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PODCAST

Girl Means Business

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.Whether you"re just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips

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All Episodes

29:36

The TRUST Factor - How to Turn Fans Into Paying...

Girl Means Business ·

2025/10/29

Send Me A Message or Question About This Episode Trust is the final - and most powerful - stage of the Know, Like, Trust journey. In this episode of the Girl Means Business Podcast, we’re diving into how to build unshakable trust with your photography clients so they’re excited to book (and refer you again and again). You’ll learn: ✨ How to use social proof and client experience to build credibility. ✨ Why consistency and communication are the secret ingredients to trust. ✨ Small action...

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27:33

The LIKE Factor - How to Build Connection With Your...

Girl Means Business ·

2025/10/22

Send Me A Message or Question About This Episode Think one post or email is enough to book a client? Think again. In this episode of the Girl Means Business Podcast, we’re diving into the “Like” stage of the Know, Like, Trust marketing framework — where real connection happens. You’ll learn: ✨ Why potential clients need multiple touchpoints before booking. ✨ How to use consistent content and connection to stay top of mind. ✨ Simple ways to nurture your audience without relying on social media...

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29:06

The KNOW Factor - How to Get Your Photography...

Girl Means Business ·

2025/10/15

Send Me A Message or Question About This Episode Visibility isn’t about going viral - it’s about being known by the right people. In this episode of the Girl Means Business Podcast, we’re kicking off the Know, Like, Trust series with a deep dive into the “Know” factor... how to get your photography business seen by the right audience (without spending your life on social media). You’ll learn: ✨ How to grow your visibility through SEO, email, and collaborations. ✨ Why quality over quantity is ...

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21:47

Does Your Photography Brand Feel Vanilla?

Girl Means Business ·

2025/10/08

Send Me A Message or Question About This Episode Is your brand a little too… vanilla? In this episode of the Girl Means Business Podcast, we’re talking about how to infuse personality into your photography brand so it feels more like you and less like everyone else. From your website copy to your client experience, your brand should showcase your vibe — not just your work. I’ll share how to avoid blending in, why authenticity always wins, and simple ways to make your brand unforgettable (with...

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29:00

The Comparison Trap: How Photographers Can Stay...

Girl Means Business ·

2025/10/01

Send Me A Message or Question About This Episode Feeling stuck in the comparison trap? You’re not alone. In a world where every scroll on Instagram shows another photographer’s “perfect” work, it’s easy to question your own skills and wonder how you’ll ever stand out. In this episode of the Girl Means Business Podcast, we’re talking about how to stay confident in a crowded photography market. I’ll share why comparison happens, how it holds you back, and most importantly — how to flip it into ...

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26:24

{Pt 4} Marketing For Photographer - 4 Week Challenge

Girl Means Business ·

2025/09/24

Send Me A Message or Question About This Episode Marketing your photography business doesn’t have to mean endless social media posts or feeling chained to your phone. What you really need is a system — a clear path that turns strangers into subscribers, and subscribers into paying clients. That system? It’s called a marketing funnel. In this episode of the Girl Means Business Podcast, I’m breaking down exactly how to create a photography marketing funnel that works — without being overwhelmin...

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26:20

{Pt3} Marketing for Photographers - 4 Week Challenge

Girl Means Business ·

2025/09/17

Send Me A Message or Question About This Episode Ever had a client inquire and then… crickets? You’re not alone. The truth is, most photography clients need multiple touchpoints before they’re ready to book — and if you’re not following up consistently, you’re leaving money (and dream sessions) on the table. In this episode of the Girl Means Business Podcast, we’re diving into the power of email automations for photographers. I’ll break down why a simple follow-up email sequence is one of the...

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22:22

{Pt 2} Marketing for Photographers - 4 Week Challenge

Girl Means Business ·

2025/09/10

Send Me A Message or Question About This Episode In Pt 2 of the Marketing For Photographer Challenge we are creating the lead magnet ideas that are going to help you build your email list from the ground up. In this episode we break down: - Why you need a lead magnet - How to create a lead magnet that attracts your client BEFORE they are ready to work with you - Mistakes to avoid AND so much more! Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photo...

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22:22

{Pt 1} Marketing for Photographers - 4 Week Challenge

Girl Means Business ·

2025/09/03

Send Me A Message or Question About This Episode It's officially my favorite time of year... Not only have we entered into the "-ber" months, but it's time for my Fall Marketing Challenge. In this 4-part series I will walk you through a simple (yes, it really is simple) marketing framework that will set you up to have an endless supply of potential clients all year round. Step ONE: Set up your email marketing platform of choice I personally use and love Flodesk! I cannot say enoug...

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28:14

Grow Your Email List With Creative Lead Magnet Ideas

Girl Means Business ·

2025/08/27

Send Me A Message or Question About This Episode Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade. In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lead magnets — and why those freebies aren’t getting you the clients you want. Then, I’ll share creative lead magnet ideas that will actually convert, from location guides to family traditions checklists, so you can start building ...

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27:20

What Photographers Can Learn from Taylor Swift’s...

Girl Means Business ·

2025/08/20

Send Me A Message or Question About This Episode Taylor Swift isn’t just breaking music records — she’s rewriting the marketing playbook. From sold-out tours to her jaw-dropping New Heights podcast debut, Taylor knows how to build connection, create hype, and keep fans coming back for more. And guess what? Those same strategies can help you grow your photography business. In this episode of the Girl Means Business Podcast, we’re breaking down Taylor’s smartest marketing moves and how you ca...

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58:19

SEO for Photographers: How to Book More Clients with...

Girl Means Business ·

2025/08/13

Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is one of the most powerful tools for booking more photography clients. ✔️ How to make Google fall i...

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36:26

5 Things I Would Do Differently If Starting a New...

Girl Means Business ·

2025/07/30

Send Me A Message or Question About This Episode This week while I am sharing a replay of one of my most downloaded episodes of all time. I am sharing 5 things I would do if I were starting a new business in 2025. TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U Support the show ✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨ https://www.facebook.com/share/g/1Bt71yqEg4/ ______________________________________...

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17:09

The One Email That Books Me More Clients Every Month

Girl Means Business ·

2025/07/23

Send Me A Message or Question About This Episode Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches? It’s an email. Yep, just one simple, intentional email to my past clients that gently reminds them about my referral program… and it works like magic. In this episode, I’m sharing: The exact email I send (and how often I send it)Why this little reminder creates BIG results for my bookingsWhat to include in your referral email...

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19:53

Why Success Looks Different for Every Photographer...

Girl Means Business ·

2025/07/16

Send Me A Message or Question About This Episode We talk about “success” a lot in business… but have you ever stopped to ask: Whose definition of success am I chasing? In this week’s episode, we’re getting real about what success actually means—and how to define it in a way that feels aligned, not overwhelming. Here’s what we’re diving into: The moment I realized I was chasing someone else’s version of successWhy traditional markers like income, followers, and bookings don’t tell the whole st...

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19:58

Get Ahead of Busy Season: Why Content Batching is...

Girl Means Business ·

2025/07/09

Send Me A Message or Question About This Episode Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post. This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn’t get left behind once the bookings start rolling in. No more rollercoaster visibility. No more ghosting your audience for weeks at a time. Inside this episode: Why batching your content now is a game-changer for fallMy simpl...

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62:42

A Conversation about Social Media and AI Trends with...

Girl Means Business ·

2025/07/02

Send Me A Message or Question About This Episode You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January. This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy marketing world. We’re diving into: 📲 The highs and lows of social media marketing (and how Apri...

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18:04

How a Negative Mindset is Sabotaging Your Photography...

Girl Means Business ·

2025/06/25

Send Me A Message or Question About This Episode Are you unknowingly standing in the way of your own success? In this episode, we’re diving into one of the most overlooked business killers: a negative mindset. After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—before we even give ourselves a chance to try. Inside this episode, I’m sharing: Real stories from p...

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20:30

Photographers: Do This Mid-Year Audit Before You Plan...

Girl Means Business ·

2025/06/18

Send Me A Message or Question About This Episode We’re halfway through the year—can you believe it?! Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care. In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire or totally frazzled, this quick audit will help you reflect on what’s working, what’s not, and wh...

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18:10

Grow Your Audience by Borrowing Someone Else’s

Girl Means Business ·

2025/06/11

Send Me A Message or Question About This Episode Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏 Whether you’re tired of chasing algorithms or just ready to expand your reach in smarter ways, I’m sharing creative, proven methods photographers can use to grow their visibility by partnering with other businesses and creators. You’ll learn: 📣 Why

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