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PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

37:15

SEO: The 3 Questions Every eCommerce Brand Should Be...

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2025/08/06

Dan Coleman is an eCommerce Wizard.He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston.Dive in:[04:04] eCommerce Journey: From F1 to SEO[08:08] Pre-Internet Search Methods[11:25] Rethinking SEO Strategy[15:42] Evaluating eCommerce Ranking Effectiveness[19:00]

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35:49

SEO: How to Improve eCommerce SEO with a Content...

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2025/07/30

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching!In this episode, he shares why cleaning up your site might be the smartest SEO move you make this year.Dive in:[05:41] User Experience Over Quick SEO Wins[08:30] Guiding Principles for Google SEO[10:16] SEO Strategies Beyond

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37:46

SEO: How to Drive SEO Buy-In From Plan to Execution...

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2025/07/23

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, the tips we share can help you effectively communicate the value of your SEO initiatives.In this episode, we speak with Owain Lloyd-Williams, an SEO

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33:34

SEO: Using TikTok Data to Create High-Impact Content...

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2025/07/16

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost traffic by aligning with trends, this one’s for you.The intersection of TikTok trends and SEO is a hot topic. This episode gets into how brands can harness

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28:53

SEO: ChatGPT + Shopify... How can you capitalise on...

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2025/07/09

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization strategies. Our guest, SEO expert Sam Wright, emphasizes that the structure of your product data will dictate your success in this decentralized

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30:29

Google Ads: The Ultimate Guide to Six-Figure...

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2025/07/02

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets. Whether you're currently navigating a hefty budget or just curious about what it entails, we’ll share valuable insights that can help you

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38:35

Google Ads: Advanced Tips for Precision Conversion...

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2025/06/25

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, which allows it to optimise for high-value customers rather than just any lead. Our guest, Michael Cole, shares insights from his experience at Everflow,

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34:37

Google Ads: Optimising Your Shopping Feed for Maximum...

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2025/06/18

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a

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30:26

Google Ads: Audience Targeting Strategies for...

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2025/06/11

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got Jyll Saskin Gales, a Google Ads expert and author, sharing her insights and experience, including how your customer data can inform smart bidding

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35:13

Google Ads: The 5 Dos and 5 Don'ts of PMax...

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2025/06/04

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights from Google Ads experts Becky Hopkin and Johnny Hyams, we'll equip you with practical tips to fill your optimisation to-do list for months to come.The 5 Dos

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28:41

Email & SMS: Why SMS Should Be Your Next Marketing...

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2025/05/28

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis, an expert in the field, who shares actionable insights on the types of campaigns to send and the importance of messaging that provides real

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32:51

Email & SMS: Strategies for Building Authentic...

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2025/05/21

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking the right questions.Establishing customer loyalty in today’s competitive market hinges on one critical aspect: understanding your

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31:51

Email & SMS: Data-Driven Welcome Campaigns—Insights...

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2025/05/14

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the balance between gaining insights and making sales, and the significance of personalization in today’s marketing landscape.The dialogue begins with a crucial

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31:42

Email: Popups 101: How to Craft the Perfect Signup...

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2025/05/07

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a little mystery goes a long way. We also explore the importance of running A/B tests on pop-ups, focusing on elements like graphics and copy to see what

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36:41

Email & SMS: Your Customer Retention Playbook with...

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2025/04/30

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue.In this engaging episode, we sit down with George Kapernaros, a retention marketing guru from Yocto, who brings a wealth of experience in helping brands enhance their customer retention

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32:43

Partnerships: Tapping into Experts to Maximise...

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2025/04/23

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influencers or celebrities.The conversation begins with a critical look at the declining effectiveness of celebrity endorsements, as 67% of consumers report a lack

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26:04

Partnerships: Kickstart Your Affiliate Program—5 Do's...

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2025/04/16

Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a successful affiliate program.In our conversation with Kelly, an affiliate marketing expert, we dive deep into the essential do's and don'ts of launching your

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31:20

Partnerships: Maximize Your Affiliate Profits: 5...

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2025/04/09

Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game!In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emphasize reviewing your publisher mix to ensure you’re targeting all segments of your audience effectively. This means utilizing tools available in your

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24:44

Partnerships: Reaching New Audiences with Meta Ads...

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2025/04/02

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville.In this episode, we discuss:The secret to turning influencer content into high-converting Meta adsWhy whitelisting influencer ads outperforms traditional brand adsHow to use affiliate and influencer partnerships to lower ad costsThe three ad strategies that will boost your

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34:23

Partnerships: Why Affiliate Marketing Isn't a Channel...

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2025/03/26

Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importance of partnerships and the strategic approach needed to leverage affiliate programs effectively for your eCommerce store. Lee-Ann emphasizes that it's not

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291 results

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