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PODCAST

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Paul Boag, Marcus Lillington

Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you"re looking to improve your user experience, boost your conversion or be a better design lead, we"ve got something for you. With over 400 episodes, we"re like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always

business management & marketing

All Episodes

00:55:28

The Future Of UX With Jared Spool

Boagworld: UX, Design Leadership, Marketing &... ·

2025/06/16

Joining me, Paul, are Marcus Lillington and Jared Spool, and together we explore how UX needs to reposition itself, what AI really means for designers, and how to navigate the current UX job landscape without losing hope. We also touch on some interesting new tools from Figma and an exciting AI-assisted prototyping app that could change how we work.App of the WeekThis episode highlights two key apps making waves in the design space:Figma SitesAnnounced recently at the Figma conference, this new tool

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00:49:50

Creating Personality-Driven Design Experiences

Boagworld: UX, Design Leadership, Marketing &... ·

2025/05/22

Creating Personality-Driven Design ExperiencesIn this week’s episode of the Boagworld Show, we’re joined by none other than Andy “The Pioneer” Clarke. We dig deep into the role of aesthetics in UX, explore how AI can conduct user interviews, and debate how to approach pricing conversations with clients. Alongside our usual banter, you’ll find insights into why design needs personality and how creative direction can add real value, whether you’re designing marketing sites or B2B dashboards.We also

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00:48:08

The Job Title Train Wreck

Boagworld: UX, Design Leadership, Marketing &... ·

2025/04/22

This week, we catch up on Paul’s latest adventures—from a memorable dinner with Todd “the accessibility guru” where we talked WCAG 3, to a deep dive into the shifting landscape of design job titles. We’ll share an app that brings real form fields into your Figma prototypes, unpack why “product designer” is suddenly on everyone’s profile, and wrap up with a classic Marcus joke to send you on your way.App of the WeekWe’ve been wrestling with Figma’s built‑in prototyping limitations—particularly the

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00:45:39

Beyond Usability: Why Emotion and Delight Matter in UX

Boagworld: UX, Design Leadership, Marketing &... ·

2025/04/10

This week’s episode takes a deeper look at how we define good user experience—and argues it’s time we move beyond the narrow focus of usability. We explore how friction can sometimes enhance an experience, and why emotional design is essential if we want to create interfaces that stick in users’ minds.We also review a new batch of AI-powered design tools and uncover where they currently fall short. Plus, we look at how AI can still be incredibly useful for user research—when used the right

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00:49:22

Redefine Your Role

Boagworld: UX, Design Leadership, Marketing &... ·

2025/03/27

On this week's Boagworld Show, we're exploring how UX design leaders can take control of their roles within organizations, why UX agencies might feel doomed (but probably aren't), and how AI is reshaping the way we code and collaborate. We'll dig into practical strategies for UX leaders, share insights on the changing landscape for UX agencies, and provide guidance for navigating AI in your workflows.App of the WeekThis week's recommendation is UXPressia, a powerful yet easy-to-use visualization

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00:40:08

The Art of Stealth Research

Boagworld: UX, Design Leadership, Marketing &... ·

2025/03/13

On this week's Boagworld Show, we delve into the powerful concept of invisible user research - tackling how to conduct essential UX work even when stakeholders resist investing in formal research. We explore the often-overlooked impact of UX debt, crown a new champion among user-testing apps, and surprisingly, find ourselves nodding along with McKinsey on the strategic role of design leaders.App of the WeekThis week, we're excited about Useberry, a versatile user-testing platform that covers a wide

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00:49:34

The Metrics Trap: Are You Measuring the Wrong Things?

Boagworld: UX, Design Leadership, Marketing &... ·

2025/02/27

This week, we’re tackling a biggie—how to avoid the pitfalls of metrics. We’ll explore why tracking the wrong numbers can send your entire organization in the wrong direction and what you should be focusing on instead.We also have a fantastic Figma plugin to make your mockups more realistic, a thought-provoking read on AI’s impact on UX, and a listener question on handling the ever-growing number of software subscriptions. Oh, and of course, Marcus has a joke. But don’t get your hopes up.App of the

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00:47:58

Digital Fatigue: The Case for Face-to-Face Meetings

Boagworld: UX, Design Leadership, Marketing &... ·

2025/02/13

Welcome to another packed episode! This week, we're diving into three topics we think you'll find fascinating. First up, we're exploring why face-to-face meetings still matter in our digital world. Then, we'll share our favorite A/B testing tools (since Google Optimize is no longer with us), and finally, we'll look at how AI is reshaping UX with some eye-opening insights from Nielsen Norman Group.A/B Testing Tools You Can TrustWith Google Optimize's departure, many of you have been asking what tools

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00:57:38

Promoting Your Work to Colleagues

Boagworld: UX, Design Leadership, Marketing &... ·

2025/01/30

In today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI.Form Analysis Tools: A Game-Changer for UXWe kick off by exploring some exciting form analysis tools that can revolutionize how we optimize web forms. Tools like MouseFlow, Zuko, and EXATOM offer powerful insights into form performance, helping identify where users struggle and drop

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00:10:23

Enhancing the Experience of Using AI

Boagworld: UX, Design Leadership, Marketing &... ·

2025/01/23

I've watched with fascination how AI is reshaping the design landscape. While we've made incredible strides in using AI to enhance our design processes, I believe we're overlooking something crucial: the human experience of interacting with AI itself.You might wonder why this matters. Well, as AI becomes more deeply woven into our daily lives, the way we interact with these systems shapes their value. It's not enough that AI can perform amazing feats - these capabilities need to feel natural and

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00:49:58

Harness the Power of AI: Transform Your UX Workflow

Boagworld: UX, Design Leadership, Marketing &... ·

2025/01/16

Introduction: Embracing AI for UX ProductivityIn this episode of the Boagworld Podcast, we delve into the transformative role of AI in UX and web design. From cutting-edge Figma plugins to tools that revolutionize SEO, Paul Boag and Marcus Lillington share insights, tools, and strategies that can elevate your workflow. Whether you're a seasoned designer or new to the field, there's something here to enhance your productivity and effectiveness.The Challenges of Broadband and Digital EvolutionPaul

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00:53:22

UX Predications for 2025

Boagworld: UX, Design Leadership, Marketing &... ·

2024/12/19

What Does 2025 Hold for UX?As we approach the new year, it's time to reflect on the state of user experience design and look ahead to what 2025 might bring. In this episode of the Boagworld Podcast, Marcus and I dive into the trends, challenges, and opportunities that lie ahead. Here are the key takeaways from our discussion.The Rise of Seamless AI Integration2024 marked a pivotal year for artificial intelligence, with tools like ChatGPT, MidJourney, and Claude reshaping workflows across industries

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00:50:12

Why We Need to Rethink Invitations to Tender in...

Boagworld: UX, Design Leadership, Marketing &... ·

2024/12/05

In this episode, we dive into the frustrating world of Invitations to Tender (ITTs), explore why Notion might be the only app you need, and discuss treating AI like your newest intern. We also share our thoughts on Adobe's latest AI innovations and why UX seems to have lost its shine.The Problem with Traditional TendersOur main topic for this show is Invitations to Tenders (ITTs). We've spent years dealing with ITTs, and frankly, we're tired of a system that doesn't serve anyone well. For agencies,

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00:51:35

WP Engine vs WordPress, SUPA, and AI-Powered UX Reviews

Boagworld: UX, Design Leadership, Marketing &... ·

2024/11/21

Hello and welcome to the Boagworld Show, the longest-running web design podcast where we look at user experience design, conversion optimization, and working in the web. This week, we've got quite the lineup for you.WP Engine vs WordPress: A Cautionary TaleWe kick things off with a look at the recent controversy between WP Engine and WordPress. It's a bit of a mess, to be honest. WordPress.org has banned WP Engine from accessing its resources, including plugin and theme updates. This has left a lot

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00:58:42

Navigating the Future: AI, UX Leadership, and Content...

Boagworld: UX, Design Leadership, Marketing &... ·

2024/11/07

The State of the Industry and AI's ImpactWe kick off this episode by delving into the current state of the tech industry, particularly focusing on the widespread budget cuts we're witnessing. What's driving these cuts? Is it the rise of AI, economic uncertainties, or perhaps a tech bubble bursting? We explore these possibilities and ponder whether UX might be falling out of fashion.See Also: The Shifting Landscape of UX: What’s Really Happening?Speaking of AI, we couldn't resist discussing a

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00:55:16

Transforming UX Teams From Reactive to Strategic

Boagworld: UX, Design Leadership, Marketing &... ·

2024/10/24

Transforming UX Teams - From Reactive to StrategicIn this episode, we explore how UX teams can evolve from firefighters to strategic leaders, revolutionizing their impact on organizations. We also review Maze, a versatile UX testing platform, and share insightful reads of the week.Revolutionizing UX Teams: From Firefighters to Strategic LeadersIn today's episode, we delve into the evolving role of UX teams within large organizations. We've noticed a recurring issue: UX teams are often understaffed

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00:51:36

Content Chaos to Clarity: Streamlining Your Website Copy

Boagworld: UX, Design Leadership, Marketing &... ·

2024/10/10

This week on the Boagworld Show, we’re diving deep into user-focused content creation, leveraging AI, optimizing web copy for better UX and conversions, and discussing the importance of community and balancing work-life commitments. Get ready for some insightful tips and strategies!Embracing User-Centric Content CreationIn this episode, we break down how to transform user questions into actionable, engaging web content. By focusing on the needs of your audience, you can ensure your content is both

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00:47:15

Objection Handling and AI in UX Design

Boagworld: UX, Design Leadership, Marketing &... ·

2024/09/26

We're back with another episode of the Boagworld Show, where we dive into all things user experience, conversion optimization, and digital leadership. This week, we are discussing some exciting topics that will grab your attention.Embracing AIWe've been exploring the world of AI. We've been experimenting with tools like Claude AI and Fathom, which have proven incredibly useful for summarizing meetings and generating action points. If you haven't tried Fathom yet, we highly recommend giving it a go

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00:46:11

The Perils and Paradox of Perfectionism

Boagworld: UX, Design Leadership, Marketing &... ·

2024/09/12

We're back with another episode of Boagworld, the longest-running web design podcast in the world. Well, maybe we took a bit of a holiday, but who's counting? In this week’s show we discuss the dangers of perfectionism, the pros and cons of AI platforms and why empathy is the key skill for UX professionals.A Trip to Apple Vision Pro LandHowever, I kick off the show with a little adventure I had recently. I took a detour during a shopping trip to try out the new Apple Vision Pro. Now, I need to

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00:49:20

Old Friends, New Insights: The Boagworld Comeback

Boagworld: UX, Design Leadership, Marketing &... ·

2024/08/29

Guess who's back? That's right, the Boagworld Show has returned after a five-year hiatus! We're thrilled to be back in your earbuds, bringing you the longest-running podcast about digital services and all things web-related.Why Are We Back?Well, to be honest, we missed hanging out with each other and chatting about the ever-evolving digital landscape. But more importantly, Marcus realized that his knowledge was getting a bit rusty without our regular podcast discussions. So, in a way, this is a

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