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PODCAST

Keys To The Shop : Equipping Coffee Shop Leaders

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

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All Episodes

58:43

563: Founder Friday! w/ Jared Linzmeier of Ruby...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/25

Jared Linzmeier is the co-founder of Ruby Coffee Roasters, based in Nelsonville, Wisconsin. After getting his start in specialty coffee with Intelligentsia in Los Angeles and later working in Portland and Seattle, he returned home in 2013 to start Ruby with his wife, Deanna. Named after his grandmother, Ruby has grown from a small garage roastery into a nationally recognized brand known for its vibrant coffees, strong producer relationships, and commitment to community. Related

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40:09

562: Encore Episode! The 10 Essentials of a Barista...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/23

I love getting to re-air classics. This one on barista manuals is a great one because it provide a structure for essentials that you can build on. Here is the truth though, manuals do not magically create a difference in your shop. They are only a tools to help you build and are meant to support people in the work toward a common goal. On today's encore episode we will be diving into the original episode from 2018 to go over 10 essential sections to include in your manual. It is my hope you will

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10:34

SHIFT BREAK! Is That Character or Neglect?

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/17

The difference between dirty, dysfunctional, or neglected, and something that is maintained but has character, is the level of intentionality given to it. In many shops, we find broken and dismal conditions that really should have been maintained and fixed, but are often explained away as simply the age of the café itself as though it adds character. Most of the time we're fooling ourselves. Today on shift break, we are going to be talking about the difference between character and neglect and how

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33:00

561: How to Motivate Baristas

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/15

This is a question that seems to be answered by many with desperate incentives and what amounts to just brute force to get their staff to do the things they want them to do in the way they want them to do it. In many ways, it's a favorite past time of owners to just complain about it but how many are taking the time to truly dig deeper and diagnose the cause of the perceived or actual lack of motivation? On today's episode we will be exploring a few very important ways that will give you a better

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18:10

SHIFT BREAK! What Customers Value and How to Deliver It

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/10

We always talk about adding value to the customer experience. In the coffee shop this is usually focused on things like the look, flavor, price, and service rendered. But I believe it goes a level deeper than that. In fact, in order to truly deliver value, we have to believe in the core thing our service and product symbolizes or else we are less likely to consistently provide it. Today on Shift Break we will be talking about how to break down the various components of value, why they, matter, and

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12:52

SHIFT BREAK! Taking the First Steps Toward Change in...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/03

So you have come to the conclusion that things need to change in your coffee shop. Maybe it is something related to systems, schedules, training, culture, or a host of other things you might want to take action on. But what is the first action you should take? Today on Shift Break we will be talking about the first right steps you should take when you you want to make meaningful change in your coffee shop. The cafe is busy and the old ways are well worn. Clarity and simple concrete steps are going

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52:30

560: Bio-Innovation and Securing the Future for...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/02

The world of coffee shops is fueled by the world of coffee farmers. For as long as coffee has been grown, the people who pursue the cultivation of the product we cultivate community around in the cafe have struggled and survive based on their ability to band together, invest in the land, one another, and innovate methods to secure their future. Today we get he distinct honor of talk with someone whose efforts have produced many different opportunities to advance the thriving of farmers and provides

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38:54

559: Myths Coffee Shop Owners Believe Part 2

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/09/01

And the myths just keep on coming! Welcome to part 2 of the series on Myth Coffee Shop Owners Believe. The goal here is to create space and slow down long enough to critically and intentionally examine ideas before we adopt them into the fabric of our cafes. Of course in the frenzied world many of us occupy, having time to think might itself be a rare luxury. So today I hope you have found that time to listen and think through these subject with me. We are covering 5 more myths that need to be

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15:05

SHIFT BREAK! The Trend of Backwards Hospitality

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/28

Who is it we are serving when we start or work in the coffee shop? If you listen to a lot of the way people talk today, you might think we expect customers to serve our needs more than we pursue meeting the needs of and serving our customers. Today on Shift Break we will be talking about the trend of backwards hospitality that has greatly diminished the hospitality experience across cafes and what we can do to bring our priorities back in line with what tru service and hospitality means. Here are

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55:19

558: Digital Natives and the Future of Coffee Shops...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/26

Like Pepsi in 1984, coffee is the "Choice of a New Generation"... but maybe not in the same way as we of older generations are comfortable with. The ways digital natives are consuming coffee today may be unique, but as with all coffee consumers before and after, they are seeking the identity, belonging, utility, and promises associated with coffee and the community it has always facilitated. The question we need to ask is how do we in the world f coffee shops acknowledge, welcome, include, adn

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58:24

557: Founder Friday! w/ Andre Chanco of Yardstick...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/22

Once again it is Founder Friday! The world of coffee encompasses vast regions of taste and culture, all united by the communal cup of coffee. In the Philippines there has been an incredible movement of specialty. Yardstick Coffee stands as one of the original specialty coffee roasters and retailers that has built a solid and growing company that continually pursues new ways to serve people through services of wholesale, roasting, equipment, and more. Today we are going to be talking with one of the

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09:35

Shift Break! The Problem of Commiseration

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/20

In forums, trade shows, and conversations everywhere, people are talking about their problems, and that's not a bad thing! The problem starts when the talk is not productive and starts to warp reality and damages our ability to work, serve and lead well due to the bitterness commiseration tends to produce. Today on Shift Break we will be talking about the problems that commiseration brings and how we can recognize and redirect the way we talk so we can be as objective as possible in how we see the

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27:44

556: Myths Owner Believe Part 1

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/18

What we believe is often a mixture of what we heard , what we have experienced, and what is convenient for us in the moment. The truth is, we are desperate for certainty and as our desperation grows, our ability to be reasonable and discern goes down. Thats when ideas turn into rules based on nothing more that our desire for getting an answer. Then a myth is born. This is part one of a 2 part episode series that will break down about a dozen myths that have wormed their way into the minds of owners

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10:49

SHIFT BREAK! Considering the Future You When Making...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/14

Have you ever made a regrettable decision in the moment that you would have made differently if you had given yourself a bit more time and space to reason it through? I think we have all been there. Many are there right now! Every time we decide something in the present based on desperation, impatience, or fear, the future version of ourselves and other, suffer for it. There have been countless examples of owners deciding on hiring, programs, expansion, menu items etc that seemed like a good idea,

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28:45

555: 3 Ways to be Better Cafe Manager

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/11

Becoming a great manager is as much for other people's benefit as it is for your own. In order to do this you have to see it as a practice that incorporates certain mindsets and habits that contribute to developing you into the kind of person who can guide and develop others Today on the show we will talking about three very important areas that managers should be focused on incorporating and improving as they work throughout the week. My advice...practice these things intentionally and work at

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18:55

Message From Chris: Explaining Key Holder Coaching...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/08

Hey everyone! I was sitting at my desk thinking about the various services and means KTTS has created to help coffee shop owners and leaders in the last 8 years. Seems we have grown a lot! From a podcast with 1,000+ episodes and 3 million+ downloads, to consulting and coaching 85+ cafes, training barista teams, speaking around the country multiple times per year for 20+years, and the latest addition, the Key Holder Coaching Groups which is in its 5th season! I wanted to take a moment to chat with

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14:38

SHIFT BREAK! The Right Place for Creativity in the Cafe

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/07

We like to use the word "creativity" when describing ideal traits in coffee shop staff. In some ways, this is admirable and very useful, for a lot of us though, without exploring and establishing the details behind it and how exactly it looks to be creative, we end up with a lot of confusion, inconsistencies, and dropping the ball on quality service. Do we really want baristas going rouge getting "creative" with core menu items? Today on Shift Break we will be talking about where and how to apply

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30:25

554: Formal Education vs Real World Experience :...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/04

What is necessary before opening a cafe? Which is better to prepare you for the challenges and opportunities you will be presented with in your career and as an owner of a coffee shop? This question is asked often by people just getting into the industry and also by those who are experienced already but may want to add something to make sure they are ready. Today on the show, inspired by this being asked of me by both a prospective client and someone who attended a talk of mine at a trade show, I

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10:45

SHIFT BREAK! New Managers: Learning Before Changing

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/08/01

When a new manager is placed in a cafe, they often will try to change a lot of things in a bid to justify their role and/or create what they believe is the positive change they have long wanted to see as a barista. While both are understandable, neither one should be the first thing a manager takes on as they become established. Today on Shift Break we will be talking about how to order your focus as a new manager, first around learning and building trust, then entering into the work of change. For

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48:40

RoR #37 : Tariffs, Relationships, and Resiliency for...

Keys To The Shop : Equipping Coffee Shop Leaders ·

2025/07/30

These are challenging times for roasters. With the topics of green prices and tariffs dominating the airwaves and minds of owners, everyone is looking for the best way to respond to what seems like an existential threat to their business if left unaddressed. The truth is that the businesses that do the best in these times not only respond well in the moment, but can respond well because they have prepared well before hand by investing in building a business around integrity, depth of relationships,

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1,058 results

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