PODCAST

Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

business marketing

All Episodes

27:32

Why Vanity Metrics Kill Marketing Budgets (And What...

Future of Consumer Marketing ·

2025/10/23

In this episode of The Future of Marketing, host Andres Figueira interviews Kimberly Kanary, a strategic marketing consultant at Kuno Creative with deep experience spanning CPG, retail, e-commerce, jewelry, and home improvement. Kimberly brings a unique perspective having navigated the full spectrum of marketing—from PR and crisis communications to advanced analytics and programmatic advertising. Her approach centers on the intersection of art and science in marketing, with an uncompromising focus

26:36

Education to Differentiation: GridX's Strategy Shift

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Marketing, host Andres interviews Greta Mayr, Head of Marketing and Communications at GridX. GridX provides an energy management system that connects distributed energy resources—solar systems, batteries, EV chargers, and heat pumps—to optimize energy flows and reduce costs for end users. Operating in 15 European countries with over 180,000 connected assets, GridX works through a B2B2C model, partnering with major energy retailers like E.ON who white-label their

31:39

Transform Email Flows Into Research Moments, Not...

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Advika Aggarwal, former Senior Director of Marketing & E-Commerce at Paravel. Paravel is a sustainable travel brand that revolutionized how DTC brands approach product ecosystems, email marketing, and influencer partnerships. Through her experience scaling Paravel from brand marketing to overseeing the full commercial operation, Advika shares tactical insights on transforming underutilized marketing channels,

29:37

Hyper-Targeted Messaging for Multi-Gen Audiences

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Marketing, host Andres Figueira interviews Elly Simpson, Director of Marketing at the Iowa Cubs, the Triple-A affiliate of the Chicago Cubs. As the organization's first-ever Director of Marketing, Simpson is rebuilding the team's marketing infrastructure from the ground up, shifting from traditional advertising approaches to sophisticated digital segmentation while maintaining the multi-generational appeal that makes Minor League Baseball unique. Operating in a

26:38

Entering Untapped D2C Categories With Zero Experience

Future of Consumer Marketing ·

2025/10/22

In this episode of The Future of Marketing, host Andres Figueira interviews Samuel Goodman, Co-Founder of Cheeky, a sleep and wellness company disrupting the dental care industry. Cheeky pioneered the direct-to-consumer night guard market by leveraging 3D printing technology to create custom dental devices at a fraction of traditional dentist prices—turning what was an $800-1,000 purchase into an affordable subscription service. Starting with zero dental industry knowledge and a cheap 3D printer

33:08

How Community Co-Creation Built a Canon DC Supervillain

Future of Consumer Marketing ·

2025/10/21

In this episode of The Future of Marketing, host Andres Figueira interviews Shae Biron, Marketing Director at Candy Digital. Shae shares how she's building community-first Web3 experiences for DC Comics collectibles without any marketing budget—relying entirely on organic reach and cultural momentum. From creating the first AI-powered DC supervillain through community voting to launching multi-layered campaign experiences tied to major film releases, Shae reveals the tactical playbook for marketing

29:42

Citizen Developers: When Users Automate Their Own...

Future of Consumer Marketing ·

2025/10/21

In this episode of The Future of Marketing, host Andres Figueira interviews Adit Jain, Co-Founder and CEO of Leena AI. Leena AI has built WorkLM, a proprietary large language model designed specifically for enterprise environments, helping Fortune 500 companies like Coca-Cola, Sony, Puma, Vodafone, and Nestlé eliminate 10-12% of their total costs over three years by automating back-office operations. What started as Chatteron—a horizontal chatbot platform that attracted 30,000 users but only 20

27:02

From Living Rooms to Global: Sofar's Scaling Playbook

Future of Consumer Marketing ·

2025/10/21

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Kaz Komolafe, Vice President of Experiences at Sofar Sounds. Sofar Sounds has scaled from intimate living room concerts in North East London to operating in 400 cities across 78 countries, building a global network of culturally-resonant live experiences. Rather than standardizing operations across markets, Sofar empowers local leaders to curate hyperlocal experiences while maintaining quality through data-driven

33:11

Electrolux Group CMO: When Consumer Testing Would...

Future of Consumer Marketing ·

2025/10/20

In this episode of The Future of Marketing, host Roman Kirsch interviews Nikos Bartzoulianos, Group Chief Marketing Officer at Electrolux Group. Leading marketing for a 100+ year-old home appliance manufacturer, Nikos is orchestrating a brand transformation that balances Swedish heritage with contemporary consumer expectations. From challenging the performance marketing orthodoxy to navigating creative decisions with 15 executives in the room, he shares tactical insights on building brands in

33:55

Why We Want More Regulation in The Hemp Industry

Future of Consumer Marketing ·

2025/10/20

In this episode of The Future of Consumer Marketing, host Andrés Figueira interviews Neil Prendergast, Senior Director of Growth Marketing at Cornbread Hemp. Founded in 2019 by two Kentucky cousins with deep roots in the state's 250-year hemp cultivation history, Cornbread Hemp has scaled from a $100,000 seed investment to a $50 million DTC e-commerce business. Operating in one of the most heavily regulated consumer categories, Cornbread Hemp has had to pioneer creative marketing approaches that

20:00

How Getmyboat Dominates Google Without Awareness Spend

Future of Consumer Marketing ·

2025/10/01

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Jeff Koenig, Chief Marketing Officer of Getmyboat, the world's largest boat rental marketplace with 85,000 boats globally. After spending a decade building supply, Getmyboat has shifted entirely to demand-side marketing—a transition that reveals hard lessons about marketplace liquidity, seasonality constraints, and the strategic tradeoffs between demand capture and generation. Jeff explains how his four-person team

35:36

Why Pray.com's Michael Lynn Spent $100K+ on Clinical...

Future of Consumer Marketing ·

2025/10/01

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Michael Lynn, Co-founder and CFO of Pray.com. When co-founder Steve Gatena's business partner died in a plane crash on a Tom Cruise film set, he discovered faith content had no modern distribution platform. What started as acquiring a domain for $2M evolved through a failed B2B ministry pivot into a multi-revenue stream consumer business—proving that even traditionally "untouchable" verticals can scale with rigorous

18:07

How Good Ranchers Spends Less Than 10% on Meta and...

Future of Consumer Marketing ·

2025/10/01

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Ben Spell, Founder and CEO of Good Ranchers. Good Ranchers disrupted the American meat delivery market by exploiting a regulatory gap—the absence of country-of-origin labeling laws for beef and pork—and building a 100% American-sourced supply chain as their core differentiator. Starting with meat sales from truck beds in Waco parking lots, Ben scaled to a national e-commerce operation by rejecting conventional DTC

30:20

Cotton vs Plastic: The Message That Beat Legacy Brands

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Moira Finicane, Head of Marketing at Kudos, the first disposable diaper brand to feature a 100% cotton liner instead of plastic touching baby's skin. As employee number three at Kudos, Moira has guided the brand's marketing strategy from pre-product launch to nationwide Target distribution across 1,000 stores. Drawing from her experience scaling Uber Eats globally during its explosive growth phase, she shares how

32:18

How YouTube's Copyright System Created a $1B Opportunity

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Paul Sampson, CEO and Co-Founder of Lickd. Lickd revolutionized content creation by building the world's first mainstream music licensing platform for creators, solving a critical problem that forced millions of YouTube creators to choose between using popular music and monetizing their content. Starting without any major label partnerships in 2016, Paul navigated the complex music industry landscape to eventually

28:41

Why Digital Saturation Creates Analog Product...

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jérôme Bacquias, founder and CEO of paper republic, one of Europe's leading premium notebook manufacturers. paper republic has transformed a commodity product category by creating handcrafted, lifetime leather notebooks in Vienna's city center. Starting from a corporate consulting crisis 12 years ago, Jérôme built a vertically integrated company that has grown 100% year-over-year for five consecutive years. Through

31:20

Why Free-to-Play Marketing Failed for Real Money Gaming

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Nancy MacIntyre, CEO of WorldWinner, a 25-year-old skill gaming platform that has paid out over $2 billion in prizes. WorldWinner operates in the rapidly growing real money gaming space, offering head-to-head and multiplayer tournaments across 30+ games including Wheel of Fortune, Scrabble, and Bingo. Through their proprietary fair matching system and strategic partnerships with companies like FanDuel, WorldWinner

27:17

Real Patients Beat Models: Authentic Marketing That...

Future of Consumer Marketing ·

2025/09/26

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Jack Jia, founder and CEO of Musely, the largest teledermatology company in the US. Musely transformed from a failed marketplace of 900 skincare products into a prescription wellness company serving over one million patients. When Jack discovered that over-the-counter skincare products are legally required to be ineffective (anything that actually works is classified as a drug), he pivoted to create custom

31:52

From 5-Minute Sessions to 10-Year Player Loyalty

Future of Consumer Marketing ·

2025/09/19

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Ada Mockute Jaime, Chief Marketing Officer at Nordcurrent, a 23-year-old bootstrap family business that develops and publishes mobile games like Cooking Fever (600+ million downloads), Murder in the Alps, Pocket Styler, and Airplane Chefs. Ada shares how mobile gaming marketing operates more like direct-to-consumer brands than traditional gaming, requiring sophisticated retention strategies and community building

34:11

Why Basket Refuses Advertiser Revenue for User Trust

Future of Consumer Marketing ·

2025/09/19

In this episode of The Future of Consumer Marketing, host Andres Figueira interviews Lex Deak, co-founder and CEO of Basket, an AI shopping agent that's reimagining how consumers research, save, and purchase products online. Basket transforms the fragmented shopping experience by creating a universal wish list that evolves into an intelligent shopping companion. Starting as a smart wish listing tool in the UK, Basket has grown into a comprehensive platform that tracks prices, applies coupons,

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Future of Consumer Marketing

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