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PODCAST

Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six

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All Episodes

39:15

$70 Pancakes with Heather

Freedom Focus Photography ·

2025/09/23

309 - What do limited releases, “cooked” plush waffles, and personalized packaging have to do with your photography business? Everything. Heather and I break down how experience design turns ordinary products into premium purchases—and how you can copy the right pieces for your studio.What to Listen ForA secret that instantly makes clients crave what you offer.Why putting limits on access can actually increase demand.The one line that flips “overpriced” into “worth it.”How your personal values can

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44:54

Turning Shelter Shoots Into Income with Adam Goldberg

Freedom Focus Photography ·

2025/09/16

Today I’m chatting with my friend Adam Goldberg of AGoldPhoto, a studio pet photographer, shelter-dog hype man, and the brain behind “Second Shot.” He started in shelters back in 2013, built a thriving studio, and is now circling back to his roots with a model that funds adoption photos through brand sponsors. It’s smart, generous, and wildly scalable.If you love the idea of photographing rescue pets but struggle to find the time with your adulting responsibilities and bills, this one’s for you.What

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62:24

The 8K Sale Breakdown

Freedom Focus Photography ·

2025/09/09

Ever wonder what separates a $500 sale from an $8,000 sale? In this episode, Heather sits down with three Elevate photographers, Marcie Fry, Katie Carmickle, and Jessica Wasik, who each closed an $8K sale in the same week. You’ll hear their journeys, the marketing that worked, and what ACTUALLY made this sale possible. Spoiler alert, it wasn’t a specific pricing strategy.What to Listen ForHow three different photographers each closed $8K+ sales in one weekThe early struggles—charging $25, $100, or

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101:36

Why Bookings Feel Hard with Heather Lahtinen

Freedom Focus Photography ·

2025/09/02

306 - If you’ve ever wondered why inquiries go silent or potential clients disappear, you’re not alone. But here’s the thing: the real reason isn’t your pricing, your competition, or even the economy. In this week’s episode, Heather breaks down the surprising truth behind why clients aren’t booking—and how you can turn it around starting today.What to Listen For:The simple reason clients don’t book (and why it’s not your pricing).How to take action daily and build unstoppable momentum.The difference

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26:27

Stop Playing it Safe!

Freedom Focus Photography ·

2025/08/26

305 - You might think you’re avoiding certain business moves because they’re “not the right time” or “too complicated.” But what if the real reason is that you’re avoiding a feeling? In this conversation, Heather shares her own breakthrough about risk, safety, and the emotions we’re unwilling to feel — and how that awareness can change everything.What to Listen For:How your self-concept influences your willingness to take risksThe connection between “safety” values and growth plateausWhy avoiding

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37:15

Self-Concept = Sales Confidence

Freedom Focus Photography ·

2025/08/19

304 - The fastest way to change your photography business? Change the way you see yourself. In this episode, Heather and I break down the self-concept shifts that help you introduce yourself confidently, market without second-guessing, and invest in your growth like a CEO. If you’ve ever felt like an imposter, struggled to get results from courses, or shamed yourself for “not doing enough,” this conversation will free you up to start making real progress.What to Listen For:The hidden role your

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43:06

Why “Proven” Doesn’t Always Work

Freedom Focus Photography ·

2025/08/12

303 - When you're stuck between following your gut or trusting a “proven” system, what do you do? In this episode, Nicole and Heather unravel the real question behind the question—and it’s not what you think. We’re talking friction, experimentation, and how to confidently build a business that fits you.What to Listen For:The real question photographers are asking when they’re unsure about pricingWhy friction-free strategies are secretly a myth (and a trap)The key difference between fear and

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18:30

When Life Happens with Heather Lahtinen

Freedom Focus Photography ·

2025/08/05

302 - This episode dives into the sneaky little phrase we all use—“life happens”—and why it may be holding you back more than helping you cope. Heather shares a coaching conversation that will change how you handle disruptions, delays, and the real-life rollercoaster of being a business owner.What to Listen For:The surprising mindset shift that keeps you from spiraling when things go wrongThe hidden cost of saying “I’m just being realistic”What it means to truly own your choices as a business

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27:04

The Real Reason You Struggle With Sales

Freedom Focus Photography ·

2025/07/29

301 - Ever felt weird about “selling” your photography services—especially to people you know? You’re not alone. In this episode, we dive into the hidden mindset blocks that stop you from confidently sharing your business. And spoiler alert: it’s not about needing a better pitch or new pricing guide. It’s about how you're thinking.What to Listen For:Why feeling “sold to” may be triggering your own sales anxietyHow projecting your beliefs can sabotage your marketingThe emotional difference

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39:40

Why Our Photography Inquiry Process is Broken

Freedom Focus Photography ·

2025/07/22

300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click.What to Listen For:Why the traditional inquiry process is brokenThe psychology behind why clients bounce without bookingHow your website is sabotaging your bookings (and how to fix it)The importance of making your pricing accessible without scaring people

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39:34

299 - Why There's No "Right Way"

Freedom Focus Photography ·

2025/07/15

Building on the ideas from Episode 298, Nicole and Heather are here to bust the myth of the “perfect way” to run your photography business. What if your business felt light, easy, and exciting again? Let’s dismantle the myth of the “right way” to build your photography business and reveal how to create a business model that works for you – not against you. What to Listen For Why there is no single “right way” to build your photography businessThe mindset shift that can make your busines...

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22:57

The “Right Way” with Heather Lahtinen

Freedom Focus Photography ·

2025/07/08

298 - Raise your hand if you've ever thought: "There must be a right way to run this business—and I just haven't found it yet." This episode unpacks the very human urge to follow a blueprint...and why YOUR success might actually be waiting inside the one thing you’ve been avoiding.What to Listen For:The lie we believe about there being one “right way” to build a businessWhy doing “everything right” can still leave you stuckHow a health setback led to a major mindset

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18:00

When Your Partner Doubts Your Business with Heather...

Freedom Focus Photography ·

2025/07/01

297 - What do you do when someone close to you—like a spouse, a friend, or a parent—doubt your photography business? In this powerful coaching session, we dive into what it means to seek approval, how to set emotional boundaries, and why your success doesn’t hinge on anyone else’s validation.What to Listen For:Why seeking approval is such a common (and tricky) mindset trapHow to protect your confidence when others don’t believe in your visionThe real reason someone might criticize your pricing or

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23:16

Hello Business Spiral with Heather Lahtinen

Freedom Focus Photography ·

2025/06/24

296 - What do you do when you're doing all the “right” things… and it still feels like nothing’s working? This week’s episode is a raw and honest look inside a coaching call with one of our Elevate members—and how we used a mindset model (powered by a custom GPT!) to unravel thoughts that were keeping her stuck and spiral-y.What to Listen For:Why your “social battery” might not be the real problemThe sneaky thought that creates a business spiralWhat the phrase “was it worth it?” actually

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49:55

Contracts, Copyright & Clients with Rachel Brenke

Freedom Focus Photography ·

2025/06/17

295 - Let’s face it—legal protections are rarely top-of-mind when we’re just starting out. But trust me, ignoring them could cost you thousands. In this episode, I sit down with photographer-turned-attorney Rachel Brenke to unpack the 3-2-1 legal checklist that every photography business needs to thrive and stay protected.What to Listen For:The 3-2-1 legal framework every photographer needs to knowWhy contracts should be your first legal priority—even during model callsWhat needs to be in your

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33:26

What You Say Matters with Heather Lahtinen

Freedom Focus Photography ·

2025/06/10

294 - The way you talk about your business—especially to yourself—can shape your results more than you think. In this episode, Heather and I expose two phrases that seem harmless but are actually stalling growth, crushing confidence, and leading to inaction. We’ll show you what to say instead, so you can take your power back and start seeing real progress.What to Listen For:How to recognize language that disempowers your business mindsetWhy follow-up isn’t “pushy”—it’s professionalHow internal

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31:54

Breaking the 10K Ceiling with Michelle Crandall

Freedom Focus Photography ·

2025/06/03

293 - Michelle Crandall hit a $10,000 month in her pet photography business—but instead of popping champagne, her brain flipped out. If you’ve ever downplayed your wins or feared that success makes you “unrelatable,” this is the episode you need. Heather Lahtinen is chatting with Michelle to unpack the emotional roadblocks around money mindset for photographers—and how to finally overcome them. Once and for all.What to Listen For:Why hitting a $10K month can still feel like a failureThe sneaky way

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38:36

Ditch the Timeline with Heather Lahtinen

Freedom Focus Photography ·

2025/05/27

292 - Feeling like you "should be further along by now?" You're not alone—and you're not behind. Join me and Heather as we dismantle the myth of the perfect timeline and explore what it really means to build a business you love, at your own pace.What to Listen For:Why there's no such thing as “behind” in businessThe invisible “timeline” trap and how it messes with your mindsetWhat it really takes to go from $500 sessions to $5K clientsHow belief (not panic) speeds up

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40:30

AI-Powered SEO with Connor Walberg

Freedom Focus Photography ·

2025/05/20

291 - Feeling lost in the ever-changing world of SEO? Or wondering if using AI for your website is going to get you smacked down by Google? You’re not alone—and this week’s episode with SEO pro Connor Walberg is packed with answers. We’re talking about how to use AI ethically and effectively to boost your rankings, create better content, and stop stressing over your blog strategy.What to Listen For:What E-E-A-T is and why Google cares about itHow to use AI tools like ChatGPT without sounding like a

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52:43

Elevate Your Artwork (and Sales)

Freedom Focus Photography ·

2025/05/06

290 - Let’s talk luxury, artistry, and one-of-a-kind craftsmanship. In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after this episode.What to listen for:Why Guild Canvas isn’t “just” a canvas—and what truly sets it apart.Why offering only one product can actually boost your

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