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PODCAST

Girl Means Business

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you"re just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips

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All Episodes

22:22

{Pt 1} Marketing for Photographers - 4 Week Challenge

Girl Means Business ·

2025/09/03

Send Me A Message or Question About This Episode It's officially my favorite time of year... Not only have we entered into the "-ber" months, but it's time for my Fall Marketing Challenge. In this 4-part series I will walk you through a simple (yes, it really is simple) marketing framework that will set you up to have an endless supply of potential clients all year round. Step ONE: Set up your email marketing platform of choice I personally use and love Flodesk! I cannot say enoug...

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28:14

Grow Your Email List With Creative Lead Magnet Ideas

Girl Means Business ·

2025/08/27

Send Me A Message or Question About This Episode Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade. In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lead magnets — and why those freebies aren’t getting you the clients you want. Then, I’ll share creative lead magnet ideas that will actually convert, from location guides to family traditions checklists, so you can start building ...

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27:20

What Photographers Can Learn from Taylor Swift’s...

Girl Means Business ·

2025/08/20

Send Me A Message or Question About This Episode Taylor Swift isn’t just breaking music records — she’s rewriting the marketing playbook. From sold-out tours to her jaw-dropping New Heights podcast debut, Taylor knows how to build connection, create hype, and keep fans coming back for more. And guess what? Those same strategies can help you grow your photography business. In this episode of the Girl Means Business Podcast, we’re breaking down Taylor’s smartest marketing moves and how you ca...

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58:19

SEO for Photographers: How to Book More Clients with...

Girl Means Business ·

2025/08/13

Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is one of the most powerful tools for booking more photography clients. ✔️ How to make Google fall i...

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36:26

5 Things I Would Do Differently If Starting a New...

Girl Means Business ·

2025/07/30

Send Me A Message or Question About This Episode This week while I am sharing a replay of one of my most downloaded episodes of all time. I am sharing 5 things I would do if I were starting a new business in 2025. TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ ______________________________________...

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17:09

The One Email That Books Me More Clients Every Month

Girl Means Business ·

2025/07/23

Send Me A Message or Question About This Episode Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches? It’s an email. Yep, just one simple, intentional email to my past clients that gently reminds them about my referral program… and it works like magic. In this episode, I’m sharing: The exact email I send (and how often I send it)Why this little reminder creates BIG results for my bookingsWhat to include in your referral email...

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19:53

Why Success Looks Different for Every Photographer...

Girl Means Business ·

2025/07/16

Send Me A Message or Question About This Episode We talk about “success” a lot in business… but have you ever stopped to ask: Whose definition of success am I chasing? In this week’s episode, we’re getting real about what success actually means—and how to define it in a way that feels aligned, not overwhelming. Here’s what we’re diving into: The moment I realized I was chasing someone else’s version of successWhy traditional markers like income, followers, and bookings don’t tell the whole st...

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19:58

Get Ahead of Busy Season: Why Content Batching is...

Girl Means Business ·

2025/07/09

Send Me A Message or Question About This Episode Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post. This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn’t get left behind once the bookings start rolling in. No more rollercoaster visibility. No more ghosting your audience for weeks at a time. Inside this episode: Why batching your content now is a game-changer for fallMy simpl...

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62:42

A Conversation about Social Media and AI Trends with...

Girl Means Business ·

2025/07/02

Send Me A Message or Question About This Episode You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January. This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy marketing world. We’re diving into: 📲 The highs and lows of social media marketing (and how Apri...

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18:04

How a Negative Mindset is Sabotaging Your Photography...

Girl Means Business ·

2025/06/25

Send Me A Message or Question About This Episode Are you unknowingly standing in the way of your own success? In this episode, we’re diving into one of the most overlooked business killers: a negative mindset. After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—before we even give ourselves a chance to try. Inside this episode, I’m sharing: Real stories from p...

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20:30

Photographers: Do This Mid-Year Audit Before You Plan...

Girl Means Business ·

2025/06/18

Send Me A Message or Question About This Episode We’re halfway through the year—can you believe it?! Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care. In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire or totally frazzled, this quick audit will help you reflect on what’s working, what’s not, and wh...

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18:10

Grow Your Audience by Borrowing Someone Else’s

Girl Means Business ·

2025/06/11

Send Me A Message or Question About This Episode Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏 Whether you’re tired of chasing algorithms or just ready to expand your reach in smarter ways, I’m sharing creative, proven methods photographers can use to grow their visibility by partnering with other businesses and creators. You’ll learn: 📣 Why

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29:16

Social Media for Photographers: Should You Play the...

Girl Means Business ·

2025/06/04

Send Me A Message or Question About This Episode Do you really have to show up on social media to run a successful photography business? In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU. I’ll walk you through: ✔️ How to decide if social media should be a core part of your marketing plan (or not) ✔️ Why it’s okay to focus on other marketing outlets (email, SEO, referrals) if social isn’t your thing ✔️ If you do decide to use soci...

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15:13

Your Photography Website: It Matters More Than You Think

Girl Means Business ·

2025/05/28

Send Me A Message or Question About This Episode Think social media is enough? Think again! In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website should include, how your site can work for you 24/7, and why relying on social media alone is risky. If your website is outdated or non-existent, this episode is your sign to fix that — fast. Build a stunning photogra...

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26:49

Summer Success: Marketing Ideas for Photographers...

Girl Means Business ·

2025/05/21

Send Me A Message or Question About This Episode Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and prepping for fall, these summer success tips will help you stay visible, book clients, and set yourself up for your best busy season yet. Try Honeybook & save on your first year: https://share.honeybo...

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22:16

How Brand Photos and Online Visibility Help...

Girl Means Business ·

2025/05/14

Send Me A Message or Question About This Episode You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight? In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients. I’ll share: ✔️ Why personal branding matters more than ever in the photography industry ✔️ How showing your face builds trust and connection wit...

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31:57

Photographer Burnout Signs + Solutions: How to Find...

Girl Means Business ·

2025/05/07

Send Me A Message or Question About This Episode Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set healthy boundaries to protect your creativity and energy. Tune in for actionable tips to help you avoid creative exhaustion and run a more sustainable photography business. Check out The Greenhouse coachin...

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29:52

Tired of Instagram? How to Create A Marketing Plan...

Girl Means Business ·

2025/04/30

Send Me A Message or Question About This Episode Hate the idea of showing up on social media every day just to book clients? You’re not alone. In this episode, I’m sharing the history of social media marketing and how it has changed in the last few years, along with some of the tried and true marketing strategies that have gotten lost in the noise lately (but can be super powerful for your business) Whether you’re taking a social media break or just ready to market in a way that feels m...

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20:52

Why Attracting Everyone Is Hurting Your Photography...

Girl Means Business ·

2025/04/23

Send Me A Message or Question About This Episode Trying to be everything to everyone? 😬 That might be the very thing holding your business back. In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the ones who love your style AND respect your pricing 💁‍♀️). Inside you’ll learn: 🎯 Why “generic” doesn’t convert 💡 How to define and embrace your brand voice 📣 What to do when you’re scared to repel people 🚨 Real-life

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34:36

How to Turn Your Photography Website Into a...

Girl Means Business ·

2025/04/16

Send Me A Message or Question About This Episode Your website shouldn’t just look pretty—it should be working around the clock to turn visitors into paying clients. If it’s not, this episode is your wake-up call. 🚨 Today we’re digging into the key elements every photography website needs to actually convert, not just collect dust online. You’ll learn: 🖥️ The 5 must-have sections your site should include 🧲 Simple tweaks that turn your site into a client magnet 📱 Why your mobile site really

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