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PODCAST

Girl Means Business

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you"re just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips

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All Episodes

29:16

Social Media for Photographers: Should You Play the...

Girl Means Business ·

2025/06/04

Send Me A Message or Question About This Episode Do you really have to show up on social media to run a successful photography business? In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU. I’ll walk you through: ✔️ How to decide if social media should be a core part of your marketing plan (or not) ✔️ Why it’s okay to focus on other marketing outlets (email, SEO, referrals) if social isn’t your thing ✔️ If you do decide to use soci...

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15:13

Your Photography Website: It Matters More Than You Think

Girl Means Business ·

2025/05/28

Send Me A Message or Question About This Episode Think social media is enough? Think again! In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website should include, how your site can work for you 24/7, and why relying on social media alone is risky. If your website is outdated or non-existent, this episode is your sign to fix that — fast. Build a stunning photogra...

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26:49

Summer Success: Marketing Ideas for Photographers...

Girl Means Business ·

2025/05/21

Send Me A Message or Question About This Episode Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and prepping for fall, these summer success tips will help you stay visible, book clients, and set yourself up for your best busy season yet. Try Honeybook & save on your first year: https://share.honeybo...

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22:16

How Brand Photos and Online Visibility Help...

Girl Means Business ·

2025/05/14

Send Me A Message or Question About This Episode You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight? In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients. I’ll share: ✔️ Why personal branding matters more than ever in the photography industry ✔️ How showing your face builds trust and connection wit...

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31:57

Photographer Burnout Signs + Solutions: How to Find...

Girl Means Business ·

2025/05/07

Send Me A Message or Question About This Episode Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set healthy boundaries to protect your creativity and energy. Tune in for actionable tips to help you avoid creative exhaustion and run a more sustainable photography business. Check out The Greenhouse coachin...

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29:52

Tired of Instagram? How to Create A Marketing Plan...

Girl Means Business ·

2025/04/30

Send Me A Message or Question About This Episode Hate the idea of showing up on social media every day just to book clients? You’re not alone. In this episode, I’m sharing the history of social media marketing and how it has changed in the last few years, along with some of the tried and true marketing strategies that have gotten lost in the noise lately (but can be super powerful for your business) Whether you’re taking a social media break or just ready to market in a way that feels m...

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20:52

Why Attracting Everyone Is Hurting Your Photography...

Girl Means Business ·

2025/04/23

Send Me A Message or Question About This Episode Trying to be everything to everyone? 😬 That might be the very thing holding your business back. In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the ones who love your style AND respect your pricing 💁‍♀️). Inside you’ll learn: 🎯 Why “generic” doesn’t convert 💡 How to define and embrace your brand voice 📣 What to do when you’re scared to repel people 🚨 Real-life

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34:36

How to Turn Your Photography Website Into a...

Girl Means Business ·

2025/04/16

Send Me A Message or Question About This Episode Your website shouldn’t just look pretty—it should be working around the clock to turn visitors into paying clients. If it’s not, this episode is your wake-up call. 🚨 Today we’re digging into the key elements every photography website needs to actually convert, not just collect dust online. You’ll learn: 🖥️ The 5 must-have sections your site should include 🧲 Simple tweaks that turn your site into a client magnet 📱 Why your mobile site really

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21:17

Why Photographers Struggle to Get Booked

Girl Means Business ·

2025/04/09

Send Me A Message or Question About This Episode Let’s be real—if you’re not talking about your business, how will people know to book you? 👀 In this episode, we’re diving into one of the biggest mistakes photographers make: not promoting themselves enough. Whether you’re afraid of sounding salesy or you’re just not sure what to say, I’m sharing why staying quiet is costing you bookings—and how to change that without feeling awkward. You’ll learn: ✅ Why your audience needs to hear from you

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26:48

Mini Session Marketing for Photographers: When They...

Girl Means Business ·

2025/04/02

Send Me A Message or Question About This Episode Mini sessions can be a money-maker or a major headache—and in this episode, I’m helping you make sure it’s the first one. Whether you’re a mini session pro or still testing the waters, I’ll walk you through: 📸 When mini sessions make sense for your business 📅 How to time them for maximum bookings 📣 Creative ways to market them (without relying solely on social media) 💡 Tips to streamline your process and avoid burnout If you’ve ever

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21:10

The Marketing Audit – 5 Quick Fixes to Get More...

Girl Means Business ·

2025/03/26

Send Me A Message or Question About This Episode Marketing your business doesn’t have to be overwhelming—sometimes, small tweaks can make a HUGE impact. In this episode, I’m sharing five quick fixes that will help you optimize your marketing and book more clients THIS MONTH. What You’ll Learn in This Episode: ✔️ The #1 website mistake photographers make (and how to fix it). ✔️ How to improve your messaging & offers to attract dream clients. ✔️ Why you NEED a lead capture system (and a s...

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19:29

What If You Couldn’t Fail? The Mindset Shift That...

Girl Means Business ·

2025/03/19

Send Me A Message or Question About This Episode What would you do in your business if you knew failure wasn’t an option? Fear of failure holds so many photographers back—but what if you could reframe failure as part of the process instead of something to avoid? In this episode, I’m sharing a powerful mindset shift that will change the way you approach your business. What You’ll Learn in This Episode: ✔️ Why fear of failure is really fear of judgment (and how to break free from it). ✔️ The ...

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24:37

3 Overlooked Ways to Book More Photography Clients

Girl Means Business ·

2025/03/12

Send Me A Message or Question About This Episode Feeling stuck trying to book clients through social media? What if I told you there are better, more reliable ways to market your photography business? In this episode, I’m breaking down three overlooked strategies that will help you attract clients WITHOUT relying on Instagram or TikTok. What You’ll Learn in This Episode: ✔️ How to use email marketing to build relationships and book clients. ✔️ Why Google My Business & SEO are game-changer...

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17:23

Putting in the Work – Why Hard Work is the Real...

Girl Means Business ·

2025/03/05

Send Me A Message or Question About This Episode Ever look at someone else’s success and think, “They must just be naturally talented”? Spoiler alert: it’s not talent—it’s work. In today’s episode, we’re breaking down the real secret to success (and it’s not some overnight hack). If you’ve ever felt stuck, discouraged, or like you’re falling behind, this one’s for you. What You’ll Learn in This Episode: ✔️ Why success isn’t about talent—it’s about consistency and effort. ✔️ The comparison t...

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26:54

Creative Marketing Ideas for Photographers: Lessons...

Girl Means Business ·

2025/02/26

Send Me A Message or Question About This Episode Ever heard about how Red Bull sent people out to clubs and bars to leave empty cans around, sparking a buzz that skyrocketed their sales? In this episode, we kick things off with that wild marketing tactic and explore how you can get just as creative with your photography business! In This Episode, You’ll Discover: The Red Bull Story: How one unconventional idea created massive buzz and what you can learn from it.Guerrilla Marketing Tactics: Po...

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19:10

How Multi-Genre Photographers Can Master Marketing &...

Girl Means Business ·

2025/02/19

Send Me A Message or Question About This Episode Do you shoot weddings, portraits, landscapes—and maybe a little bit of everything in between? In this episode, I answer one of your most burning questions: how do you handle social media and branding when your photography spans several genres? I'll share actionable strategies to help you maintain a cohesive brand identity while showcasing your diverse portfolio. From curating your social media feeds to crafting a consistent brand message that r...

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15:57

Finding Your Ideal Client: The Ultimate Guide for...

Girl Means Business ·

2025/02/12

Send Me A Message or Question About This Episode Struggling to attract the right clients for your photography business? In this episode, we break down how to pinpoint your ideal client and tailor your marketing to speak directly to them. Discover actionable steps to define your client avatar, refine your messaging, and showcase your unique style—so you can build a thriving business with clients who truly value your work. Whether you're a seasoned pro or just starting out, learn how to connect...

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21:03

Finding Your Photography Niche: Why Specializing...

Girl Means Business ·

2025/02/05

Send Me A Message or Question About This Episode 📸 Not booking enough of the right clients? It might be time to niche down! Choosing a photography niche can feel scary—what if you limit your opportunities? But the truth is, getting clear on your niche actually helps you attract more of the right clients, charge higher prices, and grow a business you love. In this episode, I’m breaking down: ✅ Why niching down doesn’t mean limiting your opportunities ✅ How to identify your perfect photography

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17:36

Why I Took a 6-Month Break: Protecting Your Peace &...

Girl Means Business ·

2025/02/05

Send Me A Message or Question About This Episode 🚨 I’m back! After taking a much-needed break from the podcast, I’m sharing the real, behind-the-scenes story of why I stepped away and the lessons I learned about protecting my mental health as a business owner. In this episode, I dive into: ✅ The signs of burnout that made me hit pause ✅ Why mental health should be a priority in your business ✅ My renewed focus on helping female photographers grow sustainable, stress-free businesses If you’ve

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30:26

How Much Does It Cost To Run a Business: My Must-Have...

Girl Means Business ·

2024/08/06

Send Me A Message or Question About This EpisodeFeeling overwhelmed by the multitude of tools required to launch your business? You're not alone! Join me, Kendra Swalls, as I recount my entrepreneurial journey and unveil the essential tools that have been game-changers in maintaining professionalism and staying organized. Ready to turbocharge your business growth? Let’s explore some invaluable tools that have propelled my business forward. Check out the tool mentioned in this episode: G...

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