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PODCAST

Velvet Rope Playbook

Mark Satterfield

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The

business marketing

All Episodes

07:35

Tailored Influence: What Custom Clothiers Know About...

Velvet Rope Playbook ·

2025/09/09

There’s a tailor in Mayfair who doesn’t have a website.No phone number, either—not one you’d find.You meet him through a friend, or not at all.His shop has no signage.Just a brass handle, a curtained window, and the unmistakable smell of steamed wool and cedar oil when you step inside.His name?Quentin Rye.And while he rarely speaks above a whisper, his client list includes Gulf royalty, British actors with first names only, and one very well-known investor who’s never appeared in public without a

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07:38

The Chef Behind the Curtain: What Personal Chefs...

Velvet Rope Playbook ·

2025/09/08

There’s a man in Palm Beach who starts cooking at 4:30 a.m.No apron. No clanging pans.Just a starched white chef coat, a silent kitchen, and a stocked Sub-Zero full of rare produce flown in overnight.His name is Jules.You’ve never heard of him, and that’s exactly the point.Jules is a private chef for a multigenerational family with homes in four cities, a private jet, and a distaste for restaurant reservations.He doesn’t do interviews.He doesn’t want a cookbook deal.He doesn’t even have an

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05:41

They’re Not Like You: What Makes the Wealthy Buy...

Velvet Rope Playbook ·

2025/09/07

You’re sitting across from a man who owns five homes.One of them he hasn’t visited in three years.He just likes knowing it’s there.You’re trying to explain your service—what you offer, how it works, why you’re worth it.And suddenly, you realize something:He’s not evaluating your offer the way normal people do.He’s not comparing prices.He’s not doing a mental ROI calculation.He’s not even listening for “value.”He’s listening forvibe.What makes the wealthy different isn’t just money.It’s the way

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07:45

The Invisible Engine: Building a Marketing Funnel...

Velvet Rope Playbook ·

2025/09/06

The first time someone asked Roman Bell what hedoes, he smiled and said:“I run a business that introduces me to the right people… while I’m sleeping.”They laughed. He didn’t.Roman doesn’t hustle. He doesn’t pitch. He doesn’t “hop on” calls.He consults for sovereign investors and third-generation luxury brands, all from a home office that looks like a Baccarat showroom.His secret?A funnel so refined, so frictionless, and sosubtly authoritative, that elite clients feel liketheydiscoveredhim.But here's

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05:51

The Tribe of Wealth: How to Break Into the World of...

Velvet Rope Playbook ·

2025/09/05

There’s something nobody tells you when you start working with high-net-worth clients:They’re not just wealthy. They’re tribal.They have their own language.Their own codes of behavior.Their own unspoken rules about who’s in—and who’s just visiting.You’ve probably felt it before:You walk into a room where the suits are quieter.The laughter is lower.The watches have no logos.And you realize… you’re not in Kansas anymore.Because the affluent aren’t a demographic.They’re aculture.And if you want to win

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06:36

Silent Persuasion: Let A Story Do the Selling

Velvet Rope Playbook ·

2025/09/04

There’s a guy in Sonoma named Barrett Shaw.If you know him, it’s probably through someone wealthy, discreet, and obsessive about detail.He designs wine labels. But not like you think.There’s no agency. No website. No packages.Barrett doesn’t talk about design principles or ROI.He doesn’t mention how many awards his clients have won.He never even says what he charges.But his labels show up in private cellars in Gstaad, on the yachts moored off Portofino, in the hands of clients who don’t even

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05:13

Sticky Stories: How to Become Unforgettable to the...

Velvet Rope Playbook ·

2025/09/03

There’s a guy in Naples named Carter Voss.Drives a vintage Defender. Orders iced espresso with lemon. Speaks three languages but only when he has to.Carter’s a private investment scout—he finds the off-market deals no one else knows about.Not the ones in press releases or pitch decks. The ones whispered over drinks in Montenegro or backgammon in Harbour Island.Now Carter doesn’t do follow-up emails.He doesn’t send PDFs.He doesn’t “circle back.”But two months after every

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07:01

The Status Manuscript: How Writing a Book Opens Doors...

Velvet Rope Playbook ·

2025/09/02

At a dinner party in Napa—just 12 guests, two sommeliers, and one of those chefs who speaks in poetry—a man named Julian DeVere passed a signed copy of a book across the table.The title?Preserving Legacy: A Private Framework for Families of Wealth.No one at the table had heard of it.It wasn’t on the Times list.Didn’t trend on BookTok.Didn’t need to.But when the patriarch of a prominent Bay Area tech family flipped it open, scanned the foreword, and asked, “Would you be willing to do a small workshop

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06:29

Vaulted Status: Why Security and Privacy Are the New...

Velvet Rope Playbook ·

2025/09/01

It wasn’t always like this.There was a time when the wealthy showed it all off—columns in society magazines, their names carved into museum wings, estates featured in Architectural Digest.But then the world changed.Suddenly, the most valuable asset wasn’t what they owned.It was whatno one knew they owned.Today, privacy has become a luxury good.Security has become a status symbol.And the ability tomove through the world without being tracked, targeted, or scrutinizedis now more elite than any watch,

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09:23

The Art of Affluence: What Elite Art Advisors Know...

Velvet Rope Playbook ·

2025/08/31

It starts with a knock on a townhouse door in Mayfair.No sign. No hours. No reception desk.Just a discrete assistant who already knows your name, your portfolio, and your preferences.Inside, there are no price tags.No salespeople.No sales pitch.Just walls of art. Quiet, powerful, museum-worthy pieces.Not there to be sold—there to be considered.This is the world of high-end art advisory.And it’sverydifferent from Sotheby’s auction paddles or gallery galas.Because at the ultra-wealthy level, art isn’t

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06:10

How to Speak Bougie: Understatement, Code-Switching,...

Velvet Rope Playbook ·

2025/08/30

If you’re trying too hard, you’re already out of the conversation.The bougie dialect isn’t about what you say—it’s about what you don’t say. Or better yet, what you sayjust ambiguously enoughthat only those in the know will catch it. Like a secret handshake made of syllables.This is the language of people who call their second home “the house upstate,” even if it’s a compound in Jackson Hole. Who refer to their friend with a private plane as “someone I used to work with.” And who, no matter the

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07:30

The $300 Per Hour Workout: What Elite Fitness...

Velvet Rope Playbook ·

2025/08/29

There’s a private gym in Manhattan where you can’t walk in off the street.No sign on the door.No drop-in passes.No “first week free.”Inside?It looks like a Bond villain’s personal training lair.All black Technogym equipment.Cold-pressed juice in the fridge.And a wall of mahogany lockers with small brass plaques: each engraved with a client’s name.That’s the world of elite personal training.And if you’re in any business whereyouare the product—consulting, coaching, real estate, private

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08:38

Digital Dating: What Raya Teaches Us About Selling to...

Velvet Rope Playbook ·

2025/08/28

You probably know someone who’s on Raya.You just don’t know they’re on Raya.Because no one talks about it.Not if they want to stay inside.It’s the dating app that isn’t about dating.It’s not about swiping.And it’s definitely not about availability.It’s aboutaccess.Exclusivity.Proximity to status.And for those of us who work with or want to work with the ultra-wealthy,Rayaisn’t just an app.It’s a blueprint.Not for technology.Forpositioning.Now—before we go further—if you want to become the kind of

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04:57

The Trust Trigger: How to Build Instant Credibility...

Velvet Rope Playbook ·

2025/08/27

There’s a man in Sea Island who goes by the name Walter “Suitcase” Grant.He’s not a lawyer. Not a banker. Not a real estate guy.But when a billionaire’s wife needs a museum director on the phone by dinner, or a private jet needs to land in Nassau without paperwork—Walter’s the one they call.Now Walter doesn’t talk much about what he does.But people trust him.Immediately. Instinctively. Sometimes irrationally.And if you ever ask why, most people will tell you the same thing:“It’s the way he tells the

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05:24

The Invisible Close: How to Sell Without Sounding...

Velvet Rope Playbook ·

2025/08/26

Let me tell you about a woman I met at a gallery opening in Beverly Hills.She had a name like “Charlotte” or “Camille”... Chanel flats, Hermès cuff, and the kind of bone structure that makes you assume her parents have a private chef.We were talking about a sculpture—nothing big, just an bronze starting at $175,000—and I casually asked what she did.She smiled and said, “Oh, I help families design multi-generational wealth strategies.”That’s it. No pitch. No card. No LinkedIn QR code.Just a gentle

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07:31

The Suit That Said Everything: Selling to the Wealthy...

Velvet Rope Playbook ·

2025/08/25

It started with a handshake in a suite at the Park Hyatt Tokyo.Not a boardroom.Not a pitch meeting.Just a quiet moment between two men who knew how the game was played.The buyer was a soft-spoken Singaporean financier. He barely said ten words the entire meeting. But when he stood, looked in the mirror, and buttoned the jacket of the navy three-piece suit that had just been delivered, the deal was already done.That suit?It cost $100,000.Made by a discreet tailor in Paris who doesn’t advertise.No

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06:37

Bougie Dress Code: Looking Effortless Takes Effort

Velvet Rope Playbook ·

2025/08/24

Let’s start with a truth nobody wants to say out loud:Looking this “relaxed” is a full-time job.The bougie wardrobe is a masterpiece of contradiction. It whispers “I just threw this on” while screaming “I spent $480 on this sweater and I don’t even want to talk about it.” It’s not flashy. It’s not tight. It doesn’t beg for attention. It assumes it already has it.Bougie style lives somewhere between off-duty ballet teacher and heiress doing errands before her silent auction. And while trends come and

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05:24

Bougie Defined: From Bourgeoisie to Bottle Service

Velvet Rope Playbook ·

2025/08/23

Let’s start with the obvious question:What does “bougie” even mean anymore?Once upon a time—say, in Marxist textbooks and 1990s grad school syllabi—“bourgeoisie” referred to the capitalist class. People who owned property, managed factories, and wore neckties to dinner. But over time, the word evolved. It slipped off the pages of political theory and found its way into brunch menus, wellness retreats, and Instagram captions. It lost its seriousness. And it got… funny.Today, “bougie” isn’t about your

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07:54

Velvet Escalators: What High-End Department Stores...

Velvet Rope Playbook ·

2025/08/22

Walk into Bergdorf Goodman on a Tuesday afternoon and you’ll notice something strange.It’s quiet.Not dead. Not empty. Just… hushed.The kind of hush you only find in a cathedral, a private club, or a penthouse suite.You don’t see price tags dangling.You don’t hear salespeople shouting deals.And you certainly don’t see crowded racks or endcaps stuffed with “last chance” signs.Instead, you see a perfectly spaced row of cashmere.A pair of Loro Piana gloves resting on a velvet-lined tray.A Loewe handbag

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07:25

The $1,200 Blowout: What Elite Hair Stylists Teach Us...

Velvet Rope Playbook ·

2025/08/21

There’s a chair in Beverly Hills that’s booked six months in advance.Not for surgery.Not for legal counsel.But for a haircut.Just a simple trim—if you believe the receipt—though it’ll run you close to $1,200.The stylist? Quiet. Impeccably dressed. Minimal Instagram footprint.The clientele? Movie stars, billionaires’ wives, diplomats, and two women who married into European royalty.This isn’t just about hair.It’s about trust.Status.Identity.And if you’re in any industry where you work with people

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