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PODCAST

The Marketing Playbook with Mark Friedman

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook

business marketing

All Episodes

00:39:33

Karen Schmidt - CMO of Schmidt Bros.

The Marketing Playbook with Mark Friedman ·

2025/02/12

Karen Schmidt, the Chief Marketing Officer of Schmidt Bros., adds her page to the Marketing Playbook. Hear how to learn foundational elements throughout your career, focus on what you do best, overcome lack of experience, what you can learn as a consultant, and the subject Karen’s parents didn’t allow her to study. Connect with Karen on LinkedIn, at SchmidtBrothers.com, and on Instagram & Facebook @SchmidtBros

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00:33:09

Scott Perry - VP of Strategic Marketing at Worldwide...

The Marketing Playbook with Mark Friedman ·

2024/12/19

Scott Perry, the Vice President of Strategic Marketing at Worldwide Golf Shops, adds his page to the Marketing Playbook. Hear why you must have a data strategy if you have a retail business, how to make sure your loyalty program has a positive ROI, how to test marketing channels & tactics, Scott’s entrepreneurial background in the furniture business, and how comic book ads inspired his career. Connect with Scott at ScottPerry.com

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00:36:25

Nik Sharma - Founder & CEO of Sharma Brands

The Marketing Playbook with Mark Friedman ·

2024/12/05

Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma

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00:35:46

David Cost - VP of Digital and eCommerce at Rainbow...

The Marketing Playbook with Mark Friedman ·

2024/11/21

David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s career, and what he learned from the world of technology consulting. Connect with David at RainbowShops.com and on LinkedIn

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00:38:32

Josh Golden - CMO of Quad

The Marketing Playbook with Mark Friedman ·

2024/11/06

Josh Golden, the Chief Marketing Officer of Quad, adds his page to the Marketing Playbook. Hear how to find great talent, tell an engaging story, be transformative, make the jump from the agency world to the brand-side, and what Josh learned from his father’s time leading marketing for Crayola. Connect with Josh at Quad.com and on LinkedIn

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00:36:11

Alex Faherty - Co-Founder & CEO of Faherty

The Marketing Playbook with Mark Friedman ·

2024/10/24

Alex Faherty, the Co-Founder & Chief Executive Officer of Faherty, adds his page to the Marketing Playbook. Hear why you should speak to fellow entrepreneurs who have been there before, how to admit when something’s not working and try something else, how to find a way to stand out, the brilliant strategy behind Faherty’s retail store locations, and the work dynamic between Alex, his twin brother Mike, and wife Kerry. Connect with Alex at FahertyBrand.com and on LinkedIn

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00:32:21

Jonathan Packer - Co-Founder of G.O.A.T. Foods

The Marketing Playbook with Mark Friedman ·

2024/10/02

Jonathan Packer, the Co-Founder of G.O.A.T. Foods, adds his page to the Marketing Playbook. Hear why you should get foundational finance experience, how to find your hook, how to leverage the best-in-class digital providers, the family businesses close to Jonathan’s heart, and what he learned from his previous life in the accounting world. Connect with Jonathan on LinkedIn

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00:37:45

Donna Belardi - Chairman and CEO of Belardi Wong

The Marketing Playbook with Mark Friedman ·

2024/09/19

Donna Belardi, the Chairman and CEO of Belardi Wong, adds her page to the Marketing Playbook. Hear why direct mail and catalogs are not dead, how to start your own business, why networking is a two-way street, how Donna fell in love with marketing, and the backpacking Eurotrip that changed her life. Connect with Donna on LinkedIn

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00:41:16

David Norton - Managing Director of GALE

The Marketing Playbook with Mark Friedman ·

2024/09/04

David Norton, the Managing Director of GALE, adds his page to the Marketing Playbook. Hear why you should work in a range of different industries, how to keep the focus on the customer, how to use analytics and metrics to fuel your decisions, David’s biggest accomplishments as CMO of Caesars, and lessons from his book, The High Roller Experience. Connect with David on LinkedIn and X @DavidWNorton

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00:36:08

Jason Nyhus - President and GM of Shopware

The Marketing Playbook with Mark Friedman ·

2024/08/22

Jason Nyhus, the President and General Manager of Shopware, adds his page to the Marketing Playbook. Hear how to find the white space opportunity, why you should care deeply about what your customers care about, how to find a job that fits your personality, Jason’s passions for sports and marketing, and the role the Mall of America played in his career. Connect with Jason on LinkedIn

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00:39:09

Grace Fooden Correy - Beauty and Fashion Brand Executive

The Marketing Playbook with Mark Friedman ·

2024/08/08

Grace Fooden Correy, the Beauty and Fashion Brand Executive, adds her page to the Marketing Playbook. Hear why titles do not always matter, how to understand the numbers and metrics that drive the business, why you shouldn’t be afraid to start your own business, what Grace learned from fellow founders across her career, and what she loves about mentoring. Connect with Grace on LinkedIn and on Instagram @ThisIsAgingWithGrace

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00:41:24

David Wish - Founder of Inspired Digital and the...

The Marketing Playbook with Mark Friedman ·

2024/07/24

David Wish, the Founder of Inspired Digital and the Commerce Syndicate, adds his page to the Marketing Playbook. Hear how to have tough conversations with clients, think across channels, build and maintain a network, what David learned switching from the agency side to the brand side, and his best career advice. Connect with David on LinkedIn and at GetInspired.Digital and CommerceSyndicate.com

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00:38:14

Djalal Lougouev - Co-Founder and CSO of Ometria

The Marketing Playbook with Mark Friedman ·

2024/07/11

Djalal Lougouev, the Co-Founder and Chief Strategy Officer of Ometria, adds his page to the Marketing Playbook. Hear how to understand your customers, how to find and retain top talent, why you need to demonstrate a new tool’s ROI (Return on Investment), the different cultures Djalal experienced growing up, and how he found inspiration in an infamous video game. Connect with Djalal on LinkedIn

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00:22:02

Episode 100 Special

The Marketing Playbook with Mark Friedman ·

2024/06/27

Welcome to the Episode 100 Special of The Marketing Playbook with Mark Friedman! Thank you for making this podcast possible. In this special episode, you’ll hear the 3 most common themes from the game-winning plays in each of the first 100 episodes - with highlights from special guests: how to network effectively, how to pivot throughout your career, and how to understand the metrics. Subscribe to The Marketing Playbook with Mark Friedman on your favorite podcast platform, and connect with Mark on

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00:39:07

Michelle Wahler - Co-Founder of Beyond Yoga

The Marketing Playbook with Mark Friedman ·

2024/06/13

Michelle Wahler, the Co-Founder and Former Chief Executive Officer of Beyond Yoga, adds her page to the Marketing Playbook. Hear why it’s all about the product, how to slow down, when to ask for help, why she ended up selling the company to Levi Strauss & Co., and how to become business partners with your significant other. Connect with Michelle on LinkedIn

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00:38:22

Michelle Cutter - VP of eCommerce at REI

The Marketing Playbook with Mark Friedman ·

2024/05/30

Michelle Cutter, the Vice President of eCommerce at REI, adds her page to the Marketing Playbook. Hear how to know your customer, why you should consider working for founder-led brands, how to take a step back to move forward, what Michelle learned from Kate Spade and Tory Burch, and lessons from her parents and that log cabin growing up. Connect with Michelle on LinkedIn

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00:33:52

Viveka von Rosen - Founder of Beyond the Dream Board

The Marketing Playbook with Mark Friedman ·

2024/05/16

Viveka von Rosen, the Founder of Beyond the Dream Board, adds her page to the Marketing Playbook. Hear how to do what you were put on this earth to do, confront your fears, pivot your career, embrace the liminal zone, and her hobbies of hang gliding and scuba diving. Connect with Viveka on LinkedIn

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00:42:06

Doug Weich and Shirley Gao - Retail AI Council

The Marketing Playbook with Mark Friedman ·

2024/05/02

Doug Weich, the Founder and CEO of Sophelle and Connecter for the Retail AI Council, and Shirley Gao, the Chief Digital and Information Officer of PacSun and member of the Executive Leadership Committee of the Retail AI Council, add their page to the Marketing Playbook. Hear how to embrace AI (Artificial Intelligence), follow your passions, watch out for shiny object syndrome, Doug’s family ties to BJ’s Wholesale Club, and Shirley’s favorite use cases for AI. Connect with Doug and Shirley on

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00:39:21

Nadina Guglielmetti - Chief Customer Officer of The...

The Marketing Playbook with Mark Friedman ·

2024/04/18

Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through the clutter in an election year, how Nadina’s international background has helped throughout her career, and what she learned from creating a relationship advice app. Connect with Nadina on LinkedIn

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00:42:02

Kristi Daraban - AVP, Social Media at Nationwide

The Marketing Playbook with Mark Friedman ·

2024/03/28

Kristi Daraban, the Associate Vice President, Social Media at Nationwide, adds her page to the Marketing Playbook. Hear why you should spend more time on recruiting, how to be a trailblazer, how to be smart about social media marketing, Kristi’s approach to being helpful to job-seekers, and her social media stories and lessons that range from ice cream to Disney. Connect with Kristi on LinkedIn

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40 results

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