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PODCAST

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Paul Boag, Marcus Lillington

Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you"re looking to improve your user experience, boost your conversion or be a better design lead, we"ve got something for you. With over 400 episodes, we"re like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always

business management & marketing

All Episodes

00:52:22

Your UX Team Is Set Up for the Wrong Job

Boagworld: UX, Design Leadership, Marketing &... ·

2026/09/15

This month we look at why most in-house UX teams are organized around work that no longer arrives in the way it used to. Product owners, developers, and marketers are all producing design with AI tools long before anyone thinks to raise a ticket, and telling them to stop has quietly stopped working. We talk about what to fund instead, how to measure a team that is no longer the bottleneck, and where Marcus thinks Paul has gone too far. We also cover a new tool that gives a freelancer something close

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00:50:56

Brand Guidelines Are Ruining Your Website

Boagworld: UX, Design Leadership, Marketing &... ·

2026/08/18

Why print-first brand systems break online, and how to push back without demanding a full rebrand.I've been grumbling about this one for years, because although almost everyone now meets a brand through a screen, we're still handed identities designed for brochures, business cards, and the occasional exhibition stand, and then told to make the website behave itself. So this month I have a proper rant about it and Marcus does his best to talk me down, which he largely manages. We also get into top

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01:08:49

Designing Beyond the Chatbot

Boagworld: UX, Design Leadership, Marketing &... ·

2026/07/21

AI is changing far more than the speed at which designers produce work. In this episode, we talk with Josh Clark and Veronika Kindred about their book Sentient Design, how intelligent interfaces can respond to people in the moment, and why designers need to understand the character of AI before they can use it well.--- Use the code SENTIENT-BOAG to get 20% off the book through Aug 31 at rosenfeldmedia.com. --- Designing With AI as a Material Josh and Veronika describe AI as a design material, much

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00:52:07

From Doer to Director, Getting Value From AI

Boagworld: UX, Design Leadership, Marketing &... ·

2026/06/16

This month we dig into whether Claude Design is any good, why so many people feel like AI is costing them time rather than saving it, and what it really means to stop being a doer and start being a director. Along the way we wander into the loss of craft, the ethics of AI, and a joke so niche it needs its own history lesson.App of the Month Claude Design is the tool that grabbed our attention this month. It builds out designs for you, and it is genuinely impressive. We used it to rebuild the

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00:51:14

AI Can Fix Your Broken Research Repository

Boagworld: UX, Design Leadership, Marketing &... ·

2026/05/19

This week, Paul and Marcus dig into why traditional user research repositories fail almost everyone in an organization, and how AI is quietly changing the game. There's also an App of the Month pick that's a little too on-the-nose, some pointed Google bashing, and a sheep-based punchline.AI-Powered User Research Repositories The pattern in most organizations is depressingly familiar: user research gets done, a PowerPoint gets presented to stakeholders, everyone nods along or ignores it entirely,

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00:05:38

From Doer to Director: The AI Mindset Shift

Boagworld: UX, Design Leadership, Marketing &... ·

2026/05/07

There's a scene in the Steve Jobs biopic where Steve Wozniak asks Jobs what he actually does. Wozniak understood his own role clearly: he was an engineer. He wrote code. He built things. But Jobs? Jobs described himself as the conductor of an orchestra.I've been thinking about that exchange a lot lately, because I think it captures exactly where we're all heading. AI isn't turning us into supercharged doers. It's turning us into conductors, and that requires a completely different mindset. The

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00:05:57

Why UX Teams Need a Maturity Audit Right Now

Boagworld: UX, Design Leadership, Marketing &... ·

2026/04/23

UX is under pressure. A proactive maturity audit gives you a voice before leadership makes decisions about your team without you. Something uncomfortable is happening in organizations right now. UX teams are being quietly reassessed. AI has disrupted the field, leadership expectations have gone unmet, and there's a growing sense that UX hasn't delivered what it promised. The conversations are happening, but often not with the people who actually do UX work. If you're in a UX role, decisions about

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00:52:40

AI Is Showing UI Designers the Door

Boagworld: UX, Design Leadership, Marketing &... ·

2026/04/21

So this month Marcus and I get into a slightly uncomfortable question. If AI can knock out decent interfaces from a text prompt, where does that leave the people whose day job is opening Figma and making screens look nice? We start with Google Stitch, which has been getting a lot of attention lately. Then we zoom out into something I have become mildly obsessed with, which is building AI skills. Not prompt snippets, but reusable, documented processes that let you get consistent work out of AI

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01:00:18

Website Rebuilds, AI Tools, and UX in 2026

Boagworld: UX, Design Leadership, Marketing &... ·

2026/03/17

This month, Paul and Marcus get into a tool that has made Paul cancel his Figma subscription, walk through how Paul has completely changed the way he approaches website rebuilds thanks to AI, and round things off with the latest thinking from Nielsen Norman Group on where UX is heading in 2026.App of the Week: figr.design Paul has been road-testing AI design tools as part of a workshop he ran on AI and UI, and after going through dozens of them, one stood out: figr.design. What makes it work where

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01:00:18

From Agency Work to Product Success

Boagworld: UX, Design Leadership, Marketing &... ·

2026/02/17

This episode we're joined by Stu Green, a product designer, agency founder, and serial app builder who's sold not one but two successful SaaS products.We dig into the realities of building your own product versus running an agency, the role AI plays in modern product development, and whether the flood of AI-built apps is a threat or an opportunity for professionals.Plus, we check out Bleet, an app that turns your meeting transcripts into social media content, and Paul shares how AI-powered personas

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00:51:30

The UX Reckoning: What 2026 Holds for Our Industry

Boagworld: UX, Design Leadership, Marketing &... ·

2026/01/13

In this episode, we kick off 2026 with a candid look at where the UX industry stands and where it's heading. We dig into a thought-provoking article from Nielsen Norman Group, share our hopes (and fears) for the year ahead, and explore a fantastic design pattern catalog focused on building user trust. Plus, we discuss why generalists might just be the unicorns the industry needs right now.Topic of the Week: Preparing for 2026 and the UX ReckoningWe spent a good chunk of this episode discussing an

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01:03:38

Surviving Crisis: Lessons from Higher Ed's Financial...

Boagworld: UX, Design Leadership, Marketing &... ·

2025/12/23

In this episode, we welcome back Andrew Millar from the University of Dundee to discuss the current state of higher education, vibe coding platforms for non-developers, and the importance of community-driven conferences like Scottish Web Folk.App of the Week: Bolt.newThis week we're looking at Bolt.new, a vibe coding platform designed specifically for non-developers. Unlike tools like Cursor that are built for developers to pair program with AI, Bolt is aimed at people like marketers, designers, and

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00:58:04

E-commerce UX Secrets: What 200,000 Hours of Research...

Boagworld: UX, Design Leadership, Marketing &... ·

2025/11/18

If you run an e-commerce site or work on digital products, this conversation is packed with research-backed insights that could transform your conversion rates.Apps of the WeekBefore we get into our main discussion, we want to highlight a couple of tools that caught our attention recently.UX-Ray 2.0We talked about this last week, but it deserves another mention. UX-Ray from Baymard Institute is an extraordinary tool built on 150,000 hours (soon to be 200,000 hours) of e-commerce research. You can

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00:59:30

Freelancing for Small Businesses: Real World Budget...

Boagworld: UX, Design Leadership, Marketing &... ·

2025/10/21

Welcome to Episode 27 of the Boagworld Show, where we dive into a side of web work that doesn't get nearly enough attention. This month, we're exploring life as a freelancer working with small businesses. We're joined by Paul Edwards, a fellow member of the Agency Academy who has spent two decades serving clients that don't have massive budgets or sprawling marketing teams. If you've ever wondered how best practice advice translates to the real world of limited resources and high stakes, this

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00:54:48

Dark Patterns, Bright Ideas: Why Deceptive Design...

Boagworld: UX, Design Leadership, Marketing &... ·

2025/09/23

You know, those sneaky little tricks sites use to funnel you into doing things you never intended, like paying for insurance you didn’t want or scrolling until your thumb falls off.We talked about why this stuff isn’t just bad manners, but also an accessibility issue, and how to push back when your boss is shouting about conversion rates. We also wandered off into personas, because what’s a Boagworld Show without a tangent or two?App of the WeekThis week app is Be My Eyes. It’s designed to support

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00:06:04

Creating Your UX Playbook

Boagworld: UX, Design Leadership, Marketing &... ·

2025/08/28

By now, you’ve probably seen how powerful it can be to stop doing all the UX work yourself. Acting as a consultant and guide lets you touch far more projects. But that shift only works if your colleagues have the knowledge and resources they need.That’s where a UX playbook comes in.Think of it as your team’s reference manual. A central hub that gathers everything you’ve been building (principles, policies, templates, and tools) into one accessible place. When someone asks how to run a survey or plan

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00:07:07

Stop Firefighting: A Smarter Way to Prioritize UX Work

Boagworld: UX, Design Leadership, Marketing &... ·

2025/08/21

One of the most important policies you can ever set for your UX team is how you prioritize work. Without it, you risk becoming a firefighter running from one blaze to another, driven by who shouts loudest or whose deadline is closest. That’s no way to deliver meaningful user experience.Most of us are outnumbered. There will always be more requests than we can handle. The only way to keep your head above water is to establish a clear, fair, and transparent prioritization process. That’s where digital

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00:58:51

Why Your UX Needs a Trust Audit

Boagworld: UX, Design Leadership, Marketing &... ·

2025/08/19

In this episode, we look at why trust is key to good UX, especially with scams, deepfakes, and AI blurring the line between helpful and deceptive. We also ask if emotion-reading apps are helpful or just unsettling, and explore the tricky process of turning services into products. Plus, we discuss a framework from Nielsen Norman Group, tackle a listener's question on productization, and end with Marcus's joke.App of the WeekCheck out Emotion Sense Pro—a Chrome extension that analyzes

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00:56:15

Scaling UX in a Decentralized World: Inside Oxford

Boagworld: UX, Design Leadership, Marketing &... ·

2025/07/22

In this episode, we chat with Sarah Zama from the University of Oxford about how she's helping to influence UX across one of the most complex and decentralized organizations in the world.We explore how she built a UX center of excellence almost from scratch, how the team is transforming culture through coaching and community, and what it takes to push UX forward in a challenging environment. There's also a digression into Apple's questionable design choices, a fantastic app recommendation, and of

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00:05:47

Scaling UX Impact with Limited Resources

Boagworld: UX, Design Leadership, Marketing &... ·

2025/06/19

Welcome back. In my previous emails, we explored how to plan and present your UX strategy and gain support from the people who matter. We talked about getting buy-in and navigating the occasional tricky political waters. It was all about setting the stage, wouldn't you say? But I'm also keenly aware that we didn't dive deep into what that strategy should actually contain. We just scratched the surface of how to sell it and discussed the big picture.Now, it's time to roll up our sleeves and talk

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