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PODCAST

Brand Story

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

business marketing

All Episodes

43:00

Redefining the News ft. Tim Huelskamp

Brand Story ·

2024/09/19

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.This is Brand Story, a podcast celebrating the

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36:14

Creative Optimism featuring Lauren Smith

Brand Story ·

2024/09/05

When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airlines rebrand of 2020. She unpacks the work behind building a multichannel campaign, and how important it is to look ahead to build brands for the long

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41:13

A Culture of Learning featuring Joseph McBee

Brand Story ·

2024/08/22

Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation. In episode 78 of Brand Story, we speak with Joseph about the similarities between learning and development and marketing, ways to make learning easier,

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39:40

Immersive Brand Experiences featuring Maya Guice

Brand Story ·

2024/07/31

Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse perspectives at the table.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the

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27:00

Brand Story Breakroom: Going the Extra Mile

Brand Story ·

2024/07/11

Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring

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51:22

Self-Doubt to Self-Acceptance featuring Lan Phan

Brand Story ·

2024/06/27

Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more meaningful life for herself. The episode touches on the importance of prioritizing our mental and physical well-being, and how to cultivate a positive

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34:44

A Food Influencer's Life featuring Philip Tzeng

Brand Story ·

2024/06/06

Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.This is Brand Story, a podcast celebrating the

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46:40

Leveraging Your Humanity featuring David J.P. Fisher

Brand Story ·

2024/05/23

Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to

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50:48

Harnessing the Potential of AI featuring Alison McCauley

Brand Story ·

2024/05/09

In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes

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42:18

Crafting the Right Marketing Mix featuring Gina...

Brand Story ·

2024/04/25

Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts

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49:08

Creating a Video Content Strategy featuring Tom Langan

Brand Story ·

2024/04/11

Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to

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39:22

Personal Branding on LinkedIn featuring Liam Darmody

Brand Story ·

2024/03/28

For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.This is Brand Story, a podcast

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40:38

The AI Mindset featuring Conor Grennan

Brand Story ·

2024/03/14

AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era increasingly dominated by generative AI and introduces us to his HTG format for interacting with AI.This is Brand Story, a podcast celebrating the stories of

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43:59

Content Marketing Simplified featuring Dana Herra

Brand Story ·

2024/02/29

How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on

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00:30

Brand Story with Steve Gilman Trailer

Brand Story ·

2024/02/21

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Podcast Here: gravitygroup.com/podcastContinue the conversation

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13:27

Brand Story Breakroom: Magic Candy and Buzzword Bingo

Brand Story ·

2024/02/15

What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a

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26:30

Empathy and Design featuring Jim Pietruszynski

Brand Story ·

2024/02/01

70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand's story and

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46:13

Mission-Driven Branding featuring Kathryn Tuttle

Brand Story ·

2024/01/18

Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer's perspective and the power of branding to make a

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23:56

Season 3 Favorite Moments

Brand Story ·

2023/12/14

From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and operations, marketing, leadership, and brand.Featuring guests Mita Mallick, Miyoko Schinner, Dr. Marcus Collins, Wade Forbes, Vanessa Patrick, and Will

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19:51

Brand Story Breakroom: Listener Q&A - Social Media,...

Brand Story ·

2023/11/28

How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests

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101 results

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