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PODCAST

Velvet Rope Playbook

Mark Satterfield

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The

business marketing

All Episodes

08:08

The Miracle in a Can: How Spray-On Hair Outsold Dignity

Velvet Rope Playbook ·

2025/11/03

There are few phrases in the English language more silly than“spray-on hair.”But in the late 1980s, spray-on hair wasn’t a joke — it was a multimillion-dollar empire.And it sold for one reason: hope has better margins than shampoo.Now If you love the psychology behind these glorious marketing disasters-turned-empires — and you want to use those same emotional levers to attract affluent clients — go tohttp://www.GetWealthyClients.com.There’s a vault of programs, books, and free resources that’ll

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06:50

The Tale of Two Young Men-How the Wall Street Journal...

Velvet Rope Playbook ·

2025/10/31

It starts like every college reunion story that ends in emotional damage.“On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college…”You can feel the foreshadowing.Two guys. Same cap, same gown, same parents crying in the bleachers.Fast-forward twenty-five years: one’s the boss, the other’s Googling “how to look productive on Zoom.”And according to the ad, the only difference?One subscribed toThe Wall Street Journal.That’s it.Forget hard work, talent,

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10:12

The Insult That Made a Marketer Out of Mac

Velvet Rope Playbook ·

2025/10/30

Let me take you back to the golden age of mail-order marketing — when every kid in America wanted two things: a jetpack and not to get sand kicked in his face at the beach.Enter Charles Atlas.The man. The myth. The original “before and after” guy.Atlas was a bodybuilder turned marketer who managed to turn humiliation into one of the most profitable emotions in human history — and he did it with one ridiculous little cartoon.Picture this: It’s the 1960s. You’re eating sugary cereal, reading a

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08:40

The Gold Digger Playbook

Velvet Rope Playbook ·

2025/10/24

Say the words“gold digger”and most people smile knowingly. They picture the young woman on the arm of an older man at a gala, or walking out of a Bentley in Beverly Hills. It’s an image wrapped in judgment, gossip, and cynicism.But set aside the stereotypes for a moment. Look closer, and what you’ll see is a playbook. A set of strategies about positioning, psychology, and influence. Gold diggers, whether you like them or not, are masters of understanding what the wealthy respond to.And here’s the

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08:46

The Guardians of the Elite

Velvet Rope Playbook ·

2025/10/23

Most people think of security as locks, alarms, maybe a guard at the gate. Necessary, but hardly glamorous.But for billionaires, A-list celebrities, and CEOs whose faces appear on magazine covers, security isn’t just a side concern. It’s a central part of life. It’s not just about keeping intruders out. It’s about protecting freedom, privacy, and reputation in a world where everyone is watching.And what these firms really sell isn’t bodyguards, bulletproof cars, or intelligence briefings. They sell

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08:49

Selling the Final Frontier

Velvet Rope Playbook ·

2025/10/10

For most of history, space was something only astronauts dreamed of. Kids imagined themselves in rocket ships, but only a select few ever got close.But today? The game has changed.Now, if you’ve got the money—and a lot of it—you can buy your way into orbit. You don’t need NASA. You don’t need military training. What you need is the ability to cut a very large check.Blue Origin, SpaceX, Virgin Galactic, and Axiom Space are making it possible for private citizens to leave Earth’s atmosphere.And here’s

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09:40

You Don’t Need a Better Website — You Need a Better...

Velvet Rope Playbook ·

2025/10/09

A few years back, I got a frantic call from a private wealth consultant in New York. It was the kind of call that starts with, “Please tell me I’m not insane.”She had just spentthirty-two thousand dollarson what she described as a “complete digital presence overhaul.”Her new website?Gorgeous. I mean, truly spectacular. It looked like it had been art-directed by Ralph Lauren, scripted by Aaron Sorkin, and hand-coded by a team of caffeinated MIT dropouts who’d just watchedSuccessionon loop.Every image

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07:27

Lessons from Private Equity & Venture Clubs-Getting...

Velvet Rope Playbook ·

2025/10/07

If you’re not in the room, you’re not in the deal.That’s the unspoken rule behind exclusive investor clubs likeTiger 21. For those who aren’t familiar, Tiger 21 is a private peer network where ultra-high-net-worth individuals—usually people with at least $10 million to invest—come together to share ideas, evaluate opportunities, and hold each other accountable.It isn’t just about investing. It’s about belonging.And here’s what makes it fascinating: people aren’t paying $30,000 a year just for stock

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07:25

Michael Jordan’s Golf Course and the Hidden Lessons...

Velvet Rope Playbook ·

2025/10/06

Michael Jordan built himself a golf course. Not just any golf course —thegolf course. The Grove XXIII. People call it “Slaughterhouse 23.” Why? Because if you get an invite to play and you think you’ve got game, Jordan’s going toeat you alive. The course is designed to tilt the odds ever so slightly in his favor. Not obvious. Not unfair. Just sneaky enough that the greatest competitor of all time still gets his edge.Now, before you think this is just another story about a billionaire ex-athlete

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09:19

The Invisible Architects – Lessons from Family Offices

Velvet Rope Playbook ·

2025/09/19

Most people will never encounter a family office.That’s by design.These organizations are invisible to the general public, yet they sit quietly at the center of some of the most powerful dynasties in the world. Rockefeller Capital, Bessemer Trust, and hundreds of others you’ve never heard of exist to manage not just money, but legacies.At their core, family offices exist topreserve and grow wealth across generations. They make investment decisions, manage real estate, hire staff, coordinate

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08:09

The Ari Emanuel Effect: Influence, Velocity, and the...

Velvet Rope Playbook ·

2025/09/16

There are people who run businesses.There are people who represent stars.And then—there’sAri Emanuel.You might not know every company he owns.You might not follow every deal.But if you're anywhere near money, media, fashion, sports, entertainment—or power?You've felt his presence.He’s the co-founder ofEndeavor, the talent and media conglomerate behind UFC, IMG, WME, and now TKO Group. But to insiders, he’s something rarer:The one man who can get a Hollywood studio, a Saudi investor, and an A-list

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07:29

Educated Privilege: Lessons from Private Tutors Who...

Velvet Rope Playbook ·

2025/09/15

There’s a tutor in Manhattan who only meets clients at The Plaza.Not in the lobby.In a suite—with a tea tray set out, a view of the park, and an assistant who handles introductions.He’s not a professor.He’s not a test-prep guy.He doesn’t advertise.But if you’re in certain circles on the Upper East Side, he’s the first call you make the moment your child misses a mark.His name?Edgar Morland.He’s not just a tutor.He’s astrategic intellectual concierge.And the price?$3,000 per session.Yes, session.This

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06:39

The Fisher Formula: How to Build Authority at Scale...

Velvet Rope Playbook ·

2025/09/13

If you’ve ever openedForbes,Barron’s, or even your inbox, you’ve seen the name.Ken Fisher.Tall. Bearded. Direct.Founder of Fisher Investments, one of the largest independent money managers in the world.And more than that?One of the most unapologeticallyvisiblemarketers in the financial world.This is a man who spent decades writing columns, buying ad space, sending mailers, and yes—even putting his face on the back of airline magazines.You’d think that would turn off wealthy clients.But instead?He

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06:47

The Princeton Principle: How Elite Institutions...

Velvet Rope Playbook ·

2025/09/12

There’s a kid from Greenwich who’s been training for this since age 10.Tutors. Mandarin lessons. Volunteer work in Africa.A résumé longer than most executives.His parents don’t say it out loud, but it’s understood:“This is about Princeton.”And every year, across Park Avenue apartments, London townhouses, and gated compounds in Singapore, the same quiet hope unfolds:Will he get in?What’s fascinating isn’t just the prestige.It’s thatPrinceton doesn’t sell itself.It doesn’t recruit with discounts.It

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06:25

The Hidden Bridge: Leveraging Your Network (Even If...

Velvet Rope Playbook ·

2025/09/11

He wasn’t the client.He wasn’t the investor.He wasn’t even in the room for the meeting.He was the quiet connection.The afterthought.The “Oh—you should talk to…” that changed everything.That’s how it works in the world of the wealthy.The deal rarely comes from the obvious source.It doesn’t come from your ad.It doesn’t come from your website.It comes through someone whoknows someone—who trusts you enough to pass your name into a world you don’t yet have access to.And if your namefeels rightin that

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05:46

Invisible Ink: How to Build a Personal Brand That...

Velvet Rope Playbook ·

2025/09/10

A logo doesn’t make a brand.A tagline doesn’t make a brand.A perfectly curated Instagram grid?Definitely doesn’t make a brand.Not in the world of the wealthy.Inthatworld, your personal brand isn’t what you say.It’s what they say about youwhen you leave the room.It’s the unspoken energy you carry.It’s the stories whispered between members of the tribe:“She’s the one who pulled the deal together in Gstaad during the blizzard.”“He’s the guy with the impossible-to-get ski pass.”“She only works with five

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07:35

Tailored Influence: What Custom Clothiers Know About...

Velvet Rope Playbook ·

2025/09/09

There’s a tailor in Mayfair who doesn’t have a website.No phone number, either—not one you’d find.You meet him through a friend, or not at all.His shop has no signage.Just a brass handle, a curtained window, and the unmistakable smell of steamed wool and cedar oil when you step inside.His name?Quentin Rye.And while he rarely speaks above a whisper, his client list includes Gulf royalty, British actors with first names only, and one very well-known investor who’s never appeared in public without a

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07:38

The Chef Behind the Curtain: What Personal Chefs...

Velvet Rope Playbook ·

2025/09/08

There’s a man in Palm Beach who starts cooking at 4:30 a.m.No apron. No clanging pans.Just a starched white chef coat, a silent kitchen, and a stocked Sub-Zero full of rare produce flown in overnight.His name is Jules.You’ve never heard of him, and that’s exactly the point.Jules is a private chef for a multigenerational family with homes in four cities, a private jet, and a distaste for restaurant reservations.He doesn’t do interviews.He doesn’t want a cookbook deal.He doesn’t even have an

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05:41

They’re Not Like You: What Makes the Wealthy Buy...

Velvet Rope Playbook ·

2025/09/07

You’re sitting across from a man who owns five homes.One of them he hasn’t visited in three years.He just likes knowing it’s there.You’re trying to explain your service—what you offer, how it works, why you’re worth it.And suddenly, you realize something:He’s not evaluating your offer the way normal people do.He’s not comparing prices.He’s not doing a mental ROI calculation.He’s not even listening for “value.”He’s listening forvibe.What makes the wealthy different isn’t just money.It’s the way

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07:45

The Invisible Engine: Building a Marketing Funnel...

Velvet Rope Playbook ·

2025/09/06

The first time someone asked Roman Bell what hedoes, he smiled and said:“I run a business that introduces me to the right people… while I’m sleeping.”They laughed. He didn’t.Roman doesn’t hustle. He doesn’t pitch. He doesn’t “hop on” calls.He consults for sovereign investors and third-generation luxury brands, all from a home office that looks like a Baccarat showroom.His secret?A funnel so refined, so frictionless, and sosubtly authoritative, that elite clients feel liketheydiscoveredhim.But here's

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