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PODCAST

Brand Story

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

business marketing

All Episodes

37:29

Marketing's Measurement Reset ft. Laura Grover

Brand Story ·

2025/10/30

Data is everywhere. But making sense of it? That’s where the real work begins. In episode 99 of Brand Story, Laura Grover, Senior Vice President and Head of Client Solutions at EDO, Inc., shares why traditional metrics like reach and clicks don’t always tell the full story. She also discusses how AI is reshaping search and measurement, what marketers can learn from sports audiences, and why curiosity is still the most valuable skill in a data-driven world.This is Brand Story, a podcast celebrating

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40:10

Keeping Creativity Alive

Brand Story ·

2025/10/18

When creativity hits a wall, what keeps you moving? For creative director and educator Brian Thibodeau, it’s curiosity, empathy, and a relentless drive to connect. In episode 98 of Brand Story, he and host Steve Gilman explore how art, teaching, and storytelling fuel a creative life and how empathy helps drive good design.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a

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40:30

Transforming Brands ft. Simon Hill

Brand Story ·

2025/10/02

Here’s the truth about brand. It isn’t one-dimensional. The strongest brands create experiences across every sense, building memories that last long after a purchase. In episode 97 of Brand Story, Simon Hill, President, FutureBrand North America, shares how the best brands stand out in markets where products often look the same. We explore the frameworks FutureBrand uses to align leaders and global teams, how emotion tips decisions, and why consistency across every sense matters more than ever.This

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37:53

The Devil Emails at Midnight ft. Mita Mallick

Brand Story ·

2025/09/18

Bad bosses are everywhere. We’ve all worked with them, and if we’re honest, we’ve all had moments where we’ve been them. In episode 96 of Brand Story, Mita Mallick, Wall Street Journal & USA Today Best Selling Author, returns to the podcast to talk about her new book, The Devil Emails at Midnight. We explore why toxic behaviors are so persistent in the workplace, how leaders can recognize when they’re slipping into bad habits, and what it takes to build cultures that people actually want to be

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38:43

Building Brand Loyalty ft. Phyllis Rothschild

Brand Story ·

2025/09/04

How do you stand out in a crowded market where products all look the same? By building a brand that’s authentic, consistent, and audience-first.In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry's Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any

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34:58

Authentic Storytelling ft. Toby Myles

Brand Story ·

2025/08/21

Toby Myles, Strategic Copywriter, knows the power of a good story, and she’s built her business on helping others tell theirs. In episode 94 of Brand Story, she talks about why storytelling is the most human (and effective) marketing tool we have and how to spot stories hiding in plain sight. From her Spoonful of Comfort email marketing story to her Core 8 Story Hub framework, Toby offers insight on building genuine connections, creating empathetic campaigns, and making space for the moments that

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01:02:20

Creativity in Business ft. John McNeil

Brand Story ·

2025/07/31

In episode 93 of Brand Story, we sit down with John McNeil, Founder & CEO of John McNeil Studio, for a candid conversation about what it really means to build a brand. From his early days in traditional agencies to pioneering the studio model, John shares how his team helps brands move beyond deliverables to a system where everything from strategy to media to brand experience works together.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands,

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54:29

Branding Beyond Algorithms ft. Rand Fishkin

Brand Story ·

2025/07/17

In episode 92 of Brand Story, we welcome back Rand Fishkin, Cofounder & CEO of SparkToro, to talk about brand vs. algorithm, the value of real audience research, and the dangers of chasing attention without purpose. He shares the story behind SparkToro, why so many marketers don’t actually know their audience, and how optimizing for vanity metrics can lead you astray.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world

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24:20

Marketing in a Zero-Click World ft. Rand Fishkin

Brand Story ·

2025/06/26

In today’s digital landscape, marketers are being asked to do more with less—less clarity, less control, and often, less trust in what’s actually working. To explore this shift, we sat down with Rand Fishkin, Cofounder & CEO of SparkToro, to unpack what’s changing, what’s still true, and what marketers need to relearn to build brands that actually resonate. From zero-click search to the surprising power of so-called “vanity metrics,” this episode challenges the way we think about digital success

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44:51

The Happiness Advantage ft. Mark Lester

Brand Story ·

2025/05/15

What if happiness is the most powerful brand strategy no one’s paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining Ollipop as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way

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47:46

The Evolution of Branding ft. Troy Hitch

Brand Story ·

2025/04/24

Creative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds

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28:03

Community in Advertising ft. Gina Grillo

Brand Story ·

2025/04/10

Gina Grillo, President and CEO of The ADVERTISING Club of New York, joins us on episode 88 of Brand Story to talk about building community in advertising, staying relevant through change, and why it’s time to rethink who gets a seat at the table. From championing diversity to shaking up the ANDY Awards, Gina shares what it takes to lead with intention—and why bravery still matters in creative work.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on

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42:20

Fearless Design ft. Aya Baeshean

Brand Story ·

2025/04/01

What does it look like to lead with both intuition and intention? As Partner and Global Head of Design at Known, Aya Baeshean brings a fresh, fearless perspective to the world of branding. In episode 87 of Brand Story, Aya shares how her early experiences as a multicultural, multilingual child shaped her creative voice and ultimately her approach to leadership. She opens up about the power of immersive travel and volunteer work, the importance of emotional safety in creative teams, and how breaking

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38:10

Designing Iconic Products ft. Robert Brunner

Brand Story ·

2025/03/13

Industrial design impacts our daily lives more than we realize. But what separates good design from great design? In episode 86 of Brand Story, we hear from Robert Brunner, Founder/Partner at Ammunition, about the philosophy behind creating industry-defining products. From game-changing innovations like Beats by Dre and Square to the balance of risk, creativity, and business strategy, we dive into the impact design has on shaping culture and brand perception.This is Brand Story, a podcast

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44:33

Say It Well ft. Terry Szuplat

Brand Story ·

2025/02/27

In episode 85 of Brand Story, host Steve Gillman welcomes back Terry Szuplat, former speechwriter for President Obama and author of the award-winning book "Say It Well: Find Your Voice, Speak Your Mind, and Inspire Any Audience." Terry shares insights on the power of storytelling in leadership and communication, emphasizing how compelling narratives can drive connection and inspire action. He discusses the core beliefs that motivate individuals to engage with organizations and the importance of

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27:43

Season 4 Favorite Moments | Brand Story Ep. 84

Brand Story ·

2025/01/30

From content marketing and branding to creative strategy and AI, this season of Brand Story featured insights from professionals at the forefront of their industries. In this episode of Brand Story, we revisit some of our favorite moments, showcasing advice on innovation, leadership, creativity, and staying ahead in an ever-evolving landscape.Whether you’re a new listener or a longtime fan, this episode is packed with actionable tips and inspiring stories to help you elevate your work and sharpen

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34:46

Customer-Centric Innovation ft. Alicia Knight

Brand Story ·

2024/11/14

The best brands don’t become successful by standing still — they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change — in fact, she’s leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she’s seen over the years. We also discuss the importance of understanding what you’re trying to accomplish as a brand and the opportunities we all have to make the

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42:25

The Creative Leader ft. Tara Lawall

Brand Story ·

2024/10/24

Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a role in the successful creative campaigns at Rethink. You’ll hear about the “crafts” that help lead new ideas, how to embrace different forms of creativity,

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55:28

Making Marketing Better ft. Ross Martin

Brand Story ·

2024/10/03

Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are wasting money and opportunity on misguided marketing practices, and how we can avoid it.This is Brand Story, a podcast celebrating the stories of real people

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43:00

Redefining the News ft. Tim Huelskamp

Brand Story ·

2024/09/19

Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking care of your team has on your customers, and how his company is helping redefine the news landscape.This is Brand Story, a podcast celebrating the

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100 results

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