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PODCAST

Know, Grow and Scale with Laura Johns: Digital Marketing Podcast for MSPs

The Business Growers presents Know, Grow and Scale with our founder and CEO, Laura Johns. This video cast gives insight from CEOs and marketing guidance for CEOs. In each episode, you"ll hear how successful business owners have taken their organizations through phases of knowing, growing and scaling their business, or find out which phase they are in as they plan to move forward. You"ll also hear from marketing experts who have made a career of guiding businesses in all phases, leading them to major

business marketing

All Episodes

15:54

From Cryptography to Cybersecurity Innovation:...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/11/07

In this episode, Laura Johns sits down with Gadalia O'Brien, founder and CEO of Dapple Security, an early-stage cybersecurity startup reshaping how businesses log in securely. With a bold mission to eliminate passwords and a channel-first model that empowers MSPs, Gadalia is leading the charge toward more human-centered digital security. Laura and Gadalia explore her unique journey from mathematician and NSA cryptographer to tech founder, sharing insights on what it takes to innovate in

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24:06

The NCG Story: How to Scale Faster with the Right...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/10/28

In this episode, Laura Johns sits down with father and son team Sam and Mikey Levine from National Communications Group (NCG) to unpack how they've built one of the most trusted telecom solutions practices by staying ahead of technology shifts and forging strong partnerships, especially with AT&T. From the early days of frame relay to today's SD-WAN, cloud voice, and 5G evolution, NCG's story shows what it really takes to scale faster and smarter in telecom and IT. Sam and Mikey talk about vendor

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27:21

IParigon’s Approach: Reliable, Contract‑free VoIP &...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/10/16

In this episode of the Know Grow Scale podcast, Laura Johns talks with Jill Munsterman, President of IParigon, a woman‑owned VoIP and Unified Communications provider that’s changing the rules in telecom. Jill has been in telecommunications for 20 years. She’s built IParigon around three pillars: reliability, clear support, and flexibility—no long‑term contracts. If you work in MSPs, telecom, or voice, or you’re leading a communications business, Jill brings real, usable advice on how to stay

en

04:39

5 Takeaways from ScaleCon 2025: What MSPs Need to...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/10/09

Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from. In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose. You’ll hear about: Why local search still matters most The importance of

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27:42

Building a Real Cybersecurity Company: Lessons from...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/10/06

What does it take to grow a cybersecurity firm that big companies actually trust? In this episode, Laura Johns talks with Kyle Hillman, CRO at Open Security, an offensive cybersecurity company led by a team of former military operators. They’ve moved from subcontracting on pentests to directly serving some of the biggest names in tech and finance. Kyle breaks down what’s working, what’s broken, and how they’re building a business that doesn’t just talk about resilience, but they actually help

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29:01

How to Sell Your MSP: Strategic Growth & Exit Lessons...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/09/22

What’s your MSP actually worth — and what would make someone want to buy it? In this candid episode of the Know Grow Scale podcast, Laura Johns sits down with Jay Dixon, Founder of Criterion Consulting, to dig into the hard truths MSP owners face when building a business someone actually wants to buy. Jay's leadership provided him a sharp lens into the mistakes MSPs make that kill their valuation, and what smart operators do to prepare for the sale. If you’ve ever thought about selling your MSP, or

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18:57

How Netverge is Using AI to Eliminate IT Alert...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/09/16

In this episode of the Know Grow Scale podcast, Laura Johns sits down with Jim Gernatt, CEO and co-founder of Netverge, to explore how his company is transforming the way MSPs manage networks, systems, and alerts. Netverge was born out of real operational challenges, like excessive alerts, project delays, and time-consuming troubleshooting. Rather than adding another tool to the tech stack, Netverge consolidates key MSP functions into one AI-powered platform. The conversation covers: - Why

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15:30

Rev.io Client Summit Overview with Usman Zahoor at...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/08/18

The countdown is on for Rev.io’s Client Summit, and we’ve got the inside scoop! In this episode, Laura Johns chats with Usman Zahoor, VP of Channel & Community, about what you can expect in Atlanta this September (10-12, 2025). We talk all about the sales and marketing workshop where our own CEO, Laura Johns, will be leading a workshop on how to grow your MSP into a lead machine. From the launch of Rev.io’s brand-new AI-powered PSA platform to the industry-wide shift toward convergence, Usman shares

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07:27

How to Automate MSP Success

Know, Grow and Scale with Laura Johns: Digital... ·

2025/07/11

Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume it’s about replacing jobs or overhauling everything at once. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team. Why avoiding automation is costing you time, money, and top talent Where

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06:18

Selling Cybersecurity: Get Clients to Say Yes Without...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/07/02

Let’s be honest. Selling cybersecurity to small business clients can feel awkward. You know they need it. You know they’re vulnerable. But the minute you bring it up, they think you’re just trying to upsell them on some overpriced "maybe" service. In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, breaks down how to change that. Why clients don’t see the value of cybersecurity How to talk about security without fear tactics Real-world stories, practical

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05:18

The Marketing System Built Just for MSPs

Know, Grow and Scale with Laura Johns: Digital... ·

2025/06/10

If you’re an MSP owner who’s ever thought, “We need more leads, but I don’t have time to figure out what’s working,” this episode of Know Grow Scale is for you. Host Laura Johns gets real about why most MSPs struggle with marketing—and how trying to DIY it, outsource it, or explain your business to someone who doesn’t “get” tech just leads to frustration and wasted time. Sound familiar? In this episode, Laura introduces something brand new that she and her team at The Business Growers have been

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18:42

How MSPs Can Win at Telecom Billing with Datagate...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/06/03

In this episode, Laura sits down with Mark Loveys, CEO of Datagate, to talk about something most MSPs don’t think about until it becomes a problem — billing. Mark shares how Datagate makes telecom billing easier by integrating directly with the tools MSPs already use. The goal is simple. Help MSPs bill everything in one place, under their own brand, and eliminate the back-office headaches that slow down growth. You’ll hear: How Datagate got its start and found product-market fit early on Why

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05:11

Top Tips for Entrepreneurs in 2025

Know, Grow and Scale with Laura Johns: Digital... ·

2025/05/26

Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025. From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate

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08:49

The Biggest Marketing Lie You’ve Been Told (And How...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/05/20

Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here’s the truth. Old-school advice like “build a great website and the leads will come” doesn’t work anymore. If your marketing isn’t building trust, educating your audience, and positioning you as the expert, it’s

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07:03

Mastering the Cybersecurity Marketing Funnel for B2B...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/05/16

Cybersecurity might be a critical need, but selling it isn’t easy. In this episode of The Business Growers Podcast, Laura Johns dives deep into the marketing challenges faced by B2B cybersecurity companies and outlines a practical approach to building a funnel that converts. From understanding the complexity of the cybersecurity buyer’s journey to addressing the concerns of both technical evaluators and business decision-makers, Laura breaks down each stage of the funnel with actionable strategies

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05:07

Is Your MSP Marketing Working as Hard as You Are?

Know, Grow and Scale with Laura Johns: Digital... ·

2025/04/14

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers

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08:28

Mastering the Cybersecurity Marketing Funnel for B2B...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/04/10

In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer’s journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term

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07:56

The 90-Day MSP Marketing Plan: Quick Wins for...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/04/01

Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I’ll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn’t have to be complicated, but many MSP owners waste time on strategies that don’t work. In this episode, I’ll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the

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06:35

Why MSPs Lose Deals: Analysis of 100 Lost Proposals

Know, Grow and Scale with Laura Johns: Digital... ·

2025/02/21

Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals. Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line. Learn how to avoid these costly errors and finally achieve the growth you deserve. ➡️ Identify the top

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06:48

Building a Sales Pipeline Without SDRs: A Guide for...

Know, Grow and Scale with Laura Johns: Digital... ·

2025/02/05

Is your MSP struggling to build a consistent sales pipeline without a dedicated sales team? This episode of the Know, Grow, Scale Podcast with Laura Johns explores effective strategies for generating leads and closing deals, even without SDRs. Laura Johns, Founder and CEO of The Business Growers, shares her proven framework for building a predictable sales pipeline specifically for small MSPs. Learn how to use inbound marketing, referrals, and strategic partnerships to attract your ideal clients and

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70 results

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