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PODCAST

The Business Octopus

🎙️ The Business Octopus – where business gets real, raw, and radically effective. Hosted by Avon Collis, this podcast dives deep into the many arms of business—from digital transformation and automation to marketing, leadership, and growth strategy. Whether you"re a startup founder, seasoned entrepreneur, or just business-curious, you"ll find practical insights, candid conversations, and expert interviews that help you untangle complexity and scale with confidence. Join us as we explore the tools,

business management

All Episodes

00:21:45

Make More Sales With Effective Questioning Techniques

The Business Octopus ·

2025/11/12

In this video course, we dive deep into the art of selling, focusing on the importance of questioning in the sales process. The video emphasizes how asking the right questions can uncover customer problems and sales levers, making the sales process more consultative and impactful. We explore methods to build confidence in customers, effectively handle objections, and ensure you're speaking directly to decision-makers. Key concepts like BANT (Budget, Authority, Need, and Timeline), understanding

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00:52:13

A Deep Dive with Tom Moore Founder of With You With Me

The Business Octopus ·

2025/11/11

In this episode of the Business Octopus podcast, host Avon sits down with Tom Moore, founder of With You With Me, a company that secured $40 million in funding and expanded to seven countries. Now a part-owner of a New York investment bank, Tom opens up about his incredible journey, the challenges he faced transitioning from the military to business, and his current mission to change the entrepreneurial landscape. From deep personal reflections to insightful strategic discussions, this episode

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00:16:47

Conversion Rates Boost Your Sales Performance

The Business Octopus ·

2025/11/05

In lesson 14, we dive deep into understanding and improving conversion rates, a vital metric for any business. The lesson covers the definition of conversion rates, the emotional aspects of purchasing, and strategies to enhance these rates both online and offline. Key tactics include following up with customers, addressing buyer's remorse, using open-ended questions, handling objections effectively, and using role-playing to train sales teams. The importance of qualifying leads early and having a

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00:17:48

Strategies for Advertising and PR

The Business Octopus ·

2025/10/29

In lesson 13, we delve into the intricacies of advertising and public relations (PR). The lesson emphasizes the differences between paid advertising and PR, explaining how advertising builds audience awareness and addresses customer problems. It explores various advertising mediums beyond social media, such as billboards and magazines, and highlights the importance of targeted, sustained campaigns. We discuss market penetration, testing ad variations, and optimizing click paths for conversions. The

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00:12:15

Relationship Marketing Building Deep Connections

The Business Octopus ·

2025/10/22

We explore the fundamentals of relationship marketing, focusing on building deep connections with individual clients and referral partners rather than appealing to the masses. Discover effective networking strategies, learn to ask for referrals strategically, and understand the motivations behind different networking events. Embrace the 'go giver' mentality to cultivate long-term, robust referral networks that drive trust and business growth. Enhance your ability to close deals by leveraging strong

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00:21:08

Are You a hippy or a farmer?

The Business Octopus ·

2025/10/19

Are you a hippie or a farmer? Be careful what you wish for when planting the seeds of growth, you then need to be able to handle the growth. Tune in to the Business Octopus livestream, where I talk about all things sales, marketing and technology.To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.Get the Free checklist - 10 Signs You Need a CRM:

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00:21:34

Direct Marketing and Customer Lifetime Value

The Business Octopus ·

2025/10/15

In this episode, we delve into the essentials of direct marketing and effective strategies to optimize customer engagement and value. Learn how to activate targeted audiences through ads, newsletters, and flyers, transforming them into loyal customers. We'll explore the benefits of using CRM databases, the pros and cons of warm vs. cold lists, and the critical balance between marketing costs and customer lifetime value. Additionally, discover scalable customer service tactics, A/B testing, and

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00:26:05

How founders can get unstuck from daily operations

The Business Octopus ·

2025/10/09

If you are stuck on the tools and can’t get your head above the every day tasks to actually steer your business then this podcast is for you. Today I am joined today by Lloyd Thompson from Virtual Doo, Lloyd is a director of operations as a service that helps entrepreneurs and business leaders to be more efficient with their operations and make the space to be strategic.To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team

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00:36:59

Lead Generation, Website Optimization, and Engagement

The Business Octopus ·

2025/10/08

Dive deep into mastering lead generation and website optimization with this comprehensive guide. Learn the essentials of a fast-loading homepage, targeted landing pages, and effective call-to-actions (CTAs). Discover the PASSA framework for compelling website copywriting and the importance of minimizing clutter. Understand the pivotal role of online forms, live triggers, and effective data collection in engaging potential customers. Explore strategies for leveraging user-generated content, creating

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00:35:33

Sales is more than just a numbers game

The Business Octopus ·

2025/10/04

In this podcast / livestream, I speak with Ross Keating on the importance of keeping sales human. Ross is a CRM specialist who has helped companies 2X or 3X their sales by using the right strategies, processes and systems. The Business Octopus is a podcast that talks about sales, marketing and technology. We interview industry professionals to help educate you on how to grow and scale your business. You can also join the Relevate Community which is our Digital Business Accelerator

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00:22:57

Effective Content Creation and Syndication

The Business Octopus ·

2025/10/01

In this comprehensive video, Avon explores the essentials of content creation and syndication, highlighting the strategies to efficiently repurpose content into various formats such as blogs, podcasts, and social posts. Emphasizing the use of AI tools like ChatGPT to streamline the process, Ivan provides practical tips on maintaining authenticity and relevance. The video underscores the importance of building trust with your audience through demonstrating expertise, personalized images, and videos

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00:51:45

Interview with a Billionaire - Hard work and...

The Business Octopus ·

2025/09/28

In this episode of The Business Octopus, we have an in-depth conversation with renowned investor and Australian billionaire, Paul Huggins. Paul manages over $23 billion in investments and shares his journey from humble beginnings to becoming a prominent figure in the investing world. He discusses his views on hard work, the importance of a strong network, and the balance between academic and experiential learning. Paul also covers his investment strategies, insights into cryptocurrency, and the

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00:20:16

How to do Effective Marketing Planning

The Business Octopus ·

2025/09/24

Join Avon in an extensive video session aimed at mastering your marketing plans with actionable insights and strategies. Learn the importance of targeting niche audiences and maintaining relationships with past clients and referral partners. The video highlights segmenting your audience into A, B, and C classes, with a particular focus on loyal A-class customers. It advocates for the use of psychographics and ethnographics over mere demographics for effective market segmentation. Discover strategies

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00:34:55

Steve Baxter Interview - Navigating Business Success

The Business Octopus ·

2025/09/22

Avon Collis sits down with Steve Baxter from Shark Tank to discuss business success and digital transformation. Join them as they explore scalability, investability, common reasons for business failures, and more. Gain valuable insights from a serial entrepreneur and venture capitalist.Join the free Relevate Community and get in dept guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator

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00:16:51

Targeted Marketing Niches, AIDA Model & Strategic...

The Business Octopus ·

2025/09/17

In this video, Avon from Relevate delves into the power of niche marketing and its role in elevating business success. By focusing on specific, targeted audiences, businesses can cater to unique needs, command higher prices, and foster customer loyalty. The importance of incremental improvements and ensuring marketing promises match customer experiences is stressed. Additionally, comprehensive strategies such as testing multiple ad versions, adapting to trends, nurturing customer relationships, and

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00:16:27

The Importance of Consistency for Business Profitability

The Business Octopus ·

2025/09/10

I delve into how consistency and predictability significantly contribute to profitability. Discover the importance of delivering a consistent experience, the balance between quality and scalability, and how to implement efficient processes without losing the essence of customer experience. Learn about the value of feedback, refining your customer complaints process, and the role of detailed documentation in training staff and improving service delivery. This lesson also covers the significance of

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00:30:13

Mastering Cash Flow and Profitability in Your Business

The Business Octopus ·

2025/09/03

I delve into mastering your cash flow and profitability in your business. Learn business management skills. I discuss common cash flow problems and the importance of accurate forecasts. Learn the critical differences between revenue, gross profit, and net profit, as well as practical tips for improving profitability, such as raising prices and minimizing operational costs. We'll also cover effective customer segmentation using the Pareto principle, cash flow forecasting, managing credit

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00:17:46

Mastering Time Management for Business Succes

The Business Octopus ·

2025/08/27

I delve into essential time management strategies and core skills necessary for running a successful business. This session covers the importance of maintaining a 40-hour workweek, the benefits of delegation, and the division of labor between manager time and maker time. Topics include creating and prioritizing task lists, utilizing task management tools, and the significance of personal and organizational knowledge management. Learn how to overcome common time-wasting practices, streamline

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00:24:02

Setting Effective Goals and Direction for Your Team

The Business Octopus ·

2025/08/20

I explore the importance of direction setting and ensuring your team follows you. Learn to set both positive and negative goals, understand the difference between achievable and stretch goals, and grasp the significance of creating a detailed vision document. Discover practical steps to involve your team in goal setting and maintain motivation through SMART goals. This lesson emphasizes the balance between growth and maintenance goals and offers insights on regular monitoring and feedback mechanisms

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00:30:18

Be Brilliant at the Basics - The Scalable, Self...

The Business Octopus ·

2025/08/13

I delve into the essential steps to create a self-sufficient, scalable business. I explore the six key methodologies required for growing a business that runs without your daily input. This lesson covers crucial aspects such as establishing clear business goals, ensuring consistent product/service delivery, mastering financial management, optimizing time management, developing robust marketing strategies, and leveraging effective systems for business operations. By the end of this lesson, you'll

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64 results

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