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PODCAST

The Landscaper"s Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

business marketing

All Episodes

13:11

Elevating Careers In The Green Industry With Pam Berrios

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/09

Pam Berrios has spent nearly three decades in the green industry—and she’s on a mission to elevate the people who power it. In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Pam to talk about career pathways, leadership development, and why investing in field-level team members is the single most important move landscape companies can make. Pam shares her experience as a former landscape company owner, her work training Spanish-speaking crews across the country, an...

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22:35

How Top Landscape Sales Pros Handle Rejection And...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/02

Selling premium landscape services means hearing “no” more often—and waiting longer for the right “yes.” In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Chris James of Perfect Cut Landscaping to talk candidly about rejection, long HOA sales cycles, and how top sales professionals stay confident through it all. Chris shares real-world lessons from selling residential, commercial, and HOA landscape services in South Florida, including how to follow up without damag...

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25:57

The Hardest Leadership Lessons of Last Year + What’s...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/26

In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the personal toll poor people decisions can take on business owners. Jack shares real stories from his own company and from client conversations, offering an honest look at why leadership often gets harder before it gets clearer. In the second half of the episode, Ja...

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17:02

Year-End Sales, Pricing, and Profitability Tips from...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/19

As the year winds down, landscape and snow business owners face important decisions around renewals, pricing adjustments, and profitability. In this episode of The Landscaper’s Guide Podcast, Jack Jostes is joined by Maggie Wymore from ServiceTitan to discuss what service businesses should be reviewing at year-end to finish strong and plan confidently for the year ahead. Maggie shares practical insights on reviewing financial inputs, evaluating profitability by service line, improving renewal...

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13:36

From Brazil to Baton Rouge: How Hard Work and...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/12

In this episode, Jack Jostes sits down with Vania Mickos of Mullin Landscape to explore her remarkable journey from growing vegetables on her family’s farm in Brazil to becoming an account manager in Baton Rouge. Vania shares how grit, agronomy expertise, and a deep commitment to kindness shaped her leadership style and career path. We discuss her early start in agriculture at age 11, her transition into agronomy, her move to Europe, and eventually her growth into the U.S. landscape industry....

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23:16

300 Episodes Later: The Biggest Social Media &...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/05

After five years, 300 episodes, more than 75,000 audio downloads, and over 110,000 YouTube views, Jack Jostes shares the biggest lessons he’s learned from producing The Landscaper’s Guide. In this milestone solo episode, Jack breaks down the marketing mindset that has helped hundreds of landscape and snow companies grow with social media, storytelling, consistency, and simple video production. You’ll hear the real behind-the-scenes journey—starting the show in a tiny shed, leveling up gear ov...

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35:40

How a Second-Generation Landscaper Rebuilt His Sales...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/28

In this episode, Jack interviews Edward Morales, second-generation owner of Tropical Landscaping Services in Buckeye, Arizona. After years of the company relying on hard work and word-of-mouth without a clear sales process, Edward stepped back into the business and realized it needed structure, clarity, and consistency. He rebuilt their sales process from scratch and discovered how communication and predictable workflows create a better client experience. Edward also shares how he uses AI as ...

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12:59

The Call Jam Playbook: A Simple System To Win More...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/21

In this episode, Jack Jostes breaks down one of the simplest and most profitable sales activities any landscape company can run: the Call Jam. Jack shares why calling customers still outperforms every other marketing channel, how to structure a winning Call Jam with your team, and how to prioritize your leads so you focus on the prospects most likely to buy. He also explains the Hopper Dropper method for doubling your response rates and gives a real example of a landscape company that generat...

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26:00

Marketing Through the Downturn: How Alterra Keeps...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/14

In today’s episode, Jack sits down with Jeff Riddle, founder of Alterra Landscape Design in Dallas, to talk about what it really takes to keep a landscape company growing—even when the market softens. Jeff shares how Dallas is seeing more competition than ever before, why lead volume has dipped, and the surprising reasons many landscape firms are feeling anxious even in a still-healthy market. Yet instead of cutting back, Jeff explains why Alterra has intentionally increased marketing investm...

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19:04

From Office Manager to $50 Million in Sales: The Rise...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/07

In this episode of The Landscaper’s Guide, Jack Jostes interviews Stacey Hinson, Director of Sales at Snow Systems, one of the nation’s leading commercial snow removal companies. Stacey shares her inspiring journey from starting as an office manager to selling over $50 million in commercial snow contracts while helping grow Snow Systems from a Chicago-based operation to a national service provider in 44 states. You’ll hear how Stacey earned credibility as one of the few female sales leaders i...

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11:37

2025 Landscape Leader of the Year: Stuart Ward’s...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/31

When you start a landscape company, you wear every hat — salesperson, account manager, and operations lead. But as your business grows, scaling becomes harder without a defined process. In this episode, 2025 Landscape Leader of the Year Stuart Ward of Buckhead Landscape & Design shares how his Atlanta-based company created a clear and repeatable sales process that drives consistent growth, improves onboarding, and gives every team member a roadmap to success. If you’ve ever struggled wi...

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2:32

ChatGPT for Landscape Sales Pros & Owners — Jack...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/27

Most landscape companies lose sales because their follow-up is too slow and too inconsistent. In this short video, Jack Jostes — CEO of Ramblin Jackson and host of The Landscaper’s Guide Podcast — shares how one simple ChatGPT prompt can help your entire sales team follow up faster, sound more professional, and keep CRM notes consistent across your company. See Jack LIVE at NALP ELEVATE 2025 Date: Wednesday, November 5, 2025 Time: 9:00–9:45 a.m. MST Location: Phoenix Convention Center | Ph...

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13:03

Multipliers Book Review: How The Best Leaders Make...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/24

Are you a multiplier or a diminisher in your company’s leadership? In this episode, Landscaper’s Guide podcast host Jack Jostes reviews Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman. Jack shares key insights from the book and from his Wild Frontier Mastermind discussion — including how to identify people’s native genius, when to move team members into new seats, and why great leaders admit mistakes publicly to build trust. You’ll hear practical, real-world application...

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36:10

From Teacher to Turf Pro: How Ryan Robinson Scaled...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/17

How do you go from teaching middle school science to running a thriving landscape and industrial maintenance company? In this week’s episode of The Landscaper’s Guide, Jack Jostes talks with Ryan Robinson, owner of Turf Concepts Landscaping in Michigan, about his journey from part-time mower to full-time business owner, and how discipline, learning marketing, and embracing video helped him grow faster than ever. You’ll learn: 📈 How Ryan left teaching to build a multi-service landscaping

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29:42

How to Build a Landscape Business That Runs Without...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/10

Most landscape owners dream of a business that runs without them. George Urvari has actually done it. After nearly 40 years of building Oriole Landscaping into one of Toronto’s top design-build firms, George now helps other owners create systems, train leaders, and reclaim their time through Knowledge Tree Consulting. In this episode, George shares practical steps to remove yourself from daily chaos and create a company that works because of your leadership, not your presence. You’ll learn: H...

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57:22

Ask the Experts: Winning Commercial Snow & Landscape...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/03

Selling commercial snow and landscape work isn’t the same as residential. Budgets, long sales cycles, and high expectations make it tough to stand out. In this episode of The Landscaper’s Guide, Jack Jostes hosts a panel of three leaders who have each scaled $10M+ companies to share what’s actually working in commercial sales today. You’ll hear from Robert Clinkenbeard (Wilson360), Nick Klotz (EPM of Michigan), and Eddy Zakes (Earth Development) as they break down the tactics, team structures...

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42:48

Residential Snow, SEO, and Scaling Summit Lawns with...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/09/26

Most landscapers think residential snow and lawn care can’t scale profitably. Summit Lawns in Lincoln, Nebraska, is proving otherwise. With 4,000 clients and five profit centers, owner Ted Glaser has built one of the Midwest’s fastest-growing lawn and landscape companies. In this episode of The Landscaper’s Guide, Jack Jostes talks with Ted about the painful “Summer of Diamonds” when he lost half his staff, how he rebuilt with a stronger model, and the systems that keep Summit Lawns growing y...

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42:55

From Scotland to $20M: Robert Clinkenbeard on...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/09/19

What does it take to scale a landscape company from scratch to $20M and 350 employees—and then build one of the industry’s most respected coaching and peer group businesses? In this episode of The Landscaper’s Guide, Jack Jostes interviews Robert Clinkenbeard, CEO of Wilson360, Ironman competitor, and host of The Commercial Landscaper Podcast. Robert shares his journey from Scotland to Phoenix, where he built a $20M commercial landscape company, sold it, and then took over and rebranded Wilso...

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24:52

EOS, Google Reviews, and Time Freedom: Scaling a...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/09/12

What keeps a landscape company strong after six decades, and what has to change to keep growing? In this episode of The Landscaper’s Guide, Jack Jostes visits Grand Rapids to talk with Jeremy Miller, owner of Miller Landscape, as the company approaches 60 years in business. Jeremy shares how a family-first culture, EOS, and clear roles helped the team move past a revenue plateau and build a scalable company where people can grow without burning out. You’ll discover: How “Do What We Say We Wil...

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20:11

ADHD, Efficiency, and Growing Landscape Teams with...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/09/05

Hiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences could actually be a strength in your company? In this episode of The Landscaper’s Guide, Jack Jostes interviews LeanScaper Chief Customer Experience Officer Kristen Kiely. Kristen has nearly a decade of industry experience with LMN, The Grounds Guys, and now Lean...

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302 results

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