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PODCAST

Roots of Success

McFarlin Stanford

Are you ready to take your landscaping business to the next level? Tune in to Roots of Success, the premier landscaper"s podcast that brings you the latest tips and strategies from the industry"s most successful coaches. Hosted by the subject matter experts at McFarlin Stanford, each episode features candid conversations with industry professionals, landscape business owners and others who have overcome obstacles and achieved extraordinary success. Whether you"re struggling with people, profits, or

business management

All Episodes

31:47

Control the Flow of Your Business: Reframing...

Roots of Success ·

2026/04/02

What if your organization's biggest untapped profit center was hiding in plain sight? In this episode, Chris Psencik sits down with Mark Pyrah, President Elect of the Oregon Landscape Contractors Association, to uncover how Peak Landscape moved from viewing irrigation as a "necessary evil" to harnessing it as a strategic, revenue-driving arm of the business. Mark shares how a mindset shift, targeted training, cutting-edge tools, and streamlined workflows helped overcome internal resistance and

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42:19

What Happens When You Stop "Gutting it Out" and Start...

Roots of Success ·

2026/03/19

Ready to move beyond gut feelings and bank account balances? In this episode, Noe Loarca gets real about the challenges of managing a landscape business without adequate financial data and how participation in ACE peer groups turned things around for him. Hosted by Ian Hanemann, the conversation explores the critical numbers every landscaper should track, the benefits of open-book management, and the significance of benchmarking performance. Discover how accurate financial data enables better

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42:11

Risky Business: Essential Insurance Strategies Every...

Roots of Success ·

2026/03/05

On this episode of Roots of Success, Chris Psencik digs into the changing landscape of insurance for green industry businesses with special guests Chase Campbell and Cal Fallaize from Sage Insurance and Risk Advisors. The group unpacks how auto insurance has become a massive pain point, often making up 70% of insurance premiums. Additionally hear why old settlements are a thing of the past, and how business owners can safeguard their assets amid rising legal risks. Featuring real-world stories,

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46:00

ACE Coaches Roundtable: Mow Money, Less Problems by...

Roots of Success ·

2026/02/19

Financials don't have to be intimidating and in this episode of Roots of Success, you'll learn why! Join hosts Jason New, Chris Psencik, and Jim Cali as talk with fellow ACE facilitator Jennifer Murray, a former banker and finance professor, and Ian Hanemann, ACE Peer Group financial analyst, to break down the essentials of financial checkups, valuations, and benchmarking for landscaping professionals. Discover the real stories behind business transformations, tips for leveraging KPIs, why "live"

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36:12

Strengthening Roots: Introducing our new CEO – Scott...

Roots of Success ·

2026/02/05

Step behind the scenes with McFarlin Stanford as Jim Cali, Jason New, and newly-appointed CEO Scott Wallingford share the story of a pivotal leadership transition. Discover how long-standing friendships, trust, and a forward-thinking approach are driving growth and innovation at McFarlin Stanford. Hear firsthand how Scott's expertise will help the team scale, serve clients better, and lead the green industry into an exciting new chapter. Whether you're passionate about leadership, business

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37:20

Why Irrigation is the Missing Revenue Stream to add...

Roots of Success ·

2026/01/22

On this episode of Roots of Success, Chris Psencik welcomes Lex Mason from Weathermatic for a candid conversation on the systems, strategies, and tech elevating the landscape industry. Discover the secret to hitting the coveted 20% revenue mark for irrigation repairs, streamline your inspection processes, and learn direct-from-the-trenches tips to boost productivity and retain top talent—even in a labor crunch. Plus, hear how team development and focused innovation are shaping the road to 2026, and

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40:59

Silent Service, Big Impact: Winning with...

Roots of Success ·

2026/01/08

If you've ever considered adding robot mowers and battery powered equipment to your operations tune in to this episode of Roots of Success, as host Kevin Keim from McFarlin Stanford sits down with Bob Carey of Kress Outdoor to talk electrification and autonomous mowing in the landscape industry. They bust common myths on power and reliability, break down the business drivers behind electrification, and reveal practical steps for piloting new equipment. You'll hear about how data-driven decisions

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46:45

What Budget? How to Create a Budget You and Your Team...

Roots of Success ·

2025/12/26

Budgeting doesn't have to be a mystery—or a misery! On this episode of Roots of Success, host Kevin Keim sits down with Liz Helton and Steve Alley from McFarlin Stanford to walk through how budgeting can transform your landscaping business. The trio shares actionable strategies for starting a budget from scratch, using your company's historic data, and adapting budgets as realities change. They explain the differences between budgets and forecasts, why seasonality matters, and how to avoid common

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37:13

Real Training for Real Landscapers: No Actors Needed

Roots of Success ·

2025/12/11

Join host Chris Psencik as he sits down with Matt Crinklaw, founder of Greenius, for his view of the evolution of training in the landscape industry. From humble beginnings and funny translation mishaps to technological innovation and culture transformation, Matt Crinklaw shares how Greenius is helping thousands of contractors build efficient, happy teams and combat high turnover. Explore the power of prioritizing training, the lessons learned from trying to teach actors to be landscapers and a

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38:54

ACE Coaches Roundtable: What's the deal with McFarlin...

Roots of Success ·

2025/11/26

Ever wondered how the partnership between McFarlin Stanford and The Grow Group got its start? On this roundtable episode of Roots of Success, Jason New, Chris Psencik and Jim Cali of McFarlin Stanford sit down with Marty Grunder and Vince Torchia of The Grow Group to recall how ACE Peer Groups began and how it has grown through over 10 years of collaboration. You'll hear the candid, behind-the-scenes tales of how a simple idea—born out of entrepreneurial struggle and a desire for

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41:09

Growing a $5 Billion Resort in the Middle East:...

Roots of Success ·

2025/11/13

How do you landscape a luxury island resort in the blazing heat of the UAE? On this episode of Roots of Success, Simon Smith, Director of Horticulture and Landscape for Wynn Resort, reveals the relentless pace and monumental scale of his latest project: an integrated resort requiring 500,000 plants, 7,000 trees, and an elite team of 9,000 employees. Host, Chris Psencik, digs into the inside story of Simon's journey across continents, the innovative strategies behind sourcing plants worldwide, and

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38:37

Tackling 'Brilliant Jerks' and Team Dynamics

Roots of Success ·

2025/10/29

In this episode of Roots of Success, host, Barrett Chow, welcomes Tom Tessmer, founder of QLVR (Clever), for a frank conversation on the power of employee engagement surveys and the real impact of culture in the workplace. Tom draws on 20 years of Human Resources experience to break down how data-driven insights can transform teams, improve employee satisfaction, and drive better business outcomes. Discover why gathering honest feedback matters, when to pursue engagement surveys, the difference

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36:17

Mountain Biking Leadership & Atmospheric Growth at...

Roots of Success ·

2025/10/16

In this episode of Roots of Success, Chris Psencik sits down with Jeff Margulies, owner of Good Earth Landscape in Colorado’s breathtaking Roaring Fork Valley. Jeff shares his journey from a finance career in Boston to building one of the region’s powerhouse landscape companies — despite daunting challenges like high costs, seasonal constraints, and retaining top talent in a resort market. Discover how Jeff’s business philosophy combines performance with a deep love for the environment and learn

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37:12

How This Landscaper Built AND Sold Two Companies...

Roots of Success ·

2025/10/02

Ever thought about selling your landscape business—but figured it was years down the road? What if the perfect opportunity landed in your lap, sooner than expected? In this episode of Roots of Success, host Jason New of McFarland Stanford sits down with Andrew Gabries, who built not one, but two thriving companies—Andrew’s Lawn and Landscaping and Go Green Lawn and Pest Control—and exited both earlier than planned. From hustling alongside his mom in high school to managing 100+ employees and

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35:15

Ep. 59 - Too Many Hats: HR Tips for Landscape Owners

Roots of Success ·

2025/09/18

What if your company’s biggest differentiator wasn’t your service, but your people? In this episode of Roots of Success, host Barrett Chow sits down with Nubia Gutierrez, CEO and founder of HR in Bloom, to unpack why investing in your HR strategy is the ultimate game-changer for landscape businesses. Learn how Nubia transformed HR from a “paper-pushing” afterthought into a core driver for recruiting, retention, and a thriving team culture, plus field-tested tips for scaling your HR department as you

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44:40

Ep 058 - ACE Coaches Roundtable: Daddy issues and...

Roots of Success ·

2025/09/04

Absolutely crushing it in landscape sales—only to discover your teams don’t know how your company actually makes money? Wondering why your backlog is shrinking or your people aren’t moving your business forward the way you hoped? In this raw, high-energy roundtable episode of Roots of Success, our panel of seasoned coaches and industry leaders get real about what’s working NOW for landscape executives. From reviving old-school sales strategies to turning every employee into an advocate for your

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46:28

Ep. 57 - Building Ballfields and Bonds: How Tom and...

Roots of Success ·

2025/06/19

What if “just sod” was the secret to dominating a niche landscape market? In this episode, Tommy Cole sits down with Tom and Dana Groh of Minnesota Sodding Company (MSC) to uncover how they turned a teenage side-hustle into one of the most respected specialty contractors in the Midwest. From firing up equipment on commercial job sites to building pro-level athletic fields—even tackling the legendary Minnesota Twins’ Target Field—the Grohs share how a relentless focus on relationships, a data-driven

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42:49

Ep. 56: Lessons in Growth: Escaping the...

Roots of Success ·

2025/06/05

Think running a landscape company with your spouse is a recipe for disaster? Think again. Kerry and Jill Cline are living proof that partnership—at work and at home—can become your biggest business superpower. This candid conversation peels back the curtain on how they built C&S Lawn Service & Landscaping: from passing out flyers as a teenager to scaling up with peer support, adopting game-changing software, and building a culture of accountability and trust. Find out what it takes to get out of

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45:36

Ep. 55 - Celebrating Two Years + Marketing Insights...

Roots of Success ·

2025/05/22

Think marketing is just about flashy ads and social media posts? Think again. In this special two-year anniversary episode of Roots of Success, host Tommy Cole sits down with marketing mastermind John Dalton to celebrate the two year anniversary of the show and expose the real secrets behind building a thriving landscape brand. From their own stories of podcast mishaps and hard-won lessons, to John’s 7 C’s marketing framework, this episode is packed with priceless advice owners and execs can put to

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39:52

Ep. 54 - Investing in People: Adam Dukes’ Approach to...

Roots of Success ·

2025/05/08

What if the most rewarding part of growing a landscape business isn’t the lush gardens or high-end installs, but something much deeper? On this episode of Roots of Success, Tommy Cole chats with Adam Dukes, founder of GrandScapes, who pulls back the curtain on his journey from a two-person startup in 2008 to a highly respected Charleston landscape company. Adam reveals what it really takes to build a winning leadership team, how to turn installation clients into lifelong maintenance customers, and

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73 results

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