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PODCAST

Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Cheyanne Cleyman

Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole? Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7? Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small

business marketing

All Episodes

13:12

54 \\ Social Media Engagement That Builds Trust! How...

Social Media Marketing for Small Businesses - Small... ·

2025/12/03

You’re replying to comments, posting consistently, and sharing your heart in stories but your DMs are still quiet. You’re doing everything the experts say, yet those thoughtful interactions aren’t leading to real clients. If you’re wondering why your audience engagement isn’t turning into sales, this episode is your missing link.In this episode, I’m breaking down why surface-level engagement doesn’t convert and how to shift from vanity metrics to real connection. You’ll learn how to spot hidden

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15:26

53 \\ Content That Converts! Why Great Posts Still...

Social Media Marketing for Small Businesses - Small... ·

2025/11/26

Do you ever feel like your content is thoughtful and consistent, yet your calendar still isn’t filling up? You’re posting regularly, showing up on stories, testing Reels, but something’s not clicking. If you’re starting to wonder why people aren’t reaching out, this episode will help you find the missing piece.In this episode, I’m breaking down why helpful posts don’t always equal paying clients and how to shift your social media strategy so that it actually supports client attraction. You’ll learn

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16:49

Social Media Algorithm Strategy Made Simple! How to...

Social Media Marketing for Small Businesses - Small... ·

2025/11/19

Do you want to share your work in a way that actually brings in aligned clients, grows your community, and feels good to sustain? Do you want your posts to feel like an extension of your purpose, instead of content you feel you “have to” push out just to keep up with the social media algorithm?In this episode, I’m walking you through a simple algorithm strategy that centers connection, clarity, and integrity so you can grow with intention. You’ll learn how to create content that converts by

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16:35

51 \\ Why Your Engagement Isn’t Turning Into Clients...

Social Media Marketing for Small Businesses - Small... ·

2025/11/12

Are you building an online service business and spending valuable time creating small business content? Hoping all that effort turns into real conversations that move your business forward? Get ready to learn how to shift from surface-level engagement to meaningful, authentic conversations that lead to tangible results. In this episode, we’ll break down three simple shifts that help you move from likes to leads using a practical engagement strategy grounded in real-world relationship marketing

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18:26

50 \\ 3 Social Selling Shifts to Upgrade Your...

Social Media Marketing for Small Businesses - Small... ·

2025/11/05

Having conversations in your DMs, showing up with heart on social, and giving value, but sales are still not happening? Do your leads seem warm but the trail goes cold right before the pivot?Let’s change that! In this episode, we’re getting into the kind of permission-based selling that feels good for both you and the client. If you’re a service-based business or online business owner trying to grow without burnout, this framework will help you turn casual DM conversations into confident offers

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17:13

49 \\ Use This Simple Call to Action To Drive Lead...

Social Media Marketing for Small Businesses - Small... ·

2025/10/29

Your post was seen. The caption was heartfelt. The image? On point. But no one clicked, commented, or reached out. Is it your content that missed the mark? Or is it that your audience doesn’t know what to do next?In this episode, we're diving deep into the one thing most small business owners are missing: a clear, intentional call to action. If you're creating small business content but struggling to see results, chances are your audience doesn't know what to do next, and that’s costing you sales

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14:41

48 \\ The Ultimate 5-Step Guide to Evergreen Content...

Social Media Marketing for Small Businesses - Small... ·

2025/10/22

Most entrepreneurs focus on trends, but what actually moves the needle is building evergreen content with a clear purpose and path. Trending posts may grab attention for a moment, but it's timeless, strategic content that drives consistent lead generation and long-term business growth. If your content disappears in 24 hours, it’s time for a smarter approach.In this episode, we’ll walk through how to turn your content into a long-term lead generation system that actually works. You'll learn how to

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19:01

Turn Your Freebie Into a Funnel: How to Use Digital...

Social Media Marketing for Small Businesses - Small... ·

2025/10/15

Creating a lead magnet that actually brings in leads shouldn’t feel like a guessing game. If you’ve poured time into designing a freebie only to watch it flop, chances are the missing piece is strategy. Many entrepreneurs in the service-based business space struggle to connect the dots between a great idea and real lead generation.In this episode, you’ll get a clear path to creating digital downloads that work as more than just freebies, they become a powerful step in your online marketing plan

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13:31

46 \\ Confused in Your Content Strategy? Discover the...

Social Media Marketing for Small Businesses - Small... ·

2025/10/08

You’re showing up, doing what you’ve been told to do, but nothing’s clicking. Your DMs are quiet, and sales still aren’t happening. For so many service-based business owners, it feels like talking into the void and wondering what’s missing.In this episode of Social Media Marketing for Small Businesses, we’re breaking down a clear and simple content strategy that actually works. You’ll learn how to use three core content pillars, educational content, credibility content, and engagement content, to

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23:56

45 \\ How to Use Organic Marketing to Turn Cold Leads...

Social Media Marketing for Small Businesses - Small... ·

2025/10/01

Your posts are showing up, but the results aren’t. The conversations feel one-sided, your DMs are quiet, and sales aren’t reflecting the effort you’re putting in. If you’re a service-based business owner feeling stuck in a cycle of cold leads and surface-level engagement, keep listening.In this episode, I’m walking you through our 4-step framework that transforms simple conversations into warm leads using organic marketing without relying on ads, complicated funnels, or constant posting. This isn’t

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11:38

Tired of Spending Hours on Social Media? Try This...

Social Media Marketing for Small Businesses - Small... ·

2025/09/24

The likes are low, the comments are quiet, and your audience engagement just isn’t where it should be. You’ve been consistent, maybe even over-delivering, but the momentum isn’t translating into client retention or sales. If that sounds familiar, this episode will give you the clarity and structure you’ve been craving.Today, I’m walking you through a simple 15-minute system for lead generation that doesn’t require you to live in your DMs or spend hours creating “perfect” content. It’s all about

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15:42

43 \\ Try This Business Storytelling & Social Selling...

Social Media Marketing for Small Businesses - Small... ·

2025/09/17

You sit down with your coffee, open up Instagram, and start typing another caption. It’s something you’ve done a hundred times before. You hit post, hoping this will finally be the one that lands, the one that gets real engagement. But a few hours go by, and... silence. In this episode, we’re breaking down how to use business storytelling and emotional connection to nurture real relationships online. This is what fuels long-term client attraction and turns cold audiences into warm leads without

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13:07

42 \\ 5 Proven Sales Strategy Shifts to Level Up Your...

Social Media Marketing for Small Businesses - Small... ·

2025/09/10

As a small business owner trying to juggle content, connections, and conversions, it can feel like you’re doing all the things and still not seeing results. If you're relying on a “post and pray” method, or skipping the trust building step altogether, you’re likely leaving money (and growth) on the table. In this episode, I’m diving into a practical, real-talk approach to warming up cold leads and creating a simple sales strategy that aligns with how people actually buy. I’ll walk you through how

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13:07

41 \\ Stop Looking at Vanity Metrics! Boost Lead...

Social Media Marketing for Small Businesses - Small... ·

2025/09/03

Do you feel like you’re stuck in the cycle of vanity metrics without seeing real business growth? In today’s episode, we’re diving into the numbers that truly matter when it comes to your small business marketing and lead generation. I’m here to help you ditch the distractions of vanity metrics (yes, the ones that look shiny but don’t actually convert) and focus on the metrics that will actually grow your business. We’re going to break down key digital marketing strategies that will not only

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17:59

40 \\ 3 Proven Marketing Tips for Stronger Client...

Social Media Marketing for Small Businesses - Small... ·

2025/08/27

Struggling to turn social media leads into committed clients can feel discouraging, especially when you’re showing up consistently online.Maybe your content strategy looks solid, but your audience engagement feels stagnant and client retention isn’t reflecting the effort you’re pouring into your business. Here’s the reality: polished posts and even well-planned email marketing campaigns can only take you so far. Without strong lead nurturing strategies, intentional client communication, and a clear

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13:04

39 \\ What Most Entrepreneurs Get Wrong About...

Social Media Marketing for Small Businesses - Small... ·

2025/08/20

Are you capturing leads but struggling to move them through your sales pipeline? If you’re posting consistently, but your audience engagement feels low, and client acquisition isn’t matching the effort you’re putting into your content strategy, keep reading. The truth is, even with great online marketing strategy ideas, without a clear system for qualifying leads, nurturing warm leads, and building trust, your lead generation will always feel like a guessing game. In this episode, I’m sharing

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11:08

38 \\ 5 Audience Engagement Tips to Increase Lead...

Social Media Marketing for Small Businesses - Small... ·

2025/08/13

Are you pouring hours into content creation only to see little movement in your lead generation or sales? You keep showing up, but your ideal clients aren’t engaging and the endless changes in online marketing feel overwhelming.In this episode, I’m sharing three simple but powerful strategies to improve your customer relationships and increase your sales conversion. You’ll learn how to personalize your outreach, strengthen your brand connection, and use lead nurturing to keep conversations alive

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16:08

37 \\ Social Proof vs. Vanity Metrics: Which One...

Social Media Marketing for Small Businesses - Small... ·

2025/08/06

Do you feel like no matter how often you post, the algorithm keeps changing… leaving you frustrated and your vanity metrics stuck?The truth is, you don’t need to master every trend or post three times a day to succeed. What really matters is trust building with the audience you already have. When people know, like, and trust online, they’ll buy from you, no viral post required. In this episode, I’m sharing three simple but powerful strategies to create audience connection and client attraction

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20:11

36 \\ Losing Warm Leads? How to Improve Your Hand Off...

Social Media Marketing for Small Businesses - Small... ·

2025/07/30

Getting comments, DMs, or email replies but not seeing them turn into clients? Feeling that high of a lead showing interest only to hit a wall when it’s time to follow through?As a service-based business owner, the real challenge isn’t always visibility… it’s what happens next. In this episode, we’re going to talk about what to do after a lead shows interest. Because no matter how great your content is, it’s your sales follow-up and hand off process that determines whether that warm lead becomes a

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22:49

35 \\ Ready to Make More Sales? 5 Ways To Turn Warm...

Social Media Marketing for Small Businesses - Small... ·

2025/07/23

Are you pouring your heart into content but still not seeing sales? Wondering why all your value-packed posts, tips, and reels feel like it’s still missing the mark?Here’s the truth: sales don’t happen from content alone. They happen through connection. In this episode, we’re diving deep into why high-ticket sales are rooted in relationship marketing, not reels. If you run a service-based business and feel like you’re constantly chasing client attraction with little to show for it, this is your

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54 results

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