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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

33:40

628 - From SI to CX Advisor Building a Profitable...

Paul Higgins Podcast ·

2025/08/11

Why you should listenCyril Louis shares how Mavericx transformed from a typical Salesforce implementation partner into a trusted CX advisor, offering a proven blueprint for boutique firms looking to escape the commodity trap.Learn how building and leading local communities for 10+ years became a powerful lead generation and recruitment strategy that costs nothing but delivers exponentially.Discover practical AI implementation strategies across retail and financial services, including the

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36:26

627 - SMS Isn’t Spam It’s Your 98% Open Rate Gold...

Paul Higgins Podcast ·

2025/08/04

Why you should listenChris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication.Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals.Discover real case studies including how one speaker converted 150 event attendees into $25,000+ of lead value using simple QR codes

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09:33

626 - Are You Building a Business or Just Buying...

Paul Higgins Podcast ·

2025/07/31

As a tech or AI consultant who's built your business to mid-six figures, you might think you're sitting on a valuable asset. But here's the brutal reality: if your business wouldn't survive without you, you don't have a business—you've bought yourself the world's most expensive, stressful job.In this episode, I share the exact framework buyers use to value tech consultancies and reveal why most smart, passionate founders are unknowingly destroying their business value every single day. You'll

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28:58

625 - The Salesforce Partner's AI Dilemma with...

Paul Higgins Podcast ·

2025/07/28

Why you should listenSanjeet Mahajan shares his journey building AgentForce agents and custom AI solutions, revealing the critical prompt engineering techniques that eliminate hallucinations and deliver real ROI.Learn the decision framework for when to use AgentForce versus building custom agents with LangChain and CrewAI, plus real case studies from hospitality and real estate showing measurable results.Discover how to create your own "Content Crafter" AI agent that generates marketing ideas in 10

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32:41

624 - How to Turn Client Cloud Platform Pain Into...

Paul Higgins Podcast ·

2025/07/21

Why you should listenJon Topper reveals how to transform client cloud platform complaints into profitable migration projects, including access to substantial AWS funding programs most consultants don't know exist.Learn the real truth about AWS partnerships - why they don't deliver leads as promised and the relationship strategy that actually works to generate opportunities.Discover how to build authority in the cloud space that gets you noticed by platform sales teams, using the same approach that

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09:45

623 - Struggling to Pick a Niche?

Paul Higgins Podcast ·

2025/07/17

As a tech consultant, you're probably exhausted from chasing every opportunity that comes your way - bouncing between industries whenever a referral pops up. You know you need to specialize, but choosing a niche feels risky when you're already pulling in decent revenue and worried about leaving money on the table. The truth is, staying a generalist is what's keeping you stuck doing $15K implementations instead of leading $50K+ transformations. In this episode, I share the exact 4-filter system that

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39:24

622 - Why Your Clients are Still Stuck in CRM Hell at...

Paul Higgins Podcast ·

2025/07/14

Why you should listenGaurav shares how Jeeva.ai is revolutionizing sales automation by making AI-powered outreach as simple as ChatGPT, without the complexity of tools like Clay.Learn how to cut through the noise of generic AI outreach with personalized, multi-channel strategies that actually improve deliverability and response rates.Discover the future of sales technology and why natural language interfaces will replace complex CRM workflows - plus get insights from a Forbes 30 Under 30 founder

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25:02

621 - Why ‘Giving First’ Beats Funnels and Ads for...

Paul Higgins Podcast ·

2025/07/07

Why you should listenAndré van Kampen reveals how his 9-year hospitality background became his secret weapon for delivering exceptional client care in Salesforce consulting, going the extra mile that sets him apart from competitors.Discover how building and nurturing the ISV community in Europe created multiple revenue streams while establishing André as a thought leader in the Salesforce ecosystem.Learn practical strategies for leveraging networking and community involvement to build a sustainable

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08:00

620 - The Death of Billable Hours

Paul Higgins Podcast ·

2025/07/03

As a consultant, you're probably feeling the ground shift beneath your feet right now. While everyone's celebrating AI's promise to make us 10x more productive, I'm seeing a darker reality unfold. Your biggest clients are starting to question why they should pay $200 an hour for work they know AI can handle in minutes. Fortune 1000 CEOs aren't waiting six months for insights anymore—they want them yesterday, and they're willing to cut you out if AI can deliver faster. In this episode, I reveal why

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26:25

619 - From 53 Clicks to 1 Voice Command: How Myko...

Paul Higgins Podcast ·

2025/06/30

Why you should listenTrevor reveals how Myko solves the age-old problem of sales reps not entering data into Salesforce by using voice technology to eliminate the 53-click process down to 15 secondsLearn how poor CRM data entry is blocking your AI initiatives and downstream analytics, and discover a practical solution that integrates seamlessly with existing workflowsGain insights into the future of voice-first technology in sales and how early adopters are leveraging this to dramatically improve

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27:52

618 - Why 86% of Cyberattacks Now Hit SMBs First and...

Paul Higgins Podcast ·

2025/06/23

Why you should listenLearn why SMB clients are now the #1 target for cyberattacks and how attackers operate (with shocking real-world examples).Discover how Microsoft partners can add value and margin with simplified cybersecurity services — even without deep in-house expertise.Find out how to protect your firm and clients from ransomware and liability without adding massive overhead or complexity.If you think your clients are “too small” to be a target—think again. Cybercriminals are shifting focus

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04:55

617 - How Top Consultants Are Winning in 2025

Paul Higgins Podcast ·

2025/06/19

If you’ve been feeling like the consulting game is changing fast—and no one gave you the playbook—you’re not alone. In this episode, I break down why being tied to just one SaaS platform is holding too many consultants back. The market is moving toward AI, automation, and cross-platform solutions—and clients simply want results.I share why I’ve shifted my own mentoring approach to focus on helping tech, AI, and automation consultants master profitable consulting—not just platform expertise. You’ll

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29:16

616 - Scaling a RevOps Consultancy from Freelancer to...

Paul Higgins Podcast ·

2025/06/16

Why you should listenLearn how Kathryn scaled from solo freelancer to a strategic RevOps firm serving VC-backed SaaS companiesDiscover the real impact of AI on RevOps—and why data hygiene is more critical than everHear how Kathryn balances strategy, tech, and team building to retain clients for 18+ monthsSaaS companies grow fast—and Kathryn Castle knows how to keep their revenue operations from falling apart along the way. In this episode, she shares how she went from independent contractor to

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35:35

615 - How to Use Twitter DMs to Book More B2B Sales...

Paul Higgins Podcast ·

2025/06/09

Why you should listenDiscover why Twitter (X) DMs are outperforming cold email and LinkedIn for tech outreachLearn how to build high-quality lead lists using followers, bio keywords, and AI-enhanced targetingGet a behind-the-scenes look at Drippy.ai, the platform automating Twitter outreach with personalized, scalable messagesMost SaaS consultants rely on LinkedIn and email for outbound, but ignore one of the most untapped platforms: Twitter. In this episode, I sit down with Alex Peñuñuri, Co-owner

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07:49

614 - I’ll Do the AI Homework So You Don’t Have To

Paul Higgins Podcast ·

2025/06/05

If you’re still trying to “figure out AI” in the cracks of an overloaded week, you’re not alone. Most SaaS consultants are stuck waiting—for platforms like Salesforce or HubSpot to release perfect features, or for clients to ask the right questions. Meanwhile, the biggest margin opportunity in years is passing by.In this solo episode, I share how I stay ahead of the AI curve—so you don’t have to. You’ll get my exact system for learning fast, my favorite channels, podcasts, and masterminds, and how I

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37:35

613 - Turn AI Chaos Into Client Results, Fast with...

Paul Higgins Podcast ·

2025/06/02

Why you should listenKate breaks down exactly where to start, without chasing shiny tools.Learn how to build AI systems they’ll actually adopt.Kate shares how to train GPTs on your tone and strategy.If AI still feels overwhelming, like you’re already behind or unsure where to start, you’re not alone. In this episode, I speak with Kate VanderVoort from Social Mediology, who helps consultants move beyond shiny tools and build practical AI systems that actually save time. Kate explains why most

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35:11

612 - AI Agents Are the New Hires with Ken Gavranovic

Paul Higgins Podcast ·

2025/05/26

Why you should listenLearn how to build your own AI revenue streams now with agents and digital employees.Get a reality check on where AI adoption is really at—and how it’s disrupting mid-tier SaaS faster than you think.Hear practical agent use cases across sales, support, and delivery—straight from a tech leader who's helped raise $ 400 M+ and worked with Fortune 500s.If you’re still hanging your hat on your SaaS vendor adding AI features, you’re already behind.In this episode, I talk with Ken

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06:36

611 - From CRM to Agents: How SaaS Consultants Can...

Paul Higgins Podcast ·

2025/05/22

Too many SaaS Consulting Partners are stuck in wait mode. Waiting for Salesforce or HubSpot to drop the perfect AI feature. Waiting for clients to ask the right questions. Waiting until they feel “ready.”Meanwhile? They’re missing the highest-margin opportunity since CRM implementations first exploded: custom AI agents.In this episode, I break down a simple, repeatable way to turn agents into a new revenue stream—without building anything from scratch, becoming a prompt engineer, or replacing your

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46:05

610 - Stop Competing on Vendor Badges: Build a Brand...

Paul Higgins Podcast ·

2025/05/19

Why you should listenLearn how poor positioning and generic messaging quietly kill your deals before the first call.Erica shares what to do when word of mouth plateaus—and how to attract buyers who don’t know you yet.Discover how to be “AI-findable” and get found in marketplace searches before your competitors.If your marketing sounds just like every other partner’s, it’s already costing you deals. In this episode, I’m joined by Erica Hakonson, CEO of Maven Collective Marketing, to show you how to

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27:08

609 - RevOps Reimagined: AI, Agility, and the End of...

Paul Higgins Podcast ·

2025/05/12

Why you should listenUnderstand why rigid RevOps systems are failing SaaS teams today—and what to build instead.Get actionable tips on using AI (like Clay and ChatGPT) to scale without losing your personal touch.Hear how Jacki uses LinkedIn like a "social butterfly" to create inbound interest through strategic commenting.Still clinging to outdated RevOps playbooks? You might be quietly killing your growth. In this episode of the Paul Higgins Podcast, I sit down with Jacki Leahy, the high-energy

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345 results

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