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PODCAST

Roots of Success

McFarlin Stanford

Are you ready to take your landscaping business to the next level? Tune in to Roots of Success, the premier landscaper"s podcast that brings you the latest tips and strategies from the industry"s most successful coaches. Hosted by the subject matter experts at McFarlin Stanford, each episode features candid conversations with industry professionals, landscape business owners and others who have overcome obstacles and achieved extraordinary success. Whether you"re struggling with people, profits, or

business management

All Episodes

39:52

Ep. 54 - Investing in People: Adam Dukes’ Approach to...

Roots of Success ·

2025/05/08

What if the most rewarding part of growing a landscape business isn’t the lush gardens or high-end installs, but something much deeper? On this episode of Roots of Success, Tommy Cole chats with Adam Dukes, founder of GrandScapes, who pulls back the curtain on his journey from a two-person startup in 2008 to a highly respected Charleston landscape company. Adam reveals what it really takes to build a winning leadership team, how to turn installation clients into lifelong maintenance customers, and

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54:25

Ep - 53 Drive, Data, and Disruption: Bob Carey’s...

Roots of Success ·

2025/04/24

Are you still running your landscape maintenance crews like it’s 2005—while your competitors leap ahead with data-driven decisions and battery-powered fleets? In this episode, Tommy sits down with Bob Carey, a leader who’s mastered every angle of the business—from gritty field operations to creating scalable systems and jumping into the disruptive world of robotic mowers. Bob breaks down how tracking data, focusing on customer education, and building for capacity have fueled his growth, and he

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33:34

Ep 52 - Expanding Horizons: Jake Malone on Family...

Roots of Success ·

2025/04/10

Ever wonder how to maneuver the tricky world of family-owned landscaping businesses? Join us as we dive into the captivating journey of Jake Malone from Malone's Landscaping, exploring how second-generation leadership can evolve a company while overcoming the challenges of family dynamics. Discover how Jake and his team have mastered the art of maintaining high-quality installations, leveraging innovative management systems, and expanding into new branches without losing their unique company

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24:07

Ep. 51 - Two Crews to Multiple Locations: Chase...

Roots of Success ·

2025/03/27

DESCRIPTION: Have you ever thought about the challenges of transforming a small two-crew landscaping business into a thriving multi-location success? In this episode of "Roots of Success," Tommy Cole sits down with Chase Mullin of Mullen Landscape to uncover the strategic decisions that fueled his company's impressive growth. From leveraging the aftermath of Hurricane Ida to repositioning business focus from residential to commercial projects, Chase shares the pivotal moments that defined Mullen

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31:50

Playing the long game: 40 Years of with Gene Freeman

Roots of Success ·

2025/03/13

Are you thinking long-term in landscaping, or are you trapped in short-term wins? Transform your approach with insights from Gene Freeman of Complete Landsculpture, as he sits down with our host Tommy Cole. Explore the pivotal changes that propelled Complete Landsculpture into a thriving business with a focus on maintenance and leadership development. Whether you're looking to elevate your landscape company's recurring revenue or refine your leadership strategies, this episode is your blueprint to

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45:50

Ep 049 - Building Strong Teams and Embracing Change...

Roots of Success ·

2025/02/27

Are you truly embracing change, or is it just "the way we’ve always done it" that’s holding your landscape business back? Join Tommy Cole as he sits down with Mark Sedgley, CEO of LMN and Single Ops, in this episode of the Roots of Success podcast. Mark reveals the dynamics of integrating technology in landscaping, debunking myths about software suitability for different business sizes, and sharing secrets of building winning teams. Tune in to discover how embracing change can significantly propel

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37:20

Conquering Crisis: Jillian Burns' Story of Resilience...

Roots of Success ·

2025/02/13

What if your toughest challenge became the foundation of your success? Join us on Roots of Success as we explore how Jillian Burns turned financial adversity into a thriving landscape venture. Learn about her unwavering commitment to investing in her team, her innovative strategies in snow and landscaping, and her passion for fostering female leadership. This episode is packed with insights for landscape company leaders who want to redefine setbacks as opportunities. THE BIG IDEA: Transform

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49:25

Ep 047 - People First Philosophy: The Secret behind...

Roots of Success ·

2025/01/30

Is your landscape business prepared for the unpredictable? From navigating snowless winters that threatened his company's survival to innovating with heavy machinery and fostering rock-solid vendor relationships, Bob Marks shares his blueprint for turning challenges into triumphs. In this episode, host Tommy Cole uncovers actionable strategies that will not only safeguard your landscaping firm but also propel it to new heights. Don't miss this insider's guide to weathering any storm—both literally

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40:31

Ep 046 - Inside Hidden Creek Landscaping: Jason...

Roots of Success ·

2025/01/16

DESCRIPTION: Staying in your comfort zone is the enemy of success. On today's Roots of Success, Tommy dives into a revealing conversation with Jason Cromley, who dishes out the hard-learned lessons from growing Hidden Creek Landscape. They've soared from $12 million to $21 million in revenue but hit a ceiling they couldn't crack. Discover how embracing discomfort, making critical personnel shifts, and prioritizing open feedback loops are transforming their journey towards sustainable growth. THE

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45:19

Culture, Customers, and Efficiency: Insights from...

Roots of Success ·

2025/01/02

Is your landscaping business thriving, or just surviving? On this episode of "Roots of Success," join Tommy Cole as he uncovers the gameplay behind building and growing a successful landscape company with Ross Day from Oasis Landscape. Learn how meticulous budget management, innovative enhancement sales, and the power of strong relationships transform the bottom line. Ross shares his career journey from a teenage lawn-mower to VP, spilling secrets on leveraging culture, balancing residential and

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38:54

Learning & Growing: Melissa Blake on Landscape...

Roots of Success ·

2024/12/19

Ready to Level Up Your Landscaping Company? Here's the Secret: It’s Not a Degree. Join us on "Roots of Success" as Melissa Blake from Bates Landscaping reveals how hands-on experience and continuous learning can catapult your business ahead of the competition. Host Tommy Cole and Melissa engage in a spirited discussion on the value of fieldwork, the importance of charging for design services, and crafting a bulletproof business development strategy. This episode is packed with practical insights for

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49:28

Trash Your To-Do List: Tanya Dalton’s Strategies for...

Roots of Success ·

2024/12/05

Are you overwhelmed by the endless tasks on your to-do list, feeling like true productivity is slipping through your fingers? In this episode of Roots of Success, Tommy Cole sits down with Tanya Dalton, a productivity expert who challenges common misconceptions about work-life balance and time management. Discover why traditional to-do lists may be sabotaging your success and learn how prioritizing your goals can transform not only your business but also your personal life. Tune in to uncover the

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31:10

Remote Leadership: Building a successful landscape...

Roots of Success ·

2024/11/21

Are you ready to see your landscaping business thrive by stepping back? Join our host Tommy Cole as he sits down with Matt Davis, the innovative mind behind College Fund Landscaping, in this episode of "Roots of Success." Discover how Matt’s journey from a student with a mower to a remote leader living his dream in Crested Butte, Colorado, reveals the transformative power of empowering teams, streamlining KPIs, and letting go of perfection. Learn how open book management and a focus on education can

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44:22

Tech-Driven Evolution: Building Landscape Success...

Roots of Success ·

2024/11/07

Does the key to your landscape company's success lie in the talent of seasoned professionals and strategic technology investments? This episode of Roots of Success might just challenge your preconceptions. Join host Tommy Cole as he dives deep with Greg Cole, the mastermind behind Cole Landscaping, who's taken his company from humble beginnings to 7-figure success. Listen in as Greg shares invaluable insights on evolving with technology, the importance of continuous performance measurement, and

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43:24

Ep 040 - Building Resilience: Lex Mason on Strategy...

Roots of Success ·

2024/10/24

Could embracing water-conserving technology be the game-changer your landscape business needs? In this episode of "Roots of Success," Tommy Cole and Lex Mason explore how Weathermatic bucked industry norms to revolutionize irrigation with Smartline and Smartlink technology. Uncover the principles behind successful hiring, maintaining a positive company culture, and the incredible efficiency gains that come from investing in remote-access systems. For landscape company owners looking to grow

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15:40

Inside the annual ACE Peer Groups Summit with Jason New

Roots of Success ·

2024/10/10

Could your landscape business be falling short because it’s missing key operational skills? Join Tommy and his exceptional guest, Jason New, as they break down the critical skills that can transform your landscape construction and maintenance teams into finely tuned machines. Learn the inside scoop on the ACE Peer Group Summit in New Orleans—an event designed to mix business with pleasure as you and your guest network with industry experts and fellow ACE Members. Tune in to find out why attending

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34:00

Ep 038 - Cultivating Success: How Rob Shrieve Engages...

Roots of Success ·

2024/09/26

Can standardized training programs and career ladders transform your landscape company overnight? This episode is packed with groundbreaking insights from guest Rob Shrieve, the owner of Coastal Shores. Rob shares his unique approach to training, leadership, and effective team member engagement. From weekly morning meetings to life skills sessions covering personal improvement and finances, Rob illustrates how a disciplined and structured approach can foster extraordinary growth for your landscape

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23:34

Progress Over Perfection: Building Winning Processes...

Roots of Success ·

2024/09/12

Ever considered that your company's morning routine could make or break your entire day? Join us on the Roots of Success podcast as host Tommy Cole dives deep with Vince Torchia, the VP of the Grow Group, to explore the undeniable power of systems and processes. Learn how to turn your morning rollouts from chaos into a well-oiled machine, and discover actionable strategies to carry that efficiency throughout your entire operation. Tune in and take the first step towards a more organized and

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41:47

Building Sustainable Teams and Culture with Kyle Cahill

Roots of Success ·

2024/08/29

Ever wonder if success in landscaping requires more than just hard work and a green thumb? Tune in to this riveting episode of Roots of Success, where host Tommy Cole sits down with industry leader Kyle Cahill. Discover how Kyle’s innovative approach to a four-day work week and the 980 work schedule not only prevents burnout but also creates a thriving, motivated team. Learn about the game-changing model of invoicing on actuals, plus how handling client requests in a better way could revolutionize

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40:26

Mastering Disruptive Growth in the Landscape Industry...

Roots of Success ·

2024/08/15

Do you think revenue is the only metric that matters? Think again. In this eye-opening episode of "Roots of Success," Tommy Cole chats with Justin White, the trailblazing CEO of K&D Landscaping. Justin discusses why fostering a robust company culture—even at the expense of short-term profits—can lead to unstoppable growth. Unpack the strategic decisions behind K&D’s market dominance, from innovative water management solutions to empowering and nurturing top talent. Tune in to hear about Justin’s

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74 results

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