We're in beta. Stay tuned for updates.x
Loading...
PODCAST

A History of Marketing

A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders. marketinghistory.org

All Episodes

73:12
Nino Carvalho: More Marketing, Less Guru
A History of Marketing ·
2025/05/22
en
37:19
Reflections and Lessons from the first months of ‘A...
A History of Marketing ·
2025/05/08
en
31:22
T. Bettina Cornwell: The World of Sports Endorsements...
A History of Marketing ·
2025/05/01
en
41:10
Gabriele Carboni: The Marketing Book Endorsed by Pope...
A History of Marketing ·
2025/04/24
en
69:20
Mark Tadajewski: Myth Busting, Mind Reading, and...
A History of Marketing ·
2025/04/17
en
26:31
Louis Stern: Marketing Channels, Power, and Conflict
A History of Marketing ·
2025/04/10
en
23:12
George Day: Market Driven Strategies, “Where to Play...
A History of Marketing ·
2025/04/03
en
33:31
Giana Eckhardt: The Origins of Branding in Imperial...
A History of Marketing ·
2025/03/27
en
36:59
Sergio Zyman, Part 2: New Coke and "The End of...
A History of Marketing ·
2025/03/20
en
40:59
Sergio Zyman, Part 1: “The First Chief Marketing...
A History of Marketing ·
2025/03/13
en
52:48
Dr. Robert Cialdini: “The Godfather of Influence” on...
A History of Marketing ·
2025/03/06
en
40:34
Dr. V. Kumar: Marketing Research and the Data Revolution
A History of Marketing ·
2025/02/27
en
28:49
Dr. Jagdish Sheth: Buyer Behavior and the Evolution...
A History of Marketing ·
2025/02/20
en
48:47
Shelley Spector: Early Public Relations & Pioneers...
A History of Marketing ·
2025/02/13
en
47:06
Larry Tye on Edward Bernays: "The Father of Public...
A History of Marketing ·
2025/02/06
en
28:42
David Aaker: "The Father of Modern Branding"
A History of Marketing ·
2025/01/30
en
43:31
Mark Tungate: Advertising History from Ancient...
A History of Marketing ·
2025/01/23
en
34:02
Guy Kawasaki: The Remarkable Rise of Evangelism...
A History of Marketing ·
2025/01/21
en
31:15
Dr. Philip Kotler: 'The Father of Modern Marketing'
A History of Marketing ·
2025/01/15
en
3:25
Introducing: A History of Marketing
A History of Marketing ·
2025/01/13
en
40 results

Similar Podcasts