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PODCAST

Small But Mighty Agency: How to Grow Your Agency

Audrey Joy Kwan | Growth Strategist for Agencies

If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.I"m your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I"ve done it.My team and I have coached and consulted with over 150 agency owners and have been behind

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All Episodes

19:18

3 Strategic Collaborators Every Small But Mighty...

Small But Mighty Agency: How to Grow Your Agency ·

2025/07/09

You probably don’t need more leads. That might sound counterintuitive, especially when every sales post says the opposite. But what looks like a lead problem is usually something else: → A relationship problem → A misaligned positioning problem → A missing structure for managing trust You’ve got people in your orbit—clients, collaborators, past leads, curious followers. But if you’re not engaging those relationships intentionally? Your growth stays inconsistent. Your p...

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11:01

Why Small Agencies Can’t (and Shouldn’t) Grow Alone

Small But Mighty Agency: How to Grow Your Agency ·

2025/06/25

Too many agency owners are building alone. But small doesn’t mean solo and solo isn’t sustainable. Small but mighty agencies weren’t built to go it alone. Yet so many agency owners are trying to do everything themselves: holding the vision, leading the team, delivering the work, and pushing for growth in a vacuum. That’s what “going solo” really looks like—juggling it all without strategic support, trusted peers, or collaborative momentum. And while it might feel efficient, it’s actually the ...

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33:56

Saying Yes Nearly Broke Her Agency—Specializing Saved It

Small But Mighty Agency: How to Grow Your Agency ·

2025/06/11

Being full-service almost broke her. Specializing gave her agency new life. For over 16 years, Arleigh Vasconcellos said yes. Yes to growth. Yes to more services. Yes to building a full-service agency that could handle it all. She grew her team, expanded her client base, and became known for delivering results across everything from PR to websites to events. But behind the scenes, she was on a treadmill she couldn’t get off. Burnout crept in. Boundaries blurred. And the joy that once fueled h...

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34:48

Should You Launch a Course for Your Agency? Start Here.

Small But Mighty Agency: How to Grow Your Agency ·

2025/05/28

Curious about adding a course to your agency model—but not sure if it’s worth it? As agency owners, we’re always looking for smarter ways to scale. Products. Templates. Digital assets. The idea is simple: take what you know, turn it into something scalable, and earn while you sleep. But here’s the nuance we don’t talk about enough: Courses don’t remove complexity. They shift it—from service delivery to audience building, funnel building, and volume marketing. That’s what I explored with Kwadw...

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27:54

Why More Agency Founders Are Stepping Out from Behind...

Small But Mighty Agency: How to Grow Your Agency ·

2025/05/14

If you’ve ever wondered whether building your personal brand is worth the time or struggled to show up online in a way that feels real and strategic—this episode is for you. In this episode of the Small But Mighty Agency, I sit down with Lauren Shirreffs, founder of Two Social and social media strategist to 250+ brands, to help you rethink how you show up online. Lauren’s personal brand has become a magnet for opportunities, and today, she’s sharing how you can build one that attracts r...

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29:36

The Smartest Move for Agency Owners Right Now Isn’t...

Small But Mighty Agency: How to Grow Your Agency ·

2025/04/30

If you’re stuck in execution mode—constantly delivering but not getting paid for the strategic value you bring —it might be time to rethink how your agency is positioned. In this episode of Small But Mighty Agency, I’m joined by Sara Nay, CEO of Duct Tape Marketing, to talk about how agencies can shift from being seen as vendors to being valued as strategic partners who lead the marketing—not just execute it. We dig into what it really looks like to lead with strategy, how to price and packag...

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16:55

What Makes Small Agencies Easy to Refer (and Hard to...

Small But Mighty Agency: How to Grow Your Agency ·

2025/04/16

Let’s talk about referrals—not as a bonus, but as a strategy. If you’ve been growing your agency through great work and word of mouth, but you’re starting to realize that waiting for referrals isn’t the same as designing for them… this episode is for you. Because the most successful Small But Mighty agencies don’t leave referrals to chance. They build referral-ready relationships and strategic partnerships—on purpose. Today, I’m breaking down what trust really looks like in action—and how cer...

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10:40

How Small Agencies Grow Without the Grind

Small But Mighty Agency: How to Grow Your Agency ·

2025/04/02

When I helped sell and exit a niche agency in the orthodontic space, one thing became crystal clear: we didn’t grow by chasing everything. We grew by staying focused, building trust, and saying no to the wrong opportunities — even when it felt risky. It wasn’t loud, but it was strategic, and it worked. And that approach? It’s not just relevant — it’s exactly what works in today’s skeptical market. Clients are more cautious. Referral partners are more selective. And hustle-heavy growth tactics...

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33:52

How to Stop Losing Clients to Bad Presentations

Small But Mighty Agency: How to Grow Your Agency ·

2025/03/19

Presenting with confidence and clarity isn’t just about public speaking—it’s about winning more business. Whether you’re pitching to a potential client or leading a workshop, your ability to deliver a compelling presentation can make or break the deal. In this episode, Laurie-Ann Murabito, an award-winning professional speaker, shares how agencies can craft client presentations that captivate, establish authority, and drive results. She breaks down a simple yet powerful presentation fra...

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31:21

Stop Thinking Your Team Should Just Know—Set These...

Small But Mighty Agency: How to Grow Your Agency ·

2025/03/05

If you've ever caught yourself thinking, “My team should just know what to do” or “Why can’t my team read my mind?”—this episode is for you. The truth is, unspoken expectations lead to missed deadlines, miscommunication, and frustration on all sides. But there’s a better way to make your expectations so crystal clear that your team knows exactly what needs to be done—without the guesswork? Today, I’m joined by Kendra Johnson, leadership development specialist and founder of The Venned Group t...

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31:38

From Creative Doer to Agency Owner—Without Burning Out

Small But Mighty Agency: How to Grow Your Agency ·

2025/02/19

Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming. Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you feel stretched thin trying to manage everything, this episode is for you. Today, I’m joined by Kait Day, Founder of Nowadays Studio, who shares her journey from being a burned-out freelancer to leading a thriving five-person agency. She opens up about ...

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34:20

Are VIP Days the Best-Kept Secret for Your Agency?

Small But Mighty Agency: How to Grow Your Agency ·

2025/02/05

If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency? In this episode, I sit down with Melissa Mitchell, founder of Wandermint Creative, a YouTube marketing and video coaching agency. Melissa has mastered the VIP day model and shares how she i...

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7:35

Trust Equity: Why Less Experience is Winning at...

Small But Mighty Agency: How to Grow Your Agency ·

2025/01/22

Trust-equity over track record? It's happening. Here's why...Did you know that 70% of the decision about your agency is made before you even showcase your results?Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.His response? "They somehow seemed like the safer choice."In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and wha...

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30:49

How to Leverage 9 Overlooked Partnerships to...

Small But Mighty Agency: How to Grow Your Agency ·

2025/01/08

Are You Missing Out On 9 Hidden Types of Agency Partnerships?Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.)In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies. These aren't your typical "let's trade referrals" arrangements – they're...

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14:03

3 Opportunities Agency Owners Can’t Ignore in 2025

Small But Mighty Agency: How to Grow Your Agency ·

2024/12/18

What trends will shape the agency landscape in 2025?As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead.Let’s be real: AI is everywhere right now, and unless you’ve been living under a rock, you’ve probably noticed its rapid rise. But here’s the thing—it’s n...

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28:45

Are You Hesitant to Niche? Let’s Talk About Why (and...

Small But Mighty Agency: How to Grow Your Agency ·

2024/12/04

Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fear...

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15:15

Is Your Agency Missing Out on Referral-Ready...

Small But Mighty Agency: How to Grow Your Agency ·

2024/11/20

How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you.Today, we’re breaking down a big misconception in the agency world: the belief that a big...

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33:59

How to grow your agency without losing culture and...

Small But Mighty Agency: How to Grow Your Agency ·

2024/11/06

What’s the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-perf...

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32:12

Building a Work-Life Balanced Agency Without...

Small But Mighty Agency: How to Grow Your Agency ·

2024/10/23

If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getting into details with actionable insight you can put into practice even if you’re not fully ready for...

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9:35

Stuck In a Plateau? How Repositioning Might Be the...

Small But Mighty Agency: How to Grow Your Agency ·

2024/10/09

Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you:Break out of a growth plateauAttract bigger, higher-paying clients who truly value your expertiseGain clarity on your niche and stand out in a crowded marketBuild a re...

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152 results

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