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PODCAST

The Landscaper"s Guide to Modern Sales & Marketing

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

business marketing

All Episodes

39:15

How George Egan Built a $10M Landscape Company with...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/27

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with George Egan, President of Egan Landscape Group in Plymouth, Massachusetts. George shares how he grew his company to $10 million in revenue with nearly 100 team members by focusing on daily accountability, real-time job costing, and smart marketing. From implementing a 10-minute all-team daily meeting to building a custom tech stack with Zapier, Aspire, and ClockShark, George breaks down the systems that drive profit...

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21:07

How to Grow Your Landscape Business Without...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/20

In this episode of The Landscaper’s Guide Podcast, Jack Jostes interviews Erika and Justin Mathis of Mathis Landscapes in Glenville, North Carolina. From buying the family business to building a high-end design/build company, the Mathis team shares what it really takes to grow sustainably—without burning out your marriage or your team. They discuss qualifying better clients, talking about budget earlier, investing in marketing for the first time, and why transparency builds trust. You’ll also...

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8:29

Did ChatGPT Eat Google’s Lunch?

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/13

Has AI changed how homeowners and commercial property managers find landscape companies? In this solo episode, Jack Jostes shares a real story from his own home renovation disaster — a leaking dishwasher, asbestos discovery, insurance requirements, and two wildly different proposals. Instead of guessing which contractor to hire, Jack used ChatGPT to compare bids and generate smart follow-up questions. What happened next reveals exactly how customers are researching and buying in 2026. You’ll ...

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13:57

How to Get More Google Reviews, Handle Negative...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/02/06

In this live Q&A session, Jack Jostes answers real-world questions from landscape business owners, straight from the stage. The conversation focuses on one of the most common challenges contractors face: getting consistent Google reviews, especially from maintenance clients, without feeling awkward or pushy. You’ll hear practical guidance on handling negative reviews the right way, whether employees should leave reviews, and how to use review feedback to build trust with future customers....

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11:20

From Radio DJ to Green Industry Problem Solver: How...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/30

Brian Middleton didn’t start his career in the green industry. For more than 20 years, he was a well-known radio DJ in one of the biggest markets in the country. Today, he’s the Head of Technical Support at PermaGreen, helping lawn and landscape companies keep their crews productive, profitable, and moving. In this episode, Brian and Jack talk about what really happens when equipment goes down in the field, why fast, human support still matters in an AI-driven world, and how smarter equipment...

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1:51

Brand Your Landscape Sales Process Webinar with Jack...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/26

https://landscapersguide.com/brand-your-sales-process-to-get-the-owner-out-of-sales-with-jack-jostes-and-robert-felton/ Brand Your Sales Process To Get The Owner Out of Sales - with Jack Jostes and Robert Felton Date: Thursday, January 29, 2026, 10:00 to 11:00 AM MT Location: Virtual on Zoom Investment: FREE In this workshop, Ramblin Jackson CEO Jack Jostes and Director of Client Strategy Robert Felton will share what they've learned working with 300+ landscape companies to help you: Increas...

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26:36

When Firing Clients Protects Your Team and Increases...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/23

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Abe Faria, General Manager of CMS Landscape (Chris Mark and Sons) in Massachusetts, a multi-generation landscape company that’s been operating since 1973. Abe shares how CMS has grown to over 50 employees by making hard—but strategic—decisions about who they serve and how they protect their team. You’ll hear a candid conversation about identifying toxic or misaligned clients, the internal process CMS uses to evaluat...

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43:20

Three Landscape Leaders On Sales, Pricing, And...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/16

What actually separates high-performing landscape companies from everyone else isn’t luck, leads, or even talent — it’s how they handle sales, pricing, and client qualification. In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down in the Ramblin Jackson studio with the three finalists for the 2025 Landscape Leader Of The Year Award. These owners flew in from across the country to participate in a live event, mastermind together, and share what they’re learning as they grow...

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13:11

Elevating Careers In The Green Industry With Pam Berrios

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/09

Pam Berrios has spent nearly three decades in the green industry—and she’s on a mission to elevate the people who power it. In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Pam to talk about career pathways, leadership development, and why investing in field-level team members is the single most important move landscape companies can make. Pam shares her experience as a former landscape company owner, her work training Spanish-speaking crews across the country, an...

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22:35

How Top Landscape Sales Pros Handle Rejection And...

The Landscaper"s Guide to Modern Sales & Marketing ·

2026/01/02

Selling premium landscape services means hearing “no” more often—and waiting longer for the right “yes.” In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Chris James of Perfect Cut Landscaping to talk candidly about rejection, long HOA sales cycles, and how top sales professionals stay confident through it all. Chris shares real-world lessons from selling residential, commercial, and HOA landscape services in South Florida, including how to follow up without damag...

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25:57

The Hardest Leadership Lessons of Last Year + What’s...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/26

In this solo episode of The Landscaper’s Guide Podcast, host Jack Jostes reflects on the hardest leadership lessons he learned last year—particularly around letting the wrong people stay too long, dealing with toxic behavior, and the personal toll poor people decisions can take on business owners. Jack shares real stories from his own company and from client conversations, offering an honest look at why leadership often gets harder before it gets clearer. In the second half of the episode, Ja...

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17:02

Year-End Sales, Pricing, and Profitability Tips from...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/19

As the year winds down, landscape and snow business owners face important decisions around renewals, pricing adjustments, and profitability. In this episode of The Landscaper’s Guide Podcast, Jack Jostes is joined by Maggie Wymore from ServiceTitan to discuss what service businesses should be reviewing at year-end to finish strong and plan confidently for the year ahead. Maggie shares practical insights on reviewing financial inputs, evaluating profitability by service line, improving renewal...

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13:36

From Brazil to Baton Rouge: How Hard Work and...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/12

In this episode, Jack Jostes sits down with Vania Mickos of Mullin Landscape to explore her remarkable journey from growing vegetables on her family’s farm in Brazil to becoming an account manager in Baton Rouge. Vania shares how grit, agronomy expertise, and a deep commitment to kindness shaped her leadership style and career path. We discuss her early start in agriculture at age 11, her transition into agronomy, her move to Europe, and eventually her growth into the U.S. landscape industry....

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23:16

300 Episodes Later: The Biggest Social Media &...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/12/05

After five years, 300 episodes, more than 75,000 audio downloads, and over 110,000 YouTube views, Jack Jostes shares the biggest lessons he’s learned from producing The Landscaper’s Guide. In this milestone solo episode, Jack breaks down the marketing mindset that has helped hundreds of landscape and snow companies grow with social media, storytelling, consistency, and simple video production. You’ll hear the real behind-the-scenes journey—starting the show in a tiny shed, leveling up gear ov...

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35:40

How a Second-Generation Landscaper Rebuilt His Sales...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/28

In this episode, Jack interviews Edward Morales, second-generation owner of Tropical Landscaping Services in Buckeye, Arizona. After years of the company relying on hard work and word-of-mouth without a clear sales process, Edward stepped back into the business and realized it needed structure, clarity, and consistency. He rebuilt their sales process from scratch and discovered how communication and predictable workflows create a better client experience. Edward also shares how he uses AI as ...

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12:59

The Call Jam Playbook: A Simple System To Win More...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/21

In this episode, Jack Jostes breaks down one of the simplest and most profitable sales activities any landscape company can run: the Call Jam. Jack shares why calling customers still outperforms every other marketing channel, how to structure a winning Call Jam with your team, and how to prioritize your leads so you focus on the prospects most likely to buy. He also explains the Hopper Dropper method for doubling your response rates and gives a real example of a landscape company that generat...

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26:00

Marketing Through the Downturn: How Alterra Keeps...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/14

In today’s episode, Jack sits down with Jeff Riddle, founder of Alterra Landscape Design in Dallas, to talk about what it really takes to keep a landscape company growing—even when the market softens. Jeff shares how Dallas is seeing more competition than ever before, why lead volume has dipped, and the surprising reasons many landscape firms are feeling anxious even in a still-healthy market. Yet instead of cutting back, Jeff explains why Alterra has intentionally increased marketing investm...

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19:04

From Office Manager to $50 Million in Sales: The Rise...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/11/07

In this episode of The Landscaper’s Guide, Jack Jostes interviews Stacey Hinson, Director of Sales at Snow Systems, one of the nation’s leading commercial snow removal companies. Stacey shares her inspiring journey from starting as an office manager to selling over $50 million in commercial snow contracts while helping grow Snow Systems from a Chicago-based operation to a national service provider in 44 states. You’ll hear how Stacey earned credibility as one of the few female sales leaders i...

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11:37

2025 Landscape Leader of the Year: Stuart Ward’s...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/31

When you start a landscape company, you wear every hat — salesperson, account manager, and operations lead. But as your business grows, scaling becomes harder without a defined process. In this episode, 2025 Landscape Leader of the Year Stuart Ward of Buckhead Landscape & Design shares how his Atlanta-based company created a clear and repeatable sales process that drives consistent growth, improves onboarding, and gives every team member a roadmap to success. If you’ve ever struggled wi...

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2:32

ChatGPT for Landscape Sales Pros & Owners — Jack...

The Landscaper"s Guide to Modern Sales & Marketing ·

2025/10/27

Most landscape companies lose sales because their follow-up is too slow and too inconsistent. In this short video, Jack Jostes — CEO of Ramblin Jackson and host of The Landscaper’s Guide Podcast — shares how one simple ChatGPT prompt can help your entire sales team follow up faster, sound more professional, and keep CRM notes consistent across your company. See Jack LIVE at NALP ELEVATE 2025 Date: Wednesday, November 5, 2025 Time: 9:00–9:45 a.m. MST Location: Phoenix Convention Center | Ph...

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310 results

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