessons from a High...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/30

What if your kid knew how to handle cyberbullying before it started? In this episode of The Landscaper’s Guide, Jack Jostes interviews Ashley Parker, a high school author, illustrator, and founder of the nonprofit Click With Kindness. After facing online harassment herself, Ashley took action—writing and illustrating Sasha Goes to Cyberspace, a children's book designed to help elementary-aged students understand the risks of digital life and how to navigate them with empathy and confidence. T...

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36:02

The Hidden Cost of Growing Too Fast: Why This...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/23

Is scaling your landscape business always the right move? In this episode of The Landscaper’s Guide, Jack Jostes talks with Scott Parker of Parker Landscape Design about why he stopped chasing growth and started prioritizing craftsmanship, plant expertise, and exceptional customer service. Scott shares how trying to scale his business actually made things harder: more stress, lower quality, and less client satisfaction. So he pivoted—and hasn’t looked back. In this episode, you’ll learn: 🌱

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12:50

The One Minute Manager: Better Leadership for...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/16

What if better leadership could start with just one minute? In this solo episode of The Landscaper’s Guide, Jack Jostes unpacks his top takeaways from Ken Blanchard's The New One Minute Manager. It’s a tiny book with immense value, especially for landscaping company owners who are training managers, growing their team, and trying to get better results without micromanaging. Jack shares how he’s using this framework at Ramblin Jackson to train middle managers, increase clarity, and scale more ...

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19:23

Debrief to Win: Fighter Pilot Lessons for Landscaping...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/09

What do fighter pilots know about leadership that most landscape business owners miss? Turns out—a lot. In this episode of The Landscaper’s Guide, Jack Jostes sits down with Cujo Teschner, retired Air Force fighter pilot and author of Debrief to Win, live from the Bach Business Partners Summit. They talk about the kind of accountability that actually inspires high-performing teams, and how landscaping business owners can apply military-grade clarity, coaching, and vulnerability to scale smart...

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21:03

Sales on Skis: 3 Sales Strategies That Help...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/02

Ever reviewed your sales process mid-ski run? 🎿 This week on The Landscaper’s Guide, we’re riding the lift and carving out real sales advice with Ramblin Jackson’s Director of Client Strategy, Robert Felton. Join Jack Jostes as they break down three key sales strategies you can implement before your next coffee break. No snow gear required! From the base of Loveland Ski Area, they cover what really helps close premium landscaping jobs faster, and how you can lead your team through better

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26:11

From Marine Corps to 20-Person Landscape Company: How...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/25

What happens when a former U.S. Marine trades in military boots for landscaping boots—and scales his business from a single trailer to a 20-person crew in just four years? Meet Landscapin’ Nathan of Crystal Coast Custom Landscapes. In this episode, we’re talking shop straight from Belgard University, covering the mindset, systems, and marketing shifts that helped Nathan grow his business while reclaiming time with his family. 🎯 What it really takes to pre-qualify leads—and stop wasting time

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303 results

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