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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

41:03

639 - How to Stop ChatGPT from Lying to You (AI PhD...

Paul Higgins Podcast ·

2025/09/29

Why you should listenGarima Agrawal bridges the gap between PhD-level AI research and practical consulting applications—she understands both the Formula One engine and how to help you drive the car better.Learn the layered prompting technique that eliminates most hallucinations and turns ChatGPT into a thinking partner rather than a content generator you can't trust.Discover which LLM to use for specific tasks—ChatGPT for analysis, Claude for coding, Gemini for technical research, and Perplexity for

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07:47

638 - The Rapid ROI Methodology

Paul Higgins Podcast ·

2025/09/25

Ever freeze up when a perfect prospect asks, "What makes you different from the other consultants we're considering?" You know you deliver incredible results, but when it comes to explaining your approach, you sound just like everyone else. I struggled with this exact problem until I discovered the game-changer: mapping your scattered expertise into a clear proprietary methodology. In this episode, I share exactly how one client went from competing on price to commanding premium rates by packaging

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35:42

637 - The Full-Cycle Advantage: Refusing to Be Just...

Paul Higgins Podcast ·

2025/09/22

Why you should listenGeorge Easton shares his journey from executive recruiter to building North America's largest Zoho partner by headcount (60 team members), offering invaluable lessons for scaling service-based businesses.Learn his "full-cycle business management consultancy" model that serves manufacturing, legal, healthcare, and home services - and why being the "chocolate wheel" beats being a specialist.Discover how to transition from subcontractor-heavy operations to employee-focused teams,

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36:21

636 - The Systematic Approach to Building Bigger AI...

Paul Higgins Podcast ·

2025/09/15

Why you should listenTaireez reveals how AI consultants can identify specific automation opportunities worth significant annual savings for any client role, transforming vague "AI implementation" conversations into concrete ROI discussions.Learn the systematic approach to expand your share of client value beyond single platform implementations, positioning yourself as a strategic advisor rather than a technical order-taker.Discover a practical tool that helps consultants confidently sell AI

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14:02

635 - Why Your Sales Problem Isn't Actually a Sales...

Paul Higgins Podcast ·

2025/09/11

You're working 60+ hours a week, racking up business debt from marketing that isn't working, and you haven't even put yourself on payroll. Every time you try to scale, you hit the same ceiling—more clients means more personal delivery time, which means less time for marketing, which means your pipeline dries up. In this episode, I walk you through a real case study of Jay, a Zoho consultant who thought he had a sales problem but was actually trapped in what I call a "capacity spiral." I'll show you

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29:29

634 - Stop Being the Bottleneck and Build Leaders...

Paul Higgins Podcast ·

2025/09/08

Why you should listenRachel Plowman shares her authentic 9-month journey transitioning from project manager to COO at radianHub, offering real-world insights for anyone considering or navigating a leadership promotion in their consulting business.Learn practical strategies for managing P&L responsibility, project profitability analysis, and time tracking systems that actually work without crushing team morale.Discover how to successfully delegate while maintaining quality standards, plus proven

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28:42

633 - From 10% to 50% LinkedIn Acceptance Rates with...

Paul Higgins Podcast ·

2025/09/01

Why you should listenOleg Sobolev reveals his proven warmup formula that increased LinkedIn connection acceptance rates from 10% to 50% in a controlled test of 1000 prospects, with 15-20% of warmed prospects reaching out first via DM.Learn how to build a systematic approach to social selling that scales for your team without relying on generic "just be genuine" advice—turning it from art into science.Discover the strategic differences between commenting on mega-influencers versus niche creators and

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15:29

632 - From Podcast Listener to Client: The Journey...

Paul Higgins Podcast ·

2025/08/28

Have you been consuming business content for months, picking up tips here and there, but still feeling like there's something crucial you're missing to break through to the next level? In this episode, I share the story of Jay, who went from being a podcast listener just like you to becoming a client, and what made all the difference in that pivotal conversation. I walk through the exact moment when someone transitions from curious listener to ready-to-transform client, using my Framework to

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31:20

631 - From Scattered Docs to AI-Powered Knowledge...

Paul Higgins Podcast ·

2025/08/25

Why you should listenAaron Edwards reveals how to create custom AI agents for customer support that achieve 60-70% resolution rates out of the box, dramatically reducing support team workload and costs.Learn how DocsBot provides a flexible, cost-effective alternative to expensive enterprise solutions like Salesforce's AgentForce.Discover innovative lead generation strategies using intent-based SEO and free AI tools that can capture high-quality leads in today's challenging SEO landscape.Are you

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41:04

630 - The Death of Hourly Consulting From...

Paul Higgins Podcast ·

2025/08/18

Why you should listenIsar Meitis reveals why small businesses are actually falling behind enterprises in AI adoption—despite predictions they'd run circles around big companies.Learn the critical difference between tactical AI (saving 2 hours on marketing) and strategic AI (transforming your entire business model) and why leadership buy-in determines everything.Discover how the MCP protocol is creating "USB-like" connections between AI and your existing tech stack, eliminating the need for massive

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06:42

629 - Why I Still Have a Coach - Lessons from the Inside

Paul Higgins Podcast ·

2025/08/14

As a consultant who's been mentoring others for years, I caught myself in the same trap I help my clients escape—overcomplicated everything. Despite helping hundreds of consultants build profitable businesses, I found myself spending more time on tactics than strategy, chasing clients instead of having them come to me. In this episode, I share why I still work with a coach after 28 years in business, the 9 transformative principles I'm implementing, and how you can apply these immediately to

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33:40

628 - From SI to CX Advisor Building a Profitable...

Paul Higgins Podcast ·

2025/08/11

Why you should listenCyril Louis shares how Mavericx transformed from a typical Salesforce implementation partner into a trusted CX advisor, offering a proven blueprint for boutique firms looking to escape the commodity trap.Learn how building and leading local communities for 10+ years became a powerful lead generation and recruitment strategy that costs nothing but delivers exponentially.Discover practical AI implementation strategies across retail and financial services, including the

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36:26

627 - SMS Isn’t Spam It’s Your 98% Open Rate Gold...

Paul Higgins Podcast ·

2025/08/04

Why you should listenChris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication.Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals.Discover real case studies including how one speaker converted 150 event attendees into $25,000+ of lead value using simple QR codes

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09:33

626 - Are You Building a Business or Just Buying...

Paul Higgins Podcast ·

2025/07/31

As a tech or AI consultant who's built your business to mid-six figures, you might think you're sitting on a valuable asset. But here's the brutal reality: if your business wouldn't survive without you, you don't have a business—you've bought yourself the world's most expensive, stressful job.In this episode, I share the exact framework buyers use to value tech consultancies and reveal why most smart, passionate founders are unknowingly destroying their business value every single day. You'll

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28:58

625 - The Salesforce Partner's AI Dilemma with...

Paul Higgins Podcast ·

2025/07/28

Why you should listenSanjeet Mahajan shares his journey building AgentForce agents and custom AI solutions, revealing the critical prompt engineering techniques that eliminate hallucinations and deliver real ROI.Learn the decision framework for when to use AgentForce versus building custom agents with LangChain and CrewAI, plus real case studies from hospitality and real estate showing measurable results.Discover how to create your own "Content Crafter" AI agent that generates marketing ideas in 10

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32:41

624 - How to Turn Client Cloud Platform Pain Into...

Paul Higgins Podcast ·

2025/07/21

Why you should listenJon Topper reveals how to transform client cloud platform complaints into profitable migration projects, including access to substantial AWS funding programs most consultants don't know exist.Learn the real truth about AWS partnerships - why they don't deliver leads as promised and the relationship strategy that actually works to generate opportunities.Discover how to build authority in the cloud space that gets you noticed by platform sales teams, using the same approach that

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09:45

623 - Struggling to Pick a Niche?

Paul Higgins Podcast ·

2025/07/17

As a tech consultant, you're probably exhausted from chasing every opportunity that comes your way - bouncing between industries whenever a referral pops up. You know you need to specialize, but choosing a niche feels risky when you're already pulling in decent revenue and worried about leaving money on the table. The truth is, staying a generalist is what's keeping you stuck doing $15K implementations instead of leading $50K+ transformations. In this episode, I share the exact 4-filter system that

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39:24

622 - Why Your Clients are Still Stuck in CRM Hell at...

Paul Higgins Podcast ·

2025/07/14

Why you should listenGaurav shares how Jeeva.ai is revolutionizing sales automation by making AI-powered outreach as simple as ChatGPT, without the complexity of tools like Clay.Learn how to cut through the noise of generic AI outreach with personalized, multi-channel strategies that actually improve deliverability and response rates.Discover the future of sales technology and why natural language interfaces will replace complex CRM workflows - plus get insights from a Forbes 30 Under 30 founder

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25:02

621 - Why ‘Giving First’ Beats Funnels and Ads for...

Paul Higgins Podcast ·

2025/07/07

Why you should listenAndré van Kampen reveals how his 9-year hospitality background became his secret weapon for delivering exceptional client care in Salesforce consulting, going the extra mile that sets him apart from competitors.Discover how building and nurturing the ISV community in Europe created multiple revenue streams while establishing André as a thought leader in the Salesforce ecosystem.Learn practical strategies for leveraging networking and community involvement to build a sustainable

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08:00

620 - The Death of Billable Hours

Paul Higgins Podcast ·

2025/07/03

As a consultant, you're probably feeling the ground shift beneath your feet right now. While everyone's celebrating AI's promise to make us 10x more productive, I'm seeing a darker reality unfold. Your biggest clients are starting to question why they should pay $200 an hour for work they know AI can handle in minutes. Fortune 1000 CEOs aren't waiting six months for insights anymore—they want them yesterday, and they're willing to cut you out if AI can deliver faster. In this episode, I reveal why

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