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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

12:27

The New Marketing Playbook: Identity Over Algorithm

Marketing Against The Grain ·

2025/08/21

Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wuaEp. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software

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15:11

Only 2 Types of Marketers Will Survive the AI Era...

Marketing Against The Grain ·

2025/08/19

Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmbEp. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists powered by AI, the two types of marketers who will thrive in the AI era (creative storytellers and engineer-led problem solvers), and why—even as teams

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21:49

Turn GPT-5 into Your Creative Writer with this one trick

Marketing Against The Grain ·

2025/08/14

Want our 10 advanced prompts for GPT-5? Get em' here: https://clickhubspot.com/ngmEp. 353 Is GPT-5 any good for creative writing, or is it just another overhyped AI release? Kipp dives into the one trick most marketers miss that instantly turns any AI into a better writing assistant. Learn how to craft a content ICP that actually works, why copy-paste marketers are doomed to mediocrity, and how tailoring your AI prompts with deep audience insights unlocks far more creative, original

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35:01

This AI Startup Is Beating Apple and NVIDIA at Their...

Marketing Against The Grain ·

2025/08/12

Want Darius' 20 Prompts to create killer ad content? Get it here: https://clickhubspot.com/jdmEp. 352 Is AI actually making our content worse—and could human imperfections be the key to better marketing? Kipp and Kieran dive into the real impact of AI on creative originality with Darius Lam, CEO and founder of NEX, an AI content platform built for CPG brands. Learn more on why AI-generated content is forcing marketers to embrace imperfection, how brands can stand out in a world where AI makes

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15:00

GPT-5 Just Dropped: What Marketers Need to Know

Marketing Against The Grain ·

2025/08/07

Want our 10 Advanced Marketing Prompts to use with GPT-5? Get the list here: https://clickhubspot.com/jgp Ep. 351 GPT-5 is here for everyone (including free users) and it's a meaningful step forward for AI. Kipp breaks down OpenAI's hour-long livestream so you don't have to, covering what GPT-5 means for marketers, the biggest improvements in coding and writing, and why more people will use ChatGPT instead of Google for search. Learn about the key features that matter for business, from improved

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35:39

Everyone’s Using AI Wrong – This Is the Real Unlock

Marketing Against The Grain ·

2025/08/07

Want AI that works while you sleep? Get our blueprint for AI Agents in 2025: https://clickhubspot.com/wgv Ep. 350 Can you communicate four to five times faster with voice AI than typing? Kipp and Allan Guo, Cofounder & CEO at Willow, dive into the untapped power of voice AI for marketers, founders, and busy professionals, exploring how it can transform your workflow and help you get more done. Learn more on the game-changing uses of voice AI—from supercharging your email and Slack messaging, to

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35:59

6 AI Marketing Strategies To 3x Conversion in 2025

Marketing Against The Grain ·

2025/08/05

Want Kieran's AI Marketing Playbook for 2025? Get it here: https://clickhubspot.com/wcfEp. 349 By 2027, will 95% of all B2B buyer journeys start on an LLM? Kipp and Kieran dive into the essential AI-powered marketing playbook for building a modern marketing plan from scratch in today’s rapidly changing landscape. Learn more on how to win in AI search and boost your share of voice, why mastering short-form content is the new superpower for marketers, and how intent data and micro-audience

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23:37

How to Turn Claude Into a 6 Person Marketing Team (AI...

Marketing Against The Grain ·

2025/07/31

Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr Ep. 348 What if you could build an entire year-long content strategy in just one AI prompt? Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant marketing attribution and ROI analysis, and developing lead nurturing

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20:51

Perplexity Comet: Testing the NEW AI Web Browser

Marketing Against The Grain ·

2025/07/29

Want more AI tools that will automate your work like this? Get a list of 40+ tools here: https://clickhubspot.com/mcbEp. 347 Is this AI browser really good enough to be your default? Kipp dives into a hands-on unboxing of Perplexity’s new Comet browser to find out if the hype lives up to the reality, and whether AI-native browsing can truly supercharge your marketing and business workflow. Learn more about unlocking the potential of AI-powered web browsing, top marketing use cases, and

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23:05

The New ChatGPT Agent Promised to Save Me Hours - Did...

Marketing Against The Grain ·

2025/07/24

Want 22 ChatGPT Agents you can launch in 5 minutes? Get the prompts here: https://clickhubspot.com/akvEp. 346 Is ChatGPT agent actually a game changer for marketers, or just more overhyped AI? Kieran dives into whether ChatGPT agent can truly automate complex marketing and growth tasks, or if specialized AI tools still reign supreme. Learn more on how the new agent stacks up against human marketers, where it shines and struggles in competitive research and crafting presentations, and what the

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25:47

How to Vibe Code Tools That Actually Grow Your Business

Marketing Against The Grain ·

2025/07/22

Want our 10 Vibe Code Prompts? Get it here: https://clickhubspot.com/aehEp. 345 Is “vibe coding” the most addictive and important new skill for marketers in 2025? Kieran dives into how any marketer can quickly build lightweight tools and apps using AI and no-code platforms like ChatGPT, Perplexity Labs, and Replit. Learn more on defining your ICP (ideal customer profile) in record time, generating powerful code-powered lead magnets, and why building product demos and interactive experiences is

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20:12

How To Create A Lead Magnet With AI (Full Tutorial)

Marketing Against The Grain ·

2025/07/17

Want our 10 Prompts + Web App to Create a Lead Magnet? Get it here: https://clickhubspot.com/vwdEp. 344 Did you know you can go from idea to publishing a working lead magnet app in under an hour with AI? Kipp dives into how AI code generation tools are changing the game for small businesses and marketers by making it easier than ever to build free web applications that attract and convert customers. Learn more about leveraging ChatGPT and Claude to turn ideas into real web apps in minutes, the

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28:28

Is Grok 4 Worth $30/mo? (Full Test)

Marketing Against The Grain ·

2025/07/15

Want a list of Creative Prompts to test with Grok? Get it here: https://clickhubspot.com/jvkEp. 343 Is Grok 4 really the smartest AI model? Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenAI’s O3 in live marketing challenges to see which delivers the best

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40:16

The AI Stack That Makes Our Product Marketing 10x Faster

Marketing Against The Grain ·

2025/07/10

Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekgEp. 342 How can you build a robust ideal customer profile with A ? Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to use AI tools to instantly create customer personas, power up your

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10:17

This FREE AI Video Tool Makes Ads Faster & Better...

Marketing Against The Grain ·

2025/07/08

Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb Ep. 341 Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads? Kipp dives into the latest in AI video, sharing hands-on experiments with new tools and why the viral Cat Olympics video is a perfect showcase of what's possible (and not possible) right now. Learn more on the practical realities of generating videos with AI, how to get better

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14:27

The Great Content Collapse

Marketing Against The Grain ·

2025/07/01

Ep. 340Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago? Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upending the traditional value exchange of content, why paid advertising costs are set to skyrocket, and what new playbooks marketers need as AI

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27:29

How I Turned Perplexity Labs into a Marketing Machine

Marketing Against The Grain ·

2025/06/26

Ep. 339Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks? Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the

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15:50

These AI Tools Can Make a $50k Ad for $500

Marketing Against The Grain ·

2025/06/24

Ep. 338Is AI video ready for primetime—or just a viral fad? Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and marketers in 2025. Learn more on the latest viral AI video sensations (like cats in the Olympics!), the rapid rise in quality and accessibility of tools like VO3 and Hailuo AI, and how AI is revolutionizing short-form content creation and ad personalization for every business. Mentions Want the AI

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14:07

Use This Free Tool To Win Traffic From ChatGPT

Marketing Against The Grain ·

2025/06/19

Ep. 337There’s a free tool that can help your brand show up more in AI-powered search results! Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and the essential best practices for dominating this next era of search. Mentions Want Kipp's Custom GPT for AI SEO? Get it here:

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48:10

How to Rank #1 in ChatGPT Results (AI SEO Strategy)

Marketing Against The Grain ·

2025/06/17

Ep. 336Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search clicks, and get the playbook for optimizing your content and brand

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381 results

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