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PODCAST

JCIRA: Curious and Interesting

Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
science social sciences

All Episodes

3:11
46.3-5: Inclusive Ads, the Swedish Way
JCIRA: Curious and Interesting ·
2025/09/28
en-us
3:10
46.3-6: Wheelchairs, Ads, and Cultural Intelligence
JCIRA: Curious and Interesting ·
2025/09/28
en-us
3:11
46.3-3: When Inclusion Backfires
JCIRA: Curious and Interesting ·
2025/09/28
en-us
3:01
46.3-1: Inclusive Ads, Different Eyes
JCIRA: Curious and Interesting ·
2025/09/28
en-us
2:33
46.3-2: The Luxury of Belief
JCIRA: Curious and Interesting ·
2025/09/28
en-us
3:01
46.3-4: Doing Gender at Work
JCIRA: Curious and Interesting ·
2025/09/28
en-us
2:34
46.2-4: Luxury Brands, Local Clicks
JCIRA: Curious and Interesting ·
2025/06/08
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2:34
46.2-3: Eco-Curious: The Power of Surprise
JCIRA: Curious and Interesting ·
2025/06/08
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2:07
46.2-5: When Stories Sell
JCIRA: Curious and Interesting ·
2025/06/08
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2:36
46.2-6: Reframing Stigma
JCIRA: Curious and Interesting ·
2025/06/08
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2:09
46.2-2: Big vs. Small: What Makes Influencers...
JCIRA: Curious and Interesting ·
2025/06/08
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2:10
46.2.1: Too Green to Be Humble?
JCIRA: Curious and Interesting ·
2025/06/08
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2:12
46.1-1: The Power of Time: How Long-Term Followers...
JCIRA: Curious and Interesting ·
2025/04/03
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2:53
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger...
JCIRA: Curious and Interesting ·
2025/04/03
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2:46
46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices
JCIRA: Curious and Interesting ·
2025/04/03
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2:28
46.1-3: Metaphorically Speaking: Visual Advertising...
JCIRA: Curious and Interesting ·
2025/04/03
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2:03
46.1-2: Influencer Secrets: How Expertise and...
JCIRA: Curious and Interesting ·
2025/04/03
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2:06
46.1-5: Who Do You Trust? Consumer Voices in Digital...
JCIRA: Curious and Interesting ·
2025/04/03
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2:16
45.4-1: Eco-labels and influencers as drivers of...
JCIRA: Curious and Interesting ·
2024/12/22
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2:40
45.4-8: Synced advertising: Privacy and brand impact
JCIRA: Curious and Interesting ·
2024/12/22
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92 results

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