x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Marketing Playbook with Mark Friedman

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook

business marketing

All Episodes

00:40:16

Katy Mimari - Founder & CEO of Caden Lane

The Marketing Playbook with Mark Friedman ·

2026/02/26

Katy Mimari, the Founder & Chief Executive Officer of Caden Lane, adds her page to the Marketing Playbook. Hear how to invest deeply in the product or service you’re offering, how to stay in control of your vision, how to use AI as an accelerator, what Katy learned from her entrepreneurial parents, and why she started the business so soon after college. Connect with Katy at CadenLane.com, on Instagram @CadenLane, on TikTok @CadenLaneBaby, and on LinkedIn

en

00:36:06

Scott Silverman - Co-Founder of CommerceNext

The Marketing Playbook with Mark Friedman ·

2026/02/11

Scott Silverman, the Co-Founder of CommerceNext, adds his page to the Marketing Playbook. Hear why having curiosity is so valuable in your marketing career, how to stop delaying decision-making in times of change, how to adapt to the use of AI, how Scott co-invented Cyber Monday, and what he learned from his childhood paper routes. Connect with Scott at Community.CommerceNext.com and on LinkedIn

en

00:39:26

Al Doan - Co-Founder of Missouri Star Quilt Company

The Marketing Playbook with Mark Friedman ·

2026/01/29

Al Doan, the Co-Founder of Missouri Star Quilt Company, adds his page to the Marketing Playbook. Hear why creativity is a competitive advantage, why community & trust beat tactics every time, how to use technology strictly to optimize, how Al learned to be scrappy growing up in rural Missouri, and his unique perspective on schooling. Connect with Al at MissouriQuiltCo.com, on LinkedIn, and on Instagram and X @DrBillNye

en

00:28:20

Laurie Steinmetz - Founder & Host of The MOOBment

The Marketing Playbook with Mark Friedman ·

2026/01/23

Laurie Steinmetz, the Founder & Host of The MOOBment, adds her page to the Marketing Playbook. Hear why Mothers Of Only Boys (MOOBs) deserve their own conversation, how raising boys challenges assumptions & teaches unexpected lessons, why it’s never too late to pivot, what Laurie learned from her career in accounting & recruiting, and the hardest part of raising boys. Connect with Laurie at TheMOOBment.com, @TheMOOBment on Instagram & Facebook, and on LinkedIn

en

00:41:42

Shawna Hausman - Founder & CEO of AAA Growth Agency

The Marketing Playbook with Mark Friedman ·

2026/01/15

Shawna Hausman, the Founder & Chief Executive Officer of AAA Growth Agency, adds her page to the Marketing Playbook. Hear why growth comes from doing, how to embrace risk, why you need to move on when you’re unhappy, the types of brands that are easier to scale, and what she learned growing up on an apple orchard. Connect with Shawna at AAAGrowth.net and on LinkedIn

en

00:35:40

Laura Geller - Founder of Laura Geller Beauty

The Marketing Playbook with Mark Friedman ·

2025/12/18

Laura Geller, the Founder of Laura Geller Beauty, adds her page to the Marketing Playbook. Hear how to find your passion, how to stay curious, the importance of knowing your customer, how Laura got into the beauty business, and how to embrace storytelling on social media. Connect with Laura at LauraGeller.com, on Facebook, Instagram, and TikTok @LauraGellerBeauty, and on Instagram & TikTok @LauraJGeller

en

00:39:29

David Reinke - CEO of GLD

The Marketing Playbook with Mark Friedman ·

2025/11/28

David Reinke, the Chief Executive Officer of GLD, adds his page to the Marketing Playbook. Hear how to be a good collaborator, how to stay curious, why data science is king, what David learned from starting his own business, and his family traditions with Notre Dame. Connect with David at GLD.com and on LinkedIn

en

00:38:45

Avi Moskowitz - Co-Founder & CEO of PrettyDamnQuick...

The Marketing Playbook with Mark Friedman ·

2025/11/13

Avi Moskowitz, the Co-Founder & Chief Executive Officer of PrettyDamnQuick (PDQ), adds his page to the Marketing Playbook. Hear how to find your co-founder, the characteristics you need as a startup founder, how to have patience & execute, what Avi learned from his parents as Holocaust survivors, and his fascinating journey with BeerBazaar. Connect with Avi at PrettyDamnQuick.com and on LinkedIn

en

00:38:01

Elizabeth Drori - CMO and Head of E-commerce at Kizik

The Marketing Playbook with Mark Friedman ·

2025/10/29

Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel marketing should have in your budget, the value of developing financial acumen early in your marketing career, and how Elizabeth would play “Advertising” as a kid. Connect with Elizabeth at Kizik.com and on LinkedIn

en

00:38:20

Andy Judd - CPG CMO

The Marketing Playbook with Mark Friedman ·

2025/10/08

Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, and the behind-the-scenes of poppi’s incredible growth. Connect with Andy on LinkedIn

en

00:38:15

Liana Thompson - VP of E-Commerce at Shutterfly

The Marketing Playbook with Mark Friedman ·

2025/09/25

Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event that changed Liana’s life, and the unique way she learned math as a kid. Connect with Liana at Shutterfly.com and on LinkedIn

en

00:37:27

John Gonsalves - Vice President Direct to Consumer &...

The Marketing Playbook with Mark Friedman ·

2025/09/11

John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it’s like working in the sports world, and what he learned working with Michael Rubin. Connect with John at TaylorMadeGolf.com and on LinkedIn

en

00:34:44

Prieeyya Kaur Kesh - Founder & CEO of Our Wave

The Marketing Playbook with Mark Friedman ·

2025/08/27

Prieeyya Kaur Kesh, the Founder & Chief Executive Officer of Our Wave, adds her page to the Marketing Playbook. Hear how to stay curious in your career, how the Chief AI Officer role will become a central position in every organization, how to be findable on AI search platforms, how vibe coding & vibe marketing work, and why Prieeyya switched from science to marketing & technology. Connect with Prieeyya at OurWave.co, on LinkedIn, and on Instagram @Prieeyya

en

00:39:04

Jamie Gersch - CMO of Rothy’s

The Marketing Playbook with Mark Friedman ·

2025/08/13

Jamie Gersch, the Chief Marketing Officer of Rothy’s, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn

en

00:39:36

Michael Diesu - Co-Founder & CEO of Tie

The Marketing Playbook with Mark Friedman ·

2025/07/31

Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality of work-life balance as an entrepreneur. Connect with Michael at MeetTie.com and on LinkedIn

en

00:41:54

Elina Vilk, the President and Chief Business Officer...

The Marketing Playbook with Mark Friedman ·

2025/07/17

Elina Vilk, the President and Chief Business Officer of David’s Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that inspired her American accent. Connect with Elina at DavidsBridal.com and on LinkedIn

en

00:38:57

Ben Kruger - CMO of Event Tickets Center

The Marketing Playbook with Mark Friedman ·

2025/07/02

Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn

en

00:34:11

Joe Milano - Chief Digital Officer

The Marketing Playbook with Mark Friedman ·

2025/06/18

Joe Milano, the Chief Digital Officer (CDO), adds his page to the Marketing Playbook. Hear how to build great experiences to create loyalty, how to look at the entire customer journey to measure success, how to be there for the customer in all channels, whether transformation ever stops, and what Joe wanted to be when he grew up. Connect with Joe on LinkedIn

en

00:39:37

Marissa Rodriguez - CEO of Through Experience

The Marketing Playbook with Mark Friedman ·

2025/06/05

Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her page to the Marketing Playbook. Hear what to do when you lose your job, how to make yourself indispensable, how to reach out for help as a founder, why Marissa moved to Greece, and the thing she’s most proud of. Connect with Marissa on LinkedIn, at ThroughExperience.com, and on Instagram @Marissa_ThroughExperience

en

00:39:09

Trevor Testwuide - CEO of Measured

The Marketing Playbook with Mark Friedman ·

2025/05/21

Trevor Testwuide, the Co-Founder & Chief Executive Officer of Measured, adds his page to the Marketing Playbook. Hear how to find a mentor, why you don’t need to be a data scientist to be data-driven, how to navigate incrementality & attribution, whether getting your MBA is the right choice, and the parent-teacher conference that changed Trevor’s life. Connect with Trevor on LinkedIn and at Measured.com

en

47 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...