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PODCAST

The Landscaper"s Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

business marketing

All Episodes

47:00

From Craftsman to Closer: The Core 10 Sales Playbook...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/04/17

In this episode of The Landscaper’s Guide, Jack Jostes sits down with Joshua Gillow—landscape industry veteran, coach, and author of The Core 10 Sales Playbook. Joshua shares how he went from working in a family garden center to building and leading successful landscape businesses, and ultimately helping contractors across the country improve their sales systems. You’ll hear practical strategies to increase your close rate, communicate more effectively with clients, and break free from compet...

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17:29

The Fortune Is In The Follow-Up: Email Marketing That...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/04/10

In this episode of The Landscaper’s Guide, Jack Jostes shares powerful clips from a live webinar on email marketing for landscape and snow business owners. If you’ve ever spent thousands on marketing but struggled to convert leads into real revenue, this episode will show you what’s missing—and how to fix it fast. You’ll hear real-world results from contractors who implemented simple email strategies and generated hundreds of thousands of dollars in new business. Jack breaks down why most com...

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2:43

Live Webinar: Introduction To AI For Landscape Sales...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/04/07

Join Jack Jostes for a practical, hands-on session designed specifically for landscape business owners and sales professionals ready to leverage AI in their sales process. If you’ve been feeling overwhelmed by AI—or unsure how tools like ChatGPT can actually help you close more deals—this webinar will give you clear, actionable direction. Jack Jostes breaks down practical ways to use ChatGPT to: Write effective client follow-up emails that build trust and keep deals movingPrepare for sales ca...

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18:52

Is AI Killing Google? What Landscape Business Owners...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/04/03

Is AI really killing Google—or is that just noise? In this episode, Jack Jostes, CEO of Ramblin Jackson, breaks down what’s actually happening in search and what it means for landscape and snow business owners. Drawing from real data and insights from his upcoming book, Jack explains why Google is still dominating—and how AI is changing the way customers find your business. You’ll hear what’s actually shifting with AI Overviews, why click-through rates are dropping, and how the businesses win...

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57:28

How Systems, Assistants, and AI Help You Scale Your...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/03/27

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with returning guest Scott Callenius, CEO of Forever Green Landscape Services in West Palm Beach, Florida. Scott shares how his company has evolved from a small operation into a highly structured, system-driven business with a growing team, virtual assistants, and advanced workflows. Scott breaks down how hiring the right people, building systems, and embracing AI tools have helped him reclaim his time, improve client co...

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24:44

Gold Mining Your Database: How to Turn Old Leads Into...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/03/20

Are you sitting on a goldmine of missed opportunities in your CRM? In this episode, Jack Jostes sits down with Ramblin Jackson’s Director of Client Strategy, Robert Felton, to break down how landscape and snow removal companies can unlock hidden revenue from their existing database. Robert shares his proven “gold mining” strategy—how to revisit old leads, follow up with purpose, and use tools like Lead Wrangler to prioritize the hottest opportunities. You’ll learn why most contractors lose de...

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1:06

Email Marketing for Landscape Companies: Driving...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/03/15

What do you do after you send a proposal… follow up… and never hear back? Most landscape companies simply move on — and spend more money trying to generate new leads. But what if some of that revenue is already sitting inside your database? In this LIVE webinar on Thursday, March 26th from 10:00–11:00 AM Mountain Time, Ramblin Jackson CEO Jack Jostes will show you how landscape companies are using email marketing to generate repeat business, cross-sell services, and turn old leads into new r...

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11:23

Your Timeline Isn't the Problem. Your Follow-Up Is.

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/03/13

If you’ve ever lost a landscaping sale because a prospect didn’t like your timeline, this episode is for you. Jack Jostes, CEO of Ramblin Jackson, explains why timeline objections usually do not mean the deal is dead. In peak season, reputable landscape companies are often booked weeks or months out, and many prospects are simply frustrated by the buying process, not necessarily rejecting your company. In this solo episode, Jack shares how to stay in the game with better follow-up, a smart mi...

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32:54

How Smart Irrigation & AI Are Transforming Water...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/03/06

In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Sean Azad, Marketing Manager at Rain Bird, live from the Rain Bird Select Contractor Conference in Riviera Maya, Mexico. Sean shares how smart irrigation controllers, integrated valve modules, and remote water management platforms are changing the game for residential and commercial contractors. From EPA WaterSense requirements to AI-powered scheduling and unified control systems, you’ll learn how technology is helping ...

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39:15

How George Egan Built a $10M Landscape Company with...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/27

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with George Egan, President of Egan Landscape Group in Plymouth, Massachusetts. George shares how he grew his company to $10 million in revenue with nearly 100 team members by focusing on daily accountability, real-time job costing, and smart marketing. From implementing a 10-minute all-team daily meeting to building a custom tech stack with Zapier, Aspire, and ClockShark, George breaks down the systems that drive profit...

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21:07

How to Grow Your Landscape Business Without...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/20

In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Erika and Justin Mathis of Mathis Landscapes in Glenville, North Carolina. From buying the family business to building a high-end design/build company, the Mathis team shares what it really takes to grow sustainably—without burning out your marriage or your team. They discuss qualifying better clients, talking about budget earlier, investing in marketing for the first time, and why transparency builds trust. You’ll also...

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8:29

Did ChatGPT Eat Google’s Lunch?

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/13

Has AI changed how homeowners and commercial property managers find landscape companies? In this solo episode, Jack Jostes shares a real story from his own home renovation disaster — a leaking dishwasher, asbestos discovery, insurance requirements, and two wildly different proposals. Instead of guessing which contractor to hire, Jack used ChatGPT to compare bids and generate smart follow-up questions. What happened next reveals exactly how customers are researching and buying in 2026. You’ll ...

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13:57

How to Get More Google Reviews, Handle Negative...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/06

In this live Q&A session, Jack Jostes answers real-world questions from landscape business owners, straight from the stage. The conversation focuses on one of the most common challenges contractors face: getting consistent Google reviews, especially from maintenance clients, without feeling awkward or pushy. You’ll hear practical guidance on handling negative reviews the right way, whether employees should leave reviews, and how to use review feedback to build trust with future customers....

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11:20

From Radio DJ to Green Industry Problem Solver: How...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/30

Brian Middleton didn’t start his career in the green industry. For more than 20 years, he was a well-known radio DJ in one of the biggest markets in the country. Today, he’s the Head of Technical Support at PermaGreen, helping lawn and landscape companies keep their crews productive, profitable, and moving. In this episode, Brian and Jack talk about what really happens when equipment goes down in the field, why fast, human support still matters in an AI-driven world, and how smarter equipment...

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1:51

Brand Your Landscape Sales Process Webinar with Jack...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/26

https://landscapersguide.com/brand-your-sales-process-to-get-the-owner-out-of-sales-with-jack-jostes-and-robert-felton/ Brand Your Sales Process To Get The Owner Out of Sales - with Jack Jostes and Robert Felton Date: Thursday, January 29, 2026, 10:00 to 11:00 AM MT Location: Virtual on Zoom Investment: FREE In this workshop, Ramblin Jackson CEO Jack Jostes and Director of Client Strategy Robert Felton will share what they've learned working with 300+ landscape companies to help you: Increas...

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26:36

When Firing Clients Protects Your Team and Increases...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/23

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Abe Faria, General Manager of CMS Landscape (Chris Mark and Sons) in Massachusetts, a multi-generation landscape company that’s been operating since 1973. Abe shares how CMS has grown to over 50 employees by making hard—but strategic—decisions about who they serve and how they protect their team. You’ll hear a candid conversation about identifying toxic or misaligned clients, the internal process CMS uses to evaluat...

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43:20

Three Landscape Leaders On Sales, Pricing, And...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/16

What actually separates high-performing landscape companies from everyone else isn’t luck, leads, or even talent — it’s how they handle sales, pricing, and client qualification. In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down in the Ramblin Jackson studio with the three finalists for the 2025 Landscape Leader Of The Year Award. These owners flew in from across the country to participate in a live event, mastermind together, and share what they’re learning as they grow...

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13:11

Elevating Careers In The Green Industry With Pam Berrios

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/09

Pam Berrios has spent nearly three decades in the green industry—and she’s on a mission to elevate the people who power it. In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Pam to talk about career pathways, leadership development, and why investing in field-level team members is the single most important move landscape companies can make. Pam shares her experience as a former landscape company owner, her work training Spanish-speaking crews across the country, an...

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22:35

How Top Landscape Sales Pros Handle Rejection And...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/02

Selling premium landscape services means hearing “no” more often—and waiting longer for the right “yes.” In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Chris James of Perfect Cut Landscaping to talk candidly about rejection, long HOA sales cycles, and how top sales professionals stay confident through it all. Chris shares real-world lessons from selling residential, commercial, and HOA landscape services in South Florida, including how to follow up without damag...

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25:57

The Hardest Leadership Lessons of Last Year + What’s...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/26

In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the personal toll poor people decisions can take on business owners. Jack shares real stories from his own company and from client conversations, offering an honest look at why leadership often gets harder before it gets clearer. In the second half of the episode, Ja...

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319 results

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