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PODCAST

Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram

business marketing

All Episodes

34:20

Find the Marketing that Aligns with Your Energy with...

Acupuncture Marketing School ·

2025/02/04

Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy. Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program. Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients. In this episode, we talk about: Why acupuncturists are the ...

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35:09

Practice Growth, Patient Retention, and Purpose with...

Acupuncture Marketing School ·

2025/01/28

In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting. Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout.Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor. Today, she’s known for her de...

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24:04

92 | What Marketing Didn't Work for My Acupuncture...

Acupuncture Marketing School ·

2025/01/14

This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024.I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc.If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen.In this episode, I talk about:How landing a segment on local television wasn’t the silver bullet I hoped forWhat I could...

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31:04

91 | What Marketing Worked Well to Grow My...

Acupuncture Marketing School ·

2025/01/08

This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way.As a disclaimer, remember that I LOVE marketing, so I do a LOT of it. You do not have to do all these things. But I hope at least one idea that I explored this year inspires your marketing for 2025!Here’s a look at what I cover in today's episode:How AcuYoga classes brought in new patients while getting paid to market my practi...

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59:00

90 | Leadership, Boundaries, and Sustainable Income...

Acupuncture Marketing School ·

2024/12/30

Today on the podcast, I’m excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income. Joanna’s expertise is rooted in decades of experience, including founding and selling a successful brick-and-mortar fitness business and her background as a teacher. She’s passionate about helping practitioners step into leadership, implement sustainable systems, and make a bigger impact in their communities. In to...

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40:27

89 | Optimize Your Website for More Patients with...

Acupuncture Marketing School ·

2024/12/10

Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping health and wellness professionals attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites. In this episode, we talk about: Making calls-to-action a priority on your website and what types of calls-to-action to useContent ideas to boost your SEO and improve engagement on your web...

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52:00

88 | Last-Minute Holiday Marketing Ideas with Ildi...

Acupuncture Marketing School ·

2024/11/24

Today I’m talking with award-winning business consultant Ildi Arlette. Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years. She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019. With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across ...

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50:52

87 | Market Your Acupuncture Practice Smarter, Not...

Acupuncture Marketing School ·

2024/11/15

Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our e...

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28:14

86 | Pay Your Clinic Rent with Retail Income: Retail...

Acupuncture Marketing School ·

2024/10/31

Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations.Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail ...

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45:46

85 | Selling a 7-Figure Therapy Practice and Healing...

Acupuncture Marketing School ·

2024/10/14

Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four years, as well as how burnout played a role in deciding to sell the practice. In recovering from burnout, she discovered polyvagal therapy, a way to regulate the nervous system. We discuss acupuncture and other polyvagal therapies, and Gabrielle shares ho...

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35:40

84 | Scaling a Hybrid Community Acupuncture Clinic to...

Acupuncture Marketing School ·

2024/10/01

This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School. Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.Date: Wednesday, Oct. 9thTime: 9:00 am Pacific / 12:00 pm Eastern TimeFree Registration: Click here to sign up.Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community ac...

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48:12

83 | Finding Your Unique Path: Sustainable Success...

Acupuncture Marketing School ·

2024/09/10

This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.In this episode, we talk about:Knowing yourself to build a business that’s meaningful and sustainable to youLetting go of other people’s definitions of successWhat marketing is working for Melissa right now in her practiceHow she rebuilt her practice after separating...

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32:34

82 | Instagram Insights from Amrit Singh's Journey to...

Acupuncture Marketing School ·

2024/08/27

Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators. In this episode, we talk about:What kind of content Amrit has focused on to grow her followingHow committing to her brand and her message has helped her get media exposureWhy creating video for soci...

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28:00

81 | Get Local Media Exposure to Boost Your Business...

Acupuncture Marketing School ·

2024/08/13

Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in o...

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44:02

The Key to Getting Established Patients to Stay on...

Acupuncture Marketing School ·

2024/08/01

Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices. Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.In this episode we talk about:How it’s normal for busi...

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28:32

79 | Tips for Switching to a New EMR and Why I...

Acupuncture Marketing School ·

2024/07/09

Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of tho...

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48:02

78 | Starting a Practice from Scratch in Cyprus with...

Acupuncture Marketing School ·

2024/06/25

This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021. We talk about:What sparked their decision to leave everything behind and move across the worldHow they’re building their new practice from the ground up with no contacts or family in the countryWhat marketing has been working really well to bring in new patientsWhat’s ...

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49:05

How to Turn Website Visitors into Patients with Kali...

Acupuncture Marketing School ·

2024/06/04

This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.In this episode, we discuss: The ideal website layout to get the attention of potential patientsHow knowing your target market is essential for an effective websiteWhat is a brand...

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43:31

76 | Anti-Marketing with Kenton Sefcik

Acupuncture Marketing School ·

2024/05/21

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building a practice, and more. In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. This includes considering acts of service as marketing, gen...

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53:44

75 | Boost Your Local SEO and Your Google Business...

Acupuncture Marketing School ·

2024/05/07

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.In this episode, Darcy and I talk about: Why SEO is just like an Oreo cookieWhy target market matters SO MUCH for great SEOHow to choose keywords for your websiteAn easy tip for quickly improving location keyword density on your websiteLots of specific tips for optimizing your Google Business ProfileUnique ideas for repurposing...

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114 results

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