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PODCAST

Small But Mighty Agency: How to Grow Your Agency

Audrey Joy Kwan | Growth Strategist for Agencies

If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.I"m your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I"ve done it.My team and I have coached and consulted with over 150 agency owners and have been behind

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All Episodes

35:46

The Exit Path Most Agency Owners Overlook

Small But Mighty Agency: How to Grow Your Agency ·

2026/04/22

Most agency owners think exit means one thing: finding a buyer. This episode offers a different perspective. I sat down with Daniel Pillai, CEO of Langton PR, to talk about a path into ownership that did not come through a traditional sale, but through trust, mentorship, and a gradual transition shaped over time. It’s a conversation about leadership, succession, and the often unseen inner work of stepping into a role you’re not sure you’re ready for. Together, we explore what agency owners ma...

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12:45

Why Clients Leave Agencies They Like

Small But Mighty Agency: How to Grow Your Agency ·

2026/04/08

Some agencies do solid work and still lose clients. And in a market like this, I think that raises a more important question than most people are asking: What actually makes a client want to stay? Because client retention is not just about doing good work. It is not just about being responsive, likable, or easy to work with either. There is a deeper layer to strong client relationships. A kind of value that makes a client feel steadier with you in the room, more confident in your perspective,...

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29:55

Why Most Multicultural Marketing Misses the Mark

Small But Mighty Agency: How to Grow Your Agency ·

2026/03/25

What does it actually take to market to diverse audiences with depth, respect, and relevance? In this episode of the Small But Mighty Agency Podcast, I sit down with Marissa Nance, founder of Native Tongue Communications, to talk about what too many agencies still get wrong when trying to reach diverse audiences. Marissa shares why broad multicultural marketing often falls short and why she prefers the term micro cultural marketing instead. We explore what it means to understand people beyond...

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33:15

If AI Can Write, What Are Agencies Really Selling?

Small But Mighty Agency: How to Grow Your Agency ·

2026/03/11

Is AI quietly making your agency more replaceable? Or is it revealing where your real value actually lives? Right now, content can be generated in seconds. Blog posts. Emails. Website copy. Entire strategies drafted with a prompt. Which raises an uncomfortable question for agency owners: If the machine can produce the words… what are clients really paying us for? In this episode of the Small But Mighty Agency Podcast, we pull back the curtain on what AI actually looks like inside a working co...

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10:55

How to Know You're Outgrowing Your Old Operating...

Small But Mighty Agency: How to Grow Your Agency ·

2026/02/25

Your agency is working. But the way you’re making decisions may no longer match where you actually want to go. From the outside, everything looks steady but inside, something feels heavier than it should. That heaviness often shows up when the business keeps operating in a way that made sense in the past, even though your perspective has started to shift. You see your work differently now, and the way the agency runs hasn’t fully caught up. Maybe you’re clearer about the clients who ene...

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13:32

Some Agencies Make Growth Feel Easier. Here’s Why.

Small But Mighty Agency: How to Grow Your Agency ·

2026/02/11

There’s a subtle difference you start to notice after enough time in this industry. Some agencies grow with more ease. Decisions get clearer instead of noisier. Momentum builds without everything getting heavier at the same time. Not because they’ve found a shortcut, and not because they’re avoiding the realities of today’s market. They’re operating in the same conditions as everyone else. And yet, growth behaves differently for them. This episode is about understanding why. Not b...

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12:21

Two $1M Agencies. Very Different Realities.

Small But Mighty Agency: How to Grow Your Agency ·

2026/01/28

If you’ve ever looked at the version of “success” the agency world keeps promoting and felt a quiet sense of resistance, here’s a question worth sitting with: What if growth isn’t supposed to feel this heavy? Most agency owners aren’t afraid of growth. They’re ambitious. They care deeply about their work. They want their businesses to be profitable, respected, and sustainable. And yet, somewhere along the way, growth starts to feel like more pressure instead of more clarity. More responsibili...

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14:34

Outcome Niching: Why Not Choosing Is Holding Your...

Small But Mighty Agency: How to Grow Your Agency ·

2026/01/14

We talk a lot about niching in the agency world. Pick an industry. Go deep. Specialize. But in today’s market, industry alone isn’t enough — and many capable agencies can feel that, even if they can’t quite name why. Execution is easier to buy. Capability is everywhere. And “great work” doesn’t help clients feel confident when the stakes are higher. What cuts through now is being clear about the outcome you’re willing to stand behind. In this episode of the Small But Mighty Agency podcast, we...

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16:53

Why Outcome Clarity Beats Every Trend in 2026

Small But Mighty Agency: How to Grow Your Agency ·

2025/12/31

What does your agency need to be known for in order to stay relevant as the market keeps shifting? In this episode of the Small But Mighty Agency podcast, we explore the strategic shifts quietly shaping how agencies build momentum right now—and what it actually takes to future-proof your agency without chasing every new trend. This isn’t about services, channels, or keeping up appearances. It’s about clarity—specifically, clarity around the outcomes your work creates, and how that clarity cha...

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24:55

What Really Happens When You Rebrand Your Agency (A...

Small But Mighty Agency: How to Grow Your Agency ·

2025/12/10

How do you know when your agency has outgrown its brand and what actually happens when you decide to change it after 17 years? Today’s episode gives you a rare behind-the-scenes look at a rebrand most agency owners never get to witness. My guest, Kim Atkinson, co-founder and COO of Foundery, recently led her agency through a full transformation after nearly two decades of being known as “Ontario SEO.” What started as a small, local SEO shop evolved into an international, full-serv...

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27:29

The Silent Bottleneck in Agency Growth

Small But Mighty Agency: How to Grow Your Agency ·

2025/11/26

There’s a stage in agency growth that looks successful on the outside but feels limiting on the inside. You’re delivering great work, clients are happy, and your reputation is solid… yet you’re still underpriced, overextended, and not seen as the strategic partner you know you are. This silent slowdown has a name: the value gap and most agencies stay in it far longer than they realize. In this episode of the Small But Mighty Agency Podcast, we unpack why this happens and how it ties dir...

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14:19

Stop Leaving Referrals to Chance: Build this System...

Small But Mighty Agency: How to Grow Your Agency ·

2025/11/12

Most agency owners say their business grows through referrals. But when you ask what their referral system looks like things go quiet. If that sounds familiar, you’re not alone. Referrals feel earned, but if they’re happening by chance, you’re leaving your growth to luck. In this episode of Small But Mighty Agency, we’re talking about how to stop waiting for referrals to “just happen” and start designing them through something I call your Strategic Partnership Squad. Here’s what w...

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16:54

Why Overdelivering Isn’t the Trust Signal You Think...

Small But Mighty Agency: How to Grow Your Agency ·

2025/10/29

If trust still feels like an abstract concept in your business — something you earn, but not something you’ve designed — this episode is for you. We’re breaking down five specific ways smart agencies are turning trust into a system they can scale, not just a sentiment they hope for. When I look at the agencies that are landing clients faster, keeping them longer, and growing with more ease, they all have one thing in common: They’ve transformed trust from a soft skill into a structural advant...

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16:29

5 Proven Levers of Agency Pricing Power

Small But Mighty Agency: How to Grow Your Agency ·

2025/10/15

Raising prices when the market feels shaky? It sounds risky, right? I’ve been there. A few years ago, I was staring down one of the toughest decisions in our agency. Costs were rising. Salaries were climbing. And the market felt anything but stable. The easy move would have been to freeze prices and hope things worked out. But that would have put the entire business at risk. So we raised prices. And clients said yes. Not because it was comfortable, but because we leaned on a few key levers th...

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35:41

Why Systems Fail (and How to Fix Them Without Doing...

Small But Mighty Agency: How to Grow Your Agency ·

2025/10/01

If you’ve ever tried to build systems in your agency, this episode is going to blow your mind in the best way. Because what if the real problem isn’t the tools you’re using or the fact that you “just need to make time” for it? What if the reason systems don’t stick... is because you’re the wrong person to be building them? This week, I’m joined by David Jenyns, entrepreneur, author of Systemology and his brand new book Systems Champion. We dig into the uncomfortable truth about why systems fa...

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42:16

How to Systematize Creativity (Without Killing It)

Small But Mighty Agency: How to Grow Your Agency ·

2025/09/17

From one-off brand shoots to a seven-figure agency on a subscription model, here’s how it happened. What if brand shoots weren’t just one-off projects, but the foundation of a scalable business model? In this episode, you’ll hear how one agency transformed brand shoots into a subscription-based system and built a seven-figure agency along the way. By creating a model where clients receive fresh, strategic visuals quarter after quarter, anywhere in the world, they’ve proven that creativity and...

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34:54

Cold Outreach Is Hurting Your Growth (Even If You’re...

Small But Mighty Agency: How to Grow Your Agency ·

2025/09/03

If you’re tired of feeling like growth only happens through more visibility, more cold outreach, and chasing leads, this episode will feel like a breath of fresh air. I sat down with Dan Englander, founder of Sales Schema and author of Relationship Sales at Scale, to talk about how agency owners can grow through collaborative, trust-based relationships instead of transactional tactics. Both of us work in the agency space and believe that trust drives sustainable growth, but we approach it fro...

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46:48

Inside the Messy Middle of Growing from Solo to Seven...

Small But Mighty Agency: How to Grow Your Agency ·

2025/08/20

If you’re stuck between “too busy to stay small” and “not structured enough to scale,” this episode is built for you. Everyone talks about growing to seven figures but no one warns you about what happens in the messy middle between solo and sustainable. In this episode of the Small But Mighty Agency podcast, I sit down with Carly Moir, Founder and CEO of White Canvas Design, to unpack what the messy middle of agency growth really looks like — and what it takes to move through it with intentio...

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39:54

500+ Clients, One Niche: Here’s How She Did It

Small But Mighty Agency: How to Grow Your Agency ·

2025/08/06

Specializing is scary. But focusing on one high-growth niche can take your agency to multiple seven figures without working harder. If committing to one niche feels risky, Erica’s story will show you what’s possible on the other side. This week, I’m joined by Erica Hakonson, CEO of Maven Collective Marketing, an agency that went all in on one niche: Microsoft Partners. And here’s the wild thing… Once they declared that focus, clients didn’t hesitate, they started saying: “How have we no...

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12:14

5 Real Wins from a Collaboration Driven Agency Network

Small But Mighty Agency: How to Grow Your Agency ·

2025/07/23

A lot of agency owners want deeper community but quietly assume it doesn’t really exist. They’ve been in rooms where everyone’s guarded. Where conversations stay surface-level. Where “collaboration” is just a buzzword. That quiet belief—“it would be nice, but that kind of network probably isn’t out there”—can keep you stuck, going it alone. But I’ve seen what happens when the right people show up. And that’s exactly what this episode explores. In this episode of the Small But Mighty Agency po...

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152 results

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