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PODCAST

The Landscaper"s Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

business marketing

All Episodes

25:35

Why Grit Beats Experience in Hiring

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/07/04

What does it take to lead a multi-state snow and landscape company, when you didn’t grow up in the industry? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Eddy Zakes, CEO of Earth Development, to explore how grit, values, and systems fuel business growth. Eddy shares: What it’s like to acquire and lead a company as an outsider to the industryHow Earth Development builds long-term partnerships with clients and service providersHis personal discipline—training for an Iro...

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24:11

We Stopped Free Estimates. Sales Exploded.

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/27

For years, Theiss Landscape Works gave away free estimates and paid the price in unqualified leads, sales chaos, and owner burnout. Then they stopped… In this episode of The Landscaper’s Guide, Monty and Justin Theiss share the bold decisions they made after partnering with Ramblin Jackson—decisions that led to stronger leads, smoother operations, and their biggest December ever. 💥 If your sales process feels messy, manual, or totally dependent on you as the owner... this is your sign to fix

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23:31

Is AI Killing Google Search?

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/20

You’re not BrightView. You don’t have a $100 million budget, a fleet of trucks, or an army of marketers. But guess what? You don’t need it. In this episode of The Landscaper’s Guide, Jack Jostes shares how small, family-owned landscape companies are outranking national giants — with one simple thing most businesses still overlook. What You’ll Learn: How Google reviews give small businesses a real edge over big brandsWhat Google’s 2025 SEO leak revealed — and what to do about itWhy most AI con...

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11:10

Can ChatGPT Make You a Better Manager?

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/13

If you own or manage a snow and landscape company, you're probably already hearing a lot about AI. But are you actually using ChatGPT to coach your team, lead more effectively, and grow your business? In this episode of The Landscaper’s Guide, Jack Jostes shares how he’s using ChatGPT at Ramblin Jackson to streamline management, improve communication, and lead with more confidence. Whether it’s running a 30-day check-in, preparing for a tough feedback conversation, or coaching based on DISC p...

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21:44

Landscaping With Empathy: How Todd Brown Builds...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/06/06

What if better landscaping sales started with empathy? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Todd Brown from Southern Classic Landscape Management. After nearly 40 years in business, Todd shares what he’s learned about running a high-touch company rooted in trust, clear communication, and treating clients like family—even when things go wrong. From handling a stolen magnolia tree and $50 underpayment with grace, to training his kids and team to lead with re...

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32:21

Protecting Your Kids Online: Lessons from a High...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/30

What if your kid knew how to handle cyberbullying before it started? In this episode of The Landscaper’s Guide, Jack Jostes interviews Ashley Parker, a high school author, illustrator, and founder of the nonprofit Click With Kindness. After facing online harassment herself, Ashley took action—writing and illustrating Sasha Goes to Cyberspace, a children's book designed to help elementary-aged students understand the risks of digital life and how to navigate them with empathy and confidence. T...

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36:02

The Hidden Cost of Growing Too Fast: Why This...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/23

Is scaling your landscape business always the right move? In this episode of The Landscaper’s Guide, Jack Jostes talks with Scott Parker of Parker Landscape Design about why he stopped chasing growth and started prioritizing craftsmanship, plant expertise, and exceptional customer service. Scott shares how trying to scale his business actually made things harder: more stress, lower quality, and less client satisfaction. So he pivoted—and hasn’t looked back. In this episode, you’ll learn: 🌱

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12:50

The One Minute Manager: Better Leadership for...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/16

What if better leadership could start with just one minute? In this solo episode of The Landscaper’s Guide, Jack Jostes unpacks his top takeaways from Ken Blanchard's The New One Minute Manager. It’s a tiny book with immense value, especially for landscaping company owners who are training managers, growing their team, and trying to get better results without micromanaging. Jack shares how he’s using this framework at Ramblin Jackson to train middle managers, increase clarity, and scale more ...

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19:23

Debrief to Win: Fighter Pilot Lessons for Landscaping...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/09

What do fighter pilots know about leadership that most landscape business owners miss? Turns out—a lot. In this episode of The Landscaper’s Guide, Jack Jostes sits down with Cujo Teschner, retired Air Force fighter pilot and author of Debrief to Win, live from the Bach Business Partners Summit. They talk about the kind of accountability that actually inspires high-performing teams, and how landscaping business owners can apply military-grade clarity, coaching, and vulnerability to scale smart...

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21:03

Sales on Skis: 3 Sales Strategies That Help...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/05/02

Ever reviewed your sales process mid-ski run? 🎿 This week on The Landscaper’s Guide, we’re riding the lift and carving out real sales advice with Ramblin Jackson’s Director of Client Strategy, Robert Felton. Join Jack Jostes as they break down three key sales strategies you can implement before your next coffee break. No snow gear required! From the base of Loveland Ski Area, they cover what really helps close premium landscaping jobs faster, and how you can lead your team through better

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26:11

From Marine Corps to 20-Person Landscape Company: How...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/25

What happens when a former U.S. Marine trades in military boots for landscaping boots—and scales his business from a single trailer to a 20-person crew in just four years? Meet Landscapin’ Nathan of Crystal Coast Custom Landscapes. In this episode, we’re talking shop straight from Belgard University, covering the mindset, systems, and marketing shifts that helped Nathan grow his business while reclaiming time with his family. 🎯 What it really takes to pre-qualify leads—and stop wasting time

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47:23

The $2M Growth Wall: What’s Really Holding Your...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/18

What if the biggest thing holding your landscaping company back... was you? In this special in-studio episode of The Landscaper’s Guide, Jack Jostes sits down with two powerhouse landscapers, Robyn Schmitz of High Prairie Outdoors and Scott Parker of Parker Landscape Design, to dig into the messy, not-so-glamorous, but totally necessary shifts it takes to grow past $2M without losing your mind. They talk about leadership, marketing, margins, and the surprisingly simple things that have kept t...

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17:22

75 Years in Business. 3 Google Reviews.

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/11

Michelle Lane’s family landscaping business has been around for 75 years. But when she Googled herself during a presentation at Belgard University… she found three reviews. In this episode of The Landscaper’s Guide, Jack Jostes talks with Michelle about something even the most established landscape companies get wrong—and how to fix it—with better branding, smarter marketing, and a whole lot more Google reviews. 🎯 What You’ll Learn: 🌼 Why legacy customers aren’t enough to win new business📍

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19:25

Your Best Project Photos Are Costing You Sales

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/04/04

Luxury design in a small space? That’s exactly what Joe Raboine, VP of Design at Oldcastle APG, helps contractors pull off every day. In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joe at Belgard University in North Carolina to talk about real-world trends in outdoor living and what today’s homeowners are actually buying. From charging for consultations to closing $50K patio jobs in 15x30 ft lots, Joe brings the contractor’s mindset with a national designer’s perspectiv...

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39:57

How a Father-Son Team Preserved Their Business During...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/28

What would you do if a brand-new employee caused your family business to go viral – for all the wrong reasons? In this episode, we sit down with Stuart and Andrew Ward of Buckhead Landscape, a father-son team from Atlanta, Georgia, who faced a social media firestorm head-on. 🎯 Discover how they responded with integrity and transparency🛠 Learn how EOS and core values shaped their culture through crisis🌱 Hear their succession plan and what it’s really like running a family-owned landscape...

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28:47

The #1 Missed Opportunity in Landscaping (And How to...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/21

Most landscapers are sitting on a high-margin service they’re barely tapping into – irrigation. If you’re only fixing irrigation when it breaks, you’re missing out on recurring revenue and long-term client retention. In this episode of The Landscaper’s Guide, host Jack Jostes sits down with Weathermatic President Lex Mason to share how irrigation can become a profit center instead of a reactive expense. Lex explains why water costs are rising faster than any other utility, why most landscape...

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8:04

3 Reasons Employees Choose Your Landscaping Company...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/14

Struggling to Hire? Here’s How One Landscaper Got 120+ Applicants FAST Most landscape business owners struggle to find and keep great employees—but if your job postings aren’t bringing in the right candidates, chances are you’re making one big mistake. In this episode, Jack Jostes takes you inside his keynote at Green & Growin’ in North Carolina, where he shares real-world hiring strategies that work. You’ll learn the 3 key reasons employees choose one landscaping company over another—and...

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28:40

The #1 Hiring Mistake That’s Costing You Great Employees

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/03/07

Struggling to hire and keep great employees in your landscaping business? You’re not alone. With more job options than ever, competition is fierce, and if you’re not standing out, you’re losing out. But the best landscape companies are winning the hiring game with smarter, more strategic approaches—and in this episode, we’re breaking them down. Join Jack Jostes as he sits down with Robert Felton and Jamie DuBose from Ramblin Jackson to uncover what’s actually working in recruiting right...

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12:31

Thinking Outside the Van: How These NYC Landscapers...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/28

Most landscapers load up their trucks, roll up to a job site, and get to work. But what if your “job site” is a rooftop 40 stories above the streets of New York City—with no easy way to get plants, soil, or even tools up there? That’s the daily reality for John Mini Distinctive Landscapes, a team that transforms urban spaces into lush, thriving environments in one of the most challenging places to do it. At the NALP Elevate Conference in Charlotte, I met with Mark Mini and Matt Wessol from Jo...

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9:14

The 5 Keys to a Healthier Landscape with Agronomist...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/02/21

Some folks think keeping a landscape healthy just means dumping more fertilizer and cranking up the sprinklers. But that’s like throwing steak on the grill without seasoning—it’s not gonna turn out the way you hoped. That’s why at NALP’s Elevate conference in Charlotte, NC, Jack Jostes caught up with Dr. Eric Brown, a PhD agronomist from Massey Services, to talk about what really makes plants thrive (hint: it’s not just luck). Dr. Brown has spent years researching how to get big results with ...

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294 results

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