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PODCAST

Small But Mighty Agency: How to Grow Your Agency

Audrey Joy Kwan | Growth Strategist for Agencies

If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.I"m your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I"ve done it.My team and I have coached and consulted with over 150 agency owners and have been behind

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All Episodes

31:38

From Creative Doer to Agency Owner—Without Burning Out

Small But Mighty Agency: How to Grow Your Agency ·

2025/02/19

Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming. Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you feel stretched thin trying to manage everything, this episode is for you. Today, I’m joined by Kait Day, Founder of Nowadays Studio, who shares her journey from being a burned-out freelancer to leading a thriving five-person agency. She opens up about ...

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34:20

Are VIP Days the Best-Kept Secret for Your Agency?

Small But Mighty Agency: How to Grow Your Agency ·

2025/02/05

If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency? In this episode, I sit down with Melissa Mitchell, founder of Wandermint Creative, a YouTube marketing and video coaching agency. Melissa has mastered the VIP day model and shares how she i...

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7:35

Trust Equity: Why Less Experience is Winning at...

Small But Mighty Agency: How to Grow Your Agency ·

2025/01/22

Trust-equity over track record? It's happening. Here's why...Did you know that 70% of the decision about your agency is made before you even showcase your results?Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.His response? "They somehow seemed like the safer choice."In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and wha...

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30:49

How to Leverage 9 Overlooked Partnerships to...

Small But Mighty Agency: How to Grow Your Agency ·

2025/01/08

Are You Missing Out On 9 Hidden Types of Agency Partnerships?Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.)In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies. These aren't your typical "let's trade referrals" arrangements – they're...

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14:03

3 Opportunities Agency Owners Can’t Ignore in 2025

Small But Mighty Agency: How to Grow Your Agency ·

2024/12/18

What trends will shape the agency landscape in 2025?As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead.Let’s be real: AI is everywhere right now, and unless you’ve been living under a rock, you’ve probably noticed its rapid rise. But here’s the thing—it’s n...

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28:45

Are You Hesitant to Niche? Let’s Talk About Why (and...

Small But Mighty Agency: How to Grow Your Agency ·

2024/12/04

Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fear...

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15:15

Is Your Agency Missing Out on Referral-Ready...

Small But Mighty Agency: How to Grow Your Agency ·

2024/11/20

How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you.Today, we’re breaking down a big misconception in the agency world: the belief that a big...

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33:59

How to grow your agency without losing culture and...

Small But Mighty Agency: How to Grow Your Agency ·

2024/11/06

What’s the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-perf...

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32:12

Building a Work-Life Balanced Agency Without...

Small But Mighty Agency: How to Grow Your Agency ·

2024/10/23

If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getting into details with actionable insight you can put into practice even if you’re not fully ready for...

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9:35

Stuck In a Plateau? How Repositioning Might Be the...

Small But Mighty Agency: How to Grow Your Agency ·

2024/10/09

Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you:Break out of a growth plateauAttract bigger, higher-paying clients who truly value your expertiseGain clarity on your niche and stand out in a crowded marketBuild a re...

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8:06

Why Collaborative Ecosystems Are The Future of Small...

Small But Mighty Agency: How to Grow Your Agency ·

2024/09/25

Are you a small agency owner wondering how to really stand out?If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecosystems are already opening doors to new opportunities that many small agencies might have thought we...

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38:57

How AI Helped One Agency Double Productivity – Here’s...

Small But Mighty Agency: How to Grow Your Agency ·

2024/09/11

What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates?Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes?For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt shares how AI has drastically increased productivity at his agency, helped him streamline operations, enhanced client services, and even developed...

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33:38

How to scale by franchising your agency (she did it,...

Small But Mighty Agency: How to Grow Your Agency ·

2024/08/28

Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option.But as you might guess, it’s not just about having a great business idea—it’s about having proven systems and processes that can scale.So, what does it take to transform an agency into a successful franchi...

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34:10

Why Claiming a Niche Helps You Get More Clients...

Small But Mighty Agency: How to Grow Your Agency ·

2024/08/14

What is the number one thing that stops agency owners from specializing in a niche?Fear. It’s the fear that niching down will result in fewer clients.But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization.In today’s episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in. Her agency has worked with brands like A...

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14:31

What’s Working in Marketing this Quarter to Drive Sales?

Small But Mighty Agency: How to Grow Your Agency ·

2024/07/31

What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends who are marketing specialists in their specific niches to share what is working for them and their clients. You’ll hear three pow...

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32:42

4 Keys for Successfully Introducing New Services

Small But Mighty Agency: How to Grow Your Agency ·

2024/07/17

What does a successful pivot into new services look like for an agency?It’s not always smooth sailing!In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. By prioritizing client feedback, Ted transitioned his business from a creative services provider to a lead-generation digital marketing agency. He leaned into four keys for growing the agency and navigating the pivo...

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29:16

How to Optimize Account Management for Better Client...

Small But Mighty Agency: How to Grow Your Agency ·

2024/07/03

Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don’t churn. My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years. When you walk in the shoes, you know the size of those shoes. My guest today, Taylor McMaster, has done exactly that, too. Today, she owns a fractional ...

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12:27

4 Perspectives On a 4-Day Work Week for Your Agency

Small But Mighty Agency: How to Grow Your Agency ·

2024/06/19

If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast – I bring along a few friends who have implemented four-day work weeks. You’ll get four different perspectives and four unique insights on this week's episode.This summer, we’re doing something different on the podcast by bringing ...

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11:50

5 Advantages Niche Agency Owners Are Capitalizing On...

Small But Mighty Agency: How to Grow Your Agency ·

2024/06/05

To niche or not to niche? It’s a very relevant question to agency owners. As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. Standing out is challenging because agencies compete for general attention instead of being specific. So, instead of creating better opportunities for niche clients to find you, you end up chasing and convincing clients – it takes much more work. In this week's podcast ...

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11:56

How to know if a referral network is right for you?

Small But Mighty Agency: How to Grow Your Agency ·

2024/05/29

How do you know if a referral network is right for you? Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your business. At Agency Together, we’ve created a purposeful community where the intent is crystal clear: generating strategic collaborati...

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142 results

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