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PODCAST

The Buyerside Chat

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy

business marketing

All Episodes

00:40:51

TikTok & Beyond: Diversifying Your Content Strategy...

The Buyerside Chat ·

2025/01/20

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be.In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah.In this episode, you’ll hear:Practical advice on diversifying your platform presence and why it’s crucial to not rely solely on one platform.The power of storytelling and how transparency can build strong customer connections and

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00:20:58

Strategic Goal Setting Tips for Your Best Year Yet in...

The Buyerside Chat ·

2025/01/06

GET YOUR TICKET FOR THE 2025 GOAL SETTING WORKSHOP >> HERE!Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business.Inside this episode, you’ll hear:The importance of hindsighting your business (and how it will save you time and make smarter decisions!)How to evaluate whitespace opportunities in your product based businessWhat it means to look a channel selling in your

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00:22:31

Holding Space For All Of Your Feels | Episode 77

The Buyerside Chat ·

2024/12/16

The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most.Disclosure: she did give me permission to share this message! Inside this episode, you will hear:The importance holding space for all of your feelingsPermission to let yourself release guilt around success when life is challengingManaging seasons of

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01:30:10

Behind the Brand: The Power of Niching Down +...

The Buyerside Chat ·

2024/12/02

In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah’s journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator.You’ll hear:The evolution of Sarah’s entrepreneurial ventures, from curated vintage to candles to food content creatorHow Sarah utilizes social media platforms like Instagram,

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00:23:06

Retail Strategies for Q4: What to Prioritize to...

The Buyerside Chat ·

2024/11/18

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE!Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel.In today’s episode, we’re chatting about how you can maximize the final weeks of the year.You’ll hear:The importance of concentrating on your

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00:19:36

What You Can Do Right Now To Prep for Faire Winter...

The Buyerside Chat ·

2024/11/04

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastPart two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success.In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy

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00:24:07

What You Can Do Right Now To Prep for Faire Winter...

The Buyerside Chat ·

2024/10/28

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastThe Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success.In this first episode of the two-part series, you’ll hearWhat your retailers are focused on during Q4 & how THEY prep for the marketHow you can use this knowledge to

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00:28:33

Holiday Success on Etsy with Dylan Jaharus | Episode 72

The Buyerside Chat ·

2024/10/21

Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year.The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list!But how? Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that.You’ll hear:How to leverage etsy during peak holiday seasonHow to position your product as a gift item

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00:30:08

Lessons Learned From Closing My Business | Episode 71

The Buyerside Chat ·

2024/10/07

Part 2 behind the why of closing my product business.You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision.Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices.Video Referenced in Episode: Brené

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00:25:44

Why I Closed My Gift Shop - The Full Story | Episode 70

The Buyerside Chat ·

2024/09/30

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this (very raw, real) episode, I share the full story behind the Why.How I came to the decision.What went into it.And what happens when you give yourself the permission to evolve.Trigger Warning: this episode discusses infertilityIf you are currently in this season, know that you are not alone. LET’S CONNECT!Listen to the FREE secret podcast series UNLOCKING FAIRE - Get instant access HERESee how we can

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00:42:42

Strategies to Grow Your Wholesale Business Through...

The Buyerside Chat ·

2024/09/16

Have you ever wondered how you could get into TJMax or Home Goods? Or wondered if it’s right for your product brand? This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies.She shares invaluable insights into the off-price world!In this episode you’ll learn about -The power of the off-price marketTips to get into off-price retailers and negotiate with the corporate buyersTips to leverage off-price brands

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00:27:38

How To Set Sales Goals (& Feel Good About Your...

The Buyerside Chat ·

2024/09/02

Today’s chat is about getting comfortable with your numbers and facing them head on!We’re talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times.We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk though how to do this by:- Having a plan for the full floorset AND specifically Black Friday and Cyber Monday-

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00:25:14

Your Next Best-Seller: How to Find & Profitably Test...

The Buyerside Chat ·

2024/08/19

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop?We’ve all been there (it even happens in major corporate retail, too). But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money.In this episode of The Buyerside Chat, you’ll learnTips to find white space opportunities in your product assortmentHow to analyze the

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00:40:24

Leveraging Modern Shopping Behaviors To Drive Traffic...

The Buyerside Chat ·

2024/08/05

In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO!With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion!What you’ll hear in this episode:Tips to optimize your product pages and structure your website to get the most out of SEOLeveraging how modern shoppers consume information when

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00:26:48

Mid-Year Reset: Setting Your 2nd Half Goals | Episode 65

The Buyerside Chat ·

2024/07/22

Have you lost sight of your goals? Are you a hamster on a wheel? Chasing shiny objects? Exhausted?With just over 5 months to go this year, now is the perfect time to pause, reflect and reset your intentions for the remainder of the year.In this episode, you’ll be guided through an exercise to evaluate both your business and your personal life to create needle-mover, attainable goals.Grab the FREE Download to guide you through this episode: kristinfishercoaching.com/yearataglanceCONNECT FURTHER WITH

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00:30:39

What's Working for Wholesale in 2024 with Katie Hunt...

The Buyerside Chat ·

2024/07/08

What’s really working in Wholesale in 2024?In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business.We chat about: - The state of the wholesale industry in 2024- How to take your business temperature- What to focus on when sales are slow- How to stay true to your goals and being intentional in your business decision-makingTune in to the episode for more

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00:26:28

How To Make Your Business Work FOR You | Episode 63

The Buyerside Chat ·

2024/06/24

The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost.In today’s episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule.You’ll learn aboutTips to make your business work for you (not control you)Evaluating your goals to make sure that you won’t have to sacrifice your top priorities in life in order to reach those

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00:38:16

What To Do When Sales Are Slow with Ciara Stokeland |...

The Buyerside Chat ·

2024/06/10

This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland aboutthe importance of focusing on:- Existing customers- Simplifying your business model- Leveraging historical sales data to make informed decisions.We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns.Grab a pen and enjoy the chat!About Ciara:Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the

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00:26:20

ONE Key Thing That You Should Do Now to Prep for...

The Buyerside Chat ·

2024/05/27

GET ON THE WAITLIST FOR THE FAIRE BOOTCAMP >> HERE!Are you ready for the Faire Summer Market? One of the biggest wholesale buying periods is right around the corner. The market is more saturated than ever. Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life! The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving

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00:54:00

Scaling A Creative Product Business That Aligns with...

The Buyerside Chat ·

2024/05/13

In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Terra and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers.You’ll hear us chat about: - The power of creating a wholesale strategy that aligns with your vision for your business- Tips to find your sweet spot for trade show success- How to find creative outlets in your business without over-investing in

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88 results

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