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PODCAST

Agency Leadership Podcast

Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

business management

All Episodes

21:51

Pricing psychology for agency clients

Agency Leadership Podcast ·

2025/04/29

In this episode, Chip and Gini discuss the psychology of pricing within agencies. They cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing. Gini highlights her experiences with male and female negotiators, emphasizing how women often undervalue themselves. The duo debates the effectiveness of the 'three pricing options' strategy and its pitfalls. They also offer practical advice for owners to ensure

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19:02

Identifying and managing agency owner burnout

Agency Leadership Podcast ·

2025/04/22

In this episode, Chip and Gini discuss the prevalent issue of burnout among agency owners. They explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it. Key recommendations include taking regular breaks, understanding personal energy drains and boosts, and adjusting work habits accordingly. They emphasize the importance of self-care, realistic time management, and the necessity to avoid making major decisions

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19:14

Agency owners review 2024 performance, assess outlook

Agency Leadership Podcast ·

2025/04/08

In this episode, Chip and Gini discuss the latest quarterly SAGA owner survey, which provides a mixed bag of results for agencies. They explore key findings, including the cautious optimism displayed by respondents, concerns about economic conditions, and the impact of government policies. Despite the varied performance of agencies, many are still managing to move forward. The discussion also delves into the benefits of project work, the size of client bases, and the lack of mergers and

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20:29

Preparing your agency for an uncertain future

Agency Leadership Podcast ·

2025/03/25

In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. They suggest preparing for different economic scenarios by creating best, neutral, and worst case plans, cutting unnecessary expenses, and keeping lines of communication open with team members. Chip and Gini also touch on the idea of diversifying income streams and being flexible with the type of work taken on, while cautioning against overreacting to

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21:06

Choosing the right exit strategy as an agency owner

Agency Leadership Podcast ·

2025/03/11

In this episode, Chip and Gini explore strategies for agency owners contemplating an exit plan. They discuss the importance of planning and the different options available, depending on the agency's size and structure. They talk about the limited choices for solopreneurs, as well as a wider variety of possibilities for larger agencies, including mergers, transferring ownership to employees, or simply stepping back from daily operations. They emphasize the need for a solid timeline and a

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22:08

Managing remote workers without micromanaging

Agency Leadership Podcast ·

2025/03/04

In this episode, Chip and Gini discuss the ongoing challenge of managing remote workers in the PR and marketing agency world. Five years after most agencies leaned in to remote or hybrid work models, many owners and managers continue to struggle with finding the right approach to managing employees that they don't see in person every day. Chip and Gini address misconceptions about remote work, emphasize the importance of clear communication and trust, and highlight the need for detailed

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18:34

Using AI the right way for agency biz dev

Agency Leadership Podcast ·

2025/02/25

In this episode, Chip and Gini discuss the practical uses and pitfalls of AI in agency lead generation and business development. They criticize the common misuse of AI for impersonal, high-volume outreach, which often results in off-putting and ineffective communication. Instead, they advocate for leveraging AI as a tool to enhance efficiency in tasks such as creating brand personas, drafting messages, and organizing proposals, while emphasizing the importance of maintaining a human touch in

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16:59

What freelancers should know before they become...

Agency Leadership Podcast ·

2025/02/18

In this episode, Chip and Gini discuss the transition from being a freelancer to an agency owner. They delve into the common fears and challenges associated with hiring employees and emphasize the importance of having structured processes and systems. The episode also explores topics such as the strategic direction of a business, handling pricing models, and the significance of building a team that you trust if your goal is to eventually sell the agency. Chip and Gini highlight the need to

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19:17

How to get your team the mentorship they need

Agency Leadership Podcast ·

2025/02/11

In this episode, Chip and Gini discuss the importance of mentorship for small agency employees. They explore various approaches including informal and formal mentorships, organic development of mentor-mentee relationships, and bringing in external consultants for mentorship. Gini shares her personal experiences, highlighting the challenges of forced mentorship and the benefits of organically developed relationships. The hosts emphasize the need for managers to support and mentor their

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18:45

AI no threat to agency employees learning fundamental...

Agency Leadership Podcast ·

2025/02/04

In this episode, Chip and Gini discuss the complaint from owners that AI is preventing junior employees from learning how to do their jobs the right way. They refute arguments that AI is detrimental to learning the fundamentals, comparing it to outdated technologies like fax machines and card catalogs. They advocate for embracing AI, citing its efficiency and evolving intelligence in completing tasks. They emphasize training teams to use AI effectively, focusing on editing and verifying

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20:31

The value of getting satisfaction from client work

Agency Leadership Podcast ·

2025/01/28

In this episode, Chip and Gini discuss the importance of satisfaction from the work you do for clients, both for agency owners and their teams. They explore how satisfaction can drive motivation, the significance of setting boundaries with clients, and the need for purpose in work. The conversation emphasizes the balance between achieving satisfaction and pursuing business growth, as well as the evolving nature of what satisfaction means over time.

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18:04

Should your agency pivot to a new focus amid economic...

Agency Leadership Podcast ·

2025/01/21

In this episode, Chip and Gini address the topic of pivoting for small agencies in response to changing economic and political climates. They discuss the importance of evaluating whether to switch niches, cautioning against overreacting to trends. They highlight the risks of chasing 'gold rush' industries like cannabis and AI without true expertise. The conversation includes advice on gradual pivoting, focusing on adjacent industries, and the importance of long-term planning.

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20:39

Should your small agency be subcontracting for larger...

Agency Leadership Podcast ·

2025/01/15

In this episode, Chip and Gini dive into the topic of agencies doing subcontracted work for other agencies. Both share their personal experiences of starting and growing their businesses through such work. They discuss the advantages, such as faster decision-making processes and the opportunity to work with big clients without direct procurement hassles. However, they also highlight significant risks like delayed payments, the potential for relationship conflicts, and the importance of

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20:06

Mastering Client Staffing for Small Agency Success

Agency Leadership Podcast ·

2025/01/08

In this episode, Chip and Gini tackle the challenges of staffing, particularly in response to landing a large contract. They discuss a Reddit user's question about managing a $2 million account and emphasize the importance of involving key team members throughout the business development process, rather than afterward. The hosts advocate for a tiered approach to staffing, employing a mix of high, medium, and low experience levels, and leveraging contractors to manage workload peaks. They also

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23:04

What the Q4 SAGA Survey tells us about agency talent

Agency Leadership Podcast ·

2024/12/17

In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners. They cover insights on optimism in business outlook despite recent challenges, with a focus on talent-related issues such as compensation, retention, and recruiting. They delve into some surprising statistics, such as one in five agency owners not paying themselves regularly and over 30% having reduced headcount in the past year. The conversation highlights the importance of agency

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25:09

Agency owners need to put themselves in other...

Agency Leadership Podcast ·

2024/12/10

In this episode, Chip and Gini delve into the importance of empathy in agency management. They emphasize the need for agency owners to put themselves in the shoes of clients, prospects, and employees to improve communication and relationships. Key points discussed include handling difficult client conversations, managing scope creep, billing practices that avoid perceptions of nickel-and-diming, and providing constructive feedback to employees without micromanaging. They also advocate for

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18:47

Should your agency charge new clients a startup fee?

Agency Leadership Podcast ·

2024/12/02

In this episode, Chip and Gini discuss the complexities of pricing strategies for agency engagements. They explore whether agencies should charge more upfront for initial work, the importance of consistent revenue, and creative approaches to managing client expectations and financials. The conversation emphasizes understanding client perceptions and the necessity of knowing one's financials to ensure profitability.

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18:24

Strengthening your PR agency's role in business...

Agency Leadership Podcast ·

2024/11/19

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders. The conversation emphasizes the value of collaboration, learning from each other, and navigating interdepartmental challenges to drive business growth and improve client relationships.

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22:23

What to do when clients don't get your agency what it...

Agency Leadership Podcast ·

2024/11/07

In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships. The conversation emphasizes the need for agencies to be proactive in addressing issues and becoming strategic counselors rather than mere order takers.

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22:40

Are you playing with fire as an agency owner?

Agency Leadership Podcast ·

2024/10/22

It's business as usual in their 250th episode, as Chip and Gini continue to share their unvarnished opinions. At the risk of this being their last episode, they have once again chosen to tell you what you're doing wrong as an agency owner. The hosts share specific examples of agency owners breaking or ignoring rules that they don't like — or that clients may pressure them to bypass. They talk about compliance, ethical practices, and risk management for agency owners. They discuss the

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167 results

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