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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

23:04

The Socialize Strategy - On Set Production Life

Muthership Creator Strategy ·

2025/06/27

Today we're talking about real life tv commercial production and how it relates to social media content creators. Helen covered the stages and crew roles on a shoot, as well as how to connect the dots to yourself as a content creator.Pre-Production: This happens before the shoot where the client sources their team of production experts. Once a crew is established, they all use their expertise to nail down the budget, creative, storyboards, talent, locations, set design, and more. All of

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19:41

The Socialize Strategy - Camera Angles Deep Dive

Muthership Creator Strategy ·

2025/06/20

If you’ve ever wondered why your videos feel flat—even if your content is great—it might be the angles. The right camera angle does more than just capture a scene, it sets the tone, creates emotion, or tells a story without a word.This week, we’re breaking down the essential camera angles every content creator should know—and how to use them to elevate everything from talking-head videos to creative B-roll and storytelling reels.Want to know how to put the angles into practice in your own

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22:54

The Socialize Strategy - On Camera Confidence

Muthership Creator Strategy ·

2025/06/13

In today's episode, we share how to become your most authentic self on camera. Helen went well beyond the newsletter outline below and covered bonus tips about how to gain confidence with little camera hacks and practice ideas! 🎬 Record Something Daily (Even If You Never Post It)Treat it like vocal warm-ups for your face. One take, one topic—anything goes. Talk about your breakfast, your to-do list, your opinion on oat milk. Just get in the habit of showing up. No pressure to publish,

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29:08

The Socialize Strategy - Inside the Ads

Muthership Creator Strategy ·

2025/06/06

Today we’re diving into the world of social media ads—how they hit us, how they're crafted, and why they’re more familiar than you think. After decades working behind the scenes in commercial production, I’m pulling back the curtain on the old-school tricks that are now dressed up as everyday TikToks and Instagram Reels. From bubble machines that never worked to duffel bags that “magically” shrink, let’s get real about the strategies advertisers have used for years—and why they still work

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22:22

The Socialize Strategy - Camera Settings + More

Muthership Creator Strategy ·

2025/05/30

In this episode, I’m sharing a wild personal update (spoiler: it involves 15 stitches and a middle-of-the-night fall), followed by two unsponsored product reviews—one brutally honest take on a trending TikTok bra alternative, and a rave about my favorite organizing pouches. Then we dive into practical, easy-to-understand tips for choosing the right iPhone camera settings for high-quality content creation without overwhelming your storage or workflow. Here's the outline and if you'd like to

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17:32

The Socialize Strategy - Low View Problems

Muthership Creator Strategy ·

2025/05/23

In today's on-the-road episode of The Socialize Strategy, Helen records from a hotel room in Las Vegas—mic in suitcase, content in motion. She kicks things off with her beloved “unsponsored buys,” including Halara jeans, SmallRig tripods, and a shout-out to her licensing show client, Hangry Pets.The heart of this episode dives into a shared creator struggle: low views. Helen breaks down why they happen, how to stop letting them derail your momentum, and how to use them to your advantage

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22:59

The Socialize Strategy - Engagement Tips

Muthership Creator Strategy ·

2025/05/16

In this episode of The Socialize Strategy, Helen kicks off with her "Unsponsored By" segment, spotlighting two favorite products—a sleek, smartly designed water bottle and a game-changing wireless microphone. Then, she dives into making engagement on Instagram (and beyond) easier and more intentional. From clever comment strategies to the secret power of Instagram’s “favorites” feed, Helen shares practical, heart-forward tips to grow real community and connection on social.📱 Main Content:

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18:28

The Socialize Strategy - Content Planning

Muthership Creator Strategy ·

2025/05/09

📌 Making Content Planning EasyIn this episode, we're diving into one of the biggest game-changers for any content creator: getting organized. Whether you're juggling multiple platforms or just trying to post more consistently, having a solid content planning system can save you time, reduce stress, and seriously level up your output.🧠 Core Tips & TakeawaysSet a Realistic Posting GoalAim for 3–4 posts per week. Studio members get a ready-made weekly framework with ideas for 3 base

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22:57

The Socialize Strategy - SEO on Social Media

Muthership Creator Strategy ·

2025/05/02

Today’s episode covers how to use SEO strategies to get your social media videos discovered. Make sure you use this powerful tool for increasing visibility on platforms like TikTok, Instagram, YouTube, and Facebook. 💡 Key Takeaways:1. SEO Works on Social Media• Helen shares a real-life story: a baton tutorial she posted a year ago was discovered by someone searching for baton lessons on TikTok — proving videos can be surfaced by search if optimized properly. 2. How to Find the Right

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23:24

The Socialize Strategy - Small Business Tips

Muthership Creator Strategy ·

2025/04/25

In this episode of The Socialize Strategy, Helen kicks off what she’s calling Part One of the Small Business Series, dropping essential social media tips for small business owners. Whether you're strapped for time, creatively blocked, or just unsure where to start, Helen’s got real talk, relatable examples, and honest advice to help you level up your content game—without burning out.Plus, don’t miss her hilarious (and painful) “unsponsored by” review of TikTok-famous Crocs. Spoiler: it

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22:39

The Socialize Strategy - Vlogging Tips

Muthership Creator Strategy ·

2025/04/18

This week Helen breaks down why video formatting is essential for engagement across platforms like TikTok, Instagram, and YouTube. She walks through editing basics in CapCut, sharing how to fix common issues like black bars, wrong aspect ratios, and poor layout.✂️ Key Takeaways:Set your aspect ratio first! Use the correct format (like vertical for TikTok/IG Reels) to avoid black bars.CapCut Tips: How the first clip sets the project shape, using overlays, resizing content, and adding

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16:43

The Socialize Strategy - Game Changing Tips

Muthership Creator Strategy ·

2025/04/11

🎉 Highlights from This Episode:This week’s episode is full of reflection, celebration, and practical tips for creators at every stage of their journey. Helen shares big updates from her world and drops some major knowledge on growing your presence—and confidence—on social media.LINK TO VIDEO MENTIONED IN THIS EPISODE: https://www.tiktok.com/t/ZTjeQV7qW/📰 Big News:New Sponsor: Morning Brew!A full-circle moment for Helen as the newsletter she helped build was once inspired by Morning

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22:58

The Socialize Strategy - Maximizing Music

Muthership Creator Strategy ·

2025/04/04

Maximizing Music on Social Media: Why Use Music on Social Media?Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.Trending music doesn’t guarantee followers, but it improves your chances of being discovered.Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.How to Use Music Effectively:Balancing Music Volume:Ensure music doesn’t overpower your voice

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15:31

The Socialize Strategy - Maximizing Trends

Muthership Creator Strategy ·

2025/03/29

Introduction: "Socialize Strategy" • Podcasting from the Road: A brief reflection on how content creation can happen anywhere, even from a sparsely decorated Airbnb.• Main Topic: Understanding the balance between using trends and creating original content. Section 1: Understanding Social Media Trends• Defining Trends: What are social media trends and why should you care?• Two Types of Trends:1. Audio-Driven Trends:Example: Lip-syncing trends or specific sounds gaining popularity.How the

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35:50

The Socialize Strategy - Social Media Newbies

Muthership Creator Strategy ·

2025/03/21

This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team. Clarify Your GoalsDetermine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result in a "non-social vibe" for your content, leading to content that feels salesy rather than engaging. Focus on

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21:51

The Socialize Strategy - Be More Productive

Muthership Creator Strategy ·

2025/03/14

Podcast Notes: Simplifying Content Creation & Managing Social MediaHelen production background video HERE!The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.Content Creation vs. TV Production: Content creation for social media isn't all that different from TV production. Both involve moving from project to project. The challenge is

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17:45

The Socialize Forecast - 3/11/25 Downside of Viral

Muthership Creator Strategy ·

2025/03/11

Today, we’re talking about the downside of going viral – a topic not often discussed. While going viral brings excitement, it can come with unexpected challenges. The rush of virality: Watching views and comments flood in is exciting, and it feels like a dopamine rush. But the flood of activity also has negative consequences.Clogged comment feeds: With viral videos, it becomes impossible to keep up with comments. The feed becomes flooded, and the sheer volume makes it difficult to stay

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26:30

The Socialize Strategy - How to Monetize

Muthership Creator Strategy ·

2025/03/07

In this episode, we're diving into the realities of monetizing on social media—debunking some common myths and sharing practical advice for creators at every stage of their journey. From the misconception that a big following equals big money to the strategies that actually lead to successful monetization, we cover it all. Here’s what you’ll learn in this episode:Myth Busting: Having a large following doesn’t automatically mean big paychecks. We break down the truth behind views, followers,

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20:20

The Socialize Forecast - 3/4/25 Trends Find Me

Muthership Creator Strategy ·

2025/03/04

In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events: Recap of Last Week's EpisodeHelen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She reflects on how she’s learned to be more open about her insecurities regarding social media, especially the

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63:46

The Socialize Strategy - Dealing with Negativity

Muthership Creator Strategy ·

2025/02/28

On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She joined us on the podcast today to discuss how she handles receiving hate on the internet!How to Identify and Analyze Negative CommentsGrace

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163 results

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