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PODCAST

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Welcome to the Ecommerce Coffee Break podcast, where we help online sellers, DTC brand owners, and aspiring ecommerce entrepreneurs master digital marketing and online sales so they can boost revenue and build thriving brands. Starting an online store is simple; profiting takes strategy. We bring you what works right now to sell on Amazon, Shopify, and other platforms—from ecommerce apps and MarTech to social media, dropshipping, paid ads, AI, and entrepreneurship. Hear from top eCommerce and

business marketing

All Episodes

26:51

How To Boost Your Margins By Fixing The Way You...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/07/14

In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication. Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field.Topics

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26:50

How AI Fixes Shopify Cart Abandonment Fast — Menachem...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/07/09

In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store. Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales. He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across

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26:36

The Scariest Ad Mistake Shopify Stores Make — Drew...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/07/07

In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.Topics discussed in this episode: Why retailers struggle to align

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27:19

5 Metrics To Track Now That Will 10X Your Brand —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/07/02

In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth. Learn about the four important numbers every business owner should track and discover why most companies struggle with

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29:25

What Happens If You Optimize Speed Instead Of UX —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/30

In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster. Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an

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22:20

5 Email Hacks To Boost Shopify Sales Forever — Sergey...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/25

In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing. Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email

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25:04

Launch On TikTok Shop The Right Way (Based On The...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/23

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales. Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and

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9:12

Is AI Coming For Your Job Or Business? Here’s What to...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/18

In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool. The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI

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23:14

How To Find (And Fix) The Real Reasons Your Store...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/16

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strategies to boost conversions, build trust, and grow your store. Topics discussed in this episode: Why fixing conversions matters more than more traffic. What theme mistakes silently hurt your sales. Why clarity beats persuasion in e-commerce. How filters and menus boost category

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24:56

Click, Drag, Sell — E-commerce Made Simple With Brizy...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/12

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers. You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone. Topics discussed in this episode: Why building websites is hard for beginners—and

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21:35

How To Get Authentic Amazon Reviews Without Breaking...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/09

In this episode, we talk about how to get real Amazon reviews without breaking the rules. Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews. He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products. Topics discussed in this episode: Why authentic Amazon reviews are more critical than ever for building consumer

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28:04

How To Grow Your List Faster Than Any Competitor —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/04

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episode: What list growth really

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29:07

How Self-Managing Organizations Unlock 8-Figure...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/02

In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations. Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose. If you’re tired of chasing your team around to get things done and want to build an eCom powerhouse that manages itself, apply for a Free Leadership Audit on

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32:41

What Smart Inventory Management Looks Like (And Why...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/28

This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently. Topics discussed in this episode: Why is inventory key for fast-growing Shopify stores. How do spreadsheets fail as brands scale. What triggers the move beyond manual tracking. Why does multichannel selling break old systems. How did Sebastian’s experience

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16:27

Boost Your Shopify Sales: How To Use AI For More...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/26

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business. Topics

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7:04

Too Busy To Read 50 Newsletters? I Got You — Claus...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/21

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode! Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time. The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business. Sign up for free at https://newsletter.ecommercecoffeebreak.com/Topics discussed in this episode: What makes this newsletter unique: Curated

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22:44

How Ecommerce Businesses Can Thrive In Today's...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/19

In this episode, we dive into the impact of tariffs on e-commerce brands.Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action. Olivier provides valuable advice on financing options that can help businesses weather these

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27:25

Maximize Your Productivity And Scale Your Success...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/14

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages. Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.Topics discussed in this episode: How

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26:26

What To Do With Open Box Returns On Shopify — Brad...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/12

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into a genius solution for handling open box returns. Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices. Learn how his unique tool transforms a common e-commerce headache into a revenue opportunity while supporting sustainability by keeping returned products out of

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16:40

The Post-Purchase Page That Generated $30,000...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/09

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative

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166 results

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