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PODCAST

JCIRA: Curious and Interesting

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

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All Episodes

2:52

45.4-2: Femvertising: Empowerment or exploitation?

JCIRA: Curious and Interesting ·

2024/12/22

Buckley, A. C., Yannopoulou, N., Gorton, M., & Lie, S. (2024). Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages. Journal of Current Issues & Research in Advertising, 45(4), 388–401. https://doi.org/10.1080/10641734.2024.2305753

en-us

2:40

45.4-8: Synced advertising: Privacy and brand impact

JCIRA: Curious and Interesting ·

2024/12/22

Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising, 45(4), 506–522. https://doi.org/10.1080/10641734.2024.2318711

en-us

2:18

45.4-5: Consumer reactions to deceptive advertising...

JCIRA: Curious and Interesting ·

2024/12/22

Richardson-Greenfield, P., LaFerle, C., Dehdashti, Y., & Edwards, S. (2024). Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising. Journal of Current Issues & Research in Advertising, 45(4), 441–455. https://doi.org/10.1080/10641734.2024.2310054

en-us

2:16

45.4-1: Eco-labels and influencers as drivers of...

JCIRA: Curious and Interesting ·

2024/12/22

Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising, 45(4), 369–387. https://doi.org/10.1080/10641734.2023.2288813

en-us

2:10

45.4-3: How do we measure ad creativity?

JCIRA: Curious and Interesting ·

2024/12/22

Mazerant, K., Willemsen, L. M., Neijens, P., & van Noort, G. (2024). Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising, 45(4), 402–422. https://doi.org/10.1080/10641734.2024.2308536

en-us

2:31

45.4-6: Diversity washing in influencer marketing

JCIRA: Curious and Interesting ·

2024/12/22

Olbermann, Z., Schrand, H., & Schramm, H. (2024). You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising. Journal of Current Issues & Research in Advertising, 45(4), 456–475. https://doi.org/10.1080/10641734.2024.2310062

en-us

2:18

45.3-4: Smart queries, better insights

JCIRA: Curious and Interesting ·

2024/09/22

Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https://doi.org/10.1080/10641734.2024.2383695

en-us

2:22

45.3-1: Forecasting sustainability: Climate action on...

JCIRA: Curious and Interesting ·

2024/09/22

Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173

en-us

2:42

45.3-2: How AI and context shape what you see

JCIRA: Curious and Interesting ·

2024/09/22

Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641734.2024.2334939

en-us

2:03

45.3-3: Influencer size and trust

JCIRA: Curious and Interesting ·

2024/09/22

Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising, 45(3), 320–338. https://doi.org/10.1080/10641734.2024.2378349

en-us

2:31

45.3-5: AI's triple bottom line: Profits, people, and...

JCIRA: Curious and Interesting ·

2024/09/22

Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Current Issues & Research in Advertising, 45(3), 357–367. https://doi.org/10.1080/10641734.2024.2382208

en-us

1:33

45.2-1: The lost history of the American Academy of...

JCIRA: Curious and Interesting ·

2024/05/24

Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–178. https://doi.org/10.1080/10641734.2023.2274355

en-us

2:12

45.2-6: Ageism in advertising: Experiences across...

JCIRA: Curious and Interesting ·

2024/05/24

Windels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising, 45(2), 257–275. https://doi.org/10.1080/10641734.2024.2303072

en-us

2:15

45.2-4: Consumer responses to CSR messages during...

JCIRA: Curious and Interesting ·

2024/05/24

Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778

en-us

2:12

45.2-2: Using corporate accounts to build customer...

JCIRA: Curious and Interesting ·

2024/05/24

Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249

en-us

2:16

45.2-3: Ad skepticism in black immigrant adolescents

JCIRA: Curious and Interesting ·

2024/05/24

Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues & Research in Advertising, 45(2), 196–218. https://doi.org/10.1080/10641734.2023.2271937

en-us

2:37

45.2-5: Balancing brand safety and user engagement on...

JCIRA: Curious and Interesting ·

2024/05/24

Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2), 242–256. https://doi.org/10.1080/10641734.2023.2301621

en-us

2:59

45.1-6: Streamer and platform characteristics in...

JCIRA: Curious and Interesting ·

2024/02/11

en-us

2:32

45.1-5: Anti-Asian racism activism on Twitter

JCIRA: Curious and Interesting ·

2024/02/11

en-us

3:06

45.1-4: Guilt, shame, and self-construal in health...

JCIRA: Curious and Interesting ·

2024/02/11

en-us

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