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business management & marketing

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From Work to What? Surviving the AI Utopia Narrative

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2025/03/03

Some futurists project we're entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time? The post From Work to What? Surviving the AI Utopia Narrative appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhen Robots Care More: The Evolution of Human EmpathyThe story behind the world’s first AI activated bookHow frequent

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The end of brands, or the end of common sense?

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2025/01/20

Despite a number of pundits climbing on to an "end of brands" theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.The post The end of brands, or the end of common sense? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIn defense of Jaguar (I think I’m the only one)Six marketing megatrends we’re watching right nowA mind-bending demonstration of AI and

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Dear [FIRST_NAME]: Why Personalized Marketing Still...

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2025/01/13

A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI. The post Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesSix marketing megatrends we’re watching right nowThe most popular blog posts of 2024A mind-bending demonstration of AI and NotebookLMWhat we learned about marketing in 2024How should

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It’s time to discern the role of humans in an AI world

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2025/01/06

Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.The post It’s time to discern the role of humans in an AI world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe most popular blog posts of 2024A mind-bending demonstration of AI and NotebookLMWhat we learned about marketing in

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The most popular blog posts of 2024

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2024/12/23

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more. The post The most popular blog posts of 2024 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhat we learned about marketing in 2024The Parasite Economy: An Upside for CreatorsThe Real Reason Marketing Content is Getting Worse15 Years On, Five Ways Blogging Changed My Life

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A mind-bending demonstration of AI and NotebookLM

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2024/12/18

NotebookLM has captured the imaginations of an overwhelmed tech community. But it's more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results. The post A mind-bending demonstration of AI and NotebookLM appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesHow to talk to your children about social media and

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What we learned about marketing in 2024

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2024/12/16

2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers. The post What we learned about marketing in 2024 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA mind-bending demonstration of AI and NotebookLMA Prediction: The Fourth Marketing RebellionThe most popular blog posts of 2024New Research Shows That From

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How should brands connect to consumer communities?

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2024/12/09

The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.The post How should brands connect to consumer communities? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIn defense of Jaguar (I think I’m the only one)How to Reimagine Universities for the AI EraThe biggest threat to free speech

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Are You Playing Small? Three Questions That Transform...

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2024/12/04

If you're feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level. The post Are You Playing Small? Three Questions That Transform Your Career appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesAn inside view of LinkedIn successHow to talk to your children about social media and

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In defense of Jaguar (I think I’m the only one)

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2024/12/02

Jaguar is the marketing world's target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path. The post In defense of Jaguar (I think I’m the only one) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe Parasite Economy: An Upside for CreatorsThe Nutter Butter campaign explained. Yes, this nightmare makes senseSometimes, marketing

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New Research Shows That From Boomers to Zoomers,...

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2024/11/25

Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.The post New Research Shows That From Boomers to Zoomers, Authenticity Matters appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDGAF: Why unhinged brands could be the safest marketing pathTime to throw a bomb at “timeless content marketing strategy”An inside view of LinkedIn success

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How to Reimagine Universities for the AI Era

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2024/11/18

Universities play such an important role in our communities -- far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities. The post How to Reimagine Universities for the AI Era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe Parasite Economy: An Upside for CreatorsIt’s Time to Unite in a Content

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It’s time to disrupt the “timeless content marketing...

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2024/11/11

It's time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.The post It’s time to disrupt the “timeless content marketing strategy” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDGAF: Why unhinged brands could be the safest marketing pathThe biggest threat to free speech and democracy isn’t speech, it’s amplificationSometimes, marketing comes down to a

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America is still becoming

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2024/11/07

I am writing this post BEFORE the 2024 U.S. election results. So I don’t know at this moment who won or lost or what chaos might ensue. But in any […] The post America is still becoming appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. CommentsBy: America is still becoming – Faith & Justice Book Group by America is still becoming – Faith & Justice Book GroupBy: America is still becoming – How to Heal Our

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An inside view of LinkedIn success

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2024/11/06

LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site. The post An inside view of LinkedIn success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesA spicy marketing lesson from Ed SheeranExploring the overlooked world of social objectsThe signature story: Your critical marketing

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The future of marketing happens here

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2024/11/04

Marketing leaders came together at a lodge in Tennessee to explore the future of marketing together. But that's just the beginning when you attend The Uprising. The post The future of marketing happens here appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesAn inside view of LinkedIn successThe Parasite Economy: An Upside for CreatorsThe Nutter Butter campaign explained. Yes, this nightmare makes sense

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Sometimes, marketing comes down to a personal decision

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2024/09/30

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.The post Sometimes, marketing comes down to a personal decision appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA Prediction: The Fourth Marketing RebellionExploring the overlooked world of social objectsAre you really building a personal brand on TikTok?

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A spicy marketing lesson from Ed Sheeran

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2024/09/23

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran. The post A spicy marketing lesson from Ed Sheeran appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesExploring the overlooked world of social objectsDoes Marketing Have an AI Problem or Does AI Have a Marketing Problem?Sometimes, marketing

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A Prediction: The Fourth Marketing Rebellion

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2024/09/16

In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.The post A Prediction: The Fourth Marketing Rebellion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe Real Reason Marketing Content is Getting WorseDoes Marketing Have an AI Problem or Does AI Have a Marketing Problem?My AI stack and other short observations from the marketing world

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Exploring the overlooked world of social objects

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2024/09/11

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea. The post Exploring the overlooked world of social objects appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesDoes Marketing Have an AI Problem or Does AI Have a Marketing Problem?The pursuit of

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