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PODCAST

Acupuncture Marketing School

Michelle Grasek, MS, L.Ac.

Ready to build a thriving, meaningful business? Learn how to market your acupuncture practice with confidence, serve more patients, and increase your income. Hosted by Michelle Grasek, practicing acupuncturist and marketing coach, this podcast delivers practical marketing ideas to help you increase your visibility in your community and change more lives with the incredible power of acupuncture. Visit michellegrasek.com for free marketing checklists and workbooks, and follow Michelle on Instagram

business marketing

All Episodes

46:35

117 | How Acupuncturists Can Use Blog-First Marketing...

Acupuncture Marketing School ·

2025/12/23

What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem. We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social post...

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39:06

116 | Simple Instagram Wins for Brick‑and‑Mortar...

Acupuncture Marketing School ·

2025/12/09

If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you. I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door. We dig into why marketing for a local service business is actually easier in many ways than marketing an online ...

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45:29

115 | How Acupuncturists Can Rethink Success with Dr....

Acupuncture Marketing School ·

2025/11/25

Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned? What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners. Michelle shares her refreshing approach to building a practice that actually fits you and not someone else’s version of success. We...

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43:40

114 | Link Building and SEO Tips for Acupuncturists...

Acupuncture Marketing School ·

2025/11/11

Ever feel like SEO is a foreign language? You're not alone and you're not stuck. In this episode, Maria-Katerina Yohanneson joins us to highlight the power of link building that makes search engine visibility feel human and doable, especially for acupuncturists. We talk about what link building actually is, how it boosts your Google ranking, and how you can approach it in a way that feels aligned with your values and voice. Plus, we dig deep into authentic branding, visibility for introverts,...

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45:48

113 | Building More Trust with Acupuncture Patients...

Acupuncture Marketing School ·

2025/10/28

Building a strong patient relationship begins long before they arrive at your acupuncture practice. In this episode, I’m joined by Dr. Josh Satterlee, chiropractor and founder of TrustDrivenCare. Josh shares the deeply personal story that inspired him to launch TrustDrivenCare, plus his mission to make sure that every patient feels comfortable and heard. We dive into how to create deep trust with your patients even before their first appointment. What you'll learn: The importance of mar...

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34:12

112 | Instagram Marketing Tips for Acupuncturists...

Acupuncture Marketing School ·

2025/10/14

Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. We’re diving into realistic Instagram strategies and what works best on the platform today. What you'll learn: Realistic strategies to help grow your lo...

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39:00

111 | Jane’s AI Scribe for Acupuncturists: Faster,...

Acupuncture Marketing School ·

2025/09/30

What if documenting every patient visit could take 80% less time, but still stay accurate, professional, and truly helpful? That’s what we’re unpacking in this episode.I sit down with my friend Jenn Collins (acupuncturist & founder of AcuHub) to talk all about Jane’s new AI Scribe, the built‑in tool that’s changing how acupuncturists are doing chart notes. We walk through a mock patient visit in real time, share what the AI scribe picks up (and what it doesn’t), and compare what you think will

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44:04

110 | Mastering Patient Retention and Loyalty in Your...

Acupuncture Marketing School ·

2025/09/16

If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months ...

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40:29

109 | Local SEO for Acupuncturists: Get Found Online...

Acupuncture Marketing School ·

2025/09/02

Your website can do more than just look pretty—it can bring patients directly into your acupuncture clinic. In my latest episode, I spoke with website designer and SEO expert Samantha Mabe of Lemon and the Sea about the real deal behind getting your website found and booked. What you'll learn: How to use local SEO to appear in searches like “acupuncture near me” without keyword stuffing.Why writing blog posts is still the most powerful way to show up online and what to write about.Website des...

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51:41

109 | Mastering Patient Loyalty in Your Acupuncture...

Acupuncture Marketing School ·

2025/08/19

Did you know that your repeat patients make up the majority of the revenue inyour acupuncture practice? If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice. In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the re...

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37:16

108 | Making Community Acupuncture Financially...

Acupuncture Marketing School ·

2025/08/05

Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainability.She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and offers real-world strategies for creating a practice that aligns with your values and pays the bills.You

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34:46

107 | How to Rank Higher on Google & Attract More...

Acupuncture Marketing School ·

2025/07/22

AI is changing SEO. Are you ready? Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics. We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your website to thrive for SEO. If you’ve been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episod...

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30:34

106 | How to Market a Cosmetic Acupuncture Practice

Acupuncture Marketing School ·

2025/07/11

Today I'm sharing what strategies work well to market my cosmetic acupuncture practice. Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture. Over the years, I've created a lot of content around cosmetic acupuncture and tried a ton of different marketing strategies to bring new cosmetic acupuncture patients in my doors. There's been a lot of trial and error and I've learned plenty along the way. These tips work well

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38:49

105 | Savings, Retirement, and Debt Strategies for...

Acupuncture Marketing School ·

2025/06/24

In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.In this conversation, Robin shares:Actionable advice on debt strategies for acupuncturistsWhy it’s essential to start saving for retirement—even if the contributions are smallHis answer to the common debate: should you prioritize paying off debt or start saving for retirement

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33:22

104 | Passive Income for Wellness Practitioners with...

Acupuncture Marketing School ·

2025/06/10

Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist. She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices. Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life. In this episode, we talk about: How burnout led Allie to make space for creative projects Allie's Burnout Book Club for Wellness ...

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36:16

103 | Maximize Clinic Success: Use What You Already...

Acupuncture Marketing School ·

2025/05/27

Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.” In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have. In today’s episode, we discuss: That you have more resources at your disposal than you realizePractical ways to leverage what’s already working in your businessSimple strategies like add-on services to increase reven...

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43:15

102 | How to Get Acupuncture Patients from Instagram...

Acupuncture Marketing School ·

2025/05/13

This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients. Molly shares realistic, actionable strategies to grow your local audience—without burning out. In this episode, we cover: How to get more local followers on InstagramMolly's 4 pillars for using Instagram to grow your acupuncture practiceWhether going viral really helps your business...

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37:53

101 | How to Get More Patient Reviews (and What to Do...

Acupuncture Marketing School ·

2025/04/25

Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers strengthen their digital presence by collecting and managing patient reviews. In this episode, Ajay and I explore how online reviews can help you build trust, attract more patients, and even increase the value of your practice if you decide to sell later on. We cover lots of practical insights, including: The best time to ask for reviews—and how to ask in a way that feels natura...

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50:53

100 | Acupuncture, Advocacy, and Investing:...

Acupuncture Marketing School ·

2025/04/10

🎉 Welcome to Episode #100! Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare. Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategi...

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42:46

99 | Nicole Lanni’s Journey: From Coma to Consultant...

Acupuncture Marketing School ·

2025/03/21

Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting. Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful. In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path. We also dive into how to marke...

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118 results

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