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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

47:50

527. Deep Listening: The Secret to Connection and...

The Brainy Business | Understanding the Psychology of... ·

2025/08/28

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Kasriel, author of the insightful book, Deep Listening. Together, they explore the transformative power of deep listening in fostering better communication, stronger relationships, and effective leadership in both personal and professional settings. Emily, an award-winning journalist and executive coach, shares her journey in developing the Deep Listening Project, emphasizing the importance of truly hearing others in a

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50:23

526. Bridging the Gap: How Simple Conversations Can...

The Brainy Business | Understanding the Psychology of... ·

2025/08/26

In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Epley, a professor of behavioral science at the University of Chicago's Booth School of Business. Together, they explore the profound impact of everyday interactions and the often-overlooked value of connecting with others, even in brief exchanges. As loneliness reaches epidemic levels, Nick shares his insights on how simple gestures like saying hello or offering a compliment can significantly enhance our well-being and

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37:04

525. Unpacking Left Digit Bias with Choiceology

The Brainy Business | Understanding the Psychology of... ·

2025/08/21

In this exciting crossover episode of The Brainy Business podcast, Melina Palmer teams up with Katy Milkman, host of the acclaimed Choiceology podcast from Charles Schwab. Together, they delve into the intriguing concept of left digit bias, a psychological phenomenon that influences how we perceive prices and make decisions. As Melina shares her experience as a guest on Choiceology, listeners will learn about the powerful implications of left digit bias, from its impact on pricing strategies—like

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34:57

524. Relativity in Action: Why Your Brain Needs...

The Brainy Business | Understanding the Psychology of... ·

2025/08/19

In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of relativity, a cornerstone of behavioral economics that shapes how we perceive value through comparisons rather than absolutes. Originally aired in 2018, this foundational episode is refreshed to highlight its relevance today, especially in light of an upcoming crossover episode on left digit bias. Melina explains how our brains struggle to assign value to unique items without comparisons, using engaging

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17:56

523. The Power of Not Yet: How to Do More

The Brainy Business | Understanding the Psychology of... ·

2025/08/14

In this episode of The Brainy Business podcast, Melina Palmer shares her inspiring TEDx talk titled There's Nothing Magical about Monday. This episode dives deep into the psychological barriers that lead to procrastination and how understanding our brain's tricks can empower us to take action on the things that matter most. Melina reflects on her journey as an entrepreneur and the power of intentional focus, emphasizing the importance of saying "not yet" to distractions in order to prioritize what

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47:04

522. Behind the Mic: Crafting a Brainy Podcast

The Brainy Business | Understanding the Psychology of... ·

2025/08/12

In this episode of The Brainy Business podcast, Melina Palmer shares her top tips for launching and growing a successful podcast, reflecting on her own journey since starting the show in 2018. With over 500 episodes, a global audience, and multiple books published, Melina dives into the intricacies of podcasting, offering insights from a behavioral economics perspective. Listeners will discover the importance of strategy, consistency, and intentionality in podcasting, along with practical advice for

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40:05

521: Buycotting for Change

The Brainy Business | Understanding the Psychology of... ·

2025/08/07

In this episode of The Brainy Business podcast, Melina Palmer sits down with Diane Osgood, an environmental economist and author of Your Shopping Superpower, to explore the intersection of sustainability and consumer behavior. Their conversation dives into the power of values-based shopping and how individual choices can create significant impact in the world. Diane shares her insights on how even small shifts in consumer behavior—like choosing one product a week—can lead to transformative changes

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47:52

520. Designing for Behavior Change

The Brainy Business | Understanding the Psychology of... ·

2025/08/05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they explore the intersection of behavioral science and design thinking, discussing how to create solutions that truly resonate with people's needs and behaviors. This refreshed episode, originally aired in August 2021, delves into the importance of understanding the real problems faced by consumers rather than relying on assumptions. Amy shares her extensive

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44:25

519. Asking the Right Questions

The Brainy Business | Understanding the Psychology of... ·

2025/07/31

In this episode of The Brainy Business podcast, Melina Palmer sits down with Vicki Tan, author of the innovative book, Ask this Book a Question. Vicki, a digital product designer with a rich background in behavioral science, shares her unique approach to decision-making through an interactive journey that encourages readers to ask meaningful questions about their lives. Melina and Vicki dive into the art of questioning, discussing how the right inquiries can unlock insights and foster personal

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26:10

518. The Endowment Effect: Why We Overvalue What We Own

The Brainy Business | Understanding the Psychology of... ·

2025/07/29

In this episode of The Brainy Business podcast, Melina explores the fascinating concept of the Endowment Effect, exploring why we tend to overvalue the things we own. From cherished coffee mugs to long-held ideas, this cognitive bias reveals how ownership can skew our perception of value. As Melina revisits her original deep dive from February 2021, she underscores the implications of the Endowment Effect on decision-making in both personal and professional contexts. Listeners will learn how even

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55:22

517. Navigating Consumer Insights Research

The Brainy Business | Understanding the Psychology of... ·

2025/07/24

In this episode of The Brainy Business podcast, Melina Palmer is joined by Devora Rogers, Chief Strategy Officer at Alter Agents, to discuss the evolving landscape of consumer insights and the importance of asking the right questions in marketing. Devora shares her extensive experience working with major brands like Netflix, Pepsi, and TikTok, and her insights into the revolutionary approach of agile neuroscience testing that captures subconscious consumer reactions in real time. The conversation

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36:24

516. The Behavioral Economics Behind Amazon's Success

The Brainy Business | Understanding the Psychology of... ·

2025/07/22

In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in July 2021. She explores how Amazon transformed the shopping experience by understanding consumer behavior and leveraging key psychological principles. From the impact of reduced shipping times to the ingenious use of social proof, Melina breaks down the strategies that have made Amazon a retail giant. Listeners will discover how Amazon's approach to

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54:28

515. Unlocking ADHD: Strategies for Success in Work...

The Brainy Business | Understanding the Psychology of... ·

2025/07/17

In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique productivity challenges faced by individuals with ADHD. Skye shares her insights on the four key areas where ADHD brains differ from neurotypical ones, including dopamine responses, time perception, working memory, and transition times. Together, they explore practical strategies for optimizing productivity, enhancing focus, and creating supportive work

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36:57

514. The Power of Personalized Nudges in Management

The Brainy Business | Understanding the Psychology of... ·

2025/07/15

In this episode of The Brainy Business podcast, Melina Palmer welcomes Anant Sood, co-founder of Worxogo, to discuss the powerful intersection of AI and behavioral science in enhancing team management and performance. This episode revisits their insightful conversation from June 2022, where Anant shares how Worxogo's AI-powered nudge coach personalizes motivation strategies for each team member based on their unique behavioral patterns. Listeners will learn how this innovative approach eliminates

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55:07

513. The Power of Meaningful Work

The Brainy Business | Understanding the Psychology of... ·

2025/07/10

In this episode of The Brainy Business podcast, Melina Palmer sits down with Wes Adams and Tamara Miles, co-authors of the impactful book, Meaningful Work. Together, they explore the concept of meaningful work and its profound effects on employee satisfaction and productivity. With research indicating that employees who find meaning in their work can generate an annual gain of nearly $10,000, Wes and Tamara discuss the vital role leaders play in creating an environment where meaningful work thrives

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54:11

512. Rethinking the Office: How to Lead Hybrid Teams...

The Brainy Business | Understanding the Psychology of... ·

2025/07/08

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the practical guide on returning to the office. This refreshed episode, originally aired in October 2021, remains highly relevant as organizations continue to navigate the complexities of hybrid work environments. Gleb shares his insights on the psychological traps leaders often fall into when making decisions about workplace strategies, including status quo bias

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59:51

511. Staying Human in the Age of AI: Insights from...

The Brainy Business | Understanding the Psychology of... ·

2025/07/03

In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing. Melina moderates a lively discussion featuring Usama Fayyad, Joanna Lepore, and Ben Guttmann, who explore the implications of AI on human interaction and decision-making. They delve

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37:00

510. When AI Meets Neuroscience

The Brainy Business | Understanding the Psychology of... ·

2025/07/01

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advanced technologies are reshaping our understanding of consumer behavior and advertising effectiveness. Ingrid shares her extensive background in neuroscience and how it informs her work

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50:59

509. The Anatomy of Bad Ads

The Brainy Business | Understanding the Psychology of... ·

2025/06/26

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School of Management. Together, they delve into the world of advertising, specifically focusing on what makes an ad ineffective. They discuss the common pitfalls brands encounter, from failures of attention to unclear messaging and memory issues. Jake shares insights from his extensive research on social influence and persuasion, helping listeners understand

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48:15

508. Unlocking Consumer Insights: The Power of...

The Brainy Business | Understanding the Psychology of... ·

2025/06/24

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, branding, and packaging—insights that often go unspoken but significantly influence decision-making. Listeners will learn about the importance of

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547 results

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