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PODCAST

My Weekly Marketing

Janice Hostager

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We"d love to have you join the fun!

business marketing

All Episodes

48:40

Mastering Facebook Ads with Stacy Covitz

My Weekly Marketing ·

2025/05/20

Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people, and make the most of Meta’s targeting tools. We also talk about what makes an ad worth clicking, which metrics actually matter, and why testing y...

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10:36

AI for Small Business: 9 Unexpected Ways It Can Save...

My Weekly Marketing ·

2025/05/13

AI might sound like something only big companies use, but it’s becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I’m sharing nine unexpected ways you can use AI to make your daily workload lighter and more manageable, without needing to be a tech expert or change everything about how you work. Think of this episode as your starting point for using AI in real, everyday tasks you probably didn’t even know it could help with. If you’ve been curiou...

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8:28

How to Fix Your Marketing with One Simple Shift

My Weekly Marketing ·

2025/05/06

It’s easy to feel like you’re doing all the marketing things: reels, blogs, freebies, but still not seeing meaningful results. In this episode, I dig into why that happens and how building tactics without strategy keeps you stuck in place. It’s not about working harder, but about building momentum. I introduce my Trail to the Sale™ framework, which outlines eight key stages of the customer journey: Awareness, Consider, Compare, Evaluate, Sell, Supersize, Serve, and Send. Unlike traditional sa...

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20:35

Starting a Business Over 50: Why NOW Is the Perfect Time

My Weekly Marketing ·

2025/04/29

Starting a business after 50 isn’t a limitation. It might actually be your biggest advantage. In this episode, we explore the rise of "encore entrepreneurs" and why more people are choosing to start businesses later in life. Confidence, clarity, and a lifetime of skills can all become powerful foundations for entrepreneurship. We talk about how to recognize the value of what you already know, whether it’s managing people, solving problems, or building strong relationships, and how to apply th...

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27:29

How to Brand Your Small Business with Kylie Kullack

My Weekly Marketing ·

2025/04/22

What really makes a brand stand out... and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and how they want to be perceived. Kylie shares insights on building trust, showing up consistently, and creating a brand experience that feels intentional and aligned with your values. If branding feels overwhelming or unclear, this conversation will help y...

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38:32

PR and SEO for Your Small Business with Chris Panteli

My Weekly Marketing ·

2025/04/15

Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Chris Panteli of Linkify to talk about how small business owners can approach PR and SEO with simple, practical steps. We chat about what helps your business stand out to journalists, why certain details on your website matter more than you think, and how visibility and credibility go hand in hand. If you’ve been curious about how...

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18:10

Why Your Email Marketing Isn't Working and What to Do...

My Weekly Marketing ·

2025/04/08

Are your marketing emails not getting the results you want? With billions of emails sent every day, the real challenge isn’t whether email marketing works—it’s making sure yours stands out. In this episode, I’m sharing simple, effective ways to improve your emails, from designing for mobile readers to writing content that people actually want to open and read. We’ll also talk about email deliverability, tracking what’s working, and making small tweaks that can lead to big improvements. If you...

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24:44

How to Handle Objections in Sales and Close the Deal

My Weekly Marketing ·

2025/04/01

Handling sales objections can be frustrating, but it’s a skill every business owner needs to master. When a customer hesitates, it’s easy to assume they’re just not interested or that price is the problem. But the truth is, objections are often a sign that someone is still considering your offer. They just need more reassurance before saying yes. In this episode, I’m breaking down what’s really going on when people push back and how to uncover the deeper concerns hiding behind objections. I’l...

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16:19

What I've Learned About Podcasting After 100 Episodes

My Weekly Marketing ·

2025/03/26

I can’t believe we’ve hit 100 episodes! When I started this podcast, I wasn’t sure I’d make it past the first few. As someone who wasn’t exactly confident about committing to weekly content, the idea of sticking with it felt overwhelming. But now, 100 episodes later, I’m reflecting on what kept me going, what I’ve learned, and how this journey has shaped me as a host and a marketer. If you’ve ever thought about starting a podcast (or any kind of content for your business), I’m sharing the ho...

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41:35

How Disney's Secrets Can Elevate Your Business with...

My Weekly Marketing ·

2025/03/19

Disney is known for unforgettable customer experiences, but what if you could bring that same magic into your own business? Vance Morris, a former Disney leader turned entrepreneur, shares how the company’s systems, attention to detail, and customer-first mindset can help small businesses stand out. He explains how to create a consistent experience, build strong customer relationships, and turn everyday interactions into something memorable. We also talk about the power of systems, the role o...

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32:04

Marketing Systems and Strategies for Success with...

My Weekly Marketing ·

2025/03/11

Marketing isn’t just about creativity; it’s about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he’s learned along the way. He explains why structured marketing strategies matter, how B2B and B2C marketing differ, and why customer segmentation is key to reaching the right audience. We also discuss the balance between creativity and clarity in advertising, the power of personal storie...

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37:54

Understanding Consumer Behavior with Adam Ortman

My Weekly Marketing ·

2025/03/05

Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He explains what drives customer decisions, how brands build trust, and simple ways to make marketing more effective. If you’ve ever wondered why certain ads or brands just click with their audience, this episode will be an eye-opener. Adam and I discuss how t...

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46:14

Unconventional Marketing Strategies with Victoria Hajjar

My Weekly Marketing ·

2025/02/25

Marketing advice can feel repetitive, but does it actually work? Victoria Hajjar, founder of Ugli Ventures, shares unconventional marketing strategies that challenge the usual playbook. She shares why small business owners struggle with social media, how to stop wasting time on things that don’t matter, and what to focus on instead. If you’ve ever felt overwhelmed by social media or frustrated by marketing that doesn’t seem to work, this episode is for you. Victoria breaks down a smarter, mo...

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36:35

Overcoming Your Fear of Video Marketing with Nick...

My Weekly Marketing ·

2025/02/18

Video marketing can feel overwhelming. Between setting up equipment, figuring out what to say, and the fear of seeing yourself on screen, it’s easy to put it off. But according to Nick Niehaus, CEO of Business Video School, video is one of the most powerful ways to connect with your audience. In this episode, he shares why video marketing is worth the effort, how to get past the fear of being on camera, and simple ways to ease into creating videos without overcomplicating the process. If you’...

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34:48

Lead Nurturing Strategies with Jason Kramer

My Weekly Marketing ·

2025/02/11

Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nurturing and why it’s so much more than just sending follow-up emails. He breaks down the key elements of a solid nurturing strategy, from staying top-of-mind to using the right tools to track engagement. We talk about real-world examples, practical tips,...

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17:57

Building an Irresistible Website Homepage

My Weekly Marketing ·

2025/02/04

Your homepage is like the trailer for your website; it needs to grab attention and set the tone for what’s inside. In this episode, I’m sharing why it’s best to design your homepage last and what elements are essential to make it clear and engaging for your visitors. I’ll also talk about some tips for keeping things simple yet effective, like how to guide visitors toward their next step and the role your homepage plays in connecting with your audience. If you’re starting fresh or updating yo...

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21:50

How Much Should You Spend on Marketing?

My Weekly Marketing ·

2025/01/28

In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use.I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a...

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32:25

Why Every Entrepreneur Needs a Peer Group with Kelly...

My Weekly Marketing ·

2025/01/22

Feeling stuck or isolated as a solopreneur? In this episode, we talk with Kelly Berry, a mastermind facilitator who helps small business owners build supportive peer groups. Kelly shares how these groups provide accountability, fresh perspectives, and a sense of community, making the challenges of running a business a lot less lonely.We also discuss how peer networks tackle real problems like cash flow struggles, hiring decisions, and even navigating social media. Kelly’s insights will inspir...

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43:37

Mastering SEO for Small Businesses with Rachel...

My Weekly Marketing ·

2025/01/15

What if I told you SEO doesn’t have to be as complicated as it seems? In this episode, I sit down with Rachel Lindteigen from Etched Marketing to talk about SEO or Search Engine Optimization, and why it’s something every business should be paying attention to. Rachel shares simple, practical tips to help you get started and take the stress out of the process.We also talk about some common SEO mistakes people make and how to avoid them. If you’ve been curious about SEO or want to understand it...

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33:57

Mastering Video Storytelling with Lauren Magenta

My Weekly Marketing ·

2025/01/08

I had the pleasure of interviewing Lauren Magenta, who shared some amazing insights on brand storytelling. Lauren is a talented digital creator specializing in social strategy and coaching for small businesses. She’s the founder of the "Own Your Brand" mentorship program, a six-week course that helps small business owners share their stories and connect with their audience in a meaningful way. Her passion and expertise make her an invaluable resource for anyone looking to grow their brand.In ...

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128 results

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