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PODCAST

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Cheyanne Cleyman

Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole? Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7? Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small

business marketing

All Episodes

24:16

34 \\ Posting but not converting? Here’s How to Fix...

Social Media Marketing for Small Businesses - Small... ·

2025/07/16

Wondering how to turn your online community into people who genuinely want to work with you? Showing up, sharing value, and doing all the things but it still feels like no one’s taking that next step?If you’ve been craving more real connection and meaningful conversations from your content, you’re in the right place. In this episode, we’re breaking down a simple yet powerful 5-stage framework to help you turn cold leads into loyal clients using a relationship marketing approach. Whether you’re new

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16:01

33 \\ Are You Repelling Ideal Clients? This Content...

Social Media Marketing for Small Businesses - Small... ·

2025/07/09

Are you showing up on Instagram, posting reels, writing heartfelt captions, sharing behind-the-scenes content, and still not getting the engagement you hoped for? Most small business marketing strategies focus on reach over relationships, leaving your audience disconnected. But when you shift to relationship marketing, everything changes. In this episode, we’re digging into three subtle red flags that might be hurting your audience engagement and what to do instead. You’ll walk away with a

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13:45

32 \\ The Ultimate 5-Step Guide to Relationship...

Social Media Marketing for Small Businesses - Small... ·

2025/07/02

Are you posting daily, commenting consistently, and still struggling to start real conversations? Wondering why your comments aren’t turning into DMs or sales?If you're doing all the “right” things but still hearing crickets, you're not alone. There’s a smarter way to approach small business marketing, one rooted in real connection, not just reach. You don’t need fancy funnels. What you need is a new way to show up in the comments, because that’s where authentic relationships begin. In this

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15:23

31 \\ 5 Business Automation Strategies That’ll Change...

Social Media Marketing for Small Businesses - Small... ·

2025/06/25

Growth is exciting until your to-do list triples and your creative energy starts running on fumes.You're booking more clients (yay!), but now you're juggling 20 tabs, writing late-night emails, and wondering if this hustle is even sustainable. In this episode, I’m breaking down how to scale your creative business without the burnout spiral. If you’re a one-woman show or leading a small team, I’ll walk you through the exact business systems and workflow optimization tips that helped me stop relying

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28:47

How To Use Facebook Groups for Powerful Lead...

Social Media Marketing for Small Businesses - Small... ·

2025/06/18

Struggling to get real results from your Facebook group?You're not alone. I used to wonder if Facebook groups were even worth the effort. But then I discovered a smarter way to use them, and everything changed. In this episode, I’m joined by Sarah Beisel, Facebook group strategist, coach, and host of the Profitable Facebook Groups podcast. Sarah helps Christian entrepreneurs turn their groups into lead-generating communities with heart, clarity, and simplicity. After starting in copywriting, she

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13:30

High Ticket Offers Not Selling? Fix Your Content...

Social Media Marketing for Small Businesses - Small... ·

2025/06/11

Selling a high ticket service? In this episode, I’m breaking down why traditional content marketing doesn’t always work for high ticket offers, and what to do instead to create content that converts. We’ll talk about why trust building is non-negotiable for high ticket services, the three types of posts that create real client connections and drive content that converts, and how to shift from shouting into the void to a soul-centered engagement strategy. I’ll also share what I learned from helping

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13:05

Why Social Media Engagement Alone Isn’t Leading To...

Social Media Marketing for Small Businesses - Small... ·

2025/06/04

Are you posting consistently, getting solid views on your content, and showing up like you mean business but your DMs are still quiet? Are you doing everything you were told would work, yet the results just aren’t showing up?In this episode, I’m setting the record straight on the belief that more views automatically lead to more clients. It’s not about going viral, it’s about being valuable. We’ll unpack the missing piece most business owners overlook: real social media engagement and relationship

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10:29

Struggling with Social Media Engagement? Here’s How...

Social Media Marketing for Small Businesses - Small... ·

2025/05/28

You’re posting consistently, showing up in stories, maybe even trying the latest Reels trends. But still, nothing. No DMs, no sales, no real conversations. Just silence.In this episode, I’m sharing what most marketing experts rarely talk about: why great posts alone don’t lead to conversions and what your strategy might be missing. We’ll unpack the importance of proactive engagement and having a real plan for relationship marketing. If you’re a service-based business or high-trust brand, this is

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12:45

Getting Likes But No Leads? The Only Real Engagement...

Social Media Marketing for Small Businesses - Small... ·

2025/05/21

Does your content get seen but never seem to connect? You’re posting, you’re showing up, you’re even trying Reels… but no DMs, no sales, no real conversations.In this episode, I’m sharing the truth that most marketing experts don’t talk about. Creating more content doesn't automatically mean you'll get more clients. The real issue? Most entrepreneurs are showing up without an intentional engagement strategy and that’s exactly why their content isn’t converting. And if you’re a service-based

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09:50

6 Simple Social Media Engagement Tips That Build...

Social Media Marketing for Small Businesses - Small... ·

2025/05/14

Are you posting your heart out on social media but still hearing crickets? You’re not alone and no, it’s not that your content “just isn’t good enough.” The truth? Content alone doesn’t convert anymore. Not in 2025. Not in a saturated feed. Not without connection.In this heart-to-heart episode of Social Media Marketing for Small Businesses, I’m sharing the one strategy that changed the game for me and my clients: relationship marketing. Spoiler: it’s not about more reels, fancy captions, or

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25:28

Struggling with Local Marketing? Here’s How to use...

Social Media Marketing for Small Businesses - Small... ·

2025/05/07

Facebook groups are one of the best-kept secrets in local marketing and small business marketing. They’re not just for casual chats, they’re for building real connections, boosting social media engagement, and turning followers into paying clients.In this episode, I’m giving you the ultimate warm-up before we bring on my expert guest in a few weeks because today, we’re diving into how to actually grow your business using Facebook groups the right way. Not spammy. Not salesy. Just smart, service-led

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17:50

Facing Small Business Social Media Burnout? Discover...

Social Media Marketing for Small Businesses - Small... ·

2025/04/30

Managing social media does not have to take over your life. With the right systems, content scheduling, and smart tools, you can finally make space to focus on the parts of your business you love most.In this episode of Social Media Marketing for Small Business, I am sharing my go-to social media tools that save hours every week without sacrificing connection or results. You’ll learn the importance of social media scheduling to stay consistent without being online 24/7, plus discover the best free

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16:32

How to Boost Content Visibility and Audience...

Social Media Marketing for Small Businesses - Small... ·

2025/04/23

Feel like you're always posting but still not getting much social media engagement?A lot of people think the solution is to post more often. But here’s the thing… that’s not always true. In this episode, I’m sharing simple, real-world engagement strategies that help you increase your post engagement and build meaningful social media interaction without creating extra content. Whether you're just getting started with small business social media or you've been at it for a while, these tips are easy

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17:50

Algorithm Updates Got Your Social Media Engagement...

Social Media Marketing for Small Businesses - Small... ·

2025/04/16

If you've noticed a drop in likes, comments, or reach lately, you're not the only one. A lot of small business owners are seeing the same thing and wondering what changed. The truth is, social media platforms have shifted how content gets seen, and what used to work isn’t always cutting it anymore.In this episode, I’m talking about why your social media engagement might be down and what you can do to turn it around. We’re diving into what’s really going on with the social media algorithm right now,

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12:36

Social Media Engagement Starts With Your Captions!...

Social Media Marketing for Small Businesses - Small... ·

2025/04/09

Your social media caption is your handshake. It’s your chance to start a conversation, build trust, and grow your business, one scroll-stopper at a time.Here’s what most people miss: even the most helpful post can fall flat if your caption doesn’t connect. And when that happens your audience scrolls right past, missing the value you worked so hard to share. In this episode, we’re digging into the heart of what makes a caption work. I’m sharing my go to engagement strategies for writing captions

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19:05

Boost Your Organic Reach with These Shareable Content...

Social Media Marketing for Small Businesses - Small... ·

2025/04/02

You don’t need to go viral to make an impact, you just need content people want to share. Because when your audience connects with what you’re posting, they’ll do the work for you. Sharing it, talking about it, and bringing new eyes to your business without you having to chase the algorithm.In this episode, we're getting into the heart of what makes content shareable. I’m sharing simple, honest strategies that any small business can use to show up online in a way that truly connects. We’ll talk

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17:12

Social Media Do’s and Don’ts Every Small Business...

Social Media Marketing for Small Businesses - Small... ·

2025/03/26

Is your social media strategy helping your business grow or holding it back?It’s easy to fall into the habit of posting just to stay active without a clear plan, consistent engagement, or meaningful results. The truth is, more posts doesn’t mean more sales, and making the wrong moves can actually hurt your online presence. Fixing it doesn’t require a marketing degree or spending hours online. You just need the right strategy and that’s exactly what we’re diving into today. In this episode,

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18:55

Why Your Social Media Isn’t Converting And How...

Social Media Marketing for Small Businesses - Small... ·

2025/03/19

Is influencer marketing just for big companies with huge budgets? Micro-influencers often have higher engagement and stronger trust with their audience, making them a powerful tool for brand growth. The best part? You don’t need a massive budget to see real results, you just need the right strategy. Engagement matters more than follower count, and the right influencer collaboration can bring in real customers, not just likes. In this episode, I’m breaking down how micro-influencers can help

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12:43

How to Make the Algorithm Love Your Content Even With...

Social Media Marketing for Small Businesses - Small... ·

2025/03/12

If you've ever wondered why social media engagement matters or how it actually helps with business growth, this episode is for you! Today, we’re diving deep into social media strategy, breaking down why the social media algorithm favors engagement and how you can use it to boost your brand awareness. Whether you're a small business owner, coach, or real estate pro, these strategies will help you create a content strategy that sparks conversations and drives real results. Here’s what you’ll

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14:41

Stop Fighting the Algorithm! The Smart Way to Grow...

Social Media Marketing for Small Businesses - Small... ·

2025/03/05

Struggling with the ever-changing social media algorithm? Feeling like your content just isn’t getting seen?I get it! But instead of working against the algorithm, 2025 is all about leveraging a social media strategy that makes it work for you. In this episode, I’ll break down what recent algorithm updates mean for your content, how to use engagement metrics to your advantage, and why platforms are prioritizing authentic, relatable posts more than ever. Plus, I’ll share key social media trends

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54 results

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