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PODCAST

Muthership Creator Strategy

Helen & Juli Polise

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

business marketing

All Episodes

27:49

The Socialize Strategy - Content Audit Tips

Muthership Creator Strategy ·

2025/11/14

Episode OverviewRebrand UpdatesEverything is aligning under the Mothership Creator brand.Newsletter is officially moving to Substack next week for easier commenting, a clean chronological feed, and one central home.New schedule:Tuesdays: Mothership Creator Forecast newsletterFridays: Creator Strategy podcastTuesday’s issue will always preview Friday’s podcast topic.Unsponsored By PicksSaltwater Luxe Sweater — cozy, stylish, compliments from all ages.VRURC Portable Charger — heavy but

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18:16

The Socialize Strategy - Why Do Transitions?

Muthership Creator Strategy ·

2025/11/07

🎙️ Why Every Creator Should Learn Transitions (Even If You’re Not in Fashion or Beauty)🧴 Unsponsored ByRemembrin Daily Cleanse Deep Body WashHelen shares her hilarious discovery of this “anti–old person smell” body wash after seeing a viral video about “old man smell” and learning that persimmon can help neutralize it. The verdict? She loves it — and it’s officially Julie-approved. Slightly exfoliating, fresh-smelling, and now stocked in every shower she owns (plus one for her mom, who

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21:05

The Socialize Strategy - Group Live Etiquette

Muthership Creator Strategy ·

2025/10/31

🧡 Episode OverviewHelen’s back (a little hoarse but always showing up!) with her latest Unsponsored By discoveries and a deep-dive on how to run great group Lives on TikTok — from planning to moderating to managing guests with grace.💄 Unsponsored By: Lip Finds of the WeekCoverGirl Outlast Lip Stain – natural, long-lasting color that feels like your “teenage lips” again.LA Girl Sheer Tint Lip Balm – a light, minty tint for everyday wear.Bonus: pair with a clear balm like BeautyStat for a

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16:03

The Socialize Strategy - Batch Creating

Muthership Creator Strategy ·

2025/10/24

Episode Title: Batch Creating Content: What Works (and What Doesn’t)🗓️ Episode SummaryHelen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerful tool and a mental shift for creators.She also kicks things off with a hilarious “Unsponsored

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11:13

The Socialize Strategy - Lip Sync Tips

Muthership Creator Strategy ·

2025/10/17

✈️ Opening NotesHelen kicks off this episode laughing at herself because she’s deep in batch creation mode!Yes, this episode was recorded on the same day as last week’s, and she didn’t even change her shirt (she’s airport-ready, okay?). But as she explains, the reason she shares that is to teach transparency: your audience never has to know when or how you batch create, but learning how to do it efficiently is a game changer for content creators.💛 Unsponsored By: Skinnytaste – High Protein

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17:55

The Socialize Strategy - Social Media Don'ts

Muthership Creator Strategy ·

2025/10/10

🎙️ The Social Media Strategy Podcast — “What Not to Do on Social Media”Episode Summary:In this energetic and laughter-filled episode, Helen (aka The Muthership) records just before jetting off to Greece! 🌍✈️ She dives into a passionate and practical list of “what not to do” on social media — straight from her creator heart and years of experience coaching others through content strategy. From avoiding loud music and over-edited videos to skipping that “Hi guys!” intro, this episode is

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20:35

The Socialize Strategy - Social Media First Impressions

Muthership Creator Strategy ·

2025/10/03

Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media.Every video you post is someone’s very first encounter with you, and that means you always have a fresh opportunity to connect, stand out, and build trust. I’ll share personal stories (yes, even

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26:44

The Socialize Podcast - Camera Ready Style

Muthership Creator Strategy ·

2025/09/25

Intro & Unsponsored ByHelen kicks off with her “Unsponsored By” segment, introducing Pistache, an Italian linen brand she recently discovered and loves for its breathable, versatile pieces.Guest SpotlightHelen welcomes her friend and colleague Elysha Lenkin, a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerfully in their lives by aligning style with confidence and attitude.The FREE Style Evolution Sign up

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21:48

The Social Media Strategy - Social Media Spiral

Muthership Creator Strategy ·

2025/09/19

This week, Helen kicks off the episode in true Muthership style—by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own daily habits.But after the laughs and lab coats, Helen gets real. What do you do when social media

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22:26

The Socialize Strategy - Editing Tips

Muthership Creator Strategy ·

2025/09/12

Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging.Unsponsored By SegmentSimple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win.Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder to read ingredient lists closely.Fashion pick: Babaton vest from Aritzia – vests are back as an

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16:25

The Social Media Strategy - Build Community

Muthership Creator Strategy ·

2025/09/05

September Reset + Building CommunityHappy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track.In This Episode:September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other.Why It Matters: TikTok is shifting, and being proactive (not reactive) is key. Strengthening your community now protects your future.Content Tips:Spark conversations in the comments

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20:41

The Social Media Strategy - Content Gear

Muthership Creator Strategy ·

2025/08/29

Content gear that is not sponsored, but will help you level up your content game!Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammedClick here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAXSegment 1: Unsponsored By (Products I Love)• Kiehl’s Superbly Efficient Antiperspirant & Deodorant Creamo Why it’s

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15:32

The Socialize Strategy - Social Media Evolution

Muthership Creator Strategy ·

2025/08/22

I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away?Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things you can (and should) be doing to protect your growth, your community, and your creativity.But before we get into that, let’s start with today’s

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22:55

The Socialize Strategy - Post Like a Diary

Muthership Creator Strategy ·

2025/08/15

🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you.Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes:Oura Ring — why I love it, how it tracks my sleep and steps, and the surprising brand deal offer that made me say, “No thanks.”Purely Elizabeth

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13:28

The Socialize Strategy - The Vlog Evolution

Muthership Creator Strategy ·

2025/08/08

The Vlog EvolutionThe “Unsponsored By” segment kicks off the episode with two daily must-haves:o Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes)o Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!)🎥 Main Topic: Why You Need to Start Vlogging· Vlogging creates connection. It gives your audience a behind-the-scenes peek into your life or creative process.· You don’t have to

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15:12

The Socialize Strategy - Why Do Trends?

Muthership Creator Strategy ·

2025/08/01

🎯 Main Topic: Why You Should Do Trends (Yes, Even You)Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant:✅ Reasons to Embrace Trends:Staying current: Shows you're tuned into the platform's culture.Algorithm boost: Trends get pushed further — they work.Community building: Viewers relate more when they see familiar content done your way.Creative nudge: Trends help you out of ruts and spark new content ideas.Visibility: Trends expand

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18:24

The Socialize Strategy - Tips for Going Live

Muthership Creator Strategy ·

2025/07/25

🔑 In This episode Helen shares tips for going live, how to deal with the nerves if it's your first time and why you should just do it anyway.And here are the 3 pieces of equipment that are worth the investment if you want to up your gams:**Wireless Hollyland Lark M2 Microphone Set: https://amzn.to/4bwInBu**SmallRig Tripod with remote: https://www.bhphotovideo.com/c/product/1897565-REG/smallrig_5291_st30_lite_one_touch_deploy.html**Neewer LED Light:

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22:12

The Socialize Strategy - Make Better Content Now

Muthership Creator Strategy ·

2025/07/18

✨ Episode Overview:In this heartfelt and information-packed solo episode, Helen kicks things off with a meaningful story sparked by a letter and a stack of old cards—reminders of the deep, lasting connections she’s built through her content and community. She then dives into two of her most-used (unsponsored!) products that make her content-creating life easier, and shifts into a hands-on mini-masterclass: tips for getting the most out of your phone’s camera to improve your content

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21:05

The Socialize Strategy - Diversify Your Social Media

Muthership Creator Strategy ·

2025/07/11

On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next🔌 Unsponsored Favorites of the Week1. Hollyland Wireless Mic: Compact, clean audio, magnetized for easy placementComes with adapters for iPhone/AndroidGreat alternative to bulky, poor-quality wireless micsBonus: Comes with discreet black stickers to cover the logo2. Eastpak Travel Backpack:Perfect for laptop + travel essentialsDual function: backpack + shoulder strapSleek, under-the-seat friendlyOnly

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21:02

The Socialize Strategy - Content Creation Habits

Muthership Creator Strategy ·

2025/07/04

How to Build Effective Social Media HabitsIf staying consistent on social media feels overwhelming, you’re not alone. Between the pressure to post, the temptation to scroll, and the constant changes in trends, it can be hard to build a rhythm. But what if creating content became as automatic as checking your phone?This week, we’re diving into simple strategies to turn content creation into a daily habit—starting with one surprisingly effective mindset shift.Why This Habit Is WorkingThis

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163 results

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