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PODCAST

Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs

The Business Growers presents Know, Grow and Scale with our founder and CEO, Laura Johns. This video cast gives insight from CEOs and marketing guidance for CEOs. In each episode, you"ll hear how successful business owners have taken their organizations through phases of knowing, growing and scaling their business, or find out which phase they are in as they plan to move forward. You"ll also hear from marketing experts who have made a career of guiding businesses in all phases, leading them to major

business marketing

All Episodes

24:21

How to Build a $30 Million MSP: A CEO's Blueprint

Know, Grow and Scale with Laura Johns: Digital... ·

2024/12/20

Want to build a $30 million MSP? Learn from a CEO who did just that on this episode of the Know, Grow, Scale Podcast with Laura Johns and guest, Shawn Torres, CEO of In-Telecom. Shawn shares his remarkable journey of building a $30 million MSP in New Orleans over 15 years. In this episode, you'll hear Shawn's key performance indicators (KPIs) that actually matter for MSP growth. He also talks about how to build and scale an MSP sustainably in today's competitive market Shawn breaks down his proven

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11:36

Personal Branding Tips for MSP Sales Teams

Know, Grow and Scale with Laura Johns: Digital... ·

2024/12/03

Are you an MSP sales professional struggling to stand out in a crowded marketplace and connect with potential clients? You might be overlooking a powerful tool: personal branding. In this episode, we break down the essential elements of building a compelling personal brand in B2B tech sales and how it can transform your sales success. ✍️ Why traditional sales approaches might not be enough anymore ✍️ How to leverage personal branding to build trust and credibility in the MSP space Learn how to

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06:17

The Business Growers CEO Laura Johns Wins Gold...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/11/26

Want to hear what it takes to build a successful women-led tech marketing agency? In this special episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, shares the story behind winning the Gold Stevie® Award for Best Female Entrepreneur. Learn how she built an all-women team that is revolutionizing tech marketing in Mississippi, creating opportunities in a male-dominated industry, and helping MSPs across the nation scale their businesses. Discover: How

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19:33

Scaling Success: Transform Your MSP Sales with...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/11/11

Want to revolutionize your MSP's sales approach? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, sits down with Jennifer Beam of MSP Sales Revolution to uncover the secrets to successful MSP sales in today's competitive market. In this episode, Jennifer shares her proven techniques for aligning sales and marketing teams to drive better results, real-world examples of successful MSP differentiation strategies and practical tips for

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05:34

BOOK RECAP: Know Grow Scale: The Digital Marketing...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/10/10

Join us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business." 🎙️ In this episode, Laura: Shares her motivation for writing this essential guide for IT service providers Gives an overview of the book's structure and main themes Highlights key takeaways that can transform your MSP marketing strategy Discusses

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21:06

Beyond the Break-Fix: Building an MSP Client...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/10/08

Want to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on: The most critical touch points in an MSP's client journey and how to create positive, memorable experiences Common

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22:08

EOS Basics: Groundwork to Help Your MSP or IT...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/08/29

Discover how the Entrepreneurial Operating System® (EOS) can transform your MSP or IT company. Laura Johns, Founder and CEO of The Business Growers, talks with Lyn Askin, EOS expert and successful entrepreneur, to discuss how an MSP or IT business can grow and sale with EOS (Entrepreneurial Operating System). In this episode, Lyn and Laura discuss: How EOS addresses the unique challenges of MSPs and IT businesses Lyn's real-world case studies of EOS success Key takeaways to implement EOS in your

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10:26

Stop Wasting Ad Spend: The MSP's Guide to...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/08/21

Are you an MSP or IT company struggling to generate leads and grow your revenue? You might be missing information about a crucial piece of the puzzle: the ads funnel. In this podcast, Laura Johns, CEO and founder of The Business Growers breaks down the often misunderstood concept of "the funnel" and how it relates to digital ads for generating new leads. Discover why your current marketing efforts might be falling short and learn how to strategically target potential clients at every stage of their

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06:26

Become the Best Known MSP in Your Market: How to...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/08/20

Join Laura Johns, Founder and CEO of The Business Growers, as she talks about the secret weapon for MSPs looking to dominate their market: omnipresence. In this short, value-packed episode, Laura breaks down why being everywhere is the key to becoming the go-to MSP in your industry. Discover: - Why the journey from unknown to industry leader isn't a quick fix, but a strategic ascent - The power of multi-channel marketing in building trust and recognition - An eye-opening statistics on the B2B

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34:07

Differentiating Your MSP: Stand Out in a Crowded Market

Know, Grow and Scale with Laura Johns: Digital... ·

2024/07/29

In this episode of the Know Grow Scale podcast, host Laura Johns sits down with Tim Fitzpatrick, founder of Rialto Marketing, to unveil essential MSP marketing hacks to stand out in a crowded market effectively. Struggling to define your target market? Feeling lost in the sea of IT service providers? This episode is for you. Tim and Laura disucss insider tips on: Pinpointing your ideal clients with laser precision How to stand out in the crowded MSP landscape Leveraging content marketing to become

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07:44

The Power of Niche Marketing for MSPs: Attracting...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/06/20

Struggling to attract high-value clients for your MSP business? Tired of competing in a crowded marketplace? Discover the power of niche marketing and transform your MSP! In this episode of the Know, Grow, Scale podcast, Laura Johns, founder and CEO of The Business Growers, dives deep into: The limitations of a broad target audience and the benefits of niche marketing for MSPs. Proven strategies for identifying your ideal client niche, including industry trends and market research techniques. ️‍♀️

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08:11

From Reactive to Proactive: Building a Recurring...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/06/20

Is your MSP stuck in the break-fix cycle? Learn how to build a recurring revenue machine and achieve predictable income! In this webinar, Laura Johns, Founder and CEO of The Business Growers, dives deep into strategies for transitioning clients from break-fix to proactive, recurring revenue models. You'll discover: The limitations of break-fix models and their impact on your business. ❌ The power of recurring revenue and its benefits for MSPs. ✅ - Proven strategies for transitioning existing

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10:14

How to Get More Customer Testimonials at Your MSP or...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/05/22

In this episode of the Know Grow Scale Podcast, Laura Johns discusses Google reviews and how they can make or break your IT company or managed service provider (MSP) business. You'll learn why Google reviews are crucial for boosting your credibility and visibility online, and Laura will share specific strategies to get more positive reviews from your customers. By following the tips discussed in this episode, you can harness the power of Google reviews to attract new clients and stay ahead of the

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36:21

How Customer Service Fueled Brent Upton's Rise to CEO

Know, Grow and Scale with Laura Johns: Digital... ·

2024/05/03

In this episode of the Know, Grow and Scale Podcast, host Laura Johns interviews Brent Upton, president and founder of Upton Technologies. Brent discusses his early career path in IT, starting at the help desk and working his way up to CEO. He emphasizes the importance of customer service in the IT industry and how his experience working directly with customers has been beneficial in running his own business. Learn more about Brent: https://uptontech.com/ Learn more about The Business Growers:

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07:33

Should You Hire a Fractional CMO for Your MSP?

Know, Grow and Scale with Laura Johns: Digital... ·

2024/04/16

Ever heard of a fractional CMO? This episode of Know Grow, Scale dives into the world of fractional CMOs and explores if this marketing leadership role is the right fit for your MSP (Managed Service Provider). Laura Johns breaks down the key benefits like expertise, cost-effectiveness, and strategic direction. She also clarifies common misconceptions about fractional CMOs and emphasizes the importance of having an existing marketing execution team in place. Learn how a fractional CMO can elevate

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05:48

The Importance of Customer Relationship Management

Know, Grow and Scale with Laura Johns: Digital... ·

2024/04/16

This episode of the Know Grow Scale Podcast tackles a crucial tool for Managed Service Providers (MSPs) and IT companies: Customer Relationship Management (CRM) systems. Laura Johns, founder and CEO of The Business Growers, explains how CRMs can revolutionize your business. From boosting customer engagement and sales to improving service and decision-making, Laura highlights the key benefits. Whether new to CRMs or stuck in spreadsheets, Laura offers guidance on getting started, including free tools

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22:37

Improve Operational Efficiencies Overnight for Your...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/03/26

In this episode of the Know, Grow and Scale podcast we sit down with Ben Sims, COO of Fuse.Cloud, an IT company and managed services provider based in Jackson, MS. With over 15 years of experience in the field, Ben shares valuable insights for our audience into enhancing operational efficiencies overnight for MSPs and IT companies. Ben dives into the importance of standardization, automation, and scaling for IT businesses and highlights the pivotal role of operations in driving profitability,

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20:43

From Working in MSPs to Marketing MSPs with Kathryn...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/03/04

In this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry. Kathryn's firsthand experience on both ends of the spectrum provides a wealth of knowledge, offering valuable takeaways for professionals navigating the complex landscape of managed services.

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20:32

Scale Your Revenue: Insider Strategies from a 20 Year...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/02/27

In today's episode, we're joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services. Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth. Join us as we uncover the

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22:30

How to Create Powerful Social Media Content for MSP...

Know, Grow and Scale with Laura Johns: Digital... ·

2024/02/14

In this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges MSPs face in attracting the right clients through social media, hashing out the most common content struggles for MSP owners, including engaging with and growing followers. They'll discuss the best ways to shift from canned, generic content to crafting material that genuinely resonates with your ideal clients. Also, on the podcast, Sarah covers

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