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PODCAST

Roots of Success

McFarlin Stanford

Are you ready to take your landscaping business to the next level? Tune in to Roots of Success, the premier landscaper"s podcast that brings you the latest tips and strategies from the industry"s most successful coaches. Hosted by the subject matter experts at McFarlin Stanford, each episode features candid conversations with industry professionals, landscape business owners and others who have overcome obstacles and achieved extraordinary success. Whether you"re struggling with people, profits, or

business management

All Episodes

38:54

ACE Coaches Roundtable: What's the deal with McFarlin...

Roots of Success ·

2025/11/26

Ever wondered how the partnership between McFarlin Stanford and The Grow Group got its start? On this roundtable episode of Roots of Success, Jason New, Chris Psencik and Jim Cali of McFarlin Stanford sit down with Marty Grunder and Vince Torchia of The Grow Group to recall how ACE Peer Groups began and how it has grown through over 10 years of collaboration. You'll hear the candid, behind-the-scenes tales of how a simple idea—born out of entrepreneurial struggle and a desire for

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41:09

Growing a $5 Billion Resort in the Middle East:...

Roots of Success ·

2025/11/13

How do you landscape a luxury island resort in the blazing heat of the UAE? On this episode of Roots of Success, Simon Smith, Director of Horticulture and Landscape for Wynn Resort, reveals the relentless pace and monumental scale of his latest project: an integrated resort requiring 500,000 plants, 7,000 trees, and an elite team of 9,000 employees. Host, Chris Psencik, digs into the inside story of Simon's journey across continents, the innovative strategies behind sourcing plants worldwide, and

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38:37

Tackling 'Brilliant Jerks' and Team Dynamics

Roots of Success ·

2025/10/29

In this episode of Roots of Success, host, Barrett Chow, welcomes Tom Tessmer, founder of QLVR (Clever), for a frank conversation on the power of employee engagement surveys and the real impact of culture in the workplace. Tom draws on 20 years of Human Resources experience to break down how data-driven insights can transform teams, improve employee satisfaction, and drive better business outcomes. Discover why gathering honest feedback matters, when to pursue engagement surveys, the difference

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36:17

Mountain Biking Leadership & Atmospheric Growth at...

Roots of Success ·

2025/10/16

In this episode of Roots of Success, Chris Psencik sits down with Jeff Margulies, owner of Good Earth Landscape in Colorado’s breathtaking Roaring Fork Valley. Jeff shares his journey from a finance career in Boston to building one of the region’s powerhouse landscape companies — despite daunting challenges like high costs, seasonal constraints, and retaining top talent in a resort market. Discover how Jeff’s business philosophy combines performance with a deep love for the environment and learn

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37:12

How This Landscaper Built AND Sold Two Companies...

Roots of Success ·

2025/10/02

Ever thought about selling your landscape business—but figured it was years down the road? What if the perfect opportunity landed in your lap, sooner than expected? In this episode of Roots of Success, host Jason New of McFarland Stanford sits down with Andrew Gabries, who built not one, but two thriving companies—Andrew’s Lawn and Landscaping and Go Green Lawn and Pest Control—and exited both earlier than planned. From hustling alongside his mom in high school to managing 100+ employees and

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35:15

Ep. 59 - Too Many Hats: HR Tips for Landscape Owners

Roots of Success ·

2025/09/18

What if your company’s biggest differentiator wasn’t your service, but your people? In this episode of Roots of Success, host Barrett Chow sits down with Nubia Gutierrez, CEO and founder of HR in Bloom, to unpack why investing in your HR strategy is the ultimate game-changer for landscape businesses. Learn how Nubia transformed HR from a “paper-pushing” afterthought into a core driver for recruiting, retention, and a thriving team culture, plus field-tested tips for scaling your HR department as you

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44:40

Ep 058 - ACE Coaches Roundtable: Daddy issues and...

Roots of Success ·

2025/09/04

Absolutely crushing it in landscape sales—only to discover your teams don’t know how your company actually makes money? Wondering why your backlog is shrinking or your people aren’t moving your business forward the way you hoped? In this raw, high-energy roundtable episode of Roots of Success, our panel of seasoned coaches and industry leaders get real about what’s working NOW for landscape executives. From reviving old-school sales strategies to turning every employee into an advocate for your

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46:28

Ep. 57 - Building Ballfields and Bonds: How Tom and...

Roots of Success ·

2025/06/19

What if “just sod” was the secret to dominating a niche landscape market? In this episode, Tommy Cole sits down with Tom and Dana Groh of Minnesota Sodding Company (MSC) to uncover how they turned a teenage side-hustle into one of the most respected specialty contractors in the Midwest. From firing up equipment on commercial job sites to building pro-level athletic fields—even tackling the legendary Minnesota Twins’ Target Field—the Grohs share how a relentless focus on relationships, a data-driven

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42:49

Ep. 56: Lessons in Growth: Escaping the...

Roots of Success ·

2025/06/05

Think running a landscape company with your spouse is a recipe for disaster? Think again. Kerry and Jill Cline are living proof that partnership—at work and at home—can become your biggest business superpower. This candid conversation peels back the curtain on how they built C&S Lawn Service & Landscaping: from passing out flyers as a teenager to scaling up with peer support, adopting game-changing software, and building a culture of accountability and trust. Find out what it takes to get out of

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45:36

Ep. 55 - Celebrating Two Years + Marketing Insights...

Roots of Success ·

2025/05/22

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John’s 7 C’s marketing framework, this episode is packed with priceless advice owners and execs can put to

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39:52

Ep. 54 - Investing in People: Adam Dukes’ Approach to...

Roots of Success ·

2025/05/08

What if the most rewarding part of growing a landscape business isn’t the lush gardens or high-end installs, but something much deeper? On this episode of Roots of Success, Tommy Cole chats with Adam Dukes, founder of GrandScapes, who pulls back the curtain on his journey from a two-person startup in 2008 to a highly respected Charleston landscape company. Adam reveals what it really takes to build a winning leadership team, how to turn installation clients into lifelong maintenance customers, and

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54:25

Ep - 53 Drive, Data, and Disruption: Bob Carey’s...

Roots of Success ·

2025/04/24

Are you still running your landscape maintenance crews like it’s 2005—while your competitors leap ahead with data-driven decisions and battery-powered fleets? In this episode, Tommy sits down with Bob Carey, a leader who’s mastered every angle of the business—from gritty field operations to creating scalable systems and jumping into the disruptive world of robotic mowers. Bob breaks down how tracking data, focusing on customer education, and building for capacity have fueled his growth, and he

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33:34

Ep 52 - Expanding Horizons: Jake Malone on Family...

Roots of Success ·

2025/04/10

Ever wonder how to maneuver the tricky world of family-owned landscaping businesses? Join us as we dive into the captivating journey of Jake Malone from Malone's Landscaping, exploring how second-generation leadership can evolve a company while overcoming the challenges of family dynamics. Discover how Jake and his team have mastered the art of maintaining high-quality installations, leveraging innovative management systems, and expanding into new branches without losing their unique company

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24:07

Ep. 51 - Two Crews to Multiple Locations: Chase...

Roots of Success ·

2025/03/27

DESCRIPTION: Have you ever thought about the challenges of transforming a small two-crew landscaping business into a thriving multi-location success? In this episode of "Roots of Success," Tommy Cole sits down with Chase Mullin of Mullen Landscape to uncover the strategic decisions that fueled his company's impressive growth. From leveraging the aftermath of Hurricane Ida to repositioning business focus from residential to commercial projects, Chase shares the pivotal moments that defined Mullen

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31:50

Playing the long game: 40 Years of with Gene Freeman

Roots of Success ·

2025/03/13

Are you thinking long-term in landscaping, or are you trapped in short-term wins? Transform your approach with insights from Gene Freeman of Complete Landsculpture, as he sits down with our host Tommy Cole. Explore the pivotal changes that propelled Complete Landsculpture into a thriving business with a focus on maintenance and leadership development. Whether you're looking to elevate your landscape company's recurring revenue or refine your leadership strategies, this episode is your blueprint to

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45:50

Ep 049 - Building Strong Teams and Embracing Change...

Roots of Success ·

2025/02/27

Are you truly embracing change, or is it just "the way we’ve always done it" that’s holding your landscape business back? Join Tommy Cole as he sits down with Mark Sedgley, CEO of LMN and Single Ops, in this episode of the Roots of Success podcast. Mark reveals the dynamics of integrating technology in landscaping, debunking myths about software suitability for different business sizes, and sharing secrets of building winning teams. Tune in to discover how embracing change can significantly propel

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37:20

Conquering Crisis: Jillian Burns' Story of Resilience...

Roots of Success ·

2025/02/13

What if your toughest challenge became the foundation of your success? Join us on Roots of Success as we explore how Jillian Burns turned financial adversity into a thriving landscape venture. Learn about her unwavering commitment to investing in her team, her innovative strategies in snow and landscaping, and her passion for fostering female leadership. This episode is packed with insights for landscape company leaders who want to redefine setbacks as opportunities. THE BIG IDEA: Transform

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49:25

Ep 047 - People First Philosophy: The Secret behind...

Roots of Success ·

2025/01/30

Is your landscape business prepared for the unpredictable? From navigating snowless winters that threatened his company's survival to innovating with heavy machinery and fostering rock-solid vendor relationships, Bob Marks shares his blueprint for turning challenges into triumphs. In this episode, host Tommy Cole uncovers actionable strategies that will not only safeguard your landscaping firm but also propel it to new heights. Don't miss this insider's guide to weathering any storm—both literally

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40:31

Ep 046 - Inside Hidden Creek Landscaping: Jason...

Roots of Success ·

2025/01/16

DESCRIPTION: Staying in your comfort zone is the enemy of success. On today's Roots of Success, Tommy dives into a revealing conversation with Jason Cromley, who dishes out the hard-learned lessons from growing Hidden Creek Landscape. They've soared from $12 million to $21 million in revenue but hit a ceiling they couldn't crack. Discover how embracing discomfort, making critical personnel shifts, and prioritizing open feedback loops are transforming their journey towards sustainable growth. THE

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45:19

Culture, Customers, and Efficiency: Insights from...

Roots of Success ·

2025/01/02

Is your landscaping business thriving, or just surviving? On this episode of "Roots of Success," join Tommy Cole as he uncovers the gameplay behind building and growing a successful landscape company with Ross Day from Oasis Landscape. Learn how meticulous budget management, innovative enhancement sales, and the power of strong relationships transform the bottom line. Ross shares his career journey from a teenage lawn-mower to VP, spilling secrets on leveraging culture, balancing residential and

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64 results

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