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PODCAST

The Business Octopus

🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you"re a startup founder, seasoned entrepreneur, or just business-curious, you"ll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools,

business management

All Episodes

00:19:30

Mastering the Entrepreneurial Journey From...

The Business Octopus ·

2025/08/06

Join me as we dive deep into business skills, tips, and tricks, focusing on building your business as an asset from the ground up. Learn about the different phases of entrepreneurship — from the learner phase and solopreneurship to transitioning to a manager and finally becoming a business owner and investor. Understand the importance of creating a business that can operate without you, managing cash flow, effective delegation, and continually learning and evolving in the ever-changing business

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00:25:49

Success is showing up

The Business Octopus ·

2024/04/28

In my weekly livestream, I spoke about how success is showing up. Hear about my experiences and how showing up has helped me to become successful.Join the Relevate Community: https://join.relevate.com.au

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00:26:07

EP 45 - How founders can get unstuck from daily...

The Business Octopus ·

2024/02/15

If you are stuck on the tools and can’t get your head above the every day tasks to actually steer your business then this podcast is for you.Today I am joined today by Lloyd Thompson from Virtual Doo, Lloyd is a director of operations as a service that helps entrepreneurs and business leaders to be more efficient with their operations and make the space to be strategic. Check out virtualdoo.com Join the Relevate Community: https://join.relevate.com.au

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00:35:34

EP 44 - Sales is not a numbers game

The Business Octopus ·

2024/02/12

In this podcast / livestream, I speak with Ross Keating on the importance of keeping sales human. Ross is a CRM specialist who has helped companies 2X or 3X their sales by using the right strategies, processes and systems. The Business Octopus is a podcast that talks about sales, marketing and technology. We interview industry professionals to help educate you on how to grow and scale your business. You can also join the Relevate Community which is our Digital Business Accelerator. Join the

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00:59:58

EP 42 - How companies can run their operations better...

The Business Octopus ·

2024/02/05

Listen to an interview with LaSean Smith from CAGR.com A US Navy Veteran, Entrepreneur and Investor from Seattle, LeSean talks about: How to truly identify your ideal target market How much can you automate or streamline your processes What processes make you more deal ready when you are looking for investment Go out and assess your current customer development process - NOW Join us for an in depth discussion about automation and sales in business. You can find out more about LaSean from

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00:34:44

EP 45 - Mistakes and wins in starting a fire safety...

The Business Octopus ·

2024/02/05

Hayden Heath is a an Australian Army Veteran who started a business when he left the Army. Listed to his story around getting started, his mistakes and the things that worked for him as he navigated the new and exciting world of entrepreneurship. Join the Relevate Community: https://join.relevate.com.au #veteraninbusiness #vetrean #avoncollis #relevateconsulting

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00:24:41

EP 41 - Cybersecurity – the cost of getting it wrong...

The Business Octopus ·

2023/11/23

In this episode I speak with Mark Nicholls about Cyber security from a high level management and strategy perspective. Cybersecurity can be seen as a pure cost but if looked at effectively it can be much more valuable to a business. For more great content join the Relevate Community: https://community.relevate.com.au You can also see the video version on YouTube at: https://youtu.be/nSJ7CbrC9Fc

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00:35:50

EP - 40 What a process is and why do you need one -...

The Business Octopus ·

2023/10/04

Hello and welcome to The Business Octopus where we talk about all things sales, marketing and technology. I am Avon Collis, CRM and Marketing Automation Specialist at Relevate and all-around good guy. Today I am joined with Michael Fox from Action Advisory here to talk about what a process is and why do you need one. In todays episode we talk about: Why do small business suck at processes? What is the benefits of having a process? What if I have systems and they are not working? What

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00:34:55

EP - 37 Steve Baxter Interview - Navigating Business...

The Business Octopus ·

2023/08/07

Avon Collis sits down with Steve Baxter from Shark Tank to discuss business success and digital transformation. Join them as they explore scalability, investability, common reasons for business failures, and more. Gain valuable insights from a serial entrepreneur and venture capitalist. Subscribe to our channel and grow your self and your business with Relevate! The Relevate Group is a Global Digital Transformation Services Group with offices all around the world and a number of sub brands and

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00:16:31

EP 35 - How organisations can protect themselves...

The Business Octopus ·

2022/07/17

This is a video about Podcast with Secmon1 - How organisations can protect themselves against insider threat. 00:00 Podcast with Secmon1 - How organisations can protect themselves against insider threat. 00:00 Introductions 00:35 The state of Security 03:06 Why do we need to keep data safe? 05:51 How can companies make sure they're secure? 15:14 Summary

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00:27:19

EP 34 - How expert service providers can charge their...

The Business Octopus ·

2022/06/12

Today I am joined with Filip Fucic From Lift-Off who is a pricing mentor and helps people get more money for the value they already provide. Here to talk about how expert service providers can charge their worth. Welcome, Discussion points: · Why don’t people get what they are worth · How do you compete with a higher price · What if I know what they need but they don’t? · What do people usually do wrong when it comes to pricing o Strategy and tactics Relevate is a Digital Transformation Consultancy

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00:17:16

EP 33 - Getting the most out of your hybrid workers...

The Business Octopus ·

2022/06/05

Relevate is a Digital Transformation Consultancy specialising in CRM and Marketing Automation, Marketing Strategy and Managed IT services. We help business owners find software tools, tips and tricks to help them get their life back. Not just your usual productivity hack, We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail. Michele Scherr from

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00:27:27

EP 32 - The Phases of Law Firm Growth

The Business Octopus ·

2022/05/15

Ben Deverson is a professional basketball player. The operational guru for law firms, Lawganised, will discuss the stages of law firm growth at the conference. Small law firms face numerous obstacles. Here is how to overcome these obstacles: What to do after achieving success? Do not alter what is effective. Thank you for your time A link to the website Lawganised.com.au containing additional information about the Lawganised will be provided in the comments section. If your business has come to a

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00:25:28

EP 31 - Where SMEs are struggling to scale their...

The Business Octopus ·

2022/05/12

Today, Teale Dallas of Teale Dallas Consulting joined us to discuss how SMEs can scale their marketing strategies. Welcom, debatable points: Is scaling a marketing strategy the most challenging part? Pay attention to the here and now. Everything is predicated on selling a particular product. In marketing, there are two types of strategies: product and brand marketing. Find the ideal blend of ingredients. What is the significance of brand marketing? Costs have risen Reduced turnover, etc. Choosing a

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00:16:01

EP 30 - How To Uncover the Hidden Stories In Your...

The Business Octopus ·

2022/03/06

We're thrilled to have Kim Willis of Persuasion Pursuit on the show to discuss how to use Amazing Case Studies and Testimonials to uncover the hidden stories in your business. Salutations and discussion topics: How many different kinds of business narratives are there? - Confronting the intangible nature of services and a distrustful public - Why are narratives so effective at capturing the attention of their listeners? - How can business owners maximise their profits by leveraging customer

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00:20:00

EP 29 - Lowering Your Chances of Being Sued

The Business Octopus ·

2022/01/31

Wejoined today by Jeremy Streten, CEO of Business Legal Lifecycle. I'm here to talk about lowering your legal risks. Topics for discussion: • How does a company know if it is at risk? • With so many emails circulating, what should people know about privacy? • What are the most common mistakes people make when hiring new employees? • Is it necessary to have contracts or can a handshake suffice? Thank you for taking the time to read this: More information about the legal lifecycle can be found at

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00:25:00

EP 28 - What It's Like To Work On Software...

The Business Octopus ·

2022/01/23

In this episode we talk about how business owners can get the most out of their software development journey, whether they are building custom or implementing an existing platform. We talk about what you can do to make sure you equip your implementation partner with the right information in the right way to get the results out of your project. Discussion points: o Thinking the partner will do it all o Not sharing info in a timely manner o Undercooking the product - (not giving it the time it needs)

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00:53:26

EP 27 - The Powerhouse Collective

The Business Octopus ·

2022/01/16

Find out what it's like to interact with consumers throughout the whole customer experience, from gaining interest to sealing the purchase. Pay attention to advice from sales and marketing professionals on how to keep your pipeline full. - Understand the mechanisms that are used to capture, manage, nurture, and close as well as the operational delivery of these processes. - Learn how to overcome the obstacles that individuals face while adopting new technologies. - Small to medium-sized enterprises

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00:24:30

EP 26 - What can be done about professional service...

The Business Octopus ·

2021/11/01

Firms providing professional services are unable to grow; why is this? Professionals' bottlenecks, and people's difficulties What are the hurdles of digitising a business? Humans vs. technology Having a digitally equipped firm has several advantages. Relevateconsulting.com.au is a CRM and Marketing Automation consultancy that helps people create amazing customer experiences. Rippahosting.com.au is our web hosting business.

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00:21:25

EP 25 - Sales, Enablement, Effectiveness, and Sales...

The Business Octopus ·

2021/10/26

While we do everything, I'm assuming we have the decision maker involved in the process. One of the difficulties I've discovered is that you sit and think sales process, and I think I'm on a phone call. When it comes to technology, I would estimate that 85, if not 90 percent, of technology companies begin their sales process with a demo. Determine whether I need to identify the decision maker when iterating on a process. I remember being brought up after spending three or four hours rotting and

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